How the Digital Age has Changed Marketing

How the Digital Age has Changed Marketing

Platforms for Consumers

Digital media marketing, is the new age phenomenon that has changed the way online marketing takes place is the modern e-retail environment. Its history dates back some decades when the World Wide Web (Internet) was first launched and an environment was created that enriches the online marketing in the digital age. The 7 main categories are; Search engine marketing, search engine optimization, content marketing, Social media Marketing (SMM), Pay per Click Advertising (PPC), Affiliate Marketing, and E-mail Marketing.

The Challenges have been there, however, the benefits have been more in terms of expansion of marketing strategies, making things more evident and symbolic, and marketing mediums more enhanced power generators. The Worldwide web, is the most used medium since the internet revolution, and the use of high techs were made common through various channels.

Search Engine Optimization (SEO):

Search engine optimization is changing the search engine ratings to get positive results i.e. top 10 or top 20, with the search engine searches, and achieving the targets in the most comprehensive of ways. In SEO, the changes are enhanced as the word says “Optimization” i.e. changing in the most profound ways, and getting what you want from the searches. As the internet is a highly capable tool, that can refine its searches, SEO or search engine optimization helps in reaching the targets in a faster way.

Search Engine Marketing:

Search engine marketing is the process of optimization of the engine and marketing on search engines e.g. Google, Yahoo, and others etc. In SEM or Search engine marketing, the focus is the key word research, and results based on that. SEM is directly linked with SEO, however, with SEM we need more focus on the marketing mediums and the tools. SEM is more focused in terms of the marketing approach and how the tool is developed and interlinked. A very comprehensive approach in digital marketing, as results are more profound and direct instead of being generic. The specific nature in SEM or Search engine marketing, makes it a useful approach or types of digital media marketing.

Pay-Per-Click advertising is a part of Search Engine Marketing and has been used very often these days as it is now one of the common marketing forms that relates to SEM. PPC is used to increase the optimization results for a paid search engine result page marketing.

PAY-PER-CLICK ADVERTISING:

PPC Stands for Pay-Per-Click marketing. As the name clearly suggests PPC or Pay-Per-Click, means that the advertisers have to pay every time their ads are clicked or accessed. The PPC is a modern form of digital media marketing, and a very successful one as well, due to many known facts. It can also be termed ironically as buying visits to the site, instead making an attempt to earn them.

CONTENT MARKETING:

The most common types of digital media marketing. A tool used more commonly than any other tools as it is clear, wise, and elaborative and well-defined in form of revealing data that is relevant for marketing.

It is a marketing approach that is focused on revealing the valuable and consistent content and distributing the most important material on the internet. The target is a defined audience who are highly specific in terms of their searches, as well as to drive profitable customer action. It is a highly customer centric approach that creates a relationship between the customers, and the online seller. The customer knows very well what they are looking for, and the relationship is long-term, with a high quality content being delivered. The value of the content is the key for the customers as they are highly satisfied as what they are looking for, and taking instant decisions if they want to go for the product.

AFFILIATE MARKETING:

A process in marketing by which an affiliate or a stakeholder earns a share of profit in form of commission for the marketing of the product. The tracking process is also very simple, as the sales are tracked via affiliate links from one website to another.

The various stakeholders that are involved are seller and product creators, the affiliate and finally the consumer.

WHAT IS MARKETING AUTOMATION?

A way to use the software for the automation of marketing activities. This is concerned with some repetitive marketing mediums, as many departments in companies use repetitive tasks such as email marketing, social media posting, and add campaigns. A more customized and repetitive environment of marketing the products where nothing can be missed from the consumer’s eye.

THE BENEFITS OF DIGITAL MARKETING?

There are immense benefits associated with digital media marketing in the modern digital age. The benefits are because it is the most common and most up-to-date use of technology in the modern age of gadgets and laptops. Facebook, one of the most commonly used Social media tool, is the biggest advantage and one of the competitive ones. It is mainly because it is for all types of users and the accessibility is high. Advantages it holds for digital marketing is the immense amount of public liking worldwide. That has increased since the advent of the modern age smart phones and gadgets. Smartphones has not only made the social media a common entity, it has also enhanced the most dynamic features.

Whether it’s the marketing of a restaurant franchise, or a clothing shop in town, Facebook is always prominent.