SALE DOESN’T START UNTIL THEY SAY “No”

SALE DOESN’T START

UNTIL THEY SAY “No”

BY | MAHMOOD NAQVI

In a marketing and sales environment, the sale doesn't start until the prospect or customer says no. One of the most important characteristic of a salesperson is that you have to understand a customer’s psychology. The customer is not waiting for the salesperson when he or she comes to make a sale; it is the salesperson’s job to create value for their product’s value.

When a customer initially says no to sale there are a couple of reasons as to why they are hesitant. A couple of the reasons for their hesitancy are listed below:

- The client does not have any relationship with you

- The client does not know about your company

- The client does not have knowledge of the product you are selling

- The client might be busy with his own business at the time

- The client might have recently gotten the same product from a different

My advice to everyone who is doing sales and marketing, the first and most important thing is that you must build a relationship with your potential client. By building a relationship with them you will give them the confidence that you can be trusted. This will also give the confidence to the client that you have the right product knowledge and the advice that you are giving them will help their business.

Apart from these tips the most important things to remember are you should never lie to the customer and you should always be straight forward and never try to cheat a customer. Do not argue with the customer and try to listen to their problems and their requests. The best thing a salesperson can be is a good listener. If one follows these tips and tricks they are bound to be successful in sales and marketing.