Ohio Beverage Monthly by Molly Hunter

March 2011

ELEVATING THE CHAINS Revamped Beverage Programs Improve Customer Experience

RYE’S RETURN ■ READY-TO-DRINK SANGRIA

MARCH 11

20 FEATURES

DEPARTMENTS

20 ELEVATING THE CHAINS Innovative beverage programs at multi-unit restaurants are creating improved consumer drinking experiences.

32 RED, SWEET & PROUD Ready-to-drink sangria emerges as a dynamic wine category.

4 PUBLISHER'S MESSAGE 7 SUPERINTENDENT OF OHIO LIQUOR CONTROL REPORT 8 MEET THE NEW DIRECTOR OF THE OHIO DEPARTMENT OF COMMERCE

28 BEFORE BOURBON, THERE WAS RYE America’s once-beloved whiskey is back in demand.

9 MESSAGE FROM THE OLBA EXECUTIVE DIRECTOR 10 & 11 LEGAL ISSUES 13 LAST CALL

38 AUSTRIA ON THE CUSP Led by grape varietal, Grüner Vetliner, Austrian wines are making a play for shelf space.

15 EVENTS & BENEFITS 17 THEBARBLOGGER.COM 43-45 SHOPPING NETWORK 46 WHOLESALE PRICE LIST 57 VIOLATIONS

March 2011 OHIO BEVERAGE MONTHLY 3

INSIDEOHIO

Publisher's Message

Ohio Beverage Monthly Volume 2, No 3 (ISSN 1065-9846) www.bevnetwork.com

BY PHILIP A. CRAIG surrounding privatization, as well as other informative legal updates on issues the OLBA is currently monitoring. To read more about these topics see pages 10 and 11.

Publisher

Philip A. Craig pcraig@craiggroup.com

General Counsel

Jacob C. Evans, Esq. jevans@craiggroup.com

EDITORIAL Editor In Chief

Philip A. Craig, Publisher

he Ohio Beverage Monthly's goal each month is to bring you the latest information pertaining to all aspects of the licensed beverage industry. We want you to feel like you know exactly what is going on in the industry. The Superintendent of Liquor Control, Bruce Stevenson, starts us off this month. His very informative article detailing the rules of building an expansion onto a liquor premise is an extemely helpful reference for permit holders. Also this month we welcome the new Director of Commerce, David Goodman. Mr. Goodman is familiar with the licensed beverage industry and supportive of small businesses. Make sure to read his article on page 8 to get to know him better. Other articles in this issue bring you information on the discussion

WE WANT YOU TO FEEL LIKE YOU KNOW EXACTLY WHAT IS GOING ON IN THE INDUSTRY. Meet the OLBA's 2011 officers! These officers were recently sworn in at the OLBA's Annual Meeting and Lobbying Day. Be sure to read my article on page 9 to meet the new officers and to read about another successful legislative luncheon. Barry Chandler of thebarblogger. com informs bar owners of how much Facebook can aid them in gaining new customers as well as keeping in touch with loyal cutomers. This issue contains much, much more valuable information inside! And remember, just reading the Ohio Beverage Monthly keeps you ahead of your competition.

MARCH POST-OFF SPECIALS INCLUDE: 9169B TARANTULA AZUL 9170B TARANTULA REPOSADO 4895B IRISHMAN 6620B MONOPOLOWA VDK

Graphic Designer

Ohio Art Director

Larry Lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue Romero jromero@bevmedia.com Megan W. Jordan mjordan@craiggroup.com

PRINT & PRODUCTION Print Services Manager

Lee Stringham lstringham@bevmedia.com 410.519.7034

ADVERTISING Ohio Ad Sales

National & Regional Ad Sales

Sales Promotion Manager

Megan W. Jordan 614.241.2222 mjordan@craiggroup.com Jody Slone-Spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica Roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPERATIONS Circulation Finance & Accounting

$15.00 $12.35 $17.65 $11.40

Renae C. Davies rdavies@craiggroup.com

ART & DESIGN Art Director

Assistant Designer

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4 OHIO BEVERAGE MONTHLY March 2011

Executive Editor

Molly K. McKee mmckee@craiggroup.com

Sylvia Prince sprince@bevmedia.com Seth Niessen sniessen@bevmedia.com Randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (ISSN 1065-9846) March 2011, Vol. 2 No. 3. Postmaster, send change of address information to Ohio Beverage Monthly, 37 W. Broad St, Suite 480, Columbus, OH 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NATIONAL COVERAGE, LOCAL ADVANTAGE The Beverage Network Publications are serviced by Beverage Media Group, Inc., 116 John Street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FAX: (212) 571-4443. www.BevNetwork.com

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March 2011 OHIO BEVERAGE MONTHLY 5

BEAMBRANDFOCUS

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6 OHIO BEVERAGE MONTHLY March Knob Creek Distillery, Clermont, KY. 2011

INSIDEOHIO

SUPERINTENDENT OF OHIO LIQUOR CONTROL REPORT Expansion/Diminution of A Liquor Permit Premises BY BRUCE D. STEVENSON

t this time of year, many businesses that hold onpremises liquor permits are making plans to accommodate patrons who want to dine and/or drink outdoors by expanding their defined permit premises to include a patio, balcony or other outdoor area. The Division also receives a smaller number requests to reduce or eliminate part of a defined permit premises – a process called “diminution.” Between now and July 4th, the Division of Liquor Control becomes inundated with such requests. Permit holders who are planning any kind of expansion or diminution of their permit premises should submit their requests as soon as possible. It is also important that they understand the law regarding where on their liquor permit premises they can sell and allow alcohol to be consumed, and what is required to be granted approval by the Division for an expansion or diminution. Your permit premises is defined when the inspection is made of the premises prior to the liquor permit being issued. The definition of your permit premises is found on a form maintained at the Division of Liquor Control. No sale, storage, serving or consumption of alcoholic beverages may take place outside of the defined premises. In addition, your permit, indicating your sales privileges, must be conspicuously displayed on the premises at all times. Any expansion or diminution of the defined permit premises must be approved by the Division, and such approval must be received before using the expanded area as part of your permit premises. Requests should be submitted in writing to the Division’s Investigative Services Unit using the “Request for Expansion/Diminution of Permit Premises” form (form DLC 4248). This form should include a diagram, rough sketch or blueprint showing the proposed expansion or deletion. Please note that all requests must be

signed by the permit holder of record, not a manager or other employee. In addition, the permit holders must show that they have tenancy to operate in the area of the proposed expansion.

ANY EXPANSION OR DIMINUTION OF THE DEFINED PERMIT PREMISES MUST BE APPROVED BY THE DIVISION, AND SUCH APPROVAL MUST BE RECEIVED BEFORE USING THE EXPANDED AREA AS PART OF YOUR PERMIT PREMISES. An expansion such as a deck or patio must be on a common piece of ground and/or adjacent to the current permit premises with proper ingress and egress. In addition, the expansion area must be well defined, properly secured, and delineated by some type of physical structure such as a fence, wall, or dense shrubbery. Temporary expansions or deletions to the permit premises will not be approved. Because all rights granted by a liquor permit shall be exercised at not more than two fixed bars, a duplicate bar permit will be required if the proposed expansion will include a third fixed bar or service counter. The environmental impact on the surrounding area of the permit premises will also be taken into consideration as to whether the request will be approved or denied, and all changes in the permit premises must comply with state and city/ township codes, as well as all Division of Liquor Control rules and regulations. Once a request is received, a

Bruce D. Stevenson, Superintendent

Compliance Officer will visit your permit premises to view the completed expansion or diminution, take photos, and record any other pertinent information. At the time of inspection, the Compliance Officer will need to see the food service operator’s license, vendor's license and liquor permit. Approval or denial of the proposed expansion or diminution shall be made within 20 working days from the date the premises is inspected by the Division. Permit holders who would like more information regarding an expansion or diminution of their permit premises should call the Division’s Investigative Services Unit at (614) 644-2455, or visit the Division’s web site at www. com.ohio.gov/liqr. Requests can be mailed, faxed to (614) 644-4891, or e-mailed to the Division at webliqr@ com.state.oh.us . More information on the definition of a permit premises and premises expansions/diminutions can be found in Ohio Administrative Code Section 4301-1-02.

March 2011 OHIO BEVERAGE MONTHLY 7

INSIDEOHIO MEET THE NEW DIRECTOR OF THE OHIO DEPARTMENT OF COMMERCE Welcome David Goodman!

ffective January 10, 2011, former State Senator David Goodman became the Director of the Ohio Department of Commerce, which includes the Ohio Division of Liquor Control. Director Goodman was finishing his second term as an Ohio Senator and had also served in the Ohio House of Representatives. Many permit holders in Ohio may recall that Director Goodman was the sponsor of Senate Bill 23 from the 125th General Assembly (2003 – 2004). The passage of Senate Bill 23 requires that the Liquor Control Commission, when considering enforcement actions against the holder of a liquor permit to take into consideration whether the permit holder and the permit holder's employees have successfully completed a training program on specified topics; provides, if a particular location is allowed to sell beer or intoxicating liquor on Sunday between 1 p.m. and midnight and a question allowing those sales from 10 a.m. to midnight is defeated, the location can continue sales between 1 p.m. and midnight; requires that liquor permit holders be notified after they have been the subject of a compliance check conducted by a law enforcement agency to enforce the Underage Drinking Law; requires the Liquor Control Commission in disciplinary actions to consider whether such a compliance check was conducted with trickery, deceit, or deception involved; and makes changes relating to the penalties that may be imposed because of a permit holder's violation of the Liquor Control Law. With Director Goodman’s support of small businesses in Ohio, including those with liquor permits, the Ohio Beverage Monthly was excited to talk to him about his new position. Ohio Beverage Monthly: What issue impacting alcohol beverage permit holders is the most concerning to you? In other words, what problem would you like to solve? Dir. Goodman: Having now been the Director for only a short period of time, I am now finishing up meeting with many interested parties that the Department of Commerce Regulates. As the Governor has indicated, it is the goal of his Administration to make sure we are protecting the public, but ensuring that we are not over-regulating or putting burdensome issues on the backs of those businesses that employ Ohioans. To that end, I have asked interested parties to let me know what the Department, and the Division of Liquor Control, can do better to make sure we are helping them and not hurting them.

holders and anyone the Department of Commerce interacts with, to know that I am an accessible person. I do not believe that I can just sit in my office and always have the necessary information to make decisions that are in the best interest of the State. Accessibility is critical in order for there to be a free exchange of information and I plan to continue to have an open door policy so I can hear input from those we need to hear it from. OBM: Permit holders face difficult issues based upon recent statewide ballot issues. What are your thoughts on the smoking ban and casinos? DG: As a former legislator, I have heard many discussions about both of these issues over the years and I can understand the difficulty businesses face based upon the passage of these two issues. Whether for good or for bad, the voters have spoken on these issues. While there may be some things that could be changed through statute that is a decision left to the Legislature. As part of the Executive Branch, it is my job to execute the laws, not pass them anymore. OBM: Most of our members are smallbusinesses. In light of today’s economic climate, what do you think can be done to ensure small businesses stay in business? DG: Small business owners are entrepreneurs and entrepreneurs have built not only Ohio’s economy, but the nation’s economy. From a government standpoint, it is my belief that we need to make sure that we balance the regulation we are required to do under the law and make sure that we are not making it more difficult for the entrepreneur to do what he or she does best . . . grow their business. I believe that liquor permit holders understand that there are necessary regulations and the Department must be diligent in ensuring that everyone is operating under the same rules. However, we also need to make sure that we are not over-regulating or doing things that are unnecessary. I am optimistic with an open door policy, I can hear from businesses to make sure we are striking the right balance. OBM: What impact do you expect to see casino-gaming have on bars and restaurants in their general vicinity?

OBM: If you wanted to make sure permit holders knew one thing about you what would it be?

DG: I think that is left to be seen; however, in order for bars and restaurants to compete with casinos, the rules for the sale and distribution of alcohol have to be even. Casinos cannot have 24 hour sales or be able to give away free drinks if bars and restaurants are not able to do the same thing. I believe that fairness is the key in order for there to be competition.

DG: I want to make sure liquor permit

OBM: What improvements do you

8 OHIO BEVERAGE MONTHLY March 2011

David Goodman Director, Ohio Department of Commerce

think can be made to Ohio’s permitting process? DG: Truthfully, I think we have made steady improvements through the Revised Code over the years. The key now is making sure that it is being carried out properly. The appointment of Bruce Stevenson as Superintendent of the Division of Liquor Control ensures permitting process will be carried out efficiently and that any problems that may arise are addressed. Superintendent Stevenson has served for more than 20 years at the Division of Liquor Control (including time at the Department of Liquor Control). He understands the regulatory side of the alcoholic beverage world as well as anybody and I believe the Department of Commerce, the Division of Liquor Control, liquor permit holders and Ohioans will be pleased with the way the Division does business. OBM: What do you think of the concept of privatization of liquor sales? Why do you think it would help or hurt Ohio? DG: I think Ohio is at a critical juncture that requires us to examine everything we do and whether it can be done better, more efficiently. To that end, I think reviewing or studying the privatization of the distribution of liquor is part of the overall examination the State must do. However, privatization of the distribution of spirituous liquor will only occur if it is deemed to be in the best interest of the taxpayers of Ohio and those impacted by such a decision. I do not think there is anything wrong with thoughtful review. OBM: Any final thoughts? DG: I, like many people, am sure, have fond family memories from times spent in restaurants for family events or being together with friends at a bar or tavern. These are places of fond memories not only for the customers that go in, but also the families that run these businesses and are supported by them. We need to make sure those future memories can be made by allowing businesses to be successful.

DIRECTOR'SMESSAGE

OLBA ANNUAL CONVENTION AND LEGISLATIVE LUNCHEON Congratulations 2011 OLBA Officers and Award Winners! BY PHILIP A. CRAIG

LBA President Kathy Bean was elected to her eighth term in office at the OLBA’s Annual Convention and Annual legislative Luncheon held January 30 – February 1, 2011 at the Doubletree Hotel - Worthington. Bean is co-owner of the Petticoat Junction in Mentor, Ohio. The prized Permit Holder of the Year Award went to Keith Jones, owner of the Paint Grill in Chillicothe. Max Eckenwiler presented the award for the Ohio Tavern News. Jones’s father, Bob, won the award exactly 20 years ago.

Harland Hale and are listed as follows: President Kathy Bean, Willoughby OH Senior Vice President Max Sorensen, Madison OH Vice President Sandy Bossert, Perry OH Vice President Dave Grusenmeyer, Huber Heights OH Phil Craig, Executive Director

Vice President Keith Jones, Chillicothe OH Treasurer Dick Allen, Columbus OH

the opportunity to formally meet legislators and to discuss important issues in a relaxed atmosphere.

Sergeant at Arms Boris Lazoff, Lorain OH From Left: OLBA Exec. Director Phil Craig, Vice President Keith Jones and Max Eckenwiler from the Ohio Tavern News

Kathy Bean then presented the President’s Award to OLBA staff member, Molly McKee.

