SHEERPOWER COLLECTION
W W W. M A D E B Y N O E M I . C O M
Š Made by Noemi, Stockholm Sweden. All rights reserved. More information at www.madebynoemi.com /contact us at info@madebynoemi.com
As a designer for Made by Noemi I think that for something to be regarded a classic it has proven its worth and usefulness over a long period of time. A classic is timeless – so it is always in fashion! A key factor in the Classic Line is the fabric. Regardless if it is lingerie or beachwear, the fabric is the one thing that you can’t compromise. For me it is important that the wearer feels comfortable and beautiful – only then have I succeeded as a designer. /Noemi Ivanova, designer
THE MOOD BOARD SheerPower collection by Noemi
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ith this collection I wanted to explore the thin line that divides Sportswear and Lingerie. A line that I find becoming more and more blurry now when fashion trends no longer make a distiction between these two worlds. The SheerPower collection is my interpretation of sporty looks and how I as a non-sporty person take a spin of it into lingerie. I want the collection to be worn more visibly but still maintain the privacy of delicate lingerie. Basically pin down how “sporty” would I dare to go myself and yet maintain the Classic Line look? How far can I go without crossing into Sportwear?
1 & 5. Fluid and beautiful. Dark but sheer at the same time. Love how the darkness plays with light fields. Art by Karen L. Darling. 2. I love this photo by Billy Kidd of his girlfriend Heather Huey in the series ‘I was shot by Billy Kid’. Relaxed post-sport feeling that aires both grace and power without loosing the elegance! 3. This classic photo is just stunning! Models Lisa Taylor and Eva Nielsen have this power look eventhough non of them look into the camera. Subtile but yet so direct – just like I want this collection to feel. Photo by Helmut Newton for Vogue 1975. 4. Lingerie as everyday styles are beautifully captured by photographer Lillian Bassman in 1940s and 1950s. This intimacy is rare and fascinates me. Photo by Lillian Bassman 1948. 6. Like a mixture between an exray photo and a dreamy ghost. Love the delicate layering of shots that leaves me processing the image. Photo from White Project by Yuval Han. 7. The beautiful Anja Rubik by photographer Solve Sundsbo. Elegant and strong. A muse. 8. Classic fashion photography by Bert Stern,1969. A proof that classics are never out of style and that true style never fails to inspire. 9. Female power in every inch. I love how Manna is presented by photographer Knotan.
SheerPower collection by Noemi 91% Nylon 9% Lycra
The SheerPower Collection consists of six styles. I wanted for a long time create a collection in powernet, a very cool and soft material that is sheer but yet very strong. A material that flirts with sportswear in a feminine way and ideal for lingerie. The styles represent what I call everyday luxury: comfort that does not compromise with style and dares to be shown off.
SheerPower Collection is available in black and off white.
SHEERPOWER COLLECTION by Noemi
BRALETTE
BUSTIER
A sporty bralette with logo elastic and adjustable back side. Black straps on both colors.
A sporty bustier with logo elastic and scallop elastic bottom. Black straps on both colors.
Size: Small - Medium - Large
Size: Small - Medium - Large
Color: Black and Off white
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PANTIES HIGH WAIST
PANTIES LOW WAIST
A sporty high waisted panty with logo elastic. Cotton lining in black /off white.
A sporty low waisted panty with logo elastic. Cotton lining in black /off white.
Size: 34/36 - 36/38 - 38/40 - 40/42 - 42/44
Size: 34/36 - 36/38 - 38/40 - 40/42 - 42/44
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SHEERPOWER COLLECTION by Noemi
SLIP / DRESS
BODY
A sporty slip with accentuated breast part with logo elastic and adjustable straps. Black straps on both colors.
A sporty body with accentuated breast part with logo elastic and adjustable straps. Black straps on both colors.
Size: Small - Medium - Large
This style is made to order. Please allow 3-4 weeks delivery.
Color: Black and Off white Size: Small - Medium - Large Color: Black and Off white O
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