Advertising shouldn’t be a shot in the dark.
You’ve Just
Found
Your
Target Market
MEDIA KIT jan 09 www.HealthierAtlanta.com
Southwest Parenting Magazine offers information about numerous topics relating to childcare and parenting. This magazine provides families with innovative ideas and real-life solutions to issues they may have concerning their children’s health, education, and general family matters. Southwest Parenting caters to the needs of parents who have children of all ages. It is also a sister publication of Home & You Magazine, Healthier Atlanta Magazine and part o lishing LLC brand. Would you like to market your product or service to parents in South Metro Atlanta? Southwest Parenting Magazine offers advertisers that opportunity to reach a select group of educated, well-engaged parents here in Atlanta. If you have a product or service that is a good fit for our community of parents and kids, we have opportunities for you to advertise.
Readership: 15,000 Distribution: Quarterly - Jan, Apr, July, Oct
You’ve Found Your T arget Market! A Readership of Over 15,000 People! Southwest Parenting Magazine is printed quarterly and is located in over 175 storefronts & high traffic locations in the South Metro Atlanta community. We distribute the magazine each month, and all magazine racks are replenished monthly. Our loyal readers consist of concerned parents, and families in South Metro Atlanta. Please go to our website for all distribution locations.
Why Market Your Business in Southwest Parenting Magazine? • Our magazine is targeted which puts your advertisement squarely in front of qualified potential customers. • Our magazines are free, with a bright vivid cover that will extend the value of your advertisement many times over. • Local print magazine advertising is a targeted marketing program. A balanced advertising budget should include targeted local advertising that focuses on your niche. Southwest Parenting Magazine provides you that opportunity. • Our magazines reach those consumers with the greatest disposable income in South Metro Atlanta. • Our readers are concerned parents! They look to Southwest Parenting Magazine for products and services, and useful information to share with friends and family.
Magazine Ad Sizes Full Page
(Bleed) 8.4375 X 10.75 in
Digital Ad Materials and Submission Platforms:
PC only
Software:
Files from Photoshop, Illustrator or PageMaker are accepted. Include all screen and printer fonts and placed images. Files from non-standard desktop applications such as Microsoft Works, Publisher, ect., may result in additional charges.
Graphics: Images must be in CMYK format. No RBG or PMS colors. Photos must be minimum 300 dpi for best results.
1/2 Page
5.12 X 7.9375 in
File Formats: PDF, JPEG, PSD. TIFF, In Design, MS Publisher, MS Word Ad Size:
Ads should be set up exactly to published sizes without crop marks. Bleed ads should extend .25� beyond trim size.
File Name:
Indicate your company name and issue date in file name.
Questions: Contact Malcolm Davie at 404-349-1959 or email us at mbdavie@bellouth.net Website: www.swparenting.com
1/4 Page
3.968 X 5.125 in
All ads are in black and white except for back cover. Art Director can provide graphic design for a fee. Ask your sales representative for rates.
Business Listing (See price list)
1/8 Page
3.968 X 2.562 in
Company Name: Address: Website: Contact: Phone/Fax: E-mail:
Magazine Advertiser Rate Sheet (Price Applys for all 3 Magazines) Advertisment
Product Code
Monthly Price
Quarterly Price
1/8 page
C8
$35
$90
1/4 page
C4
$60
$165
1/2 page
C 1/2
$105
$295
Full Page
CI
$180
$500
Full Page Outside Back Cover
COB
$215
$605
Display your ad in more than one magazine for less! CL 4
*Business Listing
$20
$50
* Business Listings appear in the advertisers directory which is located in the back of each magazine issue.
Website/Display Advertising Placement
Price
Size/Format
Home Page
$60/send
Header - 728x90 banner ads that appear in header, next to logo
Article Pages
$35/send
Content - 300x250 rectangular ads that appear on right-top of content
Article Pages/Rotating
$25/send
Rightside - 160x600 skyscraper ads that appear in right sidebar.
Email Marketing Type
Frequency/Reach
Price
Size/Format
Direct Email to Businesses
Monthly/750
$25/send
120x600/300, 25k, gif/jpeg only
Magazine E-Newsletters
Monthly/750
$25/send
120x600/300, 25k, gif/jpeg only
For more information or any questions, please contact Malcolm Davie, Sales/Marketing Manager by email at mbdavie@bellsouth.net Or call the office at 404-349-1959.
ASK ABOUT First
Time AD DISCOUNTS!
Also be sure to tell friends and family about
www.swparenting.com
2009 Quarterly Magazine Issues and Cutoffs Healthier Atlanta Issue
Payment/ Sumbission Cutoff
Distribution Date
Home & You Payment/ Sumbission Deadline
Distribution Date
January
February
2/11/09
3/11/09
6/10/09
9/9/09
December
4/16/09
7/8/09
7/16/09
10/7/09
10/15/09
9/17/09
October
11/8/09
4/8/09
8/13/09
September
November
1/15/09
6/18/09
July
8/9/09
1/7/09
5/14/09
June
August
Distribution Date
3/19/09
April
5/6/09
Payment/ Sumbission Deadline
2/19/09
March
May
Southwest Parenting
11/19/09
12/8/09
12/17/09
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Ad will run for ___ consecutive issues beginning _________ 2009, and will continue through __________ 2009.
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6.
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7.
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8.
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Office (404) 349-1959 Fax (404) 629-0446 Page 1 of 2