ABL Director Jerry Gasber, St. Clairsville OH Alternate Director Nancy Gasber, St. Clairsville OH

From Left Back: Nancy Gasber, Jerry Gasber, Max Sorensen, Dick Allen, Boris Lazoff, Keith Jones and Judge Harland Hale From Left Front: Dave Grusenmeyer, Kathy Bean and Sandy Bossert

From Left: OLBA President, Kathy Bean and Molly McKee

Installation of officers and the Annual Banquet at Bravo Italian Restaurant was held on the evening of Monday January 31, 2011. The officers were sworn in by Judge

OLBA members and our State Legislators then enjoyed lunch at this year’s OLBA State Lobbying Day Legislative Luncheon on February 1, 2011 from 11:30 a.m. until 1:30 p.m. in the OLBA State Office. The luncheon provided members with

From Left: Senator Tom Sawyer, Senate Minority Leader Capri Cafaro and Vice President Sandy Bossert

As a service organization, the OLBA does everything to try to ensure the rights and privileges as owners, and would like to help all permit holders in the state of Ohio protect their rights, whether they are members or not. If you have any questions about any issues pertaining to the liquor industry, our main office will gladly answer them. The OLBA is always welcoming to new members. For more information about this meeting or how to get more involved with the OLBA, please contact the OLBA office at 800-6785995.

March 2011 OHIO BEVERAGE MONTHLY 9

LEGALISSUES

OHIO'S BUDGET SHORTFALL Privatization Discussions BY DAVE RABER

hio’s budget shortfall in 2009 was rescued by $8 billion of onetime federal stimulus money, money that is not available for the 2011 budget. Governor Kasich has stated that “Ohio is under a siege” and everything is on the table in Ohio’s attempt to fix this budgetary and reoccurring fiscal problem. In 2011, the budget shortfall is estimated at $8 to $10 billion, so the question becomes: “What will Ohioans do about this?”

Dave Raber, OLBA Legal Co-Counsel

Calls for reform in the areas of Medicaid, prisons and education have been raised. Additional questions concern Ohio’s five public pension systems, Bureau of Worker’s Compensation, and the word “privatization” has been bantered about. Privatization generally refers to such matters as: granting interests less than a fee in real property owned by the State of Ohio, turning the management of the state lottery over to a private party, leasing the Ohio Turnpike to a private entity and turning over the state monopoly as the wholesaler of spirituous liquors to a private party. The privatization of spirituous liquor is somewhat misleading as Ohio did close the state liquor stores and contracted the retail sales of spirituous liquor to private mercantile businesses in the 1990’s. The Division of Liquor Control “Division” operates a model distribution system that is unmatched by private industry. The Division reported last week “that the dollar sales of spirituous liquor reached a record level of $753.7 million for calendar year 2010, exceeding [2009] by $19 million or 2.57 percent.” The Division, through its efficiency, has over a 30% operating profit margin, which are revenues net of expenses. Unquestionably the Division’s system is a model of efficiency that moves at the speed of business – and doing it for less money. However, a private investment banking firm submitted an unsolicited proposal to the Governor’s Office. The proposal recommends Ohio sell its public liquor

10 OHIO BEVERAGE MONTHLY March 2011

distribution monopoly for an estimated price of $2 to $2.5 billion. That is a lot of money, which is why the proposal was submitted, but is this a good deal for Ohio? After the redemption of an estimated $700 million in outstanding liquor profits backed state economic development bonds and taking into consideration the loss of $300 million in foregone FY 2012-2013 liquor profits, the state would generate $1 to $1.5 billion in one-time revenue for the 2011 budget shortfall.. The foregone revenue is important to consider as $167 million from the Division’s liquor revenues was transferred to Ohio’s General Revenue Fund. An additional $66.7 million funded state services such as liquor enforcement; alcohol treatment, education and prevention programs; and the retirement of economic development and Clean Ohio revitalization bonds. This reoccurring revenue will no longer be available for 2013 or any future budgets if the State sells the spirituous liquor operations it manages. Taking away this stable and growing net annual revenue stream of $167 million per year would create funding problems for these sectors in good economic times; in difficult fiscal and economic times, which is what the state of Ohio is experiencing today, these fiscal pressures could become unmanageable and simple result in cuts to essential services – or, potentially, higher taxes. How would the above mentioned state services be funded? These one-time resources ($1-1.5 billion) could be used to pay for onetime spending. An example would be placing the money in the state’s depleted “rainy day” savings account. Yet history suggests that these one-time funds may be spent on ongoing expenses and thus result in a short-term response to a longterm problem that could then result in even bigger fiscal problems when the money runs out. A leading example of this phenomenon is the state’s use of tobacco settlement funds. The one time fix in 2009 did not rectify the problem for the upcoming 2011 budget. What asset will Ohio have left to sell to cure the 2013 deficit? Ohio needs to correct the budget problem this year and move forward. Selling off Ohio’s highly productive liquor distribution enterprise for one-time money doesn’t make sense. It doesn’t make sense in good times and it certainly doesn’t make sense during these difficult fiscal times Ohio is currently facing. Governor Otter of Idaho may have put it best when he rejected a proposal to “privatize” spirituous liquor to help bridge Idaho’s budget deficit by saying “that Idaho’s liquor stores are a cash cow for the state, as is.” Associated Press, 1/31/11.

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LEGALISSUES

LEGISLATIVE UPDATES Current Issues the OLBA Is Monitoring BY JACOB EVANS

he Ohio Licensed Beverage Association strives to keep you informed on the latest issues pertaining to our industry. Below are issues we are currently monitoring: 1. Guns in Bars – like the last General Assembly, a House Bill (HB 45) and a Senate Bill (SB 17) have been introduced to allow a person with a valid concealed carry (CCW) permit to bring a handgun onto a liquor permit premise SO LONG AS THEY ARE NOT CONSUMING LIQUOR OR UNDER THE INFLUENCE OF ALCOHOL OR DRUGS. This is an issue that many OLBA members have expressed concern about. The OLBA believes that having guns on a liquor permit premise brings about no social benefit to Ohio and presents potential social harm. While we recognize that the person bringing in the handgun may not consume any alcohol or be under the influence, there is no way for the bar owner or bartenders to verify whether the person they are serving has a weapon or whether they have a valid CCW permit. In short, the liquor permit premises will be blind as to whether the person is violating the law. While many have spoken of the safety that may be brought about by being able to bring a handgun onto the permit premises, the OLBA has concerns that the reality is that not everyone with a CCW permit is a “crackshot.” In fact, most individuals that have a very good accuracy remind you that the vast majority of others do NOT have very good accuracy. Additionally, the only time the handgun would be needed would be in an emergency – when nerves are short, the scene is chaotic and things are out of control. How accurate would anyone be at that time? Is it possible that someone sees the weapon and they take it? In short, the OLBA sees no social benefit of such a change and would encourage the Legislature to keep guns out of bars. Please be aware that current law allows the owner or lessee of a premise to post signs disallowing firearms on the premises. If either of these bills were

to pass, you may still post a sign stating, “No Firearms.” For the language of HB 45, visit http:// www.legislature.state.oh.us/bills. cfm?ID=129_HB_45 For the language of SB 17, visit: http:// www.legislature.state.oh.us/bills. cfm?ID=129_SB_17

THE OHIO LICENSED BEVERAGE ASSOCIATION STRIVES TO KEEP YOU INFORMED ON THE LATEST ISSUES PERTAINING TO OUR INDUSTRY. 2. Smoking Ban – part of Governor Kasich’s initial review of State Government includes the review of burdensome or unnecessary regulations and regulations that impede business. While he cannot undo the smoking ban via Executive Order, please contact his office to let them know the impact the smoking ban has had on your business. The telephone number is (614) 466-3555 or via the Governor’s website, http:// governor.ohio.gov/ShareYourIdeas.aspx 3. Gaming – from VLTs to Games of Skill to Sweepstakes to Charitable Gaming! Let’s start with those that you can do today and do legally: Games of Skill and Charitable Gaming – in both instances there are easy ways to conduct games of skill or charitable gaming in order to provide your customers another hospitality and entertainment component. For Games of Skill, work with your coin machine vendor and be clear on how you are able to legally reward skilled gamers! For charitable gaming, please contact me or the State Office at 800 678-5995 to be put in contact with a charitable organization that can help get you up and running. Sweepstakes – many places have popped up as “internet cafes” or another moniker in which individuals

Jacob Evans, OLBA Legal Co-Counsel

go in and play sweepstakes games; the Columbus Dispatch (http://www. dispatch.com/live/content/local_news/ stories/2011/02/10/sweepstakesgames-violate-gambling-law-judgesays.html) printed an article on Thursday regarding a Franklin County court decision ruling the sweepstakes games violate gambling laws; a 2009 Toledo Municipal Court decision came to a different conclusion. In short, the law is less than clear and the OLBA would encourage you not to engage in sweepstakes, particularly as there are other forms of entertainment that have far clearer ways in which they can be LEGALLY conducted. VLTs – as you may recall, Governor Strickland has issued an executive order allowing for the installation of VLTs at the 7 racetracks and run through the lottery. That issue is still before a court awaiting a determination on whether it can be done. However, the OLBA still believes that VLTs are a viable revenue source for the state AS LONG AS THEY ARE PUT IN VARIOUS ENTERTAINMENT LOCATIONS, INCLUDING BARS. As always, please do not hesitate to contact the state office if you have questions about any issue relating to your business.

March 2011 OHIO BEVERAGE MONTHLY 11

CORPORATEPROFILE

The newly renovated 1881 Carriage House, a popular site for fundraising and VIP tastings

Overlooking the vineyards

A Pioneer's Tale Charles Krug—Napa’s Oldest Winery—Celebrates 150 Years BY KRISTEN BIELER

t isn’t every day that a winery turns 150-years-old. In Napa, there is only one to reach that milestone: Charles Krug Winery. But while reﬂecting on a century and a half of being in business is pretty cool, the Peter Mondavi family is more interested in their future, particularly now that the recently-completed $30 million renovation has transformed Charles Krug into one of the region’s most vibrant producers, in addition to the most historic.

American viticulturist to apply knowledge of soil and micro-climate to improve fruit quality—a novel idea at the time. Charles Krug wines were among the ﬁrst in California to bear vintage dates and single varietal names. Cesare and Rosa Mondavi purchased the winery in 1943 for $75,000 (after an interim ownership following Krug’s death in 1893) and ran it with their sons, Peter and Robert. Throughout the

A History of Firsts So just who was Charles Krug? A 27-year-old Prussian immigrant, Krug built Napa’s first winery in 1861 and quickly emerged as an important figure shaping the future of the industry. He was nothing if not an innovator: he introduced the cider press for winemaking (it is still on display at the winery) and was the first

An Estate Reborn Since the 1980s, Peter’s sons— Marc and Peter, Jr.—have been Peter Mondavi family

12 OHIO BEVERAGE MONTHLY March 2011

1960s and '70s the family added to their vineyard portfolio with acreage in St. Helena, Howell Mountain, Yountville and the Carneros appellations. In 1966 when Robert moved south to Oakville to start his own winery, Peter became president of Krug. Much like founder Charles Krug, Peter Mondavi, Sr. is a fearless innovator who changed the course of California winemaking. He pioneered the Carneros region with Chardonnay and Pinot Noir plantings, introduced cold fermentation for white wines as well as cold sterile ﬁltration techniques and was the ﬁrst to bring in French oak barrels to Napa Valley (American oak was traditionally used)—all methods that are standard practice today.

LASTCALL

LAST CALL How A POS System Can Help You Manage Your Operations Better BY CHUCK DEIBEL

i and welcome back to The Last Call! This month’s topic is POS Systems. I thought I would provide an actual experience I had to demonstrate how a POS system can help you manage your operations better and ensure you are making more of the money you should be making. A few years ago I was hired by a bar owner to provide our sales and inventory management service and we did the first audit of the sales and inventory. The bar used a regular manual cash register where the staff indexed in the price of each sale into a department button. This means they would press in the $2.25 by hitting the number buttons and then the beer department button. The staff had no idea we were doing our inventory analysis. The bar went through about 2500 bottles of beer in one week. The regular selling price was $2.25 for domestic bottles (imports were $3.00) and the happy hour price for the domestics was $1.50. They had a pretty busy happy hour, so the average selling price should have been in the $1.80 to $2.00 per beer bottle range overall. After going in the bar for the second time we produced the audit report on the operations for one week. The bar was about 450 bottles of beer short. This meant the bar went through 2500 bottles, but only sold about 2050. But what was equally alarming, if not more so was the average selling price of each bottle was not $1.90 but $1.25 each. So the bar was missing about $900 per week on sales of the missing 450 bottles and about 75 cents for each bottle actually sold or $1,537, for a total amount of $2,437 missing in one week. The beer was being sold for a dime each, 50 cents, $1.00, etc., along with the regular prices of $1.50 and $2.25 and $3.00. This resulted in the low average. This owner thought the $5,000 pos system was too expensive and an unnecessary expense, so the bought a $200 register. So in his effort to save $4,800, he lost that in two weeks. By

having a POS system this wouldn’t have happened. I can’t tell you how many operators I have met that will step over dollars to pick up pennies. After we put in a POS system; his profit increased by about $2,000 per week. This decision increased his net profit by $100,000 for a year. A POS system records the sale by a button that is programmed for a specific price for each item, for the time and the day. The staff can’t over ring and they can’t index in any price they want to. A POS system also records the tabs directly in the system. This means no lost pieces of paper and you are more likely to record the sales properly.

AFTER WE PUT IN A POS SYSTEM; HIS PROFIT INCREASED BY ABOUT $2,000 PER WEEK. THIS DECISION INCREASED HIS NET PROFIT BY $100,000 FOR A YEAR. Another nice advantage is the end of shift or day processing is much faster and accurate. You can also intergrate the POS system with the credit card processing function and as a time clock. There are many other advantages. A cash register is ok as a way of recording a limited selection of beverages, such as bottles of beer and draft beer. You should program it to have preset prices and lock out the buttons if possible from being able to index in the sale. This could be used in a side or temporary side station in your bar. If you have a POS system you probably already know about the big differences and advantages over a manual cash register. These days the prices of POS systems have come down. And they have become so easy to use compared to the way they used to be. There are many out there: Micros, Aloha, Two Touch, Pixel Point, Digital Dining, Restaurant Manager, R Power and a host

Chuck Deibel

of others. Each one has its advantages and disadvantages. They generally cost around the same; although many of the manufacturers have different versions and options for their POS systems. You should interview several. Make sure you find out the price of the entire system, including the service agreement over a 5 year period of time. Just as important as the hardware and software is the person selling it and servicing it. Make sure you feel comfortable not only with the POS system but the company selling it.

When you did your inventory last week, how many shots of Crown Royal were you missing? How many pints of draft beer were you missing? If you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

March 2011 OHIO BEVERAGE MONTHLY 13

14 OH 14 OHI OHIO HIO O BEVE BEVERAGE V RAGEE MONTHLY VE MONT ONTHLY HLY LY Ma March arch rch 2011

EVENTS&BENEFITS

FREE TECHNIQUES OF ALCOHOL MANAGEMENT TRAINING! Schedule a Class Today!

