VANS F12 ILR book copy

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Blushed hues of vintage origin. Power punch pops of red & cobalt. Dusted pales of yellow & mint. Warm rich neutrals. Color is balanced with navy, cream & grey. Works best when mixed and matched in uncommon ways.

“CADET” 18-3812 TCX

“ITALIAN PLUM” 19-2514 TCX

“JESTER RED” 19-1862 TCX

“RED VIOLET ” 17-1818 TCX

“COASTAL FJORD” 18-3920 TCX

PMS 5285 C

PMS 7449 CP

MS 1955 C

PMS 7455 C

PMS 681 CP

MS 7454 C

“TOFFEE” 18-1031 TCX

“HARBOR GRAY” 14-4908 TCX

“PAGODA BLUE” 17-4724 TCX

“VETIVER” 17-0613 TCX

PMS 7568 C

PMS 441 C

PMS 7474 C

PMS 416 C

“DAZZLING BLUE” 18-3849 TCX

“TEA ROSE” 16-1620 TCX PMS 709 CP

“MYSTIC BLUE” 11-4303 TCX

“BLUE NIGHTS ” 19-4203 TCX

“LIMESTONE” 16-4702 TCX

“DARK GULL GRAY” 18-0403 TCX

“PHANTOM” 19-4205 TCX

“WREN” 19-0614 TCX

PMS COOL GRAY 1 C

PMS 7546 C

PMS 421 C

PMS COOL GRAY 11 C

PMS 440 C

PMS 418 C

“CAVIAR” 19-4006 TCX

“WHITE SWAN” 12-0000 TCX

PMS BLACK C

PMS 7499 C

“RUTABEGA” 12-0806 TCX MS 7499 C


A CASUAL JUXTAPOSE OF HARD EDGE MEETS PREPPY. Mixed and matched patterns + details make this season new. In your face graphics add sass. A real feminine vibe with bad ass appeal. Keeping it real on the beach, and on the boardwalk. Cleaned up casual cool trend relevant silhouettes.


Corded Knits

Menswear Pattern Knits

Textural Fleece

Vintage Sherpa

Short Haired Fur

Marled Flecked Fleece

Textural Herringbone

Burn Out Wovens

Oxford


Chain Stitch

Stitch Detailing

Contrast Binding

Waxy & Shiny Finishes

Unexpected Pops of Color

Twisted Cording

Iconic Detailing

Classic Tye Backs

Contrast Stitch



Product Vision Fleece & tees are key for fall. By continuing to deliver market relevant product we can show up as leaders in this category. Outerwear is a big opportunity for us in the juniors market. The assortment will range from layering to heavy weight. Accessories continue to gain momentum. We turn attention to giving a full range of sizes, shapes and fabrics to the customer while maintaining pricepoint and quality. Fashion socks are a focus for fall. The collection will be versatile, iconic, ironic and fun. The right graphic tee, the perfect jean, a cool outwear piece & a bitchin bag are our girls uniform. We will own the look by having the right product in the collection to outfit her and with customer interaction tools we can help her to find it & give it a spin to fit her individual style. Continuing with apparel Colabs in an “of the minute� way. Partnering with designers, artist & musicians to showcase their talents in an organic way. Working to create a buzz that resonates with our customer. Truly supporting the arts with a homegrown approach. Introducing our HERITAGE, DIRECTIONAL & ICONIC line segmentation.











Product Messages 1) Unisex 2) Repurposing 3) Customer Interaction


Jean, Tee & Cardi created for both genders. Classic styling. Heritage Vans message.


The repurposing of vintage wool blankets into outerwear & accessories. Made in USA. Iconic Vans message.


DYI, Tag Scans, On-line product interaction, FB sales. Creating interaction between the product and the customer; at home, in store, on-line. Directional Vans message. 2D Barcode

DYI tee projects combined with 2D barcode instruction & artist information


Elevating surf and skate inspired artists by aligning with their Visual message. Creating a cross platform of branded messaging thru product, POP and online visual communication.


Heritage, Iconic & Directional take on our graphics business. Creating art to create art. Filling in our business needs with funny, ironic, beautiful & trend relevant art pieces that appeal to our customer.



LA DY-LIKE / VINT

AG E INSPIRE

STRAIGHT FRAME:

D

VINT AGE SILHOUETTES:

PREPPY CHIC STYLING & BRIEFCASE SILHOUETTES:

MINI B AGS:

SWIM CAP BEANIES:

BA G TRENDS: VERS AT ILE STYLES:

FOLD-OVER MESSENGERS:


DE TA ILS + F ABRIC: HEADB ANDS:

EXTENDED BRIM HA

TS:

CONTRAST ZIPPER T

B UCKLE DET MU LT I-STRAP

TO TES:

B UM BA GS:

AILS:

APE:

WOOLEN PLAID:

WALLET CHAINS:

FUR DE TA ILS:

NOVEL TY MET AL CL OSURES:



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