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Law Firms Lean Into Specialized Services
“One thing I think is really important is to understand a firm’s culture,” she said. “McGrath North publishes our commitments to our clients, to ourselves, to the community; we publish that on our website. Those are the values that we live by and we share those with our clients because we want them to find lawyers in whom they can find that chemistry, that common ground and similar values.
“Looking at a firm’s culture, looking at a firm’s efforts in the community and efforts internally with their staff just makes the relationship going forward easier when there’s common values, common ground, common paths forward.”