BY RENAE DAVIES AND MOLLY MCKEE

Renae Davies, OLBA Management Team

s we embark upon a new year, don’t forget that the OLBA has a program that can help you get ahead of the competition! Permit holders in all counties in Ohio can now take advantage of FREE Techniques of Alcohol Management training or TAM until September 30, 2011. A grant provided through the Ohio Department of Public Safety has enabled the OLBA to offer TAM FREE to permit holders and their employees in ALL Ohio counties. All permit holders should take advantage of this opportunity! These classes are usually $60 per student! The OLBA has been working with the Ohio Department of Public Safety’s Investigative Unit office to make these free classes possible. TAM is a comprehensive servertraining program offered by the OLBA in partnership with the Michigan Licensed Beverage Association. All permit holders should learn more about this excellent training program and take advantage of it. TAM training offers a complete overview o f a l l a s p e c t s o f b e ve r a g e a l c o h o l sales from effectively identifying false identification, how to detect and manage intoxication, alcohol laws, rules and regulations, customer disturbances and alcohol management. The TAM program is nationally recognized as the leading program for responsible server training. The course is also offered online at www.

Molly McKee, OLBA Management Team

olba.org, permit holders will need to enter a “discount code” to begin the course. The current discount code is OHTAM2011. The online course offers the same instruction as the classroom and can be taken at whatever pace the student desires. Students then receive certification upon completion of the course.

THE SUCCESS OF A PERMIT HOLDER’S BUSINESS LARGELY DEPENDS UPON THE EDUCATION AND TRAINING OF EMPLOYEES, ESPECIALLY IN THE AREA OF ALCOHOLIC BEVERAGE SERVICE. In addition to the obvious benefit of having well-trained and knowledgeable employees, permit holders may find a d d i t i o n a l b e n e f i t s i n h av i n g t h e i r employees attend a TAM course. For instance, some insurance companies require permit holders provide alcohol awareness training to employees. Some insurers also may reduce premiums for

permit holders who make server training mandatory for employees. Fur ther, the Liquor Commission will consider whether permit holders have provided some form of training to their employees when deciding penalties i n l i q u o r v i o l a t i o n c a s e s. Th e O h i o Revised Code, section 4301.253 states, “In considering whether to suspend or revoke a permit issued or to issue an order allowing a permit holder to elect to pay a forfeiture, the control commission shall consider whether the permit holder and the permit holder’s employees have successfully completed a training program that includes all of the following: A. Instruction on the statutes and rules that govern the sale of beer, wine, mixed beverages, and intoxicating liquor; B. Instruction on the prevention of the illegal serving of beer, wine, mixed beverages, and intoxicating liquor to persons under twenty-one years of age; C. Use of conflict management skills in alcohol-related situations; D. Instruction on methods to safely evacuate the premises of a permit holder in an emergency. The success of a permit holder’s business largely depends upon the education and training of employees, especially in the area of alcoholic beverage service. Mistakes by employees can subject the permit holder to both administrative penalties and potential civil liability. Trained employees hopefully make better employees who, in turn, will be less likely to commit violations of the law. The TAM program offers excellent training to employees in many vital areas. All permit holders should consider having their employees attend a TAM course. If you are a permit holder interested in scheduling TAM for you and your employees please give the OLBA office a call, 1-800-678-5995, and we will get you scheduled.

March 2011 OHIO BEVERAGE MONTHLY 15

AROUNDOHIO WITH RNDC

1. Agency 795 in Whitehall, Ohio displays Absolut Cosmo with Lisa Jones 2. Agency 703 displays Absolut Seagrams with Cindy Hougland 3. Agency 746, Giant Eagle Dublin displays Absolut 20 cases with Ian Thompson & Evan Robinson

4. Agency 743 displays Jameson 50 cases with Zack Bieber, Dirk Benetar, Ron Tabius, Mark Brunswick and Jerry San 5. Giant Eagle Lewis Center agency 740 Ready with Jameson for St Patty's with Erica Adams from Giant Eagle 6. Giant Eagle Columbus, Agency 769 ready for St Patrick's day with Jameson and Bobbi Kyser from Giant Eagle

16 OHIO BEVERAGE MONTHLY March 2011

THEBARBLOGGER.COM

5 WAYS TO GET MORE CUSTOMER INTERACTION ON FACEBOOK Facebook Is An Ideal Platform For Bars And Restaurants To Socialize BY BARRY CHANDLER

acebook is an ideal platform for bars and restaurants to socialize, actively look for new customers and re-connect with current ones but it often gets looked at as a platform to simply post happy hour specials and links to events rather than being used as the valuable engagement channel that can increase customer loyalty and drive more sales when used correctly. I often get asked by bar owners what I recommend they post to Facebook and how often they should post. While it varies from bar to bar depending on user interaction, what you post on Facebook should reflect your business and not be something that exists independently of

know what content you should post to get the best return on your time. Here are some recommendations for types of content that you can post to best reflect your brand online and get customer engagement:

POST PHOTOS It’s important to visually showcase your bar or restaurant for potential customers to see. Posting photos to your Facebook page allows for customers to get a feel for your establishment before stepping into it. These can range from staff photos to convey a friendly environment or enticing photos of new menu items.

ACTIVELY LOOK FOR NEW CUSTOMERS AND RE-CONNECT WITH CURRENT ONES Social media savvy restaurant AJ Bombers in Milwaukee recently posted a photo of the newest addition to their burger line-up, The Ahlfy. This post garnered 10 likes and a 14 comment long discussion and allowed customers to see what they might get long before they even entered the door of the restaurant. (www.facebook.com/ AJBombersMKE) it. What I mean by this is that if your bar is known for it's live bands and electric atmosphere at the weekends, then the Facebook page should reflect that energy with videos of the bands, photos of the crowd, feedback about the music and not just boring status updates where you PUSH information about happy hour down your visitor's throats! Remember, your Facebook page is an extension of your brand so it might be worth checking your Facebook Page to see if you are happy with how it reflects on your bar. What you may NOT have been aware of is the fact that not all content posted to Facebook is treated equally. In fact, Facebook has created an algorithm that ranks each piece of content posted, whether it be to a personal profile page or a fan page. This is important for you to know, because in order for you to stay near the top of your Fan's News Feeds on Facebook, (in other words, be the first thing they see when they log in) you need to follow a few guidelines. Photos receive the heaviest weight, with videos, links and status updates following, respectively. Knowing this allows you ti

UPLOAD VIDEOS Uploading videos to your Facebook page can make your customer feel as if he or she were actually there. Videos can range in topic from a virtual tour of your bar or restaurant to a more personal clip displaying the atmosphere during a big game. Bar 43 in Sunnyside, New York, a very Jets-centric sports bar, posted a video to their Facebook page of the crowd reaction to Santonio Holmes scoring a touchdown recently and it really captured the atmosphere of the bar. (www.facebook.com/Bar43)

SHARE LINKS As the third heaviest weighted item to post, there’s a lot of room to roam when sharing links. Your bar or restaurant can show community interest by posting links to local events that may draw your customers to your neighborhood. You also have the freedom to post links to articles that may appeal to your fans. The Little Bar, in Columbus, Ohio, recently shared a link on their Facebook

page to a news article from USA Today about babies in Pittsburgh being wrapped in Terrible Towels after they were born. This was done leading up to the Super Bowl as The Little Bar actively supported The Steelers and it helped remind customers that they were using Facebook for sharing information and not just pushing promotions at them. (www.facebook.com/thelittlebar.cbus)

ACTIVELY UPDATE STATUSES While a status update may not carry much weight, it may be one of the best ways to interact with your customers. If your bar or restaurant has a regular trivia night, update the fan page status with a trivia question to engage your customers. If your bar or restaurant regularly shows NFL or college basketball games, challenge your fans to sports trivia. Kildare's Irish Bar in Newark, DE holds a trivia night every Monday and posts trivia questions to their Facebook Page throughout the day leading up to the event. Not only do some of these questions get upwards of 20 responses, it reminds everyone that they will be holding a live Trivia Night in the bar that night. (www.facebook.com/Newark. Kildares)

LEVERAGE YOUR EVENTS CALENDAR One of the easiest steps in creating a content strategy is to simply look at your own marketing or event calendar. If your bar or restaurant doesn’t have a set schedule of events or marketing and promotion dates, create some. On the days that you may struggle to come up with content to post, simply refer to your marketing and promotional guide to entice customers with your latest specials. A rule to remember though is the 4:1 rule. This states that for every 1 piece of content you push promoting your specials or events, you post 4 pieces of content promoting local events, replying to customers or just sharing something interesting. Remembering that Facebook is not a sales channel but rather an engagement platform will ensure you get more interaction with your content. So, now that you are armed with ideas on what to post, create a 14 day content calendar with some content ideas for you to post to Facebook and refer to it each day. You'll soon see what content your customers are interacting with and you can tweak your calendar accordingly. It won't be long before it becomes second nature to you and your customers to interact with your Facebook Page. For more social media tips and free video tutorials visit Barry Chandler's blog at www.thebarblogger.com.

March 2011 OHIO BEVERAGE MONTHLY 17

INDUSTRYEVENT

State of the Industry WSWA Organizes Informative Industry Discussion

Critical Timing “Our goal was to project to the Washington press corps and beyond that wholesalers do much more than move boxes. We wanted to illustrate the strategic value of the middle tier by explaining that wholesalers are at the crossroad of industry trade, and transmit market forces up and down the three-tier system,” explains Wolf. “We felt it important for the press and others to know that few industries are as intertwined in the global economic web—and

18 OHIO BEVERAGE MONTHLY March 2011

few companies have the capacity and nimbleness to navigate this complex matrix. That’s important because the U. S. beverage alcohol industry is at a critical juncture. Retailers, wholesalers and particularly international suppliers must work together now more than ever before due to the rapidly changing economic environment.”

The Road Ahead Panelists brought tremendous insight to the event highlighting their industry expertise: While Baker conﬁrmed the important role of the wholesaler, McDonnell offered his supplier perspective, stressing the need to work toward common goals. Afterwards, McDonnell shared one of the event’s guiding takeaways: “Despite challenging economic times, we saw some growth come back into the spirits industry in 2010. Simply put, for our industry to continue to be successful globally, we need to build global

brands,” he comments. “That means we shouldn’t be slashing prices, reducing advertising, cutting jobs and papering the world with coupons. That’s not the way to build the future, and that’s not what we do at Patrón.” Riehle, meanwhile, attested to the vital connection between the restaurant and beverage alcohol industries, and Reif shed light on challenges from abroad. As Wolf comments, “This was our second successful event, and it validates our belief that WSWA has a critical role to play in bringing together the voices of the industry.” ■ Pictured above: WSWA reception; Craig Wolf, WSWA presents WRAP president and CEO Kurt Erickson with $5,000 check; WSWA president and CEO Craig Wolf moderating the panel. Pictured below: WSWA Chairman John Baker; Patrón Spirits International COO John McDonnell; and National Restaurant Association senior VP, B. Hudson Riehle

Photograph courtesy of ????????????

n Tuesday, December 14th, Wine and Spirits Wholesalers of America presented “Domestic Industry, Global Impact,” a state of the alcohol industry brieﬁng at the National Press Club in Washington D.C., followed by a VIP reception where media mingled with participating speakers one-on-one. WSWA president, Craig Wolf, opened the discussion by welcoming media and introducing an impressive panel that included Timothy Reif, general counsel, Ofﬁce of the U.S. Trade Representative; John McDonnell, COO, Patrón Spirits International; John Baker, WSWA chairman and executive VP/COO, Republic National Distributing Company of Indiana; and B. Hudson Riehle, senior VP, research & knowledge group, National Restaurant Association.

E L E VAT I N G

THE

CHAINS WHY YOU SHOULD PAY ATTENTION TO M U LT I - U N I T

BEVERAGE PROGRAMS BY ALIA AKKAM

Opposite page, clockwise from top left: Diners toast with wine off the extensive list at Morton’s The Steakhouse; Customers at T.G.I. Friday’s spring for popular cocktails like the tableside Blackberry ‘Rita Shaker; Cocktail competitions at T.G.I. Friday’s maintain an element of theater barside; Morton’s invigorates the bar scene with an accessible menu. This page: It’s a full house at T.G.I. Friday’s

he chain restaurant: it beckons to us from unfamiliar streets. Numerous restaurants thrive on surprise and intrigue, but the one that’s part of a branded chain attracts customers— perhaps not for cutting-edge preparations, but for welcoming familiarity and reliable quality. For this reason, a table tent bearing the image of a slushy cocktail reminiscent of spring break or encouraging the sale of generic house wine pours, has been a familiar sight. Not anymore. Some chains have had the foresight to swap mixes for fresh ingredients long before it became commonplace, or offer a well-rounded wine list. Yet barraged by a flood of exciting mixology and wine trends, the average chain customer is shifting priorities. They want to sample the flavors and styles they’re hearing so much buzz over, and neither a frozen daiquiri pumped out of a machine nor the same old bottle of Chardonnay will suffice. The best part? Chains are responding with ambitious beverage offerings. An empowered chain consumer, one who converts to a new drink in a comfortable setting they trust, means the next time they’re at your restaurant they’ll be primed to experiment and trade up.

A DRINK BEFORE DINNER “When you find a chain that is a good match for your brand it can be a fantastic opportunity to showcase inspiring cocktails that allow many consumers to try something new, connecting with the brand in a way they wouldn’t at home,” notes Joel Selesnick, Pernod Ricard USA’s national account manager, Northeast. Selesnick says PRUSA has had particularly good luck in the chain realm with its Absolut and Malibu brands, which, for example, are featured in the apple daiquiri at Legal Seafoods developed by Tad Carducci of Tippling Brothers. At Ocean Prime, a Cameron Mitchell restaurant, the “Oxygen,” another Carducci creation with

Absolut Berry Açai, Plymouth gin, muddled white grapes, fresh basil and lemon is a success, presenting a modern alternative to the gin & tonic. It’s a particularly good time in our industry to engage the chain demographic, Selesnick believes, because the role of the bar in these environments has been altered. “I think what has happened is that many chains now embrace the bar, and instead of looking at it as a place for guests to wait as their table becomes available, it is an important part of the overall experience. This change has allowed guests to feel more comfortable and at ease in trying new drink concepts or, more importantly, modern expressions of classic cocktail concepts.” Tylor Field, VP of wine and spirits at Morton’s The Steakhouse, sees the clientele at his restaurants making exciting beverage choices with ease. “There’s a younger generation populating the bar,” he points out, “and they’re becoming more educated,” whether it’s not settling for anything less than a quality margarita or trying a caipirinha. To help meet this demand, each year Morton’s dreams up a new signature cocktail program, like the recent “Heavenly” series featuring custom foams. At Hard Rock Café, worldwide beverage director, Cindy Busi, says the key to helping customers make more adventurous choices is providing “them with a drink selection they could not easily make at home. The average guest won’t necessarily go to the store and purchase basil, mint, raspberries and coconut to make just one drink.” However, when these guests are in the restaurant, “they expect a wide selection and want a memorable experience.”

A memorable experience has never been hard to find at T.G.I. Friday’s, known for its entertaining bartenders who have mastered tricks à la Tom Cruise in Cocktail. Yet George Barton, VP beverage and bar innovation concept team, Carlson Restaurants/T.G.I. Friday’s, hardly relies on flare skills to drive interest. “Our Ultimate cocktails, premium size with premium liquors, are definitely what guests look for on our menu—drinks like our Ultimate Long Island Iced Tea and Ultimate Margarita,” he notes. “In the last few years, tableside Shakers have become an important part of our menu. Our guests enjoy the tableside service of cocktails like the ‘Tropical Berry Mojito Shaker’ and ‘Patrón Cosmo ‘Rita Shaker.’ This T.G.I. Friday’s ‘theater’ so to speak is what makes us famous with our drink heritage in casual dining.” Fun new cocktails like “The Pink Punk Cosmo,” made with Smirnoff and a fluff of cotton candy and the “Diddy Up” with Cîroc and Red Bull have, according to Barton, exceeded sales expectations.

