Barcoded magazine october

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CONTENT

YOUNG, GIFTED & CREATIVE 7

LIFESTYLE AND CULTURE UNCOVERED - CREATIVE CLASS IS IN SESSION

14 OFFRAMP - KIRSTEN GOSS ON THE VALUE

Publisher n8Media Editor in Chief Phumzile Twala @PHUMIT

OF CREATING FASHION FILMS

20 SOUNDBOOTH - BLACK COFFEE RECREATES

SONG WITH BALLANTINE’S ORCHESTRA

26 PIXELS - MOVIES

32 CREATIVE CHRONICLES - STOPSIGN GAL-

LERY

38 SPOT ON - NEO INNOCENTIA MASILO OPPORTUNITIES

47 JOZI FILM FESTIVAL CALL FOR SUBMISSIONS PURE ART

55 PURE ART REPORT - FIRST SOWETO ART WEEK LAUNCHED

62 ARTIST FOCUS- WANE ONE

Production Manager Mbuso Mafuyeka @youngbuu IT Manager Brian Khumalo @Brian_DeITwiz Sales Manager Khethiwe Twala @misskittyred Baile Ramaisa Graphic Designer Mbuso Mafuyeka @youngbuu Contributing Writers Mduza van Gogh @MduzavanGogh Phumzile Twala @PHUMIT

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011 486- 9488

EXCEEDING . BRAND . EXCELLENCE

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Ed's Note “Don’t be satisfied with stories, how things have The first Soweto Art Week took place in September. We gone with others. Unfold your own myth.”- Rumi. were there to witness a piece of history and some inspiring art work by some of our emerging artists.

Young, Gifted and Creative. Three words that carry a lot of weight these days. With this edition, we celebrate young individuals who form part of the new school of cool: The Creative Class. We salute young people who are using creativity to deal with socio-economic challenges. Individuals who aren’t afraid to question, prod and ponder. This is for the daydreamers, the innovators, those who never quite coloured within the lines. We had a chat with ZamaPhakathi owner and curator at Stop Sign Gallery (Creative Chronicles). Read up about an exhibition titled “Sex Sells/Cells” showing at the gallery (Exhibitions).

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We also covered some exciting panel discussions as part of Social Media Week Johannesburg which took place during the last week of September. Creative Futures infiltrated the city earlier in the month. Check out our write-ups and pics (Pure Art Report.) Zola Mtshiza schools us on what it takes to become a curator (Experts) while we profile Neo Innocentia Masilo‘s road to success as founder of the innovative Cocktail Network. (Spot On.) We hope this edition inspires you to dream even bigger and create more and to live more. Signing Out Phumi @PHUMIT


Lifestyle + Culture

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Uncovered

UNCOVERED Young, Gifted and Creative. CREATIVE CLASS IS IN SESSION

It was the title of a song.

They get easily bored.

A song written by Weldon Irvine and performed They watch the world with the eyes of a child. by the late Nina Simone, “To Be Young, Gifted and They fail, but always try again. Black” inspired this topic. The Civil Rights anthem has spoken to generations over the years. As the lyrics say, “Young, gifted and black/We must begin to tell our young/ There’s a world waiting for you/ This is a quest that’s just begun.”The generation of millenials had often been regarded as a “lost generation” partially owing to their tendency to attempt to go through life flittingly, without a real sense of direction. Some fit into preset moulds while others approach life with a more creative outlook. These are the individuals who’ll be running the world soon. Before you start wondering if I’ve been smoking nail polish, here’s something to ensnare your interest: An article in Justsomething.com has listed 22 things creative people do differently. Yes, granted, some of them apply even to “normal folk” but the majority, only creative people truly understand. Here are a few examples: They daydream. A lot.

They’re told to get a real job. They will follow their heart, even if their mind thinks otherwise. To be young, gifted and creative today should be exciting. Richard Florida wrote a book twelve years ago predicting the shift of the global economy into the hands of what he called “The Creative Class.” The best way to describe these individuals is as influential rainmakers who are shaping contemporary creative industries. These are young, gifted and creative people who are looking for cultural, social and technological climates in which they can best “be themselves.” This is a class of people who enjoy a wide variety of activities that highlight the collective interest in being participants and not spectators. These young minds are shaping and re-imagining society through creativity. In what Thomas Friedman calls “The Great Inflection” we’re essentially living in a hyper-connected era which requires vastly different skill sets.

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Uncovered

Young, Gifted and Creative.

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Uncovered

What sets the “Creative Class” apart though is increased importance on P.Q (passion quotient) and C.Q. (curiosity quotient.) in addition to normal I.Q. (intelligence quotient.) Looking at the world with new eyes is a quality young, gifted and creative people possess. Coupled with the ability to reflect and possessing great problem-solving skills, this class is changing the world with new ideas, merged with technology as well. This group are proudly non-conformers, side-stepping the usual attempts to be ‘boxed- in’ by older generations. Young, gifted and creative individuals are shaping social commentary, raising awareness, and believe in meritocracy. These are the leaders of tomorrow; Young, gifted and creative individuals shaping the world through the medium of art as well as other creative channels, and being vocal about it without fear of prejudice or shame.

By: Phumzile Twala

mymdna.com

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Images by :Hazel Mphande

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Uncovered

kreyolicious-com

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KIRSTEN GOSS ON THE VALUE OF CREATING FASHION FILMS

www-marieclairvoyant-com Barcoded Magazine


Offramp

Jewellery designer Kirsten Goss recently told iFashion of the value of creating fashion films: I think so much of the mood board, inspiration, planning and imagining up a collection is lost for practical reasons on execution. Much of this I guess is good as its left to the wearer or beholders imagination. However it is also fun to allow people to enter into our underworld a bit and discover the multitude of layers to the creative process. I think it adds depth and dimension to a brand- gives it more of a personality. Goss won the award for best direction for her fashion film, at the Mercedes Benz Bokeh Fashion Film Festival.

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FASHION INSPIRED BY ART AND ARCHITECTURE In a cool twist on the hybrid of art and fashion, Pari Ehsan of Pari Dust creates fashion wear inspired by art and architecture. The former architect and interior designer, who was nominated by the CFDA for the inaugural “Fashion Instagrammer of the Year Award” matches her style to works of art as she poses in front of pieces in galleries all over New York City. Speaking to the New York Post, she said, “It started as a means to capture the way fashion and art interact and inform each other.” In some of her portraits, she features exhibitions of renowned artists like Keith Haring, while dressed in outfits by designers like Mary Katrantzou, Tanya Taylor and The Row.

