AIESEC in Bulgaria Portfolio by AIESEC in Bulgaria

AIESEC IN BULGARIA

“From creating startups to igniting revolutions, young people have been toppling the old structures and processes that govern our world. Just imagine what solutions might be found if young people are given the space and encouragement to participate and lead.” Koﬁ Annan

We are the largest youth-led organization in the world.

We provide leadership development trough global internships ant team experiences.

Levels of Partnerships “Supporting the development of the Youth in Bulgaria and have positive impact on the society and environment around us for more than 25 years in Bulgaria.”

STRATEGIC

GENERAL

PROJECT

PARTNERSHIP

SUPPORTING

MEDIA

PARTNERSHIP

Our Projects Youth for Global Goals (autumn)

Youth for Global Goals (spring)

National conferences cycle

Global Talent (international internship program)

(4 day internal AIESEC conferences)

Employer branding Access to students CSR positioning

Workshops with students Company presentation in front of AIESEC Members

Project Overview Get to know our products with a short overview bellow. It shows the general upcoming projects and timeline of realization. Please refer to the next slides for more info on the listed projects.

Timeline

National Congress Conference 2016

Aug 2016

Youth for Global Goals (Y4GG) 2016

Oct - March 2016

Youth Speak Forum

Description More than 100 members of AIESEC Bulgaria gathered to track and re-plan their progress on projects, as well as to meet our partners, see how they are working with AIESEC for the achievement of the “Sustainable Development Goals” in Bulgaria. The aim of the project is to: Mobilize all young people to achieve the “Sustainable Development Goals”. The project combining in itself 4 initiatives of AIESEC and the UN. Youth Speak Survey – survey addressed to the young people in order to collect their opinion and the issues that they are facing. Youth Speak Report – summarized report from the survey. Youth Speak Forum – one day event, giving awareness, engagement and action towards the SDGs. SDG projects – social initiatives with international volunteers taking action on Bulgaria’s society issues regarding the Sustainable Development Goals.

Recruitment 2016

Oct 2016

AIESEC organizes recruitments in 15 Universities across Bulgaria to nd the people that want to develop society and the same time activate their leadership potential through the membership program of AIESEC

Winter Congress Conference 2017

Jan 2017

More than 150 members of AIESEC Bulgaria gathered to elect their new present for the next term. Also on this conference the AIESEC members receive downscaling of the international strategies, track and re-plan their progress on projects, as well as this they meet our partners. See how they are working with AIESEC for achieving the “Sustainable Development Goals” in Bulgaria.

Youth for Global Goals (Y4GG) 2017

Apr - Sept

The aim of the project is to: Mobilize all young people to achieve the “Sustainable Development Goals”. The project combining in itself 4 initiatives of AIESEC and the UN. Youth Speak Survey – survey addressed to the young people in order to collect their opinion and the issues that they are facing. Youth Speak Report – summarized report from the survey. Business in Practice - 3 day interactive event, focused on Sustainable Development Goal #8 – “Decent work and economic growth” focused on solving the theme of students unemployment by lling the gap between university and the corporate world through interactive presentations, simulations and workshops delivered by our partners. SDG projects – social initiatives with international volunteers taking action on Bulgaria’s society issues regarding the Sustainable Development Goals.

2017

Business in Practice

Global Talent (international internship program)

On going

A Global internship program that provides international talent accusation and leadership development. The program is an efcient solution in human resources by giving the opportunity to employ last year students or fresh graduates from 125 countries around the world for the duration from 3 to 18 months.

Youth for Global Goal (Y4GG) Key facts:

- Soa, Varna, Plovdiv

October – March

Youth for Global Goals is the biggest project organized in the AIESEC network, including many other organizations including the UN. The main objective of “Youth for Global Goals” is mobilizing young people to contribute for achieving the “Sustainable Development Goals” – the vison of UN until 2030. (https://sustainabledevelopment.un.org/sdgs) In order this to happen the projects Y4GG contains on itself 4 incentives

Youth Speak Survey Survey targeting young people from all over the world, which aims to activate young people to voice up their opinion about the world issues. The survey is open from October till March.

Youth Speak forum This is a forum, taking place in October 2016, which contains 3 spaces – awareness, engagement and action. - The awareness space is based on the Youth Speak Report and aims to give awareness about the SDGs and how to solve the main issues, included in the SDGs in Bulgaria. - The engagement space is where the delegates on the forum are already familiar with the current issues of the Bulgarian society and they start being engaged to them, searching for solution and support. Here AIESEC and it’s partners take place with interactive workshops for the people on the forum. - The action space is from all the knowledge that the delegates have from the day they take actions regarding the SDGs and the issues in Bulgaria and have the opportunity to build up their social projects in order to solve an issues in the society.