“EXCUSE ME, IS THAT LEMON JUICE FRESHLY SQUEEZED?” Charles Steadman, a Palm Beach, FL-based bartender and consultant who developed forthcoming drinks for the Buffalo Wild Wings Grill & Bar chain, recently found himself in Chili’s. Taking a peek at the drink menu, he noticed a push for the “Fresh Margarita” with fresh lime juice. “In the past, cocktails have devolved from fresh, homemade components to bottled and canned juices. Nowadays, they are evolving again with more bartenders bringing back that fresh component to a cocktail,” he says.

INTRODUCING

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CHAIN RESTAURANTS

Cocktails clockwise from top left: Customers of The Cheesecake Factory sip cocktails like the Asian Pear Martini – and soon, Skinny-style libations; At Applebee’s, Beam products get the spotlight in the Perfect Margarita, Skinny Bee and Main St. Rita; Morton’s keeps its cocktail program interesting with holiday creations. Below: In addition to old-time favorites, Hard Rock Café is slated to roll out a local brew menu

The trend has crystallized. Fresh fruit is the cornerstone of Hard Rock Café’s cocktail program, and Busi says there is wide appeal for the tropical-inspired concoctions because they are made from scratch. “Visiting a Hard Rock is a little like taking a vacation and getting that permission slip to try something new,” she muses. Last year, Barton notes that after T.G.I. Friday’s guests sought out fresh ingredients, the chain responded by updating its margarita mix. Like the sprig of basil in the “Triple Berri Passion” fresh herbs began to make an appearance to boot. Morton’s had the prescience to get on board with fresh juices five years ago, and Field reiterates the importance of preparing a cocktail à la minute: “The rules have changed for the better. The standard was a chemical-tasting mix and soda gun, and now we’ve brought the kitchen to the bar.” Mary Melton, P.F. Chang’s director of beverage, echoes Field, recalling how the conversion to fresh-squeezed juice was the first sign cocktail menus were changing in the right direction. Each of her bars squeezes fresh juice and uses the likes of pure cane sugar simple syrup. “Gone are the days of the mixer,” she assures. Beyond the obvious, that both customers and bartenders have become savvier, Steadman says freshness has become a primary focus for additional reasons: “Liquor companies want to be on top of this wave and deliver a drink with their product(s) that has impact. And, recent economic events have shown that restaurants can focus on a beverage program while maintaining the brand integrity to generate higher revenues and have a better bottom line.”

KEEP THE SKINNY PANTS ON Bethenny Frankel’s Skinnygirl Margarita made waves last year for the calo-

rie-conscious set that likes to entertain at home. But chain bars are certainly capitalizing upon the interest. This month, The Cheesecake Factory will launch a menu of 150 calories-or-less “Skinny-style Cocktails” based on the chain’s five most popular libations. After conducting several tests last year, T.G.I. Friday’s decided to unveil a Skinny Margarita and Skinny Blackberry Margarita. This new approach to making cocktails is also popping up in the bars of hotel chains. Francesco Lafranconi, Southern Wine & Spirits of America’s national director of mixology, who has lent his expertise to Morton’s, recently created a range of cocktails for Westin Hotels and Resorts. Based on the SuperFoodsRX series of books, the drinks featured ingredients like blueberries, ginger, green tea and honey. At Applebee’s guests embrace the lowcal trend by ordering a “Skinny Bee Margarita” made with Hornitos Reposado premium Tequila, or a “Skinny Mojito” with Cruzan Light Rum. “We have seen a spike in awareness in our brands that are carried and promoted at Applebee’s,” shares Kevin Ruff, VP, national accounts, onpremise at Beam Global Spirits & Wine.

“A great example is the ‘Skinny Bee.’ This promotion has helped to expose Hornitos to thousands of new consumers.” Busi says there’s now a focus on “better-for-me” options at Hard Rock Cafés, too: “Any drink we serve that is made with sweet & sour can now be lightened up for a lower-cal version. Additionally, we are using coconut water as an alternative to soda or juice.”

DRINK LIKE A LOCAL Bud, Miller and Coors will always pull their weight at the chain bar, but ignoring the popularity of craft brews would be a mistake. Busi sees them on the rise and this year is launching a locals menu where Hard Rock Cafés will have the opportunity to focus on brews made close to home. “We are seeing that like great wine, guests are

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CHAIN RESTAURANTS

Cocktails clockwise from top left: At Smashburger, beer helps to create “more burger occasions”; Buckets of beer=the perfect companion to a “smash burger”; Customers flock to Applebee’s for low-cal cocktails Below: P.F. Chang’s: the first nationwide chain to launch a bag-in-box wine, Vineyard 518

now starting to experiment with all types of beer, and are more open to a wide variety of flavor profiles,” she says. At Smashburger, beer sales are just another way for the chain to leverage its devotion to “creating more burger occasions in the marketplace,” says founder Tom Ryan. Instead of forcing guests to stand in line again if they crave a second frosted mug of beer, the pragmatic beer bucket, holding two to four beers that stay ice cold at the table, comes to the rescue. Along with the big national brands and a few imports, Smashburger also offers craft beers customized to each local market. “There’s not a market we go to where it’s difficult to find some great tasting local beers, which is important to Smashburger because our brand positioning is to become every city’s favorite place for a burger,” explains Ryan.

BEYOND RED AND WHITE Morton’s moves a lot of wine. Its core program features 225 selections; the manager at each unit has the opportunity to tweak it based on local market preferences. “In Miami, you’ll

see a lot more Spanish and Argentine wines,” Field points out. “In the Northwest, more Oregon Pinot Noir.” Melton is gearing up to introduce a new wine list at P.F. Chang’s locations in April. While she likes to feature favorites including Kendall Jackson and Beringer, she also incorporates up-and-coming varietals such as Albarino and Grenache. “Sales numbers show that customers see these as fun additions,” she points out.

PLAYING GATEKEEPER The chain customer demographic is a coveted one. “Chains have the power to introduce customers to new experiences. They have a larger audience, bigger advertising and a stronger presence in the market,” notes Steadman. “Brands are built on-premise, and national account res-

taurants, are very important ‘display windows’,” adds Southern’s Lafranconi. Beam’s Ruff agrees: “Today’s chain consumers are desirable because they are socially active, travel and entertain frequently. They will ask for our brands on many occasions and share their drink experiences with friends and family.” Bold changes aside, the chain can never forget its value-driven audience. T.G.I. Friday’s reinforces this with its $3 beer, $4 wine, $5 drink and $6 premium initiative, highlighting monthly selections. “This program has allowed us to offer great products at a real value price and gauges our guests’ interests to help determine what we will offer next,” shares Barton. In addition to the standard wine list, P.F. Chang’s became the first national chain to create a wine bag-in-box when it rolled out Vineyard 518 Sauvignon Blanc and a Syrah blend last May. Unlike a typical private label, P.F. Chang’s has control over the winemaking process. And by saving money on bottling costs with its ecofriendly packaging, Melton says they are able to pass down the value to guests. Morton’s draws in bar crowds with its more casual 12-21 lounge experience. “To make a bar relevant you have to make it a little different conceptually,” Field notes. Creativity, variety and value among chains will continue to encourage customers to confidently endorse and promote new drinking experiences once they’re through with dinner. But the real success of a chain beverage program circles back to the main reason they hold such appeal nationwide: consistency. ■

A pour of coveted Templeton Rye

BEFORE THERE WAS BOURBON,THERE WAS

rye ine and spirits delivery drivers in Iowa recently found themselves at the head of an unlikely procession, being intently trailed by multiple vehicles during their deliveries. A few drivers even called the police, although there was no real cause for alarm, according to Scott Bush, the man who could be held responsible for the situation. Bush is the founder and president of Templeton Rye, a relatively new entrant in the tiny 100,000-case American rye category that is inspiring incredible passion among drinkers in the hip lounges of Manhattan, the classic cocktail haunts of New Orleans and yes, even in Iowa, where de-

america’s beloved whiskey is back in demand

BY JEFFERY LINDENMUTH

mand for this local rye whiskey, conjured from the shadows of Prohibition, is 100 times what the distillery can produce. Rye whiskey is still tiny—representing less than 1% American whiskey production, which is dominated by bourbon and Tennessee whiskey. A handful of distillers, including Heaven Hill, can be credited with carrying the mantle of rye whiskey through its darkest days. By maintaining heritage brands like Rittenhouse Rye and Pikesville Rye, whose names hearken back to rye’s pre-bourbon roots in Pennsylvania and Maryland respectively, Heaven Hill kept alive this vestige of America’s earliest distillers. Wild Turkey and Jim Beam also contin-

ued to produce their own labels of rye whiskey, both similar footnotes for these Kentucky bourbon behemoths.

SlowJourney “Once Prohibition and the war happened, and the smaller distilleries went under, the bourbon companies said, ‘Okay we’ll make the rye,’” explains Larry Kass, Heaven Hill’s director of corporate communications. “Rye continued mostly as shot-and-a-beer stuff. It was really in a slow, moribund sort of state, but as a family-owned company, we were able to maintain a few small brands as a service to our customers and distributors.”

By the 1990s, interest in classic cocktails started to emerge, and bourbon began to play catch-up to Scotch in terms of innovation, courting a new class of American whiskey enthusiasts, while a few influential writers, like Jim Murray in Classic Bourbon, Tennessee & Rye Whiskey, had the prescience to spotlight rye as the next big spirit. Kass says it was a “perfect storm” brewing for the long-forgotten category. Now, DISCUS predicts that new brands from distilleries, large and small, will fuel growth of rye between 30 and 40%. Of course, the greatest issue is that you can’t simply produce aged rye whiskey with the speed of so much vodka. “We had a couple reactions. The initial was to start making more. For years we were literally mashing rye one or two days each year. Now, it’s one or two days each month. Obviously, we can’t age it any quicker, but we are at least creating the stocks,” says Kass. Heaven Hill was also inspired to search its vast warehouses for forgotten barrels of older ryes, which yielded a few treasures destined to become the single barrel releases of Rittenhouse Rye at 21-, 23- and 25-Years-Old. With careful management of existing stocks, Heaven Hill is now placing priority on supplying its reasonably priced flagship, Rittenhouse Bottled-in-Bond—a mainstay of luminary cocktail bars like New York’s Pegu Club.

THE BARTENDERS DO IT AGAIN Wild Turkey offers both its namesake rye and Russell’s Reserve Six-Year Old, both of which have become scarce in recent months. “The current surge in popularity around rye was very surprising to everyone in the industry. If you would have said 10 years ago that rye would see such a rebound, they would have laughed you out of the distillery,” explains Andrea Conzonato, chief marketing officer, Skyy Spirits. “The supply of rye for the entire industry is incredibly tight right now, and the popularity of Wild Turkey and Russell’s Reserve has resulted in them being on allocation in our key markets. Those constraints should clear up, however, this year.”

According to Conzonato the new rye drinker behind the boom is very different from the traditional rye consumer, usually a 25-39-year-old The “Try” box urbanite who enjoys Heaven Hill master distiller, at Heaven Hill Craig Beam, pulls a sample cocktails and fine spirits. Distillery from a fermentation tank Conzonato explains that dedicated bourbon drinkers, while they may not be easily lured to other Hudson bourbons, will experiment with a rye whisManhattan Rye: a Tuthilltown key. At the same time, he credits mixolofavorite gists with spearheading much of the interest: “Bartenders are driving this revival because they are looking for spirits with more flavor. Also, the return to classic cocktails has played a very strong hand in the return of rye. I think most of the innovation in whiskey cocktails right now is coming from rye, rather than bourbon.” Tom Bulleit would agree. Known for his namesake bourbon, containing one of the highest percentages of rye on the market today, Bulleit has now unveiled a rye as an extension to the portfolio. “The launch of Bulleit Rye answers requests that bartenders and mixologists have made to me over the years. Many bartenders are reintroducing rye into their recreations of classic cocktails, and in my travels across the to produce a rye whiskey they could count country, many have asked me personally on,” says Bulleit. “It was really important, however, we create a rye that was a quality product, and one that reflected the spirit and heritage of the Bulleit brand.”

THE ELUSIVE SPIRIT

Jimmy and Eddie Russell, Wild Turkey’s father/son distilling team

At destination whiskey retailer Park Avenue Liquor in Manhattan, Jonathan Goldstein, VP, says he does nothing to promote rye in-store because he is already struggling to meet demand: “Tuthilltown Spirits from New York is allocated. Sazerac 18 is very hard to keep in stock. We get only a small amount of Templeton. These little brands try to fill in the gaps, but they are small, sometimes start-ups, so they can only produce so much. What is equally impressive is that the entry-level price point remains very low for the guys who have been into rye for a long time.”

In legal terms a rye whiskey must be made from a minimum of 51% rye, much the way bourbon must be at least 51% corn. In general, rye offers more dry, peppery spice as compared to bourbon’s caramel, vanilla and corn sweetness. However, as the category resurfaces, a broader range of styles and prices is becoming apparent among ryes. The most traditional ryes, like Rittenhouse, Jim Beam and Russell’s Reserve Six-Year-Old, are usually aged four to six years and under $20. These are especially good choices for classic cocktails like a Manhattan, Old Fashioned or Sazerac. Older reserve ryes are better suited to sipping, calling to bourbon and

The current surge in popularity around rye has been an industry surprise.One reason: the demographic behind the boom is notyourtraditional rye drinker. single-malt enthusiasts on the back bar. Rittenhouse 25 and the soughtafter Sazerac 18 are current examples. “I think we were at the forefront when we launched Sazerac 18 about 10 years ago. It has set the standard, but we make it only one week a year,” points out Kris Comstock, brand manager, Buffalo Trace Distillery. “We have been increasing production, but with 18 years of aging that puts us at 2030. So, for now, I have to divvy it up state by state.” The standard Sazerac Rye, which av-

The stills at Tuthilltown Spirits in NY

erages six to seven years of aging, was an effort to increase availability with a younger product. While reports suggest reserves of older rye stocks are drying up, many craft distillers are still surprising the market with excellent rye whiskey gems. Tuthilltown Spirits crafts Manhattan Rye and Government Warning Rye, New York’s first whiskies since Prohibition, in the Hudson Valley. In Utah, High West offers Rendezvous Rye Whiskey, a blend of 6-year-old,16-year-old and 21-year-old ryes. WhistlePig Straight Rye Whiskey, a 10-year-old 100% rye whiskey of Canadian origin bottled by WhistlePig Farm Distillery in Vermont, is another example. And, if you can catch the delivery guy, there is, of course, Templeton. “The reason there are not many small whiskey companies with high volume is that it takes a lot of time and money to get there,” says Templeton’s Bush. “Our product sits in the barrel for at least four years, and while we thought we were being aggressive, we did not make nearly enough, and have to make due since we cannot go back in time.” Yet, each rye whiskey on the shelf represents an opportunity for a whiskey lover to go back in time, to an era before bourbon, when rye ruled the day. ■

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READY-T TO-D DRINK SA ANGRIA EMERGES AS DYNAMIC WIN NE CATEGORY BY KRISTEN BIELER

om me crred i t mixologisstss w ithh kic k stt artin ng thhe prre-- madee san n g riaa grr ow wthh t ren n d byy igg niting an in nteeresst on-- premise that theen mo vee d too ree taai l . O thher s c itee thh e sw welll off a t-hh om m e en n tertainin ng or thhe p rooliferation n of Sp an issh tappa s baarss . Yeet pe r haa pss the mostt con n vinn cii ngg exxplana— wi thh its groo wthh ra t e off 14 %, itt is am mongg thh e fass teest-- grr owing tioon for saan grriaa ’ss receen t explossioon— winne catteg oriie s in thee U.S.—ii s thh e laar ge lyy u nm m e t deem an nd fo r r ed winn ess thh att a re sw weee t a ndd packed with fllavvo r.. A n d s anggr ia is jusst thh e bevv er a ge too fi t thh e b ill..

