Reigniting Business Innovation in Mississauga

DR. MUTHANA ZOURI

Dean, Pilon School of Business Sheridan College

Whether it’s through objective analysis, market research, cutting-edge tactics, resources or reskilling and upskilling, Sheridan’s Pilon School of Business offers a variety of ways to reignite your organization’s innovative process.

Applied learning projects

Many of our diploma, degree and post-graduate programs work with businesses each semester to help resolve a real-world problem.

For example, Sheridan’s Advertising Account Management and Project Management students regularly devote their capstone projects to providing companies with fresh ideas to improve their sales funnel, website, market visibility and more. Past clients have included Canadian Tire, McDonalds and Premier Paint, but students in these programs are also eager to put their skills into practice with smaller businesses, entrepreneurs and nonprofit organizations.

In fact, Mississauga-based charity iPOTS (Improving Postural Orthostatic Tachycardia Syndrome) has benefited from multiple partnerships with our programs. Most recently, PSB students explored the feasibility of using podcasts to increase iPOTs’ visibility, providing the charity with market analysis, potential podcast topics and guests, a list of software and hardware requirements, and more.

Support through EDGE

EDGE, Sheridan’s entrepreneurship hub, offers high-value connections, services and resources to help social impact businesses succeed. You can access the entrepreneurial ecosystem in the west Greater Toronto and Hamilton Area, get advice from industry experts, and meet a curated community of entrepreneurs, academics and purpose leaders. There’s also programs, workshops and events tailored to any stage of your company’s development and any level of business experience.

In addition to supporting local entrepreneurs and small business owners, EDGE triages partnership requests to appropriate programs across PSB — connecting you with students who can support your needs through applied learning projects.

Upskilling and reskilling

Teaching new approaches and strategies is yet another way PSB can support your business needs and spark innovation.

Our programs are built to accommodate the busy lives of working professionals, offering part-time studies and flexible delivery options. Most of our postgraduate certificates can be completed in just one year, helping you apply business thinking to your existing area of expertise. You may also be able to upgrade a previous diploma or advanced diploma to a degree through our Sheridan Online program.

There is ongoing work in determining how best to provide our students with the AI skills that they will need to succeed.

Reach out to us

Whether you’re a company needing assistance with a challenge, an entrepreneur with an idea or a professional looking to enhance your education, we can help. Reach out to us today at askpsb@sheridancollege.ca to discuss how Pilon School of Business can support your business innovation needs.