Youth Speak Insides Based on the survey for each country, a report is made regarding the answers in order to summarize the outcome of the survey.

SDG projects Social projects solving issues in the Bulgarian society regarding the Sustainable Development Goals. With international volunteers for 4 to 8 weeks, which take place in different cities in Bulgaria – Soa, Varna, Plovdiv, Veliko Turnovo, Blagoevgrad and Ruse.

Youth for Global Goal (Y4GG) October â&#x20AC;&#x201C; March

Partnership proposal

General

Online positioning: national (www.aiesec.bg), all the promo materials for the campaign of the project. Access to the Youth Speak Report Company logo and banner in the PR campaign for the event, targeting youth and university students from the city, including on all the promo materials /booklets, portfolios, posters etc with more than 10 000 people reach. Physical attendance: company banner and promo materials during Youth Speak forum in one of the cities for the whole event on the main stage. Attendance in the breaks with an info stand, where the company/organization could present its opportunities. Total time 2 hours, separated regarding the agenda of the event. 3 hours workshop based on the SDGs with a group of delegates on a topic developed in collaboration with AIESEC. Opportunity for product / service presenting and pre scanning of the delegates for recruitment purposes. After Youth Speak Forum: opportunity for feedback and marketing survey among delegates, spreading speciď&#x20AC; c information to the delegates /internship program etc./ Access to contacts of the delegates, conducting ď&#x20AC; nal report from AIESEC containing results and outcomes from the Youth Speak Forum and the partnership Positioning as CSR, regarding the SDG project. Positioning on closing event for the project that the company is supporting. Price in EUR

1 000 4

National Conferences National Congress

Winter Congress

National Congress is a conference that focuses on: • Downscaling of international strategies to national and local level • Tracking and re-planning of initiatives and projects • Leadership education of Local Entity Leaders (term 2016/17)

Winter Congress is a conference that focuses on: • Electing the new president of AIESEC Bulgaria (term 2016/17) • Mid-term plan and strategy revision • Awarding the most accomplished local Ofces & Alumni • Leadership education of Local Entity Leaders (term 2016/17)

When : January 2017 Delegates : 120-150

When : September 2016 Delegates :100-130

SKILLS P R O F I L E S O F M E M M B E R S

Time / team /project management Leadership skills

Commission work: Educational session Business cases

Strategy development Team building

Presidents

Managers of local AIESEC ofces. Leading a multifunctional team of department leaders. Local Strategic decision makers.

Strategic Management.

HR: Exchange recruitment and brand management

Local brand managers of Exchange programs. Responsible for recruitment and preparation of students for volunteer and professional exchange. Finding and Matching Bulgarian talent to international demand

Recruitment & Brand management.

HR: Organizational culture and education

Managing the allocation, education and development of the human resources in the local ofce

HR & Talent management

Sales and Business development

Responsible for relationships with partners. Developing sales strategy and plan of the local ofce. Managing the local sales force. Developing new products for local reality

Sales and Corporate relations management

Project management

Marketing and PR

Finance

Managing projects, based on international exchange. Handling recruitment and logistics of international volunteers. Responsible for building the organizational brand. Communicating with media partners. Developing marketing and PR strategy. Working with social networks and web platforms Responsible for accounting, budgeting and cash ow management of local ofce. Responsible for the nancial sustainability of the Local Ofces.

Project management PR, Brand management & online marketing. Finance & Accounting.

National Conferences National Congress

AUG

Winter Congress

JAN Partnership proposal

General

Online positioning: national website with more then 20 000 visitors Company logo and banner in the promo campaign for the conference targeted AIESEC members, including on all the promo materials /booklets, portfolios, presentations etc .with more than 500 people reach Physical attendance: company banner and promo materials during the whole conference on the main stage. 30 minutes company launch in front of all the delegates /100-150/

Opportunity to spend the rest of the day among the delegates on the conference + table on lunch dinner in order to have unformal space to interact with the delegates After the conference: opportunity for feedback and marketing survey among delegates, spreading speciď&#x20AC; c information to the delegates /internship program etc./ Access to contacts of the delegates, conducting ď&#x20AC; nal report from AIESEC containing results and outcomes from the conference and the partnership.