Joe Janish, marketing communications manager at Opici Wine Company, has seen sangria take off firsthand. Opici’s wholesale operation sells Ed Hardy Sangria, and Janish reports: “We couldn’t keep it in stock. It became a massive brand overnight and it was flying out of our warehouse.” In order to keep up with feverish demand, Opici’s import side of the business created Opici Sangria in a 3L box in October. Ed Hardy and Opici are part of a recent wave of category entrants, yet growth is occurring for brands old and new. Arbor Mist launched its Zinfandel Sangria in 1999, well before sangria was posting double-digit increases, and today sangria is the brand’s fourth best-selling flavor, with annual volume of nearly 360K cases. Amy Martin, marketing director for Arbor Mist, believes the home-entertaining trend has fueled sangria’s growth and brought more men into the category as well. Franzia introduced its 5L bag-in-box sangria five years ago, and a 1.5L two years later, and both are quickly moving off shelves. Gene Schaeffer, VP Nicolas Wines, is metaphorically knee-deep in sangria these days. Nicolas Wines makes and markets Ed Hardy wines and although sangria is one of the most recent line extensions, it quickly became the brand’s best-seller, hitting 12,000 cases a month soon after it was released. “We will likely do 150,000 cases this year,” he shares. The company also makes similar-tasting sangrias under private labels for Whole Foods and Cost Plus as well as the Jorge Posada Cinco Anillos Sangria (whose profits are donated to the Jorge Posada Foundation)—all of which are on fire right now and target very different consumer groups. But, is there one group more responsible for sangria consumption than others? “Yes,” says Schaef-

fer. “It tends to be younger consumers new to wine. It’s a market that gravitates toward easy-to-drink beverages with a fruit profile. It’s the same type of consumer that was drinking wine coolers in the 1980s.”

TALK DRY, DRINK SWEET Sangria also appeals because of its sweet nature. Brands vary in sugar content, but most veer far right on the sweet spectrum and that’s precisely why they are so popular right now, says Time Hanni, MW, an expert on flavor and sensory sciences. His research has proven that there is a certain group of consumers who will always prefer sweet wines because of the way their palates experience flavors. “Trying to move these consumers to dry wines on the theory that dry wines are inherently better or more appropriate with food will simply backfire,” he says. “You have to engage them and build up their confidence in wine preferences if you want to lure them away from cocktails and light beer and towards wine.” Another sangria common denominator is low alcohol content, he adds: “A big part of our findings is that higher alcohol levels are much more likely to generate an unpleasant burn for the people naturally more attracted to sweet wines.”

Sweet whites have been growing for years, and Hanni sees a “confluence of factors” lining up to give sweet reds a serious advantage: “The image that red wine is more sophisticated, combined with health research that focuses more on benefits of red wines in general, and finally, there are higher-quality sweet red wines becoming available.” Sangria is now reaping the benefits of this trend, reports Bill Berkoff, VP, BevMax in Stanford, CT. “The American wine drinker has always been ‘talk dry, drink sweet,’ and the category of sweet red wines has been exploding for the past two years—it’s grown more than almost any other category,” he says. Berkoff has observed that until recently, most sweet reds were light in color, which wasn’t what his consumers were looking for. Sangria boasts that dark red color, making it a wine many people want. The red-and-sweet phenomenon isn’t news to Wendy Nyberg, senior director of marketing, Sutter Home Winery/Trinchero Family Estates. The company launched Sutter Home Red—a sweet red meant to be consumed chilled—four years ago. “We watched all these regional brands have amazing success with sweet reds—New York’s Red Cat or North Carolina’s Duplin Winery, for example—yet there was no national brand of any significance,” she points out. Initially, Sutter Home Red didn’t list “sweet” on the label, but once it did, it started to fly. “Sweet is not an ugly world—it’s a word that sells. Suppliers are foolish not to give consumers what they want,” Nyberg continues. Sangria’s advantage according to Nyberg? “Consumers assume it’s sweet—you don’t even need to list it on the label. Trinchero came out with a sangria under its Bandit tetrapak brand about a year ago. We see big growth opportunities for Bandit Sangria partic-

RTD Sangria

ularly in supermarkets and places where outdoor activity is more prominent and tetra-pak packaging is advantageous.”

SANGRIAA’SS MANY SHADES As the category grows, many predict we will start to see more sangria permutations. Real Sangria, the number one imported sangria from Spain, is leading the way with its white sangria, introduced last spring. “So many restaurants were introducing white sangrias, so we thought we should offer one, too,” says Ricky Febres, national marketing manager, Shaw-Ross Importers. Despite its higher price, Real Sangria has posted solid growth for the last decade, up 10% just last year. “When the wine market boomed in the 1970s and ‘80s, the market for sangria practically disappeared. Spain is so hot right now— tapas bars, Spanish wines and food— and the fact that so many restaurants are making sangrias helped bring it back,” Febres explains.

the idea for Savida from bartenders having spent a lot of time in bars with his Agua Luca Cachaça brand (which he since sold to Heaven Hill). “There are sangrias on cocktail menus at every type of restaurant from hip urban bars to T.G.I. Friday’s and Olive Gardens,” he says. “The on-premise did the work

Everyoone used to think of sanggria as a summer wine, but it’s breaking out of that stigma now... Sweet wine drinkers want to drin nk wine in every season n and occasion.

THE BARTENDER EFFECT The category has had an undeniable boost from bartenders and the mixology culture. According to Mike Quigley, manager, Empire Wine & Liquor in Albany, he sells just as much premade sangria as he does sangria ingredients: “There has been a big increase in pre-made as well as people making their own. Customers come in looking for large-format Spanish wines and asking us about how to make it at home. The interest in at-home mixology is entirely due to the prevalence of today’s cocktail culture.” One category newcomer which doesn’t fit the profile in terms of price point and sweetness level is Savida Sangria, founded in 2009 by former banker Jay Tramonte. He got

berry, lime and strawberry juices, and the white is made with white peach juice; both have no added sugar. At The Wine Cellars in Atlanta, Savida is the best-selling sangria, according to employee Pamella Robuck: “A lot of our consumers feel that most sangrias are too sweet. Savida might be a more serious sangria, but it is still a real crowd-pleaser—it is a perfect wine alternative. Most of our customers use it for entertaining.”

NOT JUSST FOR SUMMERR ANYMORE in creating a market for premium sangria, but I didn’t believe there was a real option for replicating that experience at home.” Savida is targeting a different consumer—the seasoned wine drinker who prefers a less sweet style. Made with mostly California Syrah, Savida’s red is infused with passionfruit, elder-

Real potential for the category lies in its ability to transcend seasons. “Everyone used to think of sangria as a summer wine, but it’s breaking out of that stigma now,” says Berkoff. Indeed, Schaeffer reports that in the month of January, Ed Hardy Sangria sells just as well in a chain of supermarkets in northern Michigan as it does in Miami. And if retailers work to market these wines year-round, they will simply sell more wine, says Hanni: “It’s a limited viewpoint that sangria is for warm weather only. Sweet wine drinkers want to drink wine in every season and occasion, and if you don’t offer it to them, they will choose an alternative instead.” ■

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BRANDPROFILE

Fashion Accessory Effen Continues Its Stylish Streak with Cucumber BY ALIA AKKAM

ast year, Effen sponsored Mercedes-Benz Fashion Week in New York, making the Dutch vodka as ubiquitous in Lincoln Center as lithe models. The decision, says Kim Washington, brand director, demonstrated Effen’s “heritage of purposeful style.” Geared toward a contingent of trendy males and females between the ages of 25-35, the superpremium vodka packaged in a sleek, memorable bottle has a new reason to entice this coveted demographic: the February launch of its cucumber flavor.

All in a Name In Dutch, Effen fittingly translates to smooth and balanced. The vodka capitalizes upon this distinct taste and mouthfeel in its “Provocatively Premium” campaign—ads featuring characters from a snow bunny to a bellhop offering catchy, tongue-in-cheek quotes such as, “Nothing warms me up like Effen by the fire,” and “Everyone enjoys Effen in the penthouse”—slated to continue throughout the year. Bolstering “Provocatively Premium” is Effen’s own branded Art of Design events in local markets across the country, featuring cocktail competitionss with top mixologists whipping up Effen concoctions in each city.

Channeling Summer Effen, distilled five times from Dutch wheat, received much fanfaree

last year when it debuted Effen Black Cherry with all-natural black cherry and vanilla flavors. Cucumber, believes Washington, is the next flavor to make an impact. “Effen is very selective when it comes to creating new flavored vodkas, so when it was looking to expand its flavor offerings, it sought a sophisticated one that mapped back to the brand’s modern design,” explains Washington. “Cucumber was a natural choice. It’s one of the most exciting and on-trend flavors being used in today’s bar. Flavored vodkas continue to gain popularity for their versatility —they are great straight or easily paired with mixers. Recognizing this, Effen saw that the fresh, crisp taste of the cucumber has continually

EFFEN Cucumber Bittersweet by Dushan Zaric

1½ parts Effen Cucumber Vodka 4 watermelon pieces cut into 1x2-inch chunks ½ part freshly-squeezed lemon juice ¾ part simple syrup ½ part Campari 1 watermelon wedge, with rind Muddle the watermelon and simple syrup in the bottom of a mix mixing glass until all the fruit has turned into a juice. re of the ingredients Add the rest and fill up w with five large, cold ice cubes. S Shake briefly, and double strain into a rocks glass over ice. Gar Garnish with a piece of watermelon w with rind.

gained widespread appeal as consumers are looking for something refreshing, light and smooth in their cocktails.” To help illuminate this versatility is Dushan Zaric of New York City’s Employees Only. Zaric created several cocktails using the new flavor, such as an inventive “Effen Cucumber Martini” with sweet white vermouth and absinthe, and the summer-perfect “Effen Cucumber Bittersweet” with watermelon and Campari. “It is very difficult to infuse vodka with cucumber. Effen Cucumber works because it is flavored with an all-natural essence and is not artificial; it’s the only way to do it,” notes Zaric. Zaric says Effen Cucumber lends itself well to summer cocktails in particular, such as the aforementioned refreshing watermelon libation: “Watermelon and cucumbers are in the same family, so it was a natural pairing. I added some Campari to accentuate it and give it a long finish.” But Zaric finds the best part is the cucumber’s mixability, allowing him to work with herbs, spices and fruits. “It’s not mangosteen or açai; cucumber’s an ingredient people are already familiar with,” he says. “It gives me an opportunity to make better cocktails.” ■

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WINETRENDS

Wien Nussberg overlooking Vienna; Wine bottles (right) served at Austria Uncorked

Austria on the Cusp Led by Sommelier Fave Grape Varietal, Grüner Veltliner, Austrian Wine Makes Retail Progress

ill 2011 be Austria’s year in the U.S.? Once a rare sight at retail stores, bottles of Grüner Veltliner, the wine universally associated with Austria, have started showing up on more and more shelves, helped along

by the expanding American wine palate, and the wine’s reputation as a zesty and food-friendly alternative to insipid, high-alcohol or overly oaked whites. But there’s an odd twist to the growing interest: Grüner, for years the most obscure of the wine-geeky wines, developed its reputation based on the affection of many sommeliers who’d grab what little they could of the allocated wines, hard to source since the Austrians drink about 80% of what they produce. Places like Aureole in Las Vegas stocked well over 100 labels, and Grüners became the best wines nobody could find. But lately, retailers are finding success via a modest packaging innovation. Crown-capped liter bottles of Grüner and other varietals offered by such ma-

jor producers as Burger, priced below $15, may be opening the door for the higher-priced versions.

The Hand Sell Grüner accounts for the vast majority of exports to the U.S., but increasingly Riesling, and the red varietals Zweigelt, Blaufränkisch and Blauer Burgunder have started to move beyond their niche as the sommelier’s favorite to become more widely accepted wines, especially at retail. Importers like Terry Theise, whose portfolio is widely credited with es-

tablishing the country’s reputation in the U.S., have worked hard to build the quality image of the wines. But lately, the wave of less expensive bottles has brought a new story from Austria: that of value and convenience. There’s also the change many wine shops have undertaken as big box retailers expand into more markets. “The successful independent retailers have had to seek out categories and wines like these that require a passionate hand sell and evangelist approach to bring value to their customers, since they can’t go toe to toe with the big guys on price or in buying volume,” says Erin Grace, brand manager, Austria, at Emerald Wines—a division of wine and spirits importer and distributor, Winebow. The value is not only price-based but also quality, she says. With most Austrian wines being sold by fine wine houses, retailers who focus on less common wines are getting interested.

Austria Uncorked! photos courtesy of David Plakke

BY JACK ROBERTIELLO

Austrian wine display outside the Guggenheim Museum. Austrian tastings (right) draw in the curious.

Eye on Austria The U.S. is now Austria’s third largest export market, making up only about a tenth of what’s sold in Germany and Switzerland. But the numbers were up more than five percent in volume during the first half of 2010, according to figures from the Austrian Trade Commission in New York, after years of growth slowed in 2009. Impressively, all this happened with very little organized commercial or marketing support by producers or the country as a whole. Stephanie Artner, project manager for Austrian wine at the Austrian Trade Commission, says the increase in U.S. activities, while small, has been significant. In 2010, more than 100 wineries participated in the first trade and consumer tastings, “Austria Uncorked,” in New York and San Francisco, and current plans call for a repeat in New York and Los Angeles in May of this year, as well as more focus on reds and Rieslings. Recent promotional efforts have included large consumer and trade tastings, which will expand next year, and a broad effort to engage social media, sommeliers and wine bloggers to elevate the awareness of the wines, says Constance Chamberlain, public

AUSTRIA WINE REGIONS CZECH REPUBLIC

Kamptal Vienna Kremstal (Wien)

GERMANY

Niederösterreich

Salzburg Innsbruck

Steiermark

Burgenland Styria Graz

ITALY

SLOVENIA CROATIA

relations manager, wines, for the agency Brand Action Team: “Austrian wine is still a growing entity that is not held back by funding and, instead, is working to optimize the money they do have, hence the focus on social media marketing. The category has the potential to reach a large scope of people, faster and more personally.”

