Driving Growth and Prosperity

from Midlands Business Journal July 28, 2023

MEMBER spotlight:

A Dynamic Partnership In Relocation Campaign

BY ALICIA FRIEZE

In today’s fiercely competitive business landscape, cities and regions must continuously innovate and attract new residents and businesses to thrive. In this pursuit, the Council Bluffs Area Chamber of Commerce and the Council Bluffs Convention & Visitor Bureau (CVB) play crucial roles as community catalysts. However, the true magic happens when these two entities join forces to launch a relocation campaign. By blending economic expertise with the charm of tourism, this partnership can create a compelling narrative that beckons individuals and companies to call the region home.

Understanding the CB Chamber and CB CVB

Before delving into their collaboration, it is essential to grasp the distinct roles of the CB Chamber and the CB CVB.

The CB Chamber: A Chamber of Commerce represents and advocates for the interests of local businesses, ranging from small enterprises to large corporations. It fosters economic growth, provides networking opportunities, and advocates for policies that create a conducive business environment.

The CB CVB: A CVB is primarily responsible for promoting tourism in a region. By showcasing the area’s attractions, cultural heritage, and recreational opportunities, the CVB attracts visitors who contribute to the local economy through spending on accommodation, dining, entertainment, and more.

The Synergy of the Partnership

When these two entities combine forces, their complementary expertise gives rise to a relocation campaign with unparalleled impact.

Here’s how their partnership thrives: market intelligence and data sharing. The CB Chamber and CB CVB gather extensive data on local economic trends and tourism patterns. By pooling their insights, they can identify key selling points and align their strategies to attract businesses and individuals that align with the region’s unique strengths.

Crafting a cohesive story: Successful relocation campaigns hinge on weaving a compelling narrative. The CB Chamber’s economic expertise helps identify industry-specific advantages, while the CB CVB’s knowledge of local culture, history, and scenic beauty lends a human touch. Together, they create a story that appeals to both businesses seeking a prosperous

SAVE THESE dates:

AUGUST 1: RIBBON CUTTINGTHE TERRACE @ 4:30 P.M.

AUGUST 2: RIBBON CUTTINGDANCE SOLUTIONS @ 4:30

AUGUST 8: COFFEE AND CONTACTS @ CB CHAMBER @ 8 A.M.

AUGUST 10: BENEFITS & BEVERAGES @ CB CHAMBER 4-5 P.M.

AUGUST 11: WINNING TEAMS @ HOLIDAY INN

– Registration Required

AUGUST 22: CHAMBER MIXER @ HUB INTERNATIONAL @4:30

AUGUST 23: AUGUST WORKFORCE POWER HOUR @ CB CHAMBER 3:30 P.M. – Registration Required environment and families searching for an enriching lifestyle.

Leveraging branding and marketing: The CB Chamber and CB CVB collaborate on branding strategies that highlight Council Bluffs and Pottawattamie UNbelievable identity. This cohesive branding amplifies the campaign’s message and fosters a sense of unity among local stakeholders.

Showcasing the livability factor: Prospective residents are not merely interested in economic opportunities but also the quality of life a region offers. The CB CVB’s expertise in showcasing recreational activities, events, and community engagement opportunities complements the CB Chamber’s focus on business incentives. They have also started a blog of stories from residents that have relocated to the area, to help give others an idea of what it is like to live in our area.

AUGUST 30: BRIEFCASE OPEN @ BENT TREE@11:30 A.M. – Registration Required

The partnership between the CB Chamber and the CB CVB in a relocation campaign is a marriage of economic prowess and the allure of tourism. Together, they craft a story that entices new residents and businesses to invest in the region. By aligning strategies, leveraging data, and showcasing our area’s unique identity, this dynamic collaboration sets the stage for growth, prosperity, and an inclusive community for years to come.

Address: 149 West Broadway, Council Bluffs, IA 51503

Website: www.councilbluffsiowa.com

Social Media: www.facebook.com/CouncilBluffsChamber https://www.linkedin.com/company/council-bluffs-area-chamber-of-commerce/ www.youtube.com/channel/UCf4iIwEqIYg-dUBUBeQqaKg twitter.com/CBchamber

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