NST @BG 2017.2 Booklet (JDs and Application) by AIESEC in Bulgaria

2017.2 Selection Process Alignment & Job Descriptions

AIESEC in Bulgaria

• Applications must be completed in English and sent in PDF format by email to responsible MC member. • Candidates must answer all questions presented on General Questions and Specific Questions for your role. • Roles with more than 2 applicants will have the option to shortlist candidates based on:

Experience in the application area;

Fulfillment of questionnaire expectations;

• The visual part of the application must be considered for a better reading, but will not be part of the selection process

• You must have a minimum of 12 hours/week available for NST work. DEADLINE: 27/07/2017, 23:59 - BG Time (GMT+3) IMPORTANT: Late applications will not be accepted

Aplications

Interviews 29/07 – 31/07

Results 02/08

• NST B2C: • Digital Content Manager • Promotions Specialist • Web Specialist

• NST TM: • TM Manager

• NST OD: • OD Maker

Role

Name

e-mail

MCP

Nguyen Linh

MCVP F&L

Nikolay Nankov

nguyen.hailinh@aiesec.net nikolay.nankov@aiesec.net

MCVP VD

Ivana Tonkova

ivana.tonkova@aiesec.net

MCVP OD

Gabriela Tamashiro

gabriela.tamashiro@aiesec.net

MCVP B2E

Michaela Rizzo

michaela.rizzo@aiesec.net

MCVP B2C

Michael Silva

michael2.silva@aiesec.net

MCVP TM

Medha Mukherji

medha.mukherji@aiesec.net

MCVP BD

Angel Stanchev

angel.stanchev@aiesec.net

Digital Content Manager Promotions Specialist Web Specialist

JOB DESCRIPTION

KEY LEARNING POINTS

• Responsible for creating the Graphic Design pieces which will be featured in the Social Medias; • Providing templates for the LCs to use; • Monitoring the positioning actions and ensure that they will be produced; • Collect and evaluating inputs for our products promotion, based on feedbacks from the commission and partners; • To ensure that all LCs are capable of working in a local level to adapt and create some graphic materials; • To assist the MCVP B2C in the Commission education about brand;

MoS and KPIs  Periodical reports based on fan pages analysis, in terms of branding and engagement;  # of connections with marketing commission;  # of online campaigns produced;

 # of LCs using rightly the AIESEC branding;  % of the B2C team plan achieved;

Customer Experience Skills Network Capacity Skills Knowledge Management

REQUIREMENTS MKT Knowledge AI Brand and Customer Flow Graphic Design Bulgarian Speaker*

* Will be a differential;

JOB DESCRIPTION

KEY LEARNING POINTS

• Responsible for create the advertisements along with the MCVP B2C; • Monitoring the positioning actions and ensure that they will be produced; • Collect and evaluating inputs for our products promotion, based on feedbacks from the commission and partners;

• Create standards for national products promotion;

Customer Experience Skills Network Capacity Skills Bulgarian Market knowledge

• Manage promotions budget together with the MCVP B2C; • To ensure that all LCs are aware of the advertisements;

MoS and KPIs  Periodical reports based on advertisement analysis, in terms of reach x conversion;  # of online campaigns produced;  % of the B2C team plan achieved;

REQUIREMENTS

Google AdWords Skills Facebook Ads Skills AI Brand and Customer Flow

JOB DESCRIPTION

KEY LEARNING POINTS

• Responsible for the management and maintenance of the @BG Website; • Monitoring website status and ensure its security ; • Implementation of new features and changes in the Website; • Collect and evaluate materials from the LCs in order to use for the Blog content; • Provide the LEADS Nutrition for all the subscribers of the site; • Ensure the connection between the other digital channels and the website;

MoS and KPIs  Periodical reports based on website analysis, in terms of views x conversion;  # of blog posts;  # of subscribers in the site;

 % of the B2C team plan achieved;

Customer Experience Changes management Information Security Network Capacity Skills REQUIREMENTS

Wordpress Web Development Skills AI Brand and Customer Flow

TM Manager

JOB DESCRIPTION • Create training modules & materials for FO-BO • Create follow-up frameworks • Train the Trainer

• Education of LCVPs TM for implementation of TM initiatives

KEY LEARNING POINTS Focus and Prioritization Personal Management Reporting Emotional Intelligence Research Skills Presentation Skills Data analyzing

REQUIREMENTS

MoS and KPIs • • • •

% materials created out of the # needed # entities implementing frameworks # EB & MB members participating # VPs participating

Punctuality Ability to manage LC work and NST tasks together Basic designing skills

OD Maker

JOB DESCRIPTION

KEY LEARNING POINTS

• Develop, with MC VP OD, tools for the area; • Track and input the data on tools; • Make analysis through the tools; • Provide reports;

• Create frameworks about OD tools;

MoS and KPIs • • • •

% Achievement of Planning % implementation tools; #meetings with MC VP OD; # Reports

Knowledge about @BG Communication Skills Tools Management REQUIREMENTS

Good Knowledge about @ Products Analysis skills Excel skills

The applicants must answer all the general questions and the questions of the position they want to apply! If you are applying for more than one role, list the positions by preference order.

Basic info: Name E-mail/Skype Current Role in the entity

AIESEC Experiences Term

Role

Main Achievements

Key Learning

1) Why do you want to be NST 2017.2 on AIESEC in Bulgaria? 2) Based on Enneagram test and 16 personalities, tell us who you are and how you can contribute. Enneagram: http://similarminds.com/test.html 16 Personalities: https://www.16personalities.com/

Which improvements do you see for AIESEC to be more Customer Centric focused? How would you contribute for them based on the role you’re applying for?

In your words, what is the AIESEC Customer Flow? How is your work as NST connected to it?

Digital Content Man. 1.

Choose one of the OGX products and create one design piece, according to the AI Brand, to be posted on our Facebook page.

How would you change the design of the current campaigns to get more results?

Promotion Specialist 1.

Design a full campaign for the following products, taking in consideration the budget that you will need, on the proposed channels : • oGT - Google AdWords • oGV – Facebook Ads

Web Specialist 1.

How can we use the website to provide a better customer experience and enhance the results for both Attraction and Consideration phases?

Talent Management 1.

What kind of follow up procedures can we create to ensure our training modules are working with MBs and members across the network?

What topics according to you can be covered with the TM Commission specifically? Design an education or a training module for any one of the topics you mentioned .

How can we get more and more EBs and MBs to join us for virtual Train the Trainer sessions? Design one session as well.

Organizational Development 1.

Analyze the results of @BG according to the table below. Choose one product and provide a report about this.

Prepare a tool for exchange achievements and a framework to educate the network. Year

GE/GT

Total

ICX

OGX

ICX

OGX

2012

235

2013

150

271

2014

229

338

2015

129

256

2016

113

154

Good Luck!