Follow the Sommelier’s Lead As noted, sommeliers have always been big boosters of the wines. Sommelier Alan Murray at Masa in San Francisco

carries many labels. Why? “These are quality wines, some of the purest in the world. Their elegant and fine qualities make them world class, and they are simply delicious,” he points out. Murray says the general characteristics of Austrian wines make them a perfect fit for fine dining, and according to importers and marketers, have helped make San Francisco a major market for Austrian wines in the past few years. Jamie Koren, European wine buyer for the Wine House in West Los Angeles, says that even though selling whites other than Chardonnay is still a challenge for wine shops in his part of the country, liters of Grüner have been a success. While the Wine House stocks many wines from Brundlemyer, Prager, Pichler and other well-known producers, they still require a hand sell while hundreds of cases of Burger and Hofer in liters move through the store. Retail sales have surged compared to on-premise, says Grace. Although in New York City, long a stronghold for the country’s wines, Grüner is still primarily a fine dining event. In these markets, a wider variety of Austrian labels at higher prices can be featured, and even more than a smattering of bythe-glass offerings.

AN AUSTRIAN PRIMER The Grapes About 75% of what Austria produces is white varietals, with the highest craft shown in the uniquely crisp, white peppery, sometimes smoky Grüner Veltliner and elegant Rieslings. There’s also significant growth of racy Weissburgunder, and spicy, refreshing Welschriesling. The primary red grapes are Blaufränkisch, Zweigelt, Blauer Portugieser and Blauburger, all of which can be light and refreshing, and like the whites are rarely oaked. (Left) Blaufränkisch grapes; Winebow Austrian winemaker dinner at Blaue Gans in NYC

The Rules Austrian wines are classified under rules that require labels to list grape variety, vintage date, origin, alcohol content, unfermented residual sugar, official examination number and the producer or bottler’s name. Austria requires a higher ripeness level at harvest, so the wines can be more expressive and bold than German counterparts.

The Star Varietal By far the most widely planted variety in Austria, Grüner Veltliner can produce refreshing whites in a range of flavors including smoky or spicy, green pepper or white pepper, herbal, vegetal or even hints of lentil. As the wine ages, it may develop orange notes. Grüner does best in Lower Austria, especially the Wachau. With some aromatic and textural similarity to Alsatian wines, Grüners are typically dry to medium dry and age well. Their spicy, vegetal and herbal qualities match well with pork, sausages, poultry or seafood, as well as sauerkraut, root vegetables and salads.

The Regions The major producing regions are Lower Austria (Niederösterich), Burgenland, Steiermark and Vienna. Lower Austria has nine sub-regions, from the sublime Wachau to the enormous Weinviertel, and produces 60% of Austria’s wines. The three best producing regions— Wachau, Kremstal and Kamptal—offer superior Rieslings and Grüners. From just southeast of Vienna and extending south along the Hungarian border, Burgenland derives its humid micro-climate from the Neusiedler See. From the four sub-regions come sweet dessert wines, dry and full-bodied whites and reds, about a third of Austrian production. Steiermark (Styria) is now the most popular region among Austrians looking for lean and austere wines, especially Welschriesling.

DESPITE A REPUTATION FOR NOT BEING BIG MARKETERS, LAST YEAR OVER 100 AUSTRIAN WINERIES PARTICIPATED IN “AUSTRIA UNCORKED”, THE FIRST AUSTRIAN TRADE AND CONSUMER TASTING HELD IN NEW YORK AND SAN FRANCISCO. IT IS PLANNED AGAIN FOR MAY 2011. Retail Direction Whatever the growth, there are still numerous issues with getting Austrian wine up to speed, says Monika Caha of Monika Caha Selections: “Austrians are not big marketers, period. They’re not into spending big bucks on marketing no matter what the type of product.” With most of the quality wines coming from small familyowned wineries and few of the larger producers interested in promotion, little is expected to change in this regard. Austrian reds tend to appeal to insiders, she says, but the country’s Grüners, Rieslings and Pinot Blancs are easy to understand once consumers realize they are not German. Retailers who bring the wines off the bottom shelf and provide some strategic signage have been, anecdotally at

least, having better results, Caha says. In fact, with Austria closer to Burgundy in climate than Germany, getting retailers to move the wine away from the many German powerhouses in the store, and closer to Northern Italian whites or other wines where sweetness isn’t an issue has been a triumph. But for now, even in stores where Austrian wines have made an impact, it’s still a hand-selling story. With major importers more interested in large volume countries, many wineries are hard-pressed to find a portfolio home. And this year will provide a major challenge, with price pressure on producers to balance the very small 2010 harvest of Grüner. But as long as the wines continue to range beyond the sommelier’s pet, a good harvest in 2011 may set that right.

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NEWPRODUCTS&PROMOS

FOREST GLEN PINOT NOIR WINS COFFEE HEERING OFFERS QUALITY, KOSHER LIQUEUR Coffee Heering is a rare blend of Caribbean rum, dark coffee and rich cocoa. It is an excellent cocktail component and can be served neat or presented as a digestif. Coffee Heering is made with no artificial flavors or colors and is Kosher certified to the OU standard. Both Cherry and Coffee Heering are available in 50ml sizes. SRP, 750ml: $25

www.heering.com

Forest Glen Winery’s Pinot Noir is an awardwinning wine that recently earned both a Platinum Medal at the Jerry D. Mead New World International Wine Competition as well as a Double Gold Medal at the NextGen Wine Competition. This wine offers captivating black cherry and blackberry flavors enhanced by vanilla-spice. Silky texture and balanced acidity make this elegant wine remarkably versatile at the dining table. Forest Glen Pinot Noir is marketed nationally by Domaine Napa Wine Company. www.domainenapa.com

FRIDAY MONKEY GROUP LAUNCHES POTLUCK BRAND Potluck, a new and innovative brand from Argentina, launches nationally this month through Friday Monkey Group. Potluck is one of the first wine brands to offer Sweet Malbec in addition to Malbec, Sweet Cabernet Sauvignon, Chardonnay and Merlot. SRP: $5.99

sales@fridaymonkeygroup.com

707-265-4060

E&J GALLO ALL LLO O PRE PRESENTS ESENTS SE CAMARENA TEQUILA

BIVIO PROSECCO PERFECT FOR SPRING

MICHAEL COLLINS INTRODUCES 10-YEAR-OLD IRISH WHISKEY

Camarena Tequila is a 100% blue agave Tequila produced by the Camarena family at their Casa Casco Viejo Distillery in the highland town of Arandas in Jalisco. Camarena Tequila delivers unmatched pure and smooth taste at its affordable price point, and is available in both silver and reposado varieties. Master distiller Miguel Cedeño has crafted a premium Tequila that is always smooth and ‘Always 100%.’

From Italy’s Veneto region and perfect for warmer weather, Bivio Prosecco is a fresh, dry, sparkling wine with a fruity, floral fragrance and well-balanced taste. A wine for all occasions, Bivio Prosecco can be enjoyed throughout a meal as an accompaniment to dishes such as shellfish and white meats, or as an apéritif. Bivio Wines are marketed nationally by 585 Wine Partners.

Sidney Frank Importing Company has partnered with independently owned Cooley Distillery in Ireland to bring Michael Collins Irish Whiskey to the market. Michael Collins, named for the famous Irish patriot, offers 10-Year-Old Single Malt as well as a newly packaged Michael Collins Blended Irish Whiskey. SRP, 10-Year-Old: $39.99; SRP, blended Irish Whiskey: $26.99

www.tequilacamarena.com

www.585winepartners.com 707-265-4003

www.michaelcollinswhiskey.com

April 2010 March 2011 OHIO OHIO BEVERAGE BEVERAGE JOURNAL MONTHLY 43 43

44 OHIO BEVERAGE MONTHLY March 2011

March 2011 OHIO BEVERAGE MONTHLY 45

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List November 2010 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: All the following information is provided for reference only, please contact your spirits wholesaler to confirm all information. STANDARD

PRICE

PROOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 6.65 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0

BLEND 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 6343L 8890B

OLD THOMPSON OLD THOMPSON KESSLER KESSLER KESSLER BEAMS EIGHT STAR BEAMS EIGHT STAR BEAMS EIGHT STAR SEAGRAMS 7 CROWN SEAGRAMS 7 CROWN SEAGRAMS 7 CROWN SENATORS CLUB BBN SENATORS CLUB BBN CALVERT EXTRA BLENDED WSKY IMPERIAL GOLD AWARD BLENDED WSKY HALLERS S R S BLN WSKY HALLERS S R S BLN WSKY GUCKENHEIMER GUCKENHEIMER KESSLER TRAVELER MC CORMICK BLENDED SEAGRAMS 7 DARK HONEY BOURBON

0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L 0108B

ANCIENT AGE KY STR BBN ANCIENT AGE KY STR BBN ANCIENT AGE KY STR BBN ANCIENT ANCIENT AGE KY ANCIENT ANCIENT AGE KY EARLY TIMES EARLY TIMES JTS BROWN 4YR JTS BROWN 4YR OLD GRAND DAD 4YR OLD GRAND DAD 4YR OLD GRAND DAD 4YR ECHO SPRINGS 4YR ECHO SPRINGS 4Y R KENTUCKY GENTLEMAN KENTUCKY GENTLEMAN TEN HIGH 4YR TEN HIGH 4YR OLD FORESTER 4YR

46 OHIO BEVERAGE MONTHLY March 2011

8.75 17.10 10.50 19.70 11.40 9.65 21.05 6.70 17.10 10.55 25.50 17.85 17.95 10.60 15.35 8.75 16.00 9.45 13.40

0108D 0144B 0144D 0163D 0163L 0171D 0171L 0850B 0850D 0891B 0911B 1497B 1497D 1497L 1499B 1650E 1816B 1816D 1816L 2089D 2089L 2094B 2094D 2094L 2099B 2099D 2099L 2105B 2919B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3074B 3075B 4065D 4065L 4116B 4116D 4116E 4116L 5087B 5104B 5110B 5110D 5110L 5112B 5122B 5483B 6845L 6880B 7680B 8355B 8356B 8375B 8375D 8375L 8435B 9600B 9632B 9632D 9635B 9636B 9680B

OLD FORESTER 4YR JIM BEAMS CHOICE 5YR JIM BEAMS CHOICE 5YR MATTINGLY AND MOORE 4YR MATTINGLY AND MOORE 4YR MARK TWAIN MARK TWAIN BENCHMARK BOURBON 8 YEAR BENCHMARK BOURBON 8 YEAR BIRD DOG BLACKBERRY WHSKY BLANTON BBN BULLEIT BBN FRONTIER WHSKY BULLEIT BBN FRONTIER WHSKY BULLEIT BBN FRONTIER WHSKY BUFFALO TRACE BOURBON JIM BEAM 200ML 4YR WILD TURKEY 101 BBN WILD TURKEY 101 BBN WILD TURKEY 101 BBN BOURBON SUPREME RARE BLND BOURBON SUPREME RARE BLND KENTUCKY TAVERN 4YR KENTUCKY TAVERN 4YR KENTUCKY TAVERN 4YR OLD CROW 3YR OLD CROW 3YR OLD CROW 3YR JTS BROWN 100 ELIJAH CRAIG 12YR EVAN WILLIAMS MILLENIUM EVAN WILLIAMS BBN EVAN WILLIAMS BBN EVAN WILLIAMS BBN EZRA BROOKS EZRA BROOKS EZRA BROOKS EZRA 101 7YR FOUR ROSES 90 FOUR ROSES 100 HEAVEN HILL OLD STYLE 4YR HEAVEN HILL OLD STYLE 4YR JIM BEAM 4YR JIM BEAM 4YR JIM BEAM 4YR JIM BEAM 4YR JEFFERSON’S JEREMIAH WEED CHERRY MASH JIM BEAM BLACK 8YR JIM BEAM BLACK 8YR JIM BEAM BLACK 8YR JIM BEAM TRAVELER 4YR JIM BEAM DEVIL'S CUT KNOB CREEK SNGL BAREL RSV OLD CHARTER 8YR OLD CROW TRAVELER 3YR OLD WHISKEY RIVER REBEL YELL REBEL RESERVE 4YR RED STAG RED STAG RED STAG RIDGEMONT RESERVE 1792 8YR WHITETAIL CARAMEL FLV WHISKEY WILD TURKEY 80 BBN WILD TURKEY 80 BBN WILD TURKEY 101 TRVLR WILD TURKEY RUSSELLS RESV 10YR WOODFORD RSV MST COLL MAPL

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

26.70 11.85 32.55 12.50 8.85 13.15 9.30 7.90 15.80 16.85 39.50 19.55 43.90 21.95 19.50 5.10 18.45 35.40 28.05 15.80 9.65 7.30 16.20 9.65 7.90 16.10 9.65 9.25 18.65 18.00 9.90 22.85 13.10 8.75 21.45 12.25 12.25 25.95 32.65 19.70 11.10 15.85 32.55 9.90 21.10 26.35 14.60 17.60 35.20 19.15 15.85 22.00 35.20 15.15 7.90 22.05 12.25 16.90 17.60 36.95 24.65 26.35 16.85 14.30 32.55 18.45 25.50 77.95

86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 93.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 94.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 82.3 90.0 86.0 86.0 86.0 80.0 90.0 80.0 80.0 80.0 86.0 80.0 90.6 80.0 80.0 80.0 93.7 80.0 80.0 80.0 101.0 90.0 90.4

$ $ $ $ $ $ $ $ $ $

36.95 29.95 46.65 27.35 24.60 23.90 45.75 24.65 52.80 35.20

107.0 80.0 126.6 88.0 90.0 86.6 90.2 100.0 100.0 100.0

SPECIALTY BOURBON 0460B 0575B 1370B 2305B 2880B 2947B 5089B 5482B 5482D 5482L

BAKERS BASIL HAYDENS BOOKERS CORNER CREEK RESERVE EAGLE RARE SINGLE BARREL EVAN WILLIAMS SINGLE BARREL JEFFERSON’S RESERVE KNOB CREEK KNOB CREEK KNOB CREEK

6060B 6060D 6060E 6060L 6064B 9617B 9627B 9674B 9674D 9674L 9679B 9670B

MAKER’S MARK MAKER’S MARK MAKER’S MARK MAKER’S MARK MAKER’S MARK 46 WILD TURKEY 15YR TRIBUTE RARE BREED WOODFORD RESERVE WOODFORD RESERVE WOODFORD RESERVE WOODFORD RESERVE SEASON OAK WOODSTONE MICRO-BOURBON

$ 22.00 90.0 $ 50.15 90.0 $ 14.60 90.0 $ 32.55 90.0 $ 30.80 94.0 $ 77.80 101.0 $ 30.85 110.0 $ 29.10 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.07 94.0

5384B 6574B 6576B 7721L 8294B 6383B 8384B 9026B 9317B 9317L

KILBEGGAN MIDLETON MICHAEL COLLINS BLENDED PADDY POWERS REDBREAST REDBREAST 12 SLANE CASTLE TULLAMORE DEW TULLAMORE DEW

$ 14.30 $120.30 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 16.90 $ 23.70

80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ 11.75 $ 23.55 $ 17.40 $ 14.50 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 16.65 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 61.45 $114.15 $ 39.65 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 13.40

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CANADIAN WHISKEY TENNESSEE WHISKEY 0066B 0066D 0066E 0066L 2110B 2110D 3513B 3513D 3513L 3515B 3515B 3523B 3524B 4997B

