MB
JOURNALS
MBA JOURNALS
CATALOGUE-2012
www.mbajournals.in
Greetings from MBA Journals !!!
CELNET (Consortium elearning Pvt.Ltd. ) is among the fastest growing and innovative publisher of books, journals, and programs, Known for its commitment to quality and innovation.It started its journey with NanoTrends: A Journal of Nanotechnology and Its Applications' (started in year 2006) and Nanotechnology books and programs in the year 2005 and soon after that started 60 scholarly STM (Scientific , Technical , Medical ) STM Journals (started in year 2010).
At present CELNET constitutes of 60 successful Journal(s) with their ISSN’s and now are coming up with our another initiative as MBA Journals.
CELNET focuses upon the experience and expertise of their authors, editors, learned societies, colleagues, and vendors with whom they work and focus on anticipating and delivering what is required in the market. With the growth and maturity of Indian business and academics in the management field , the need for national journals was ecoed among the learned community . Henceforth , the need of quality MBA journals were felt reflecting practical approaches to new perspectives and challenges in diversified but related fields .Fourty (40) new journals covering field of Management , Marketing , Finance, Human Resources , Business and Industry were launched under the banner of MBA journals.
We are thankful to all our existing esteemed subscribers for having faith in us without which this success would have remained incomplete .
Free online access to the subscribed and published journals of year 2012 will be given to those who subscribe for year 2013.
We appreciate your interest in our Publications. For further details you may please browse through the
Looking forward to hear from you soon, With best regards
Dr. Archana Mehrotra Director, STM Journals, and Chairman, Publication Management Team Consortium e-Learning Network Pvt. Ltd Noida, India
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Category A : Marketing Journals Research & Reviews : A Journal of Global Marketing Global strategic marketing planning Cross national/cultural consumer decision making and behavior Global competitive strategy Transfer of marketing technology Global marketing information systems Global buyer-seller interactions Global strategic alliances
Current Trends in Marketing Research Role of marketing research Marketing research characteristics Comparison with other forms of business research Classification of marketing research Types of marketing research Marketing research methods Business to business market research Marketing research in small businesses and nonprofit organizations
Journal of 5P's- People, Product, Price, Place and Promotion Marketing: creating value Marketing environment Consumer behavior Market analysis Market targeting Product Price Place
Journal of Advertising Research and Management Advertising theories and their relationship with practice Media Research, advertising and communications Promotional Research and management Cross media research and management Consumer research and advertisement analysis Types of advertising Sales promotions Media and advertising approaches
Research & Reviews: A Journal of Product & Brand Management Building and defending growing market share Target marketing The elements of customer retention Understanding the buying process Understanding the risks of a new product launch Winning customer loyalty Brand Management
Journal of Consumer Behavior & Market Research Market information Market segmentation Market trends Marketing effectiveness Customer analysis Choice modeling Competitor analysis Risk analysis
Category B : Management Journals Journal of Principals, Policies & Strategies Branding policies and strategy planning Long term strategies Survival strategies and policies development Strategic planning process Processes and outcomes of corporate entrepreneurship New venture strategies
Kautilya: A Journal of Strategic Management Strategic Management process Management decisions Time scales and production development planning Structure of the organization Activities of the organization Analysis of internal and external factors for product development
Research & Reviews: A Journal of Organizational Behavior Management Experimental analysis of behavior to organizations Systems analysis, management, training, and performance improvement Human resource management Applied behavior analysis Behavioral systems analysis Performance management
Research & Reviews: A Journal of Project Management Critical chain project management Event chain methodology Process-based management Agile project management Lean project management Extreme project management Rise in new media Crowdsourcing
Journal of Corporate & Business Laws Delegated Management corporate governance and corporate finance Partnership (General, Limited, Limited liability) Balance of power Director's duties and liabilities Corporate and business liabilities and crime
Research & Reviews: A Journal of Materials Management Sourcing and obtaining materials Introducing materials into the organization Monitoring the status of materials as a current asset Monitoring and management of supply chain management Management of quality control Anticipating materials requirements
Research & Reviews: A Journal of Disaster Management Disaster prevention Disaster preparedness Disaster relief Disaster recovery Study of Natural Calamities New innovation and techniques for disaster control and management
Journal of Innovation & Change Management Mission changes Strategic changes Operational changes (including Structural changes) Technological changes Changing the attitudes and behaviors of personnel Study of change from service to business
Category C : Finance Journals Journal of Financial Planning and Management Branding policies and strategy planning Long term strategies Survival strategies and policies development Strategic planning process Processes and outcomes of corporate entrepreneurship New venture strategies
Journal of Risk Management & Research Strategic Management process Management decisions Time scales and production development planning Structure of the organization Activities of the organization Analysis of internal and external factors for product development
