S.W.O.T SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the .Opportunities open to you and the Threats you face PRESENTED BY NEW DELHI INSTITUTE OF MANAGEMENT
STRENGTH
Strength describe what an organization excels at and separates it from the competition: things like a strong brand, loyal customer base, strong balance sheet, unique technology and so on.
WEAKNESS
S.W.O.T
Weakness stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: things like higher-than-industry average turnover, high levels
Conducting a SWOT analysis of your business is a lot more fun than it sounds. It won’t take much time, and doing it forces you to think about your business in a whole new way. The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace.
of debt an in adequate supply chain or lack of capital.
OPPORTUNITY Opportunity refer to favorable external factors that an organization can use to give it a competitive advantage
THREATS Threats refers to factors that have the potential to harm an organization. For example, a drought is a threat to a wheatproducing company, as it may destroy or reduce the yield of the crop. Other common threats include things like rising costs for inputs, increasing competition, tight labor supply and so on.
Strengths: characteristics of the business or project that give it an advantage over others
Opportunities: elements in the environment that the business or project could exploit to its advantage
Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others
Threats: elements in the environment that could cause trouble for the business or project
To be more specific, the set of questions that needs to be answered
What are your advantages?
What relevant resources do you have access to?
What do you do well?
What do other people see as your strengths?
To be more specific, the set of questions that needs to be answered What could you improve?
What do you do badly?
What should you avoid?
To be more specific, the set of questions that needs to be answered
Where are the good opportunities in front of you? What are the interesting trends you are aware of?
To be more specific, the set of questions that needs to be answered What obstacles do you face? What is your competition doing? Is changing technology threatening your position? Do you have bad debt or cashflow problems?
STRENGTHS WEAKNESSES
In a SWOT analysis, strengths describe the core competencies of a business, strategic factors that
Weaknesses are things that can make a certain project
may make a certain project more likely to succeed
less likely to succeed and areas where a company is
and areas where the business may have
particularly lacking
advantages over other similar businesses
Opportunities are things that have the potential to
Threats are the final element of a SWOT analysis; they
increase profits, productivity or benefit a business in
have the potential to harm a business
THREATS
S.W.O.T A SWOT analysis is a common strategic business planning tool that involves composing a list of four elements related to a new business project: strengths, weaknesses, opportunities and threats.
some other way
OPPORTUNITIES
Powerful brand image associated with quality and superior design
Strengths Forcing users to switch to the latest product by reducing support for previous product s don't do well with apple users
Weaknesses
SWOT
Threats
EXAMPLE
Very limited ability to customize capared to other smart phone in the market.
Opportunities Demand for smart phone s and tablets are growing and apple can seize on this
SWOT analysis of a market position of a small management consultancy with specialism in HRM
STRENGTHS
WEAKNESSES
Reputation in marketplace
Shortage of consultants at operating level rather than partner level
OPPORTUNITIES
Well established position with a well-defined market niche
THREATS
Large consultancies operating at a minor level
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