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Offramp

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Legendz

SAM NHLENGETHWA

STILL JAZZING HIS ART UP Born in 1955 in Payneville, Springs in Ekurhuleni world renowned artist Sam Nhlengethwa has described this period of his life as, “like Sophiatown with its forced removals; our parents had to move to Kwa Thema. It was during that time when apartheid was in fashion.” “My inspiration comes from the township, like my own, Kwa-Thema. While going into shebeens- where other people talk about politics, education, jazz- elders would tell us about the past. You sort of had to make sure that your head became a recorder for the information.” Nhlengethwa graduated from the KwaZulu-Natal art school in the late 1970s and he later won the 1994 Standard Bank Young Artist Award. Considered one of the nation’s leading resistance artists his art has evolved to explore other themes, such as music. His latest work was a series of prints which are a tribute to some of his visual art contemporaries and others who have paved the way for South African art. He honoured the likes of Jean Michel Basquiat, David Goldblatt, David Koloane, Dumile Feni, George

Pemba, Esther Mahlangu and Gerard Sekoto. “Throughout the years, all my pieces have dealt with the movement of people. I enjoy paying homage to people and places through my art,” he has said. By recreating the works of his contemporaries and role models and then placing them within a represented or imagined gallery space Nhlengethwa provides a new context in which to experience the work of these celebrated artists. His work usually features collage and the use of photomontage. It has been commended for its noteworthy restraint, with usage sparing. “Like a jazz musician who can depart from the original melody altogether and improvise on its harmonic base, I create a well-balanced final product with interesting textures, perspective and dimensions from juxtaposing pieces from different original backgrounds.” He has had a number of solo exhibitions in South Africa and his work has been included in key exhibitions abroad. He recently exhibited in the 12th international Cairo Biennale (2010) and in (R)econstructions: Contemporary Art from South Africa (2011) in Brazil. He is a resident at the Bag Factory in Newtown.

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BLACK COFFEE

RECREATES SONG

WITH BALLANTINE’S ORCHESTRA

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Soundbooth

Talented super DJ and producer Black Coffee is known for pushing boundaries. As if deejaying with one hand wasn’t enough, he continues to set himself apart. His latest collaboration with Ballantine’s Orchestra is a celebration of South Africa’s musical heritage. “From the beginning it’s always been about the music. South Africa is such a musical place, because of our past our people used to live in song, whether they were crying or celebrating it was the music that kept them going,” he said. His latest venture sees him recreating one of his tracks with the orchestra using just vocals and no musical instruments at all. “I’ve never been pressured to follow any trends. Very few people have the luck and the blessing to be bold and I believe I’m one of them. I want to inspire people…you can do it, just do it your way,” he added. “Recreating one of my tracks using only vocals has given me the chance to really push the boundaries, something I love to do.”

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www-musicnation5-com


L ATE CO MEDIAN J OAN RI V ERS’ TO P 10 MU S ICIAN I N S U LTS Legendary comedian Joan Rivers passed away this September at age 81 due to complications from surgery. Over the years the comic has been known for taking swipes at artists from Rihanna, to Michael Jackson to Taylor Swift, sparking feuds and some laughs along the way. Billboard compiled a top 10 list of insults: 1.“The whole Michael Jackson thing was my fault. I told him to date only ‘twenty-eight-yearolds.’ Who knew he would find 20 of them?” 2.“Madonna is so hairy. When she lifted her arm, I thought it was Tina Turner in her armpit.” 3.“Mick Jagger could French kiss a moose. He has child-bearing lips.” 4.“I said Justin Bieber looked like a little lesbian- and I stand by it. He’s the daughter Cher wishes she had.” 5.“I met Adele! What’s her song, ‘Rolling in the deep?’ She should add ‘fried chicken.’” 6.“If I found Yoko Ono floating in my pool, I’d punish my dog.” 7.“Boy George is all England needs- another queen who can’t dress.” 8.“Taylor Swift’s knees have been together more than Melissa and I.” 9.“Marie Osmond is so pure, not even Moses could part her knees.” 10.“I can’t wait for Britney Spears’ career to be over so she can serve me coffee at 7-11. She’s such white trash.” Source: billboard.com

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ARETHA FRANKLIN NEW COVER ALBUM PREVIEW Soul diva and vocal powerhouse Aretha Franklin and her long-time collaborator Clive Davis sat with veteran music journalist Anthony DeCurtis at New York City’s 92Y for a preview of her upcoming covers album, Aretha Franklin Sings the Great Diva Classics. The album features renditions of hits by Whitney Houston, Barbra Streisand, Alicia Keys, Adele and more. The decision to include Adele’s “Rolling in the Deep” “is what contemporary music needs more of,” according to Davis. Franklin added, “In addition to being a great singer, she’s a great writer, a deep, heavy writer. She doesn’t write the usual or the norm.”

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Davis, who has known Andre 3000 since the Outkast rapper and producer was 17, revealed: “’He said his dream is to produce a cut or two for the great Aretha Franklin.” Franklin’s version of Alicia Keys’ “No One” from 2007’s As I Am takes a reggae turn, which was Keys’ idea. The 72 year old has bounced back following a few years of ill health. The recording was done between tours and recuperation. The album is due for release on 21 October and features production by Andre 3000 and Babyface.


check out our online version today! Thank you for reading

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ADDICTED Starring Kat Graham, Sharon Leal, Boris Kodjoe, Tasha Smith and Tyson Beckford, Addicted is a story that centres on Zoe (Leal), a woman in a perfectly quaint marriage. Zoe and her husband (Kodjoe) are busy raising three children while devoted to their careers. However, it’s not enough to fulfill all of Zoe’s desires as she soon finds herself satisfying her addiction to sleeping with other men,

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which puts her on a dangerous path that may cost not only her relationship but her life as well. Adapted into a major motion picture by Lionsgate and Codeblack Films, the film is a sexy and provocative thriller about desire and the dangers of indiscretion. The film is directed by Billie Woodruff and based on a novel of the same name by Zane. Addicted is set for release on October 10th 2014.


Pixels- movies

GONE GIRL

Gone Girl is an upcoming American mystery-thriller film based on the 2012 novel of same name written by Gillian Flynn, who also wrote the screenplay for the film. Directed byDavid Fincher, the film stars Ben Affleck, Rosamund Pike, Neil Patrick Harris, Tyler Perry and Carrie Coon. Flynn has stated that the film will deviate from the novel, as its story will be structured differently Gone Girl is directed by David Fincher. One of the film’s producers,Leslie Dixon, read the manuscript of the novel in 2011 and brought to the attention of Reese Witherspoon in December of that year. Witherspoon saw potential in producing Gone Girl as a film, and she and Dixon collaborated with Bruna Papandrea to develop it. On September 11, 2013, the crew began filming establishing shots, which do not require actors.Principal photography then began on September 15 in Cape Girardeau, Missouri, with shooting expected to last about five weeks. Some scenes were also filmed in Los Angeles. The film is scheduled for release on October 3, 2014.

