Southwest Parenting Media Kit

Page 1

Advertising shouldn’t be a shot in the dark.

You’ve Just

Found

Your

Target Market

MEDIA KIT jan 09 www.HealthierAtlanta.com


Southwest Parenting Magazine offers information about numerous topics relating to childcare and parenting. This magazine provides families with innovative ideas and real-life solutions to issues they may have concerning their children’s health, education, and general family matters. Southwest Parenting caters to the needs of parents who have children of all ages. It is also a sister publication of Home & You Magazine, Healthier Atlanta Magazine and part o lishing LLC brand. Would you like to market your product or service to parents in South Metro Atlanta? Southwest Parenting Magazine offers advertisers that opportunity to reach a select group of educated, well-engaged parents here in Atlanta. If you have a product or service that is a good fit for our community of parents and kids, we have opportunities for you to advertise.

Readership: 15,000 Distribution: Quarterly - Jan, Apr, July, Oct


You’ve Found Your T arget Market! A Readership of Over 15,000 People! Southwest Parenting Magazine is printed quarterly and is located in over 175 storefronts & high traffic locations in the South Metro Atlanta community. We distribute the magazine each month, and all magazine racks are replenished monthly. Our loyal readers consist of concerned parents, and families in South Metro Atlanta. Please go to our website for all distribution locations.

Why Market Your Business in Southwest Parenting Magazine? • Our magazine is targeted which puts your advertisement squarely in front of qualified potential customers. • Our magazines are free, with a bright vivid cover that will extend the value of your advertisement many times over. • Local print magazine advertising is a targeted marketing program. A balanced advertising budget should include targeted local advertising that focuses on your niche. Southwest Parenting Magazine provides you that opportunity. • Our magazines reach those consumers with the greatest disposable income in South Metro Atlanta. • Our readers are concerned parents! They look to Southwest Parenting Magazine for products and services, and useful information to share with friends and family.


Magazine Ad Sizes Full Page

(Bleed) 8.4375 X 10.75 in

Digital Ad Materials and Submission Platforms:

PC only

Software:

Files from Photoshop, Illustrator or PageMaker are accepted. Include all screen and printer fonts and placed images. Files from non-standard desktop applications such as Microsoft Works, Publisher, ect., may result in additional charges.

Graphics: Images must be in CMYK format. No RBG or PMS colors. Photos must be minimum 300 dpi for best results.

1/2 Page

5.12 X 7.9375 in

File Formats: PDF, JPEG, PSD. TIFF, In Design, MS Publisher, MS Word Ad Size:

Ads should be set up exactly to published sizes without crop marks. Bleed ads should extend .25� beyond trim size.

File Name:

Indicate your company name and issue date in file name.

Questions: Contact Malcolm Davie at 404-349-1959 or email us at mbdavie@bellouth.net Website: www.swparenting.com

1/4 Page

3.968 X 5.125 in

All ads are in black and white except for back cover. Art Director can provide graphic design for a fee. Ask your sales representative for rates.

Business Listing (See price list)

1/8 Page

3.968 X 2.562 in

Company Name: Address: Website: Contact: Phone/Fax: E-mail:


Magazine Advertiser Rate Sheet (Price Applys for all 3 Magazines) Advertisment

Product Code

Monthly Price

Quarterly Price

1/8 page

C8

$35

$90

1/4 page

C4

$60

$165

1/2 page

C 1/2

$105

$295

Full Page

CI

$180

$500

Full Page Outside Back Cover

COB

$215

$605

Display your ad in more than one magazine for less! CL 4

*Business Listing

$20

$50

* Business Listings appear in the advertisers directory which is located in the back of each magazine issue.

Website/Display Advertising Placement

Price

Size/Format

Home Page

$60/send

Header - 728x90 banner ads that appear in header, next to logo

Article Pages

$35/send

Content - 300x250 rectangular ads that appear on right-top of content

Article Pages/Rotating

$25/send

Rightside - 160x600 skyscraper ads that appear in right sidebar.

Email Marketing Type

Frequency/Reach

Price

Size/Format

Direct Email to Businesses

Monthly/750

$25/send

120x600/300, 25k, gif/jpeg only

Magazine E-Newsletters

Monthly/750

$25/send

120x600/300, 25k, gif/jpeg only

For more information or any questions, please contact Malcolm Davie, Sales/Marketing Manager by email at mbdavie@bellsouth.net Or call the office at 404-349-1959.

ASK ABOUT First

Time AD DISCOUNTS!

Also be sure to tell friends and family about

www.swparenting.com


2009 Quarterly Magazine Issues and Cutoffs Healthier Atlanta Issue

Payment/ Sumbission Cutoff

Distribution Date

Home & You Payment/ Sumbission Deadline

Distribution Date

January

February

2/11/09

3/11/09

6/10/09

9/9/09

December

4/16/09

7/8/09

7/16/09

10/7/09

10/15/09

9/17/09

October

11/8/09

4/8/09

8/13/09

September

November

1/15/09

6/18/09

July

8/9/09

1/7/09

5/14/09

June

August

Distribution Date

3/19/09

April

5/6/09

Payment/ Sumbission Deadline

2/19/09

March

May

Southwest Parenting

11/19/09

12/8/09

12/17/09


Order NEW HOPE PUBLISHING ORDER FORMForm 1.

Product code: _____________ (see Price List).

2.

Magazine names: 1._______________________ 2._______________________ 3._____________________

3.

Ad will run for ___ consecutive issues beginning _________ 2009, and will continue through __________ 2009.

4.

Monthly rate: $________ x Months _____ = $________ + Ad Layout $ _________ + Multi-Magazine Discount $ (_____) = Total $ __________ .

5.

Advertiser will provide all advertising copy, logo, and special instructions to new Hope Publishing. For advertisers requiring ad development or modification, new Hope Publishing offers ad layout/design services starting at $75.00.

6.

Payment. Payments are due in advance of publishing the ad as follows: 1st payment – two months down; 2nd and successive payments – due monthly thereafter at monthly rate until paid in full. receive 5% discount if 6 or12 month ad amount is paid in one lump sum.

7.

A Cancellation Fee of $50 will be charged if advertising agreement is stopped prematurely.

8.

Make check payable to NEW HOPE PUBLISHING, LLC. Payment may be made by credit card.

9.

Payment Method:

check

ViSA x charge my credit card number – expiration Date: __________

Zip code ________ V-code ______

M/c

Amex

Discover

Signature: _______________________________ (Signature required for credit card payment)

(last 3 digits in group of numbers on back of card)

Company Name:______________________ Website:____________________________ Owner Name (print): __________________ Signature: __________________________ Date: _______________________________

Address: ___________________________ ___________________________ Phone:

__________________________

Fax:

__________________________

email:

__________________________

New Hope Publishing, LLC Authorized Representative Additional Payment Provisions: ___________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________

New Hope Publishing, LLC 5055 Montcalm Drive, SW Atlanta, GA 30331 Email: nhpub@bellsouth.net NHP – Rev. 1/6/06

Major Credit Cards Accepted!

Office (404) 349-1959 Fax (404) 629-0446 Page 1 of 2


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