JACK DANIEL'S BLACK JACK DANIEL'S BLACK JACK DANIEL'S BLACK JACK DANIEL'S BLACK JACK DANIEL'S GREEN JACK DANIEL'S GREEN GENTLEMAN JACK GENTLEMAN JACK GENTLEMAN JACK GEORGE BICKEL OLD 48 GEORGE RICKEL OLD #8 GEORGE DICKOL 12 GEO. DICKEL BARREL SELECT JACK DANIEL'S SINGLE BARREL

$ 16.90 80.0 $ 42.15 80.0 $ 14.45 80.0 $ 29.80 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 25.60 80.0 $ 48.50 80.0 $ 34.15 80.0 $ 15.90 80.0 $ 15.90 80.0 $ 20.20 90.0 $ 39.00 86.0 $ 34.35 94.0

RYE WHISKEY 0090B 5117B 9833B

OLD OVERHOLT JIM BEAM RUSSELS RESERVE

$ 13.20 $ 14.05 $ 25.50

80.0 80.0 90.0

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 112.55 $ 8.50 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.70 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

BLENDED WHISKEY 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 6343L 8887B 8890B

OLD THOMPSON OLD THOMPSON KESSLER KESSLER KESSLER BEAM'S EIGHT STAR BEAM'S EIGHT SLAR BEAM'S EIGHT STAR SEAGRAM'S 7 CROWN SEAGRAM'S 7 CROWN SEAGRAM'S 7 CROWN SENATOR'S CLUB SENATOR'S CLUB CALVERT EXLRA IMPERIAL GOLD AWARD HAILER'S S.R.S. HALTERS S.R.S. GUCKENHEIMER GUCKENHEIMER KESSLER TRAVELER MCCORMICK SEAGRAM'S 7 TRAVELER SEAGRAM'S 7 DARK HONEY IRISH WHISKEY

0281B 0281D 0281B 0282B 0282L 0908B 1519B 1520B 2074B 3003B 4895B 5075B 5079B 5081B 5083B 5085B 5212B

JAMESON JAMESON JAMESON BUSHMILLS BUSHMILLS BLACK BUST( BUSHMILLS 16 YR. SINGLE MALT BUSHMILLS LOYR. SINGLE MALT CLONLARF FECKIN IRISHMAN ORIGINAL CLAN JAMESON GOLD JAMESON VINTAGE RES. JAMESON 18 YR. JAMESON 12 YR. JAMESON TIN JOHN POWER & SON GOLD

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 16.90 $ 17.65 $ 51.80 $173.90 $ 75.35 $ 34.30 $ 18.65 $ 16.00

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176E 0176L 0189B 0189D 0189E 0189L 0909B 0920B 0920D 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 1749D 2055B 2389B 2391B 2393B 2397B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894E 8894L 8922B 8923B 9648B 9652B 9652D 9652L 9656B

SEAGRAMS VO SEAGRAMS VO SEAGRAMS VO LORD CALVERT MCMASTER'S MCMASTER'S MCMASTER'S CANADIAN MIST CANADIAN MIST CANADIAN MIST MACNAUGHTON CANADIAN CLUB CANADIAN CLUB CANADIAN CLUB CANADIAN CLUB BLACK VELVET BLACK VELVET BLACK VELVET BLACK VELVET BLACK VELVET TRAVELER BLACK VELVET RESERVE BLACK VELVET RESERVE CABIN FEVER MAPLE FLV. CANADIAN BAY CANADIAN BAY CANADA HOUSE CANADA HOUSE CANADIAN CLUB RESERVE 10 CANADIAN CLUB TRAVELER CANADIAN GOLD CANADIAN GOLD CAN. CLUB SHERRY CASK CANADIAN HUNTER TRAVELER CANADIAN LTD. CANADIAN LTD. CANADIAN MIST TRAVELER CANADIAN RESERVE CLASSIC 12 CROWN ROYAL BLACK CROWN ROYAL CASK NO.16 CROWN ROYAL EXTRA RARE CROWN ROYAL RESERVE HARWOOD HARWOOD NORTHERN LIGHT NORTHERN LIGHT JAMES FOXE PARAMOUNT PENDLETON RICH & RARE RICH & RARE CROWN ROYAL CROWN ROYAL CROWN ROYAL CROWN ROYAL V.0. GOLD SEAGRAM'S V.0. TRAVELER WINDSOR TRAVELER WINDSOR SUPREME WINDSOR SUPREME WINDSOR SUPREME WISER'S DELUXE SCOTCH WHISKEY

0201B 0202B 0202D

PINCH 15 YR. DEWAR'S DEWAR'S

$ 29.70 80.0 $ 22.05 80.0 $ 43.25 80.0

March 2011 OHIO BEVERAGE MONTHLY 47

0202E 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 1490B 2004B 2005B 2006B 2052D 2052L 2078B 2672B 2673B 2674B 2999B 3609B 5145B 5220B 5225B 5229B 6395B 7980D 8327D 8327L 8853D 9188B 9188D

DEWAR'S DEWAR'S JOHNNIE WALKER RED JOHNNIE WALKER RED JOHNNLE WALKER RED USHER'S GREEN LAUDER'S LAUDER'S LAUDER'S GRANT'S GRANT'S OLD SMUGGLER ODSMUGGLER CHIVAS REGAL 12 YR. CHIVAS REGAL 12 YR. CHIVAS REGAL 12 YR. CULLY SARK CULTY SARK CUTTY SARK WHITE HORSE JOHNNIE WALKER BLACK JOHNNIE WALKER BLACK JOHNNIE WALKER BLACK J&B RARE J&B RARE J&B RARE GRAND MACNISH GRAND MACNISH GRAND MACNISH HIGHLAND MIST HIGHLAND MIST INVER HOUSE INVER HOUSE J.W. DANT BALLANLINE'S BUCHANAN DELUXE CHIV REGAL SALUTE 21 YR CHIV REGAL 25 CHIVAS REGAL 18 YR. CLAN MACGREGOR CLAN MACGREGOR CLYNELISH DEWAR'SFOUNDERS RESERVE DEWAR'S SIGNATURE DEWAR'S SP. RES. 12 YR. FAMOUS GROUSE 12 YR. GLEN GRANT JOHN BARR RED JOHNNIE WALKER BLUE JOHNNIE WALKER BKL.100 ANNIV. JOHNNIE WAIKER GOLD MCLVOR PASSPORT QUEEN ANNE QUEEN ANNE SCORESBY FAMOUS GROUSE 80 FAMOUS GROUSE 80

$ 21.15 80.0 $ 27.35 80.0 $ 22.05 80.0 $ 43.25 80.0 $ 28.25 80.0 $ 22.25 80.0 $ 8.05 80.0 $ 17.55 80.0 $ 10.35 80.0 $ 14.25 80.0 $ 31.90 80.0 $ 18.80 80.0 $ 11.45 80.0 $ 29.10 80.0 $ 51.10 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 29.30 80.0 $ 22.00 80.0 $ 12.55 80.0 $ 32.50 80.0 $ 70.05 80.0 $ 42.40 80.0 $ 18.95 86.0 $ 40.65 86.0 $ 25.60 86.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 16.65 80.0 $ 9.55 80.0 $ 17.55 60.0 $ 10.35 60.0 $ 13.65 80.0 $ 13.40 80.0 $ 26.35 80.0 $156.85 80.0 $ 257.45 80.0 $ 43.05 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 31.05 92.0 $ 70.60 80.0 $ 189.75 86.0 $ 31.75 80.0 $ 23.90 80.0 $ 38.70 80.0 $ 12.55 80.0 $ 203.95 80.0 $ 36.85 80.0 $ 74.60 80.0 $ 11.65 80.0 $ 20.55 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 17.45 80.0 $ 19.50 80.0 $ 37.15 80.0

2498B 2500B 3606B 3607B 3611B 3615B 3620B 3625B 3634B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3654B 3655B 3656B 3658B 3697B 3699B 4291B 4296B 5207B 5231B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6016B 6024B 6025B 6344B 6346B 6747B 6748B 7700B 8983B 9063B 9064B 9145B 9148B 9150B 9150B 9606B 9671B

DALWHINNIE $ 52.70 DALWHINNIE DISTILL EDITION $ 65.90 GLENLIDDICH 12 YR. RESERVE $ 34.35 GLEN GARIOCH $ 16.35 GLENKINCHIE 12 YR. $ 46.60 GLEN SPEY $ 162.55 GLENLIDDICH SOLERA 15 YR. $ 43.95 GLENLIDDICH ANCIENT 18 YR. $ 60.50 GLENLIDDICH 15 DISTILLERY ED. $ 51.80 GLENLIVET 18 YR. $ 60.50 GLENLIVET 12 YR. $ 32.60 GLENHIVEL $ 68.55 GLENLIVEL12 YR. $ 43.75 GLENLIVET ARCHIVE 21 YR. $ 120.70 GLENMORANGIE $ 34.35 GLENLIVET FRENCH OAK 15 YR. $ 41.35 GLENLIVEL NADURRA 16 YR. $ 47.40 GLENMORANGIELASANLA $ 43.05 GLENLIVELLDADURRATRIUMPH $ 69.25 GLENMORANGIE FINEALTA $ 69.25 GLENMORANGIE QUINTA RUBAN $ 43.05 GLENMORANGTENECTAR D'OR $ 56.15 GLENROTHES SELECT RESERVE $ 38.80 GLENROTHES $ 67.75 HIGHLAND PARK $ 36.10 HIGHLAND PARK 18 $ 86.70 J. MCDOUGALLS BLADNOCH $ 68.05 JOHNNIE WALKER GREEN $ 52.65 LAGAVULIN DISTILLERS ED. $ 86.90 LAGAVULIN $ 75.60 LAPHROAIG 18 $ 61.60 LEPHROAIGCASK STRENGTH $ 55.45 LAPHROALG $ 34.30 MACALLAN CASK STRENGLH $ 56.15 MACALLAN 12 YR. $ 44.80 MACALLAN 12 YR. $ 86.00 MACALLAN 18 YR. $ 131.20 MACALLAN FINE OAK 10 YR. $ 36.10 MACALLAN FINE OAK 15 YR. $ 69.75 MACALLAN ANNIVERSARY $ 623.20 MACALLAN 30 YR. $1,104.05 MCCLELLANDS ISLAY $ 20.85 MCCLELLANDS HIGHLAND $ 20.65 OBAN DISTILLERS ED. $ 78.20 OBAN $ 60.70 OYO WHISKEY $ 39.85 SINGLETON $ 34.40 SPEYBURN $ 16.90 SPEYBURN BRADEN ORACH $ 15.15 TALISKER $ 51.10 TALISKER DISTILLER EDITION $ 60.65 TAMDHU $ 19.50 TAMDHU $ 19.50 WILD SCOTSMAN BLACK LABEL $ 58.15 WOODSTONE CREEK SINGLE PEATED MALT WHSKY $ 103.95

66.0 86.0 80.0 86.0 86.0 86.0 80.0 86.0 102.0 86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 96.0 86.0 92.0 92.0 80.0 86.0 86.0 86.0 111.6 86.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 86.0 86.0 92.0 80.0 86.0 80.0 91.6 91.6 80.0 80.0 94.0 93.0

OTHER WHISKEY SINGLE MALT / SCOTCH 0019B 0020B 0031B 0032B 0103B 0107B 0375B 0377B 0379B 0493B 0497B 0504B 1481B 1488B 1498B 1751B 1759B 2355B 2491B 2495B

ABERLOUR 12 YR. ABERLOUR ABUNADH ABERFELDY ABERFELDY 21 ARDMORE ARDBEG 10 YR. AUCHENLOSHAN3WOOD AUCHENLASHAN CLASSIC AUCHROISK BALVENIE SINGLE BARREL 15 YR. BALVENIE DOUBLEWOOD 12 YR. BALVENIE PORTWOOD 21 YR. BOWMORE LEGEND BUNNAHEBHAIN BRUICHLADDICH ROCKS CAOL ILA 12-YR. CARDHU CRAGGANMORE DELMORE STILLMAN 28 YR. DALMORE 12 YR.

48 OHIO BEVERAGE MONTHLY March 2011

$ 31.70 $ 54.55 $ 44.10 $ 150.00 $ 36.10 $ 43.05 $ 49.20 $ 24.75 $ 24.75 $ 59.65 $ 44.90 $ 137.55 $ 21.25 $ 47.45 $ 48.50 $ 44.30 $ 37.75 $ 45.85 $ 117.60 $ 36.10

86.0 119.4 80.0 80.0 92.0 92.0 86.0 80.0 80.0 95.0 86.0 86.0 80.0 80.0 92.0 86.0 86.0 80.0 90.0 80.0

0876B 1840B 3526B 5255B

BERNHEIM ORIGINAL WHEAT CAKFADDY CAROLINA MOONSHINE GEORGIA MOON CORN WHISKEY JR. JOHNSONS MIDNIGHT MOON

$ $ $ $

25.60 17.75 10.10 17.75

90.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $

16.90 15.15 24.05 18.65 31.75 27.35 55.45 15.25 35.90 24.75 34.35 85.15 27.75 51.60

80.0 80.0 80.0 76.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

BRANDY 0051B 0084B 0341B 0453B 0456B 0461B 0461D 0461E 0461L 0462B 0463B 0463D 0463E 0463L

ALIZE COGNAC VS ANSAC VS COGNAC ASBACH URALT BRANDY METAXA FIVE STAR BRANDY COURVOISIER VSOP COGNAC 4YR HENNESSY V S HENNESSY V S HENNESSY V S HENNESSY V S MARTELL VS COGNAC REMY MARTIN VSOP COGNAC REMY MARTIN VSOP COGNAC REMY MARTIN VSOP COGNAC REMY MARTIN VSOP COGNAC

0464B 0464D 0469B 0469D 0469L 0470B 0470D 0470L 0479B 0480B 0480D 0480L 0481B 0481D 0481L 0482B 0482D 0482L 0483B 0483D 0488B 0488D 0488L 0490B 0668B 0682B 0696B 0711B 0863B 0874B 1577B 1623B 1623E 1625E 1629E 1642E 1644E 1665E 1666E 1669E 1670E 2018B 2020B 2023B 2348B 2728B 2871B 2871D 2871L 2873B 2873D 2873L 2875B 2876B 2877B 4011B 4074B 4074L 4084E 4087B 4092B 4092L 4103B 4944B 4998B 5486B 5486D 5509B 5510B 5512B 5532B 5871B 6072L 6095B 6259B 6267B 6270B 6525B 6545B 6603B 7816B 7976B