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THE BEST OF ME

‘The Best of Me’ is an upcoming American romantic drama film directed by Michael Hoffman which he co-wrote with Will Fetters and J. Mills Goodloe, based on the 2011 novel, The Best of Me by Nicholas Sparks. The film stars James Marsden and Michelle Monaghan. Principal photography on the film began on March 6, 2014 in New Orleans. Marsden and Michelle Monaghan play high-school sweethearts—from different sides of the track, who reconnect 21 years after being ripped apart in high school. The film is due for release by Relativity Media on October 17. Barcoded Magazine


Pixels news

BOOMBOX PROJECT FILMING BEGINS IN NYC Shooting has begun in New York City on the Boombox project documentary. It is the first feature film by award-winning commercials director Rohan Blair- Mangat. The doccie aims to examine the iconic piece of machinery’s place in the rise of hip hop and punk in the 70s and 80s. The film traces the way society now engages with music- the move away from a social to a more personal experience. The film explores changing attitudes to creating, sharing and consuming music over the past 30 years.

Drawing inspiration from the 2010 book by Lyle Owerko, titled The Boombox Project: The Machines, the Music, and the Urban Underground, the film has had contributions from artists, musicians and photographers. Subjects who have contributed to the film include: Music journalist and critic Bill Adler, DJ Rock and Steady Crew member Bobbito Garcia, visual artist Cey Adams, Swizz Beatz, Jamel Shabazz, graffiti artist SP ONE and more. The multi-territory shoot is also set to include Miami, Los Angeles, London, Brazil and Tokyo.

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JAY Z AND KANYE CO-PRODUCE CHRIS ROCK FILM, “TOP 5.” SNL legend Chris Rock has a new film set for release called “Top 5.” Starring the likes of Rosario Dawson, Gabrielle Union, JB Smoove, Kevin Hart, Tracy Morgan and a host of other stars, the film credits Jay Z and Kanye as co-producers. The Roots drummer Questlove also lends his talents to the film Barcoded Magazine

as he listed as Executive Music Producer. Written and directed by Rock, the storyline centres on Rock’s character, “Andre Allen” a comedic actor seemingly lost in his ability to be funny. Union plays his reality TV star girlfriend while Dawson portrays a journalist trying to find out who the real Andre Allen is. Paramount Pictures has allegedly secured a 12.5 million Dollar deal to release the film.


FILM AFRICA DOCUMENTARY FESTIVAL New local and international entries will be featured in the second Film Africa Documentary Festival taking place at the Goethe-Institut in Nairobi, Kenya from 4-9 November. The festival seeks to encourage creativity as well as to celebrate exemplary performance and success in documentary filmmaking and encourages innovation.

Activities during the festival are set to include workshops, networking opportunities, training and film screenings. A new “One Minute Film Competition” is a highlight of this year’s programme and will encourage the use of mobile technology to shoot and edit a film which is only one minute long. The Maisha Film Laboratory will host screenwriting workshops and student forums for eight days from 3 November to 10 November.

BIG EYES FILM TELLS THE STORY OF AN ARTIST WHOSE WORKS ARE FRAUDULENTLY CLAIMED BY HER HUSBAND An upcoming biographical drama film directed by Tim Burton, called “Big Eyes” is set to hit theatres at the end of this year. The film will focus on the American artist Margaret Keane, whose work was fraudulently claimed in the 1950s and 1960s by her then-husband Walter Keane. The film tells the story of their heated divorce battle wherein Margaret accused Walter of stealing her paintings. Amy Adams dons a blonde wig for her portrayal of Margaret in the film while Walter is played by Christoph Waltz. The film centres on the life of the artist, whose works were fraudulently claimed by her husband. “The painting says Keane. I’m Keane-

you’re Keane. People don’t buy lady art,” he tells her. Walter Keane became a national celebrity and talk show fixture in the 1950s after he pioneered the mass production of prints of big-eyed kids, and used his marketing savvy to sell them cheaply in hardware stores and gas stations across the USA. Margaret generated the paintings from their basement and Walter’s contribution was adding his signature to the bottom. The ruse broke up their marriage, and when she tried to make it known that she authored the paintings, they ended up in a court battle after Walter called her crazy.

courtroom showdown. The judge put up two easels, side by side, and challenged each of them to start painting. He begged off, blaming a shoulder injury, while she dashed off her familiar big eyed creation. The film also stars Krysten Ritter, Jason Schwartzman and Terence Stamp. The trailer begins with the actress telling the truth to her pet dog. “I painted every single one of them. Every Big eye, “she whispers. “Me and no-one will ever know but you. This is what it’s come to huh? You’re the only living soul I can tell my secret to.”

The case culminated in a dramatic 31


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Creative chronicles

SH STOPS ERE 33


STOPSIGN

GALLERY

OWNER

AND

CURATOR ZAMA PHAKATHI CHATS TO US ABOUT ALTERNATIVE ART SPACES, NOT

FOLLOWING

TRENDS

AND

BEING

WHATEVER YOU WANT TO BE IN THIS COUNTRY.

Arriving earlier than anticipated for my interview with Zama Phakathi, founder and owner of StopSign Art Gallery wasn’t as bad as I thought it would be after all. 30 minutes before our set meeting time, as I’m responding to emails, I hear my name being called. Swirling around, I’m greeted by a diminutive giant with peroxide blonde hair, a dazzling smile and zesty personality. Fierce combination if you ask me. She introduces me to the most attractive element of her personality by inviting me on a leisurely stroll around the block, revealing that she’s a real “peoples’ person.” This characteristic automatically sets her apart. Five minutes later we settle in at one of her favourite hang-out spots in the Maboneng Precinct: Pata Pata. As an art lover and a creative individual, she has dipped her brush in various colours of the art world and continues to paint on the unending canvas which she continues to expand. Following her passion of art she started out directing and worked for production companies and moved on to curating, cutting her teeth in the Soweto Art Residency. The calling towards art led her even further down the path towards success. “I started getting portfolios from artists, wanting to be part of the residency,” she elaborates. “I decided to approach galleries to curate for and I was met with questions such as ‘who are you?’ and ‘who is this person?” Spurred on by the rejection, she was motivated to go on her own tangent. “I’ve never run any other company or gallery, but what I knew was that I wanted to actually start an art gallery that will give a platform to upcoming young artists.” “How else will young people get exposure without being given opportunities?” With a name like StopSign Art Gallery, one is bound to ponder the meaning behind it. Barcoded Magazine