Journal of Management Accounting Experimental analysis of behavior to organizations Systems analysis, management, training, and performance improvement Human resource management Applied behavior analysis Behavioral systems analysis Performance management Promotion Selling
Category D : HRM Journals Journal of Professional Training and Development Training analysis Performance improvement researches Appraisal and assessment evaluation through professional training Profession Benchmarking training and development practice Behavioral training and employee performance improvement and satisfaction Case study of performance, personal and professional growth
Journal of Employment Laws & Practices Employment discrimination labor law and public sector employment law wage-and-hour law international and comparative labor law employee benefits and leave, and workforce participation Corporate governance, securities regulation law of mergers and acquisitions
Research & Reviews : A Journal of Human Resource Management & Development Benefits and Compensation Business Leadership Consulting and Diversity Employee Relations Ethics & Sustainability Global HR Organizational & Employee Development
Journal of Performance Management & Retention Strategies Retention Strategies Retention and Motivation Theory Herzberg's Theory Equity Theory Valence and expectancy theories, Equity Theory PDCA (plandocheckact or plandocheckadjust) Performance measurement Organizational behavior management
Category E : Industry Journals Journal of Construction Management and Research Project planning Project management processes Facility management Design issues Project integration management, Cost management, quality management
Research & Reviews : A Journal of Information Technology & Management Strategic importance of information systems information systems planning and policy electronic commerce and e-business Internet and network security systems development alternatives data base design and administration
Journal of Event Management Event Marketing Event Planning and Design Event Logistics Event Evaluation Sponsorship and Fundraising Event Professionalism Event Innovations Event Programming
Research & Reviews : A Journal of Hotel Management Human resource management and development consumer behavior and marketing Operational management Strategic management Budgeting and staff management Interior decoration and facility management Behavioral systems analysis Global advertising
Journal of Tourism Management and Research consumer behavior issues and trends research and innovations in destination marketing case studies on successful destination marketing programs social, cultural, economic, and/or technological trends tourism product development tour operator and wholesale industry marketing incentive travel marketing transportation industry marketing
Journal of Mass Media and Communication Media and democracy Children and media Media law, ethics and policies Peace and conflict communication Ethinicity and mass media Politics, economy and mass media Cultural communication Advertising and public relation
Current Trends in Journalism The history of journalism The sociology of journalism Journalism and new media Journalism and policy Women and journalism Journalism and regulation Journalism ethics
Research & Reviews : A Journal of Hospital Management Human resource management and development Hospital Operational management Strategic management and planning Hospital budgeting and staff management Facility management Hospital management and information technology
Research & Reviews : A Journal of Pharmaceutical Management Sales & Marketing Product Management Clinical Research Business Development Pharma Regulatory Management Export Management Production and Q.A. Management
Research & Reviews : A Journal of Retail management Products and services Supply chain management Distribution management Floor Management Consumer survey and research Retailers and Distributor analysis
Category F : Business Journals Research & Review : A Journal of Economics Microeconomics Supply and demand Uncertainty and game theory Macroeconomics Business cycle International economics
Research & Reviews : A Journal of Econometrics Bayesian Analysis Regression Models Econometric Techniques Financial Econometrics Model specification Non-nested models Pre-test and Stein-rule Estimators
Research & Reviews : A Journal of Supply Chain and Logistics Management Marketing channels and strategy Transaction cost economics Logistics performance management Enterprise resource planning E-logistics Logistics information systems Customer relationship management
Journal of Quality Control and Management Productivity and quality management Techniques and tools for productivity and quality management Productivity and quality improvement strategies Business process reengineering Total quality management Quality function deployment Statistical process control
Research & Reviews : A Journal of Operations Research & Management Decision theory and analysis Operations research techniques in finance and marketing Manufacturing and operations theory and practice Operations models in services Applications of operations research techniques Operations research in public sector organizations
Journal of Global Business Operations & Practices Transnational Marketing and Information Technology Political policies and legal practices Economic forces Cross-national cooperation and agreements Accounting standards Labor standards
Journal of Entrepreneurship Planning, Development and Management Entrepreneurship and future analysis Indigenous entrepreneurs Women entrepreneurs Entrepreneurship in developing countries Small scale industry Corporate entrepreneurship Online business and strategy
Current Reviews: Business Ethics, Ethos & CSR Accounting Ethics Behavioral ethics (e.g., moral identity, decision making, etc.) Business ethics and the global economy Employment Ethics Health care ethics Management ethics Marketing & sales ethics Virtue theory
Journal of Management Information Systems Enterprise resource planning Enterprise performance management Supply chain management Customer relationship management Project management Database retrieval applications
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Research & Reviews: A Journal of Pharmaceutical Science
Research & Reviews: A Journal of Microbiology & Virology
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