EXECUTIVE MARKETING DIRECTOR SEEKING: Key Business Development and Marketing Position
Millennial-generation leader with expertise in B2B marketing, product development, and industrial manufacturing
CORE STRENGTHS Direct Marketing Creative -- Product Development -- Market Forecasting Trade Show Creative and Management -- Distribution Channel Creation Global Product Sourcing and Placement -- Constraints Management Manufacturing Equipment Sourcing -- Search Engine Optimization Web 2.0/Website and Email Campaign Integration -- Branding
PROFESSIONAL EXPERIENCE WTS MEDIA, Chattanooga, TN 2004-Present Catalog and Web-Based CD and DVD Manufacturing Company
Sales and Marketing Director Marketing Managed a complete portfolio of multi-channel marketing directives across numerous company segments to achieve 40% sales growth over 3 years. Submitted and executed the 3-year re-birth plan that turned the 30-year-old, local cassette tape company into an international, CD and DVD manufacturer with output capacities exceeding 38,000 pieces per day. Most recently completed campaign included: 4 quarterly 52-page direct-mail catalogs – printing in excess of 125,000 pieces per mailing Magazine ads in over 24 trade publications Web 2.0-based email campaign with e-commerce redesigns Introduced custom application to design, print, and purchase CDs online PPC, SEO, and Shopping bot management Developed, sourced, and branded a full line of Disc Duplication equipment Sourced an entire disc replication factory with only second-hand equipment from foreclosures, brokers, and bankrupt competitors Authored sell-sheets, press releases, and white papers that were regularly published as articles in trade magazines Sales Lead a staff of 12 in a variety of sales activities including: product knowledge training, prospecting, coldcalling, outside sales conversion methods, integrity-based selling, fraud prevention and customer service. Directed weekly sales and staff meetings Created sales games and team-building exercises Implemented outside sales commission structure for inside sales staff Successfully integrated custom-printed discs into the sales channel of 13,000 promotional products distributors in 2008
CIGNA HEALTH CARE, Chattanooga, TN 2001-2004 $1.2 Billion company providing health care and related insurance benefits through the workplace
Tier IV Benefit Analyst Managed the accurate and timely adjudication of claims and administered dispositions according to contractual benefits and company procedures. Provided direction and guidance regard policies, procedures, work-flow, claim service quality, and training needs
HOPE STUDIOS, Chattanooga, TN 2000-2001 Chattanooga's largest privately-owned post-production audio studio
Owner Developed audio presentations for commercial video and audio applications. Managed staff, sales, and oversaw operations in Chattanooga's largest production studio. Studio operations recorded audio for orchestra's, video houses, and overdubs for radio
EDUCATION & CREDENTIALS BS: Business Management, Marketing University of Tennessee at Chattanooga Training & Development National Leadership Training Academy, Springfield, MO Groups & Associations American Advertising Federation of Chattanooga (formerly Chattanooga Advertising Federation) National Association of Music Merchants (NAMM) Direct Marketing Association (DMA) Advertising Specialty Institute (ASI/42958) Promotional Products Association International (PPAI)
HONORS & AWARDS 2007 Printing and Imaging Association's Excellence in Print Winner for the WTS Summer 2007 Catalog 2007 Chattanooga Advertising Federation Addy Award Winner for Best Promotional Product 2006 Top Product Award Winner at the Worship Facilities Expo in Dallas, TX 2007 Top Product Award Nominee at the Worship Facilities Expo in Atlanta, GA 2009 Quintana Roo Triathlon
TECHNICAL SKILLS MS Office: Word, Excel, PowerPoint, and Access Net Tracker Google Analytics Custom SEO Softwares E-synergy Customer Resource Management Reporting Software Familiar with Adobe suite and other graphic and web design tools
References attached Online Portfolio: http://issuu.com/mboaz