Revealing the significance of the name, she says,” It was me saying ‘stop’ to everything that I went through, while trying to assist upcoming young artists. I was saying ‘stop.’ It stops here. The slogan being: ‘This is reality. It is not for sale.” Moving from dipping her brush in some paint, towards actually making a mark on the canvas that is the South African urban contemporary art scene- was an exciting moment. “I couldn’t believe the response. We had some buzz, with articles in publications even before we opened our doors. And I thought to myself, okay, there’s no turning back. “ The space which stands out as a mobile gallery, shifting preconceived ideas of what a ‘normal’ gallery should be, has established itself as a hub for young people with a love art. Situated in Maboneng Precinct- it’s an ideal spot for connecting, networking and just chilling. “When people come, they don’t want to leave. The gallery is my home. It’s your home too. It’s everybody’s home. It’s warm.” With an inviting aura herself, Zama extends this to the artists she collaborates with and exhibits. With a belief that art is a calling, she uses this belief system to carefully select each piece for exhibit at StopSign. “With the artists I work with, I believe we are on a spiritual journey of finding one another. I find them. They find me. When we do find each other, you’d swear we’ve known each other for years. The connection is amazing. I need to connect with your work so I can explain it to the next person that walks in. Art is a calling.” A typical day in her industry turns out to be not so typical. “Generally, galleries open Tuesday to Sunday, whereby Mondays are our days off. But Mondays just happen to be my busiest days of the week!” she says laughing. “So a typical day for me would involve meetingsmeetings with artists who want to collaborate, meeting with my mentor, interviews etc. The gallery usually gets crazy when we have an opening, when we have to organise things like the write-up for the show, the poster etc. I’m actually quite fussy as well so things have to be done a certain way. No compromise. Then you have the press release, invites that have to be sent out to people, you need to sort out drinks and food etc.


Creative chronicles

So sometimes I open just Saturday and Sunday because the rest of my week is so hectic.”

just need to know yourself. Know where you’re going.”

I posit to her that she is not the typical face of a gallery owner in the country. Her response is both comical and sad in the sense that the industry still expects people to conform to certain ideals or standards and hasn’t outright encouraged free-spirited individuals:

Starting out wasn’t easy and she faced some challenging decisions. Explaining her decision to her family wasn’t easy. Growing up in a family that she describes as not understanding of art ‘to that extent’ she was faced with typical grown up problems –like having pressure to get a job.

“I don’t look like someone who could own a gallery. I don’t look like I could even have a job. People even judge you according to a certain way you’re dressed.”

“I remember when my mom told me I needed to get a job. I was thinking, ‘I’m trying to build something more solid than just a job that I can get. I want to create opportunities for young people,” she says wistfully. Today Stop Sign, which she likens to a baby, is crawling towards success.

This challenge is one of a few she’s encountered on her journey. She mentions that people not taking her seriously has been an issue but she comments, “The industry is very tough, but you

As a transformational force in the industry, she continues to challenge the norms and break 35


boundaries. “The whole idea behind using the shipping container was to use alternative spaces to present art. Because when people think of galleries, they think of formal spaces with white ceilings etc.”

while she follows her dreams throughout the rest of the country.

In between our chat and while our stoic waiter takes our orders, another of Zama’s ‘peoples’ person’ moments takes the shine as singer Ishmael drops in for a five minute catch up session at our table. Picking up where we left off I ask where the Gallery’s headed.

“The more people tell you your ideas are crazy; the more they tell you your ideas are bigger than you- it’s an opportunity for you. Follow your dreams. Follow your heart but don’t forget to use your mind. Whatever idea it is, make sure it’s going to sustain you, because at the end of the day, you need to make a living. People will talk, whether you do good or bad. There’s no idea that’s actually bigger than you as a person. It’s up to you.”

“I’m not here to follow trends,” she states unflinchingly. I soon realise that these defining moments of the interview are woven in skilfully in between the banter. Revealing future plans for the brand, she mentions her intentions to launch a gallery in every province in the country. “From next year we’ll be launching two more in other provinces. We also want to take the gallery to TV. There’s an amazing TV idea for the gallery I have.” This might present her with more opportunities to mentor young people by providing them with opportunities to manage the Maboneng gallery

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What advice does Zama have for young creatives with a vision?

Visit StopSign Art Gallery at 263 Main Street, Maboneng Precinct, Johannesburg. Like their Facebook page: Stop Sign Art Gallery.

By: Phumzile Twala


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NEO INNOCENTIA MASILO

FOUNDER OF THE COCKTAIL NETWORK

URBAN TRENDSETTER AND INNOVATOR

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Spot on

As founder of The Cocktail Network, Neo Innocentia Masilo is a force to be reckoned with. Combining her brilliant mind with a business savvy attitude, she is making strides towards becoming a powerhouse and having an impact in South African youth culture. “Although the company I started is a communications and events agency, the core function of the business is hosting monthly networking and mentorship lunches, for guys and girls. The special focus is on women. We host lunches and call in speakers to speak about a whole mixture of topics,� she explains. As a young female entrepreneur she is fast becoming one of an elite group of urban trendsetters and influencers who are setting the social scene alight with innovation and creation. Focusing not only on careers, the Cocktail Network also emphasises a well-rounded lifestyle, with topics ranging from personal branding, life, love and relationships.

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Talking about what inspires her to keep striving for the best, Masilo says, “It’s bigger than me. It’s because of my relationship with God that I can run this company and it’s doing well.” This coupled with a passion for what she does fuels her desire to do better. “I love what I do. It’s in me; it’s in my blood. I don’t think I would be doing anything else, despite the challenges,” she says. She views her work as a calling. “It’s not for the money really. It’s far bigger than me.”

show at the Bassline earlier this year. “Getting to see my logo, my brand out there was huge for me.” Her work also includes collaborations with David Tshabalala from Slaying Goliath.

As part of the wave of social influencers and innovators in the country, doing her part, she has affected a number of young peoples’ lives. To this end, she mentions, “I always say, if I get to be a part of changing one person’s life- that will be more than enough.” Most important to her is that attending the sessions changes peoples’ lives.

Hosted once a month, the Cocktail Network is also building a steady audience via social media platforms, successfully getting people involved and engaging in positive conversations and discussions. To become a part of the Cocktail Network, email info@thecocktailnetwork.co.za. Ticket prices range from R150 to R200 while selected sessions are free of charge.

“Seeing my work come to life and having an impact on people is one of my biggest achievements. “

Follow @cocktailnetwork on twitter for more updates.

Another of her proudest moments was doing project management for the Foreign Exchange

By: Phumzile Twala

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“I’m also collaborating with ‘Mayjohannesburgbewithyou’, but not just as an event but ‘Icreate. Wecreate’ by Banele Rewo. The Cocktail Network will be the female part of what they do and what they’re all about.”


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Theatre news

A play about Grammy Award winning singer Gloria Estefan is set to show on Broadway.

She went on to reveal how she discovered the young singer long before her rise to fame last year: on a cruise ship doing karaoke when she was eight years old. “I literally went up to her and told her mom ‘I don’t know if you plan on doing this, but this is what you need to be doing because you are an amazing singer.’”

Estefan told New York Daily News that she would love to see contemporary pop diva Ariana Grande portray her in the musical.

Titled ‘On Your feet!’ the musical begins performances at Broadway’s Marquis Theatre on October 5 2015, under the direction of Jerry Mitchell.

