CORE VALUES : HOW CAN THEY TAKE YOUR COMPANY TO THE TOP PRESENTED BY NEW DELHI INSTITUTE OF MANAGEMENT
CORE VALUES
ARE FUNDAMENTAL BELIEFS THAT HELP COMPANIES:
Define what they stand for Plan sustainable strategies Make difficult business decisions Hire the right employees Differentiate themselves from competitors
VALUES Company’s guiding principles Enduring Intrinsic – dependent on company beliefs
VIBE Company’s emotional side Volatile Extrinsic – influenced by outside factors
Source: Chris Moody
COMMON CORE VALUES OF COMPANIES Commitment
Accountability
Innovation
Diligence
Quality
Discipline
Sustainability Integrity
Perseverance Social responsibility
LET’S TAKE A LOOK AT HOW
6
HUGE COMPANIES MANIFEST THEIR VALUES
Zappos’
first core value: Deliver WOW through
CUSTOMER SERVICE.
Shell’s
Goal Zero Program ensures that the company operates
SAFELY.
Source: Shell
Apple’s stand for
INNOVATION
leads them to creating popular tech products.
PayPal never shares consumer information, to ensure
SECURITY
Source: Bloomberg
Starbucks
invests in coffee farmers and their communities as part of their commitment to
SOCIAL RESPONSIBILITY
Source: Starbucks
Walmart strives to deliver
AFFORDABILITY
to help consumers save money
“The CEO is not in charge of the company. The values are. If, at the end of our careers, we have not passed along positive values, we have abdicated our leadership role.�
- Dave Logan-
THANK YOU NEW DELHI INSTITUTE OF MANAGEMENT