Price in EUR for one

500

If taking part in the two conferences (Price in EUR)

900

Youth for Global Goal (Y4GG) April – September

Business in Practice This is the biggest, 3 day business forum with more than 300 hundred participants, taking place in April 2017, In 2017 the forum will be done for 13th year. The event refers to SDG #8 – “Decent work and economic growth” and to be more concreate – youth unemployment. - The rst day of the forum is refuting to the students unemployment and is focused on giving awareness about how to deal with this issues. - The second day is delivered from our partners by company workshops which provide a framework for students to develop a bond with the

company by working hand in hand with its employees, witnessing the work culture and nding out about the career opportunities it offers. The last day is closing giving rewards to the teams which won in the company workshops and closing of the event.

Youth Speak Insides Based on the survey for each country, a report is made regarding the answers in order to summarize the outcome of the survey.

Youth for Global Goal (Y4GG) April – September

Partnership proposal

General

Support

1 400

750

Online positioning: national (www.aiesec.bg) and BiP website (www.aiesec.bip.bg) with 30 000 visitors* in for 12 months. Access to the Youth Speak Report Company logo and banner in the PR campaign for the event, targeting youth and university students from the city, including on all the promo materials /booklets, portfolios, posters etc with more than 10 000 people reach. Physical attendance: company banner and promo materials during Youth Speak forum in one of the cities for the whole event on the main stage. Attendance in the company fair organized - 4 hours, main place in the university. Students attending – more than 1000 /opportunity for job and internship offers/. 8 hours case workshop - 2nd day with group of delegates on a topic developed in collaboration with AIESEC Opportunity for product / service presenting and pre scanning of the delegates for recruitment purposes. After BiP: opportunity for feedback and marketing survey among delegates, spreading specic information to the delegates /internship program etc./ Access to contacts of the delegates, conducting nal report from AIESEC containing results and outcomes from BiP and the partnership Positioning as CSR, regarding the SDG project. Positioning on closing event for the project that the company is supporting. Price in EUR

Fall Recruitment 2016

Timeline of the campaign by stages: Till 05.09.2016

05-15.10.2016

Logistics planning

Online Promotion

01-20.10.2016

Physical promotion

05-20.10.2016

Final Events

10-25.10.2016 Applications of students

20-13.10.2016 Local Conferences

Summary Looking for talents in Bulgarian universities? So we are! AIESEC organizes annual recruitments in all its local ofces across Bulgari in order to nd the people that want to put their skills into practice or go and develop abroad in one of our programs. Through our virtual and physical networks we reach at least 10 000 students each edition. Campaigns are happening twice a year – October and March in Soa, Plovdiv, Varna, Blagoevgrad, Veliko Tarnovo And Ruse

Objectives Students have the opportunity to join AIESEC and to put their skills into practice so that to develop their leadership potential Students get familiar with the activities and the core of the organization as well as with our stakeholders

Target groups of students: Focus are students in rst, second and third year in the university and school students.

Fall Recruitment 2016 Partnership proposal

General

Support

350

200

Online positioning: local and national websites with more then 70 000 unique visitors, for 12 months. Company logo and banner in the promo campaign for the Recruitment targeted university students, including on all the promo materials /booklets, portfolios, posters etc with more than 50 000 people reach. Physical attendance: spreading company`s promotional materials among the targeted group. Physical attendance: company banner and promo materials during Youth Speak forum in one of the cities for the whole event on the main stage. Participation in Info-event, part of the physical promotion with 15 min. presentation, banner and promo materials

Opportunity for presenting company`s internship and job offer in front of the students /physical or / and online/ 30 minutes company launch in front of all the delegates on the local conference After the conference: opportunity for feedback and marketing survey among participants, spreading speciď&#x20AC; c information to the delegates /internship program etc./ Access to contacts of the participants, conducting ď&#x20AC; nal report from AIESEC containing results and outcomes from the conference and the partnership. Price in EUR for 1 Local ofď&#x20AC; ce

Contacts

Iliya Ivanov Vice-President Business to Business Of AIESEC Bulgaria 2016-2017 Mobile : +359 879 283 839 E-mail : iliya.Ivanov@aiesec.net

AIESEC Bulgaria National Ofď&#x20AC; ce Address :Soď&#x20AC; a 1000, 10 Narodno Subranie Sq. Tel. : +359 2 987 16 81 www.aiesec.bg https://www.facebook.com/aiesec.bg?fref=ts