GLORIA ESTEFAN WOULD LOVE ARIANA GRANDE TO PORTRAY HER IN BROADWAY MUSICAL

“Ariana Grande would be somebody wonderful.” Barcoded Magazine


Theatre

HAVE YOU SEEN ZANDILE? Written by well-known African storyteller Gcina Mhlophe, ‘Have You seen Zandile’ was first performed in 1986 at the Market Theatre.

Transkei by her mother, as she believes it is time for her to reap the benefits of having a girl child. Through this journey, Zandile is faced with various issues from having her periods and the myths surrounding that experience; meeting boys; friendship; marriage and also feeling the void of her grandmother’s absence.

The story follows the journey of a young girl called Zandile living with her grandmother. She then gets abducted from her granny’s house in Durban and taken to the

Starring Momo Matsunyane and Zethu Dlomo, the show returns to the Market Theatre for a run that extends to 26 October 2014.

TO STAND SOMEWHERE: CONFESSIONS OF A WHITE BOY IN THE NEW SOUTH AFRICA “To Stand Somewhere” is a sometimes moving, sometimes irreverent look at the experience of being white and Englishspeaking on the southern tip of Africa. A funny and thought-provoking evening in pursuit of an answer to the question what makes us South African, what makes us African, what makes us human? The play will be staged at Pop Art Centre at Maboneng Precinct, 16-19 October 2014. For bookings, visit www.popartcentre.co.za 43


SEX SELLS/CELLS AN EXHIBITION BY QHAMA DAYILE Qhama Dayile is a South African female art director and Graphic design graduate from CPUT whose exhibition at Stop Sign Art Gallery aims to change the way people view themselves and what is fed to them by the media. She is using visual art, photography, graphic design and narrative to challenge the current status quo. Contemporary society over-exposed to and sex. Everything seems sex, and the media, public’s gaze, reflects music, advertising and that anyone with can rely on the use of innuendo to generate products. Despite feminism and other movements have that in the wider of seeing women as gaining ground.

has become a site bombarded with to revolve around which shapes the this. Content in movies confirms anything to sell sexual imagery and interest in their e the gains that recent progressive made, one finds society the habit sexual objects is

The “sex cells” investigated by this the ways in which female form used consumerist society’s imperatives, is also the limiting of the seeing /envisioning

v i e w p o i n t collection realises the power of the in the pursuit of profit-making contradicted by possibilities of womanhood.

The photographic to push humans photographing in everyday South and surroundings, to and obsession with and sex.

exhibition aims to extremes by women, naked, African contexts challenge the hype the female body

“Not everyone including me but I wrong with the world will look beyond the is ‘we do not need a sell chocolate, cars, houses, music and so

understands art understand what is and not everyone nudity but my point naked woman to alcohol, cigarettes, forth. “- Dayile.

The exhibition is free. Stop Sign Art Gallery is at 263 Main Street Bizarre, Maboneng Precinct, Johannesburg.

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Exhibitions

MOAD PRESENTS: PECHA KUCHA Taking place at the Museum of African Design (MOAD) in Maboneng Precinct, Johannesburg, on Tuesday 14 October, is Pecha Kucha. Twenty dynamic minds will be coming together to give you an interesting view of art through their eyes. The speakers will each have twenty seconds to unpack their opinion. The lively panel will be made up of individuals from different worlds. It is going to be a very interesting meeting of the minds and you are invited to join. Cover charge is R30 and the event starts at 9:30pm.

LITTLE IKAPA

shows.

Currently underway and ending 31 October 2014, Mogalakwena Gallery Presents: The Little Ikapa Photo Centre.

The festival offers exhibitions, outdoor installations, film screenings, a 2 day conference, SpringPhotoSchool 14 with photography workshops, masterclasses and portfolio reviews, as well as interactive events and live slideshow evenings.

During this period, The Cape Town Month of Photography will present its 6th edition of the dynamic festival this year with a brand new platform for the moving image, as well as the news SWOP, Stellenbosch Week of Photography (13-20 October), to include over 100 bodies of Photographic work in solo and group

3 Church Street, between Adderley Street and St George’s Mall, Cape Town. For enquiries, email little.ikapa@gmail.com or call 082 935 5522.

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Opportunities

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JOZI FILM FESTIVAL CALL FOR SUBMISSIONS The annual Jozi Film Festival is now taking submissions. Taking place 20-22 February 2015, the festival will highlight the very best in filmmaking in the heart of Johannesburg. Fantastic stories about Jozi and her inhabitants as well as films made by local and international filmmakers, will be screened over a three-day period at several venues throughout the city. Also included in the festival will be provocative Q&A sessions with the filmmakers in attendance, workshops and seminars. Closing date for submissions is 19 October 2014. The Jozi Film Festival will present a multi-genre slate of films from emerging and established filmmakers, exploring a broad range of themes and topics that affect our communities and stir our hearts and minds. Visit www.jozifilmfestival.co.za for details on submission and the Awards ceremony.

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SOCIAL MEDIA WEEK JOBURG WORLDS GREATEST MINDS AND SOCIAL COMMENTATORS CONVERGE IN JOHANNESBURG TO SHARE IDEAS, EDUCATE AND INNOVATE.

lating their experiences with the social networking site which has transformed business, news, communication and networking. Conyers commented that, “Twitter has allowed people to be a part of the bigger conversation.” Key points from this topic were:

Social Media Week kicked off in Johannesburg on 22 September 2014 with a range of talks which took place at the Wits Theatre, Amphitheatre and surrounding areas in the Joburg CBD. As forces that have revolutionised communication across the globe, social media and social networking have also significantly impacted various industries such as marketing and advertising, to self-publishing and healthcare. A number of insightful panel discussions pored over the influence social media has had on every market. We attended the ‘Entrepreneurship in the Digital Age’ panel discussion on day 2 of the conference. Hosted by blogger Luvvie Ajayi, panellists included Ian Conyers, Mimi Selemela and Panashe Chigumadzi.

Jumping right into it, Luvvie led with the question: When did you join twitter? The speakers began re-

• Make time to plan what content to post each week

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Hashtags are a powerful tool on twitter

• Early adapters to social media caught on to twitter quickly and were able to spot trends. Using the benefits of social media for business is something that hasn’t been easy for all business owners. The panellists advised the following for this aspect: • Many business owners complain of not having enough time for social media. So the easiest way to overcome this challenge is to break it down to a routine. •

Make your audience learn your routine.