ST REMY VSOP AUTHENTIC BDY ST REMY VSOP AUTHENTIC BDY PAUL MASSON GRAND AMBER 3YR PAUL MASSON GRAND AMBER 3YR PAUL MASSON GRAND AMBER 3YR CHRISTIAN BROTHERS BRANDY CHRISTIAN BROTHERS BRANDY CHRISTIAN BROTHERS BRANDY LAIRDS APPLE JACK 6YR COURVOISIER V S COGNAC 2YR COURVOISIER V S COGNAC 2YR COURVOISIER V S COGNAC 2YR CORONET VSQ CORONET VSQ CORONET VSQ PARAMOUNT BLACKBERRY BRNDY PARAMOUNT BLACKBERRY BRNDY PARAMOUNT BLACKBERRY BRNDY PARAMOUNT CHERRY BRANDY PARAMOUNT CHERRY BRANDY PARAMOUNT APRICOT BRANDY PARAMOUNT APRICOT BRANDY PARAMOUNT APRICOT BRANDY DEKUYPER BLACKBERRY BRANDY ARROW BLACKBRRY BDY DEK APRICOT BDY PARAMOUNT PEACH BDY MR BOSTON BLACKBERRY BRNDY NAVIP SLIVOVITZ 8YR REMY MARTIN LOUIS X111 CALVADOS BLD GRND APPL BDY CONJURE COGNAC CONJURE COGNAC COURVOISIER VS 200ML 2YR E&J VSOP 200ML HENNESSY VSOP 200ML HENNESSY VS FLASK PAUL MASSON VS 200 3YR PAUL MASSON VSOP 200ML 4YR REMY MARTIN VS 200ML REMY MARTIN VSOP 200ML CHRISTIAN BROS FROST WHITE CHRISTIAN BRO GRN RSV VSOP CHRISTIAN BRO HONEY COURVOISIER EXCLUSIF 4YR DON PEDRO RESERVA ESPECIAL E & J SUPERIOR RSV VSOP E & J SUPERIOR RSV VSOP E & J SUPERIOR RSV VSOP E&J E&J E&J E & J SUPERIOR RS VSOP TRAVELER E & J TRAVELER BDY E & J XO HARDY VS HENNESSY BLACK HENNESSY BLACK HENNESSY V S 200ML HENNESSY VS HISTORIC HENNESSY VSOP COGNAC HENNESSY VSOP COGNAC HENNESSY X O J C COGNAC VSOP JACQUE CARDIN GRAPE FRANCE KORBEL KORBEL LAIRDS APPLE BRANDY 100 LAIRDS RARE APPLE BRANDY LAIRDS OLD APPLE BRANDY 90MO LANDY VS COGNAC LEROUX POLISH BLACKBERRY MANASTIRKA MARASKA SLIVOVITZ KOSHER MARTELL CORDON BLEU COGNAC MARTELL XO 12YR MARTELL VSOP MEUKOW V.S. METAXA AMPHORA 7 STAR MOLETTO GRAPPA D'NEBBIOLO PARAMOUNT GINGER BRANDY PAUL MASSON GRND AMBR VSOP 4YR

$ 9.90 $ 17.35 $ 10.80 $ 19.90 $ 12.80 $ 9.90 $ 21.45 $ 12.35 $ 15.15 $ 23.90 $ 42.35 $ 33.40 $ 8.15 $ 20.00 $ 11.50 $ 9.65 $ 19.70 $ 11.25 $ 9.65 $ 10.85 $ 9.65 $ 19.70 $ 11.25 $ 10.55 $ 7.90 $ 10.55 $ 9.65 $ 6.45 $ 17.45 $ 1744.20 $ 36.75 $ 27.10 $ 8.55 $ 5.95 $ 2.95 $ 11.20 $ 7.70 $ 2.90 $ 3.30 $ 7.70 $ 9.45 $ 10.60 $ 10.80 $ 11.65 $ 34.35 $ 10.50 $ 11.65 $ 23.20 $ 13.70 $ 10.50 $ 21.65 $ 12.35 $ 10.65 $ 10.35 $ 13.40 $ 25.20 $ 34.35 $ 44.65 $ 8.60 $ 27.35 $ 36.95 $ 56.00 $121.60 $ 21.25 $ 9.05 $ 9.05 $ 18.80 $ 20.40 $ 56.15 $ 22.15 $ 18.65 $ 9.55 $ 29.55 $ 22.10 $ 86.65 $112.85 $ 28.20 $ 19.50 $ 24.50 $ 30.00 $ 7.40 $ 12.10

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 70.0 60.0 70.0 75.0 70.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 80.0

7976D 7993B 8354B 8386B 8389B 8394B 8405B 8648B 9736B

PAUL MASSON GRND AMBR VSOP 4YR PRESIDENTE BRANDY RAYNAL NAPOLEON VSOP REMY MARTIN EXTRA REMY MARTIN 1738 ACCORD REMY MARTIN XO EXCELLENCE REMY MARTIN VS GRAND CRU SALIGNAC ZUTA OSA

$ 24.05 $ 13.40 $ 11.65 $ 342.85 $ 43.05 $112.85 $ 23.90 $ 16.90 $ 29.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

GIN 0193L 0303D 0304D 0304L 0305D 0305E 0305L 0308B 0308D 0308L 0313B 0313D 0313E 0313L 0319D 0319L 0320D 0322B 0322D 0322L 0326B 0326D 0326E 0326L 0327D 0327L 0329D 0330D 0330L 0339B 0339D 0339L 0340L 0563D 0563L 0962B 1324B 1327B 1327D 1327L 1369B 1495B 1522B 1660E 1673E 1680E 3555B 3780B 4073B 4073D 6379D 6062B 6379D 6379L 6444D 6716B 6716D 6716L 7868D 7868L 8235B 8235D 8274B 8436B 8883B 8889B 8889D 8900B 8902B 8905B

ARISTOCRAT GIN FLEISCHMANNS GIN CRYSTAL PALACE GIN CRYSTAL PALACE GIN SEAGRAMS EXTRA DRY GIN SEAGRAMS EXTRA DRY GIN SEAGRAMS EXTRA DRY GIN GORDONS GIN GORDONS GIN GORDONS GIN BEEFEATER GIN BEEFEATER GIN BEEFEATER GIN BEEFEATER GIN PARAMOUNT 90 GIN PARAMOUNT 90 GIN CALVERT GIN BOMBAY GIN BOMBAY GIN BOMBAY GIN TANQUERAY GIN TANQUERAY GIN TANQUERAY GIN TANQUERAY GIN GLENMORE GIN GLENMORE GIN BOOTHS GIN HALLERS GIN HALLERS GIN GILBEYS GIN GILBEYS GIN GILBEYS GIN SENATORS CLUB GIN 4YR BARTON GIN BARTON GIN BLUECOAT GIN BOMBARDIER MILITARY BOMBAY SAPPHIRE GIN BOMBAY SAPPHIRE GIN BOMBAY SAPPHIRE GIN BOODLES BRITISH GIN BROKERS GIN BURNETTS GIN TRAVELER NEW AMSTERDAM 200ML SEAGRAMS EXTRA DRY 200 TANQUERAY GIN 200ML GILBEYS GIN TRAVELER GORDONS TRAVELER HENDRICK'S GIN HENDRICK'S GIN MC CORMICK GIN MAGELLAN MC CORMICK GIN MC CORMICK GIN MEIERS NO 94 GIN NEW AMSTERDAM GIN NEW AMSTERDAM GIN NEW AMSTERDAM GIN PARAMOUNT GIN 80 PARAMOUNT GIN 80 PINNACLE GIN PINNACLE GIN PLYMOUTH GIN RIGHT GIN SEAGRAMS APPLE TWST GIN SEAGRAMS DISTILLERS RSV SEAGRAMS DISTILLERS RSV SEAGRAM EXTRA DRY GN TRV SEAGRAM'S GRAPE GIN SEAGRAMS LIME TWISTED GIN

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.10 12.70 12.30 7.10 16.20 8.40 12.00 9.75 19.85 12.35 15.15 33.65 33.65 9.40 16.15 8.95 14.95 15.00 33.55 22.90 17.80 38.10 17.05 24.25 12.30 7.00 19.85 12.30 7.10 7.70 16.70 10.65 5.90 12.30 7.20 21.25 5.75 17.65 37.95 26.45 13.40 15.15 8.15 3.30 3.30 4.15 7.70 3.25 29.10 59.85 12.85 26.45 12.85 7.45 16.50 10.80 22.30 15.00 12.85 7.85 8.15 17.95 22.95 23.90 9.05 11.65 24.05 9.05 9.05 9.05

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 80.0 80.0 80.0 94.6 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0

March 2011 OHIO BEVERAGE MONTHLY 49

8905D 8905L 8914B 8995B 8995D 8995L 9072B 9153B 9157B 9195L 9604B

SEAGRAMS LIME TWISTED GIN SEAGRAMS LIME TWISTED GIN SEAGRAMS ORANGE TWIST GIN BURNETTS WHITE SATIN GIN BURNETTS WHITE SATIN GIN BURNETTS WHITE SATIN GIN SMOOTH AMBLER GREENBRIER TANQUERAY NO 10 TANQUERAY RANGPUR 3 ISLANDS GIN WHITLEY NEILL GIN

$ $ $ $ $ $ $ $ $ $ $

16.20 12.90 9.05 8.15 15.35 10.10 25.60 25.60 19.40 11.45 21.10

70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.05 15.20 8.00 30.00 11.40 19.50 14.05 14.25 24.95 7.50 29.95 17.65 12.35 14.80 14.10 12.35 16.75 10.55 14.10 26.45 14.10 22.95 17.65 14.10 17.65 14.10 14.10 10.55 14.10 4.95 14.10 14.10 13.60 7.50 13.60 7.50 17.65 22.80 10.55 22.05 16.75 18.65 16.70 11.25 8.75 19.35 11.45 15.70 32.25 20.05 10.55 22.05 8.80 16.75 15.85 14.00 7.90 25.60 16.85 8.85 25.70 14.50 28.05 8.75 18.30 17.70 30.75 17.70

70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 70.0 70.0 100.0 100.0 100.0

RUM 0065B 0065D 0065L 0094B 0095B 0096B 0097B 0099B 0099D 0197L 0355B 0390B 0394B 0397B 0400B 0401B 0401L 0402B 0405B 0405D 0412B 0412D 0412L 0420B 0420L 0425B 0432B 0439B 0441B 0444E 0447B 0448B 0501D 0501L 0502D 0502L 0510B 0510L 0512B 0512D 0512L 0524B 0536D 0536L 0537B 0537D 0537L 0539B 0539D 0539L 0544B 0544D 0544E 0544L 0869B 0965D 0965L 1010B 1494B 1550L 1565B 1755B 1755D 1755E 1755L 1757B 1757D 1758B

ADMIRAL NELSON SPICED RUM ADMIRAL NELSON SPICED RUM ADMIRAL NELSON SPICED RUM APPLETON ESTATE EXTRA 12YR APPLETON WHITE RUM APPLETON ESTATE RESERVE APPLETON SPECIAL GOLD RUM APPLETON VX APPLETON VX ARISTOCRAT RUM ATLANTICO BACARDI 8 RUM 8YR BACARDI BIG APPLE BACARDI GOLD RESERVE BACARDI COCO RUM BACARDI SELECT RUM BACARDI SELECT RUM BACARDI GOLD TRAVELER BACARDI DRAGONBERRY BACARDI DRAGONBERRY BACARDI LIMON RUM BACARDI LIMON RUM BACARDI LIMON RUM BACARDI O RUM BACARDI O RUM BACARDI PEACH RED BACARDI RAZZ RUM BACARDI SUPERIOR TRAVELER BACARDI GRAND MELON BACARDI MULTI-FLAVORED PAK BACARDI TORCHED CHERRY BACARDI ROCK COCONUT MR BOSTON LIGHT MR BOSTON LIGHT MR BOSTON DARK MR BOSTON DARK BACARDI 151 RUM BACARDI 151 RUM BACARDI GOLD RUM BACARDI GOLD RUM BACARDI GOLD RUM BARBANCOURT RES. SPECIALE RONRICO GOLD RUM RONRICO GOLD RUM RONRICO SILVER RUM RONRICO SILVER RUM RONRICO SILVER RUM MYERS ORIGINAL DARK RUM MYERS ORIGINAL DARK RUM MYERS ORIGINAL DARK RUM BACARDI SUPERIOR LIGHT BACARDI SUPERIOR LIGHT BACARDI SUPERIOR LIGHT BACARDI SUPERIOR LIGHT BACARDI ANEJO BOCADOR WHITE RUM FLORIDA BOCADOR WHITE RUM FLORIDA 10 CANE RUM BRUGAL ANEJO RUM CALICO JACK SPICED RUM CABANA CACHACA CAPTAIN MORGAN SPICE RUM CAPTAIN MORGAN SPICE RUM CAPTAIN MORGAN SPICE RUM CAPTAIN MORGAN SPICE RUM CAPT MORGAN SPICED 100 CAPT MORGAN SPICED 100 CAPT MORGAN SPICED 100 TRVL

50 OHIO BEVERAGE MONTHLY MARCH 2011

1762B 1763B 1766L 1768B 1769B 1772L 1827D 1827L 1829B 1829D 1829L 1838B 1838L 2315B 2398L 2400L 2401L 2402L 2403L 2415B 2416L 2417B 2418B 2419L 2421L 2422B 2423B 2424L 2734B 3787B 5209B 5488B 5488D 5493L 5495L 5498B 5499B 5499D 5499L 5500L 5502L 5503L 5504L 5505B 6069B 6069D 6069L 6360D 6360L 6441D 6441L 6442D 6442L 6643D 6651B 6652B 6652D 6653B 6699L 7692B 7722B 7730L 7788L 7835B 7835D 7835L 7836B 7836D 7836L 7839L 8326B 8475B 8500B 8502B 8533D 8645B 8645D 8645L 8646B 8881B 8882B 9065B

CAPTAIN MORGAN TRAVELER RUM CAPTAIN MORGAN LIME BITE CAPT MORGAN PARROT BAY COCONT CAPTAIN MORGAN SLVR SPICE CAPTAIN MORGAN PVT STOCK CAPTAIN MORGAN TATTOO CASTILLO GOLD LABEL CASTILLO GOLD LABEL CASTILLO SILVER RUM CASTILLO SILVER RUM CASTILLO SILVER RUM CASTILLO SPICED RUM CASTILLO SPICED RUM CORUBA SPICED CRUZAN 151 PRF RUM CRUZAN BLACK CHERRY CRUZAN BANANNA CRUZAN PINEAPPLE CRUZAN BLACKSTRAP CRUZAN ESTATE DIAMOND CRUZAN MANGO CRUZAN ESTATE SNGL BRL RUM CRUZAN JUNKANU CITRIS CRUZAN COCONUT CRUZAN VANILLA CRUZAN ESTATE DARK CRUZAN ESTATE LIGHT CRUZAN GUAVA DON Q CRISTAL GOSLINGS BLACK SEAL JOHN MCCULLOCH RUM KRAKEN BLACK SPICED KRAKEN BLACK SPICED LADY BLIGH BANANA LADY BLIGH CHERRY LADY BLIGH SPICED TRAVELER LADY BLIGH SPICED LADY BLIGH SPICED LADY BLIGH SPICED LADY BLIGH COCONUT LADY BLIGH MANGO LADY BLIGH PINEAPPLE$ LADY BLIGH VANILLA LADY BLIGH 151 RUM MALIBU RUM MALIBU RUM MALIBU RUM MC CORMICK RUM MC CORMICK RUM MEIERS GD LABEL V ISLANDS MEIERS GD LABEL V ISLANDS MEIERS WH LAB V ISLND RUM MEIERS WH LAB V ISLND RUM MONTEGO BAY SILVER MT GAY XTRA OLD RUM MT GAY ECLIPSE MT GAY ECLIPSE MT GAY ECLIPSE SILVER MYERS'S PLATINUM ORONOCO PLATINUM RESERVE PANAMA JACK SPICED PARAMOUNT 151 PARAMOUNT DRAGON FRUIT PARAMOUNT GOLD LBL PARAMOUNT GOLD LBL PARAMOUNT GOLD LBL PