Branding Styling Guide 2014
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Introduction Redivivus has the potential to reign supreme over the competitors as the best sustainable apparel brand. The only thing that can stop them are themselves. They see how the competitors have been successful as well as failed towards its consumers. This is the time to learn from the mistakes and success to create a brand that will conquer the goal of being the top organic clothing line. “From a consumer perspective, the authors’ findings reveal that the more positive attitude
consumers have towards a company’s visual identity system, the more favorable brand image consumers have toward the company and its offerings” (Wang, Hernandez, Minor, Wei 2012). The goal I plan to achieve with the newly redesigned brand image is to have a simple well-known logo that people will know as Redivivus. I want everyone to be able to look at a magazine and right away know that this is a sustainable apparel company without reading the body copy.
Table of Contents Mission Statement
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Logo Specifications
Research Paper
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Style Brand
Target Demographics
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Poster Design
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SWOT Analysis
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Billboard Design
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Color Palette
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Web Commercial
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User Persona
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User Interface Design
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Typography
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Referemces
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Style
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Guide
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Logo Specifications
The brainstorming of Redivivus new logo design started with a a few key elements, which then created a few potential ideas. Using a leaf to represent recycle was decided early in the process. Creating the correct logo that would stand out took much time and effort. After configuring the main idea of the leaf in the brand’s logo, it was decided that the leaf should be abstract. Deciding to make the stem of the leaf draw out the “R” in Redivivus was the final thought for the logo. After many revisions it was chosen to use this logo to represent this great company.
Logo
Styles
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Research Paper
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Redivius differentiates from other top selling sustainable competitors by their care for the environment and others. “Kuyichi is always searching for new sustainable concepts and constantly exploring developing new sustainable production processes and
\materials.” (Kuyichi 2012) Most companies would not continue to make things even better for their company if they are doing fine by their usual service. One of the best things about using organic cotton is Kuyichi is promoting responsible and ethical trading.
Abstract They also, commit themselves to the people by improving labour conditions in factories and further throughout the supply chain. Their goal is to get their target audience and people outside of their audience to see that this company is fashionable, affordable and
works towards a great cause. The old saying “Well if ain’t broke, don’t fix it,” does not apply to this company because they continue to go out there way to make a better living for the world.