• It’s important to think about what type of engagement you want to get The panellists also advised that small businesses have an online presence. Selemela noted, “It takes time to build an organic, engaged following. But it’s important to keep going, keep showcasing your product.” In the quest to get more businesses on social platforms, Conyers mentioned some of the fears some business owners have with regard to the platforms. “There were people who would say ‘what’s the internet? I don’t need that.’ But I would tell them ‘Just join it. You can just look and learn, see what it’s about, until you feel compelled to join the conversation.” Selemela took a more hands-on approach with some of her clients, by searching and showing online results of what comes up. “I search their names on facebook and twitter and show them what people are saying and how they are not part of that conversation. It’s a very good way to communicate with your customers, with your clients directly, without having to communicate when only when there’s a crisis.” Chimugadzi pointed out that it’s vital to distinguish which platforms are better suited to the message you want to get across. Twitter’s 140 character platform may be a bit limiting for certain messages; however, Facebook’s platform may be better for some companies. Her experience is that, “Facebook I find is a lot more curated, whereas Twitter is for everyone. Facebook

is about longer, more focused discussions.” One of the advantages of twitter and facebook for clients and customers has been the immediacy that comes with being able to voice complaints and have an almost immediate response from companies. A discussion on backlash by the panellists resulted in these stand-out points: • There might be merit in not responding to everything •

Stick to your message

Don’t engage in negative dialogue

• Instead of just ignoring it, maybe consider making it part of the conversation •

Do not engage trolls

A number of valid points were raised during the discussion, which could improve the way businesses function. This was a great initiative by Social Media Weekbringing a wealth of information and knowledge to the city from brilliant minds all over the world to share tools of engagement in the social sphere. Follow @socialmediaweek on Twitter. By: Phumzile Twala 49


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CREATIVE FUTURES :

about social engagement, ethics and morality too.”

BUSINESS IN THE DIGITAL AGE TALK

Libby Curley added, “Make sure your content is relevant.”

DIGITAL ENTREPRENEURS SHARE KNOWLEDGE WITH CREATIVE YOUTH

“It’s also a good thing to partner up with other companies to reach a bigger audience.”

Barcoded Mag headed out to the Creative Futures Business in the Digital Age hosted at Velo in Braamfontein Johannesburg, during the Fak’ugesi Digital Arts Festival. Forming part of #Creative Futures, organised by British Council Connect ZA and Live Magazine, the initiative attracted some of Jozi’s trendiest, vibrant young individuals. The panel included Niccola Cooper (Flux Trends), Gareth Owen Lloyd (UK Artist and curator), Dillon Phiri (Creative Nestlings founder, designer, and filmmaker), Libby Curley (actress & partnership manager) as well as Uno de Waal (Between 10 and 5 founder.) The talk involved a smorgasbord of insightful discussions about business in the digital age and the position many young individuals and companies find themselves in, in a rapidly advancing digital age. Facilitated by Uno de Waal, the discussion navigated through a number of topics such as Sourcing Products and Ideas, Cutting through the clutter and Influencers.

Another way of getting over this boundary is innovation. “Innovators are very important to branding,” said Niccola. “Choose them wisely.” Gareth noted that innovation was no longer limited. “We are all influencers. It’s no longer just individuals.”

10 Important points we learned: •

Engaging through content is very important.

• We have a world of total accessibility. The Digital age has facilitated access for a lot of people. • By 2016, Africa is going to be the largest mobile market in the world. • Finding your point of differentiation is very important. •

Networking is where the most value is.

Dillon Phiri shared insight on using digital platforms to reach new people. “I always encourage people to start their business online first. It’s also important to understand key players in the industry.”

You have to know your target audience.

“We need makers to come to the space. The key thing is the social aspect,” Gareth added.

• In terms of standing out amidst the horde or marketing messages in the digital arena, sometimes it’s better to create ‘soft brands’.

According to Uno, digital channel communication is an important aspect of business. Including this aspect to business is vital because, “digital allows you to get there really quickly,” adding that “live streaming has changed the way we communicate.” Even though South Africa is sitting on a brink of a digital revolution, there is the all- too- real challenge of connectivity problems and high data costs, which can’t be ignored. Niccola Cooper pointed out an important factor that has an impact on the digital industry, which is the flourishing mobile market on the African continent. “There is a new development in Kenya which will fuel technology in 2030.” Differentiation of brands or products in the digital age is a challenge many companies and individuals face. Cooper advised, “Instil levels of trust. It’s an issue of trust. It’s

• The beauty of social networks is that you don’t need branding. It becomes more about content.

• You are your own brand. Personal branding is the new trend. • Facebook and Twitter platforms have cut down call centre costs for companies.

Talks such as these provide valuable insight into the creative arena and how various industries within it are manoeuvring through it.

A truly inspiring initiative by British Council Connect ZA!

By: Phumzile Twala 51


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CREATIVE FUTURES: RE-IMAGINING THE VISUAL TOUR OF JOZI

CITY;

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The good people at British Connect ZA organised an exciting visual tour of Jozi as part of Creative Futures 2014. Facilitated by Lebo Rasethaba, a filmmaker, the tour offered locals and international guests more than a glimpse of the Joburg CBD, but rather an opportunity to immerse themselves into the city. The project which was part of the SAUK Seasons 2014 and 2015 brought creatives from the UK, Mzansi and the rest of Africa together. The tour took the group through a visual tour of places in the inner city that have inspired Rasethaba’s work. Re-imagining the city As the bus was departing from Braamfontein, he gave the group some context into what inspired his journey. Bringing up the topic of rethinking spaces around various cities worldwide, he pointed out an important differentiating factor: “What’s happened in places like Berlin and New York is that you have as creative people leading revolutions in the way in which people rethink the city. But what’s interesting in Johannesburg is that, that whole thing is being led by business. I think we as creatives in South Africa, don’t realise how much power we have in the exchange between us and commerce.” As a visual artist, he believes that, “As soon as you start framing things in a positive, more stylised kind of way, then people will start to think of it in that kind of way.” “The onus is on us creative to give people an idea of Johannesburg that’s more in accord with our existence.” Inspiration to come back home After living in China for six years,

Rasethaba was inspired to come back home following the reinvention of creative spaces within the city. “There was a genuine voice that was developing amongst the youth. Not for the first time, but for the first time which I could practice in it.” As popular creative hubs for young and old creative communities in Joburg, Braamfontein and the Maboneng Precinct have become synonymous with connections and collaborations. “What I like about Braamfontein right now is that now more than ever before you see a lot more people that live in Braamfontein actually hanging out in the area, so it’s not just us kids who live a little bit out of the city who come in the city during the day, take what we need from a ‘cultural point of view’ and leave. You actually have a much more natural assimilation between the people that live there and the ‘aliens.”

The Tour The tour took us through town where Rasethaba explainedhow the decline in Johannesburg started, tracing it back to the 1950s all the way to the 1990s, which he claimed were what some people referred to as ‘the boom of the decline.’ Heading to Maboneng Precinct, producer Syd shared her experiences with the group. As someone living within the city she expressed some pros and cons. “For me, Maboneng is much more accessible for artists. I didn’t really feel free just roaming around spaces, without feeling like I was going to get mugged. The one reason Maboneng is convenient for me, is that it offers me that safety factor.” Walking the streets of the precinct, one was given the opportunity to take in the surroundings while being made aware of some of the limits that have come with the area. A topic of discussion that was brought up

by some members included asking whether artists enable gentrification. Some individuals brought up concerns about limited collaboration with surrounding communities, and a lack of integration. The lines between classes in the area seem to be literal and figurative, with a visible security presence felt within the area. Actress and playwright Lindiwe Matshikiza elaborated on an incident involving ‘an unwanted element’ and security guards, which illustrated the issue of a clear socio-economic divide in the city.Creative Nestlings founder Dillon Phiri expressed his views on gentrification as having a rather negative impact on local communities, who find themselves pushed into the outskirts of the area on the account of artists supporting the gentrification process. This led to some interesting conversations. A walk around the block led to the MOAD (Museum of African Design) where the Pers-Anders Pettersson Rainbow Transit exhibition ‘a celebration of 20 years democracy’ was being exhibited. An exhibiting space that aims to give African artists a platform for their work right here at home before being shared with the rest of the world, MOAD is nestled within the heart of a creative community in the city. Next stop was a break for drinks at Chalkboard, where guests got to mingle, network, share some laughs and stories about their home countries. Although the tour was cut short due to transport issues, it was a worthwhile and thoroughly enjoyable experience which successfully brought photographers, writers, filmmakers and the like together in the name of creativity and art. By: Phumzile Twala

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TOP 5 TALKING POINTS THIS MONTH: MONEY AND ART We’ve combined some of the most important talking points brought up by Taryn Cohn, MD and Senior Consultant of Art Source South Africa at the recent official launch of Soweto Art Week:

The lack of art investment in this country stems from a lack of understanding.

The size of the market is often underestimated. The worlds’ wealthiest dedicate a third of their overall holdings to passion investments, with art being the most popular. According to stats in 2010, the South African arts sector employed over 17 000 people- both informally and formally.

More platforms are needed. More platforms are needed to expose ordinary South Africans to the benefits of art, not just aesthetically but financially as well.

More knowledge needs to be shared in terms of how to make a career from art as well how to make a

Money talks.

living from it.

People aren’t going to invest in something they don’t see a possible Return on Investment on.

We need to raise a new generation of

More needs to be done to educate artists as well as

art buyers.

potential buyers on the basic economics of the art

With more education and corporate or government

industry.

funded programmes, individuals can be taught about investing in art from a young age. Barcoded Magazine


Pure art news

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FIRST SOWETO ART WEEK LAUNCHED 55


Hosted on a fine Spring evening at the Soweto Theatre, the Soweto Art Week opening was a lovely launch for the latest addition to the Mzansi art calendar. Founded by Lunga Khumalo, of Legacy Art Projects, Soweto Art Week offers a new platform for introducing emerging artists and to bring the works of well-established artists into the township. “We have a challenge in terms of celebrating visual arts. So this presented an opportunity for our people to view the actual works and to interact with the actual artists rather than only reading about them in magazines,” he mentioned in his opening address. Further guest speakers on the nightincluded the Director of Soweto Theatre, Chairperson of Funda Community College Board of Directors, Soweto Arts and Crafts Fair Project Coordinator, while the signature event was officially opened by Taryn Cohn, MD and Senior Consultant of Art Source South Africa. Carl Johnson’s opening speech acknowledged the importance of visual arts in Soweto, as well as the phenomenal art works on display. Three floors of the theatre were adorned with works by the likes of Mbongeni Buthelezi, Charles Sokhaya Nkosi, Bongi Bengu, Barcoded Magazine

Zamani Makhanya, Mduduzi Twala, Alex Flett and Nontsikelelo Veleko.

Soweto Arts and Craft Fair (hosted every first Saturday of the month at the theatre.)

Funda Art Centre Tutor, art activist, curator and solar artist Tumelo Mokopakgosi, whose works were on display on the 2ndfloor, expressed his excitement in being part of this moment in history.

While guests enjoyed speeches by the speakers they were also treated to live art painting by Nico Phooko. Inspired by the fresh concept of Soweto Art Week, Phooko transformed the blank canvas to a colourful painting within a few minutes.

“I’m here to expand and share what I have with other artists, with the youth and upcoming artists.” As a local artist who is familiar with the unfortunate trend of having his works appreciated overseas more than they are at home, he was happy with the platform Soweto Art Week provided for local artists. “Our works normally get bought overseas, outside Soweto etc. Many people don’t know who I am in Soweto, but when I go to other places people recognize me quickly. So something is wrong. We need to plough back,” he said. Standout pieces exhibited throughout the week included a tripditch collage titled “The brim of an African woman: 1, 2 & 3 by Mozambican born artist Dario Manjate. Iconic photography by the late Alf Khumalo was also on display while the foyer of the theatre exhibited some eyecatching and enthralling art work by emerging artists from the

“I love the spontaneity of art. I just let it flow,” he said, speaking about the inspiration behind the piece. Taryn Cohn’s official opening of the Soweto Art Week included a highly informative talk on the realities of the local art market. Highlighting the need for further education about the economics of the art industry, she emphasised the conversations which she thought the community of Soweto need to be having. All beginning with what is considered a swear word among art circles- money, she explained: “The discussions we need to be having are not how we as a community can be made richer with visual arts, but basically how we can enrich the industry in order to actually make a living.” Her blunt address continued to


factor in possible causes of the lack of investment in Sowetan art by Sowetan residents: “Soweto has made superstars in art, but unfortunately not in Soweto. Our artists are superstars all over the world.” The problem with art investment in this country stems from a lack of understanding is what she posited, adding that “We need to unpack what’s been going on around visual arts so that people are more comfortable engaging in it. The same goes for our education institutions that teach our artists to paint and draw and talk to the soul of the nation, but they shy away from basic economics.” Ultimately, the three exhibitions on display for the week, 30 Years of FundaRetrospective, Sotra and Inkunzemanxeba-Travelling Exhibition drew in local visitors as well as tourists from Russia and Mexico. Talks by Suen Muller of Lizamore and Associates explaining the benefits of the SA Taxi Award as well as Diana Williams of Business and Arts South Africa (BASA) took place in the latter part of the week, contributing a wealth of knowledge and resources for local art practitioners. The next Soweto Art Week will be held 1821 September 2015.

By: Phumzile Twala 57


HELLO AMBASSADOR CREATIVE CONFERENCE TO SET PRETORIA ABUZZ The city of Pretoria/Tshwane will be hosting this year’s Hello Ambassador Creative Conference. Happening over 2 days, the 17th and 18th of October, it’ll feature talks from experts within the industry, a creative expo, a street festival and a huge after party. Speakers lined up for the event include the like of Uno de Waal, Kagiso Lediga, Louis Minnaar, Abey Mokgwatsane, Roger Ballen, Michelle Constant, Liam Lynch, Tim Horwood, DJ Kenzhero and more. The Hello Ambassador Expo will focus on exhibiting local initiatives, artists, brands, projects educational institutes. They will also be featuring their 2014 collaborations and Design Award finalists in this space. The music Festival, taking place from 6pm on the 18thof October features a line up including DJ Kenzhero, Shadowclub and I Am. For more info about the conference as well as ticket prices, visit www.helloambassador.co.za

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CITY OF GOLD URBAN ART FESTIVAL FOURTH EDITION South Africa’s only annual graffiti and street art festival, City of Gold Urban Art Festival is taking place until 11th October 2014. The week-long festival includes large-scale mural projects, film screenings, street art tours and an exhibition. Featured artists include: WANE (NEW YORK) MRDHEO (PORTO) SOLO ONE (LONDON) FALKO ONE (CAPE TOWN) Works will be exhibited at the Absa Gallery, 161 Main Street, Upper Ground Floor, Absa Towers North until the end of October. Participating local and international artists will be painting murals at various sites around the city. New York City graffiti legend WANE will be giving a talk and slideshow about the history of graffiti from a New York perspective. This will be followed by the screening of a film relating to this era of graffiti. Throughout the week, educational walking tours focussing on graffiti and street art in and around the city centre will be given by “Past Experiences.” The tours will visit graffiti hotspots including Troyeville, Jeppestown, Newtown and Braamfontein. For the route info, schedule and bookings, visit www.pastexperiences.co.za.

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THE ART OF CURATING Arriving at Museum Africa mid-morning on a Tuesday, I’m greeted by a horde of school children doing the rounds at the museum. While waiting for Mr Mtshiza to meet me downstairs, I watch as the kids jostle with excitement as they view the exhibition on display- The Rise and Fall of Apartheid; highly relevant, as the country celebrates 20 years of democracy. Although his attire is sombre, dressed in all black, his attitude is completely different. Introductions are done as Mr Mtshiza greets me with a beaming smile. He expresses his nervousness of having such a big group of scholars in the museum, “I get scared sometimes because they could easily knock over a few items.” But he seems to take it in his stride and has a cool persona that seems to buffer any issues that might come up.

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Art

Based in Newtown, Johannesburg, Museum Africa is situated in the art hub of the city. Although many young people identify with art and creativity, not many have been familiarised with the career of curating. This month’s expert Zola Mtshiza, curator at Museum Africa explains just how much goes into being an art curator: Education: It would be advantageous to be an artist. It’s not completely necessary though, because some freelance curators these days are not artists.

For institutionalised curators, you would have a collection in the institution. There are also different collections that curators deal with. For example, we have a fashion curator, a curator of African art, a curator of photography, a curator of geology etc. As a curator you would think of a theme, select the artworks, study them and research them. You might need to work with a conservator depending on what kind of condition the artworks are in. You’d then put them together using a thematic sequence, relying on your skill and eye. You must have some form of narrative as well. In most instances an exhibition must have an education component to it. A curator might also produce a catalogue about the exhibition including different write-ups by artists and curators. Challenges: The most challenging aspect that we encounter is the issue of copyrights. Another is if an artist or photographer not being interested at all. But with our local South African artists, most of them are usually wiling to exhibit, because they’ve been marginalised for quite a while, so it’s exciting for them to get their works in institutions. The popularity of urban art: Graffiti art infiltrating galleries. What is means for curators: It’s one thing you can’t avoid, because it’s something that’s creeping in, like it or not. I don’t even want to call it a sub-culture; it’s a culture on its own. It’s just evolution of art, so we cannot avoid it. It’s just that it differs with each institution, in terms of policy, as to what it collects or what it identifies itself with. A great example is a travelling exhibition that was done in France, called the ‘International History of Black Music.’ It involved a big screen showing artists doing graffiti and people were able to participate and take their art home on a memory stick or upload it to a website. So it’s urban art like this that brought us a new audience.

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Qualifications needed in this career are: Bachelor of Arts- Fine Arts, which is a 4 year degree. Nowadays one must also have a Masters Degree or PhD on art history or philosophy of art. Another option offered by Wits University and Robben Island Museum is a Post-graduate diploma in Museums and Heritage Studies. What qualities and skills are needed: One needs to have an eye for art, either critically or by being an artist yourself. What the job involves:

No. A big no. A factor that many cause lack of knowledge in terms of being a curator is that art was not introduced in schools before. Fortunately these days art is being introduced at lower levels of school. But I don’t think it’s being introduced with the knowledge of curating. There is a definite need for introduction within the curriculum. What there is to love about being a curator: The most interesting part of this career is when you know you’ve got the story right; you know you’ve researched it well, you can back yourself up and knowing that you will be educating and entertaining people about what you’ve done. When you are also able to produce a catalogue, it’s exciting, because you know you are leaving a mark and a legacy in the world. Overall, the whole process is exciting, especially when you’ve got it right and you’ve got finances as well. Another highlight is travelling, because when you put a brilliant exhibition together, that can talk to the international world, it gets claimed. Curating challenges in Africa: Some of the artwork we have is sensitive; there are things that need protection, climate control, etc. So a number of institutions on the continent don’t have all of that. Most important lessons learned: Sensitivity and the importance of what we possess. Knowing that I’m responsible for keeping the works intact, preserved for the next number of years, as well as respect for the work that we’re doing are the important lessons learned. By: Phumzile Twala

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Artist focus

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WANELEGENDARY NYC GRAFFITI ARTIST New York graffiti artist Wane One who grew up in the Bronx is an influential figure in street art. Having started out in his neighbourhood in 1984, writing on trains, he now travels the world sharing his knowledge and skills. During this period of learning he also began experimenting with othermedia forms such as acrylic on canvas, denim jackets and pants. Talking about the early days when he was starting out, he says, “Back then you had to do it traditionally, if you didn’t do a train you didn’t get respect. In the beginning it was scary. You’d hear stories of police beating up writers, rival crews robbing you for your spray paint and people getting electrocuted on the third rail. It seemed like you had to be super tough to do it. When you started writing you had to build heart, get down with the crews and once accepted by a crew you would learn to steal cans, tag, do throwup letters and wild styles.” “When I look back at the writers who were older than me, I would never forget them, because when they did it, they all did it without having someone to show

them. They pioneered this new art form and created an entire renaissance doing so. That’s one of the main principles you have to remember. Every ‘ism’, every arrow and letter form.” He went on to start his own t-shirt clothing brand called Writers Bench, inspired by the history of graffiti and the original Writers Bench at 149th street where writers used to congregate. Ironically, the art form of graffiti in the city has made a shift from the train golden era to other surfaces and moving targets. A project earlier this year saw Wane and three other artists being commissioned to use box trucks as their canvas. This is one of many initiatives and events that he takes part in these days. “People fly me out to paint at Jams and Festivals. I appear in Universities as a Lecturer to make a few bucks but to be honest it will never make me rich.” He currently divides his time between painting, running his company Writers Bench, designing for Sean John menswear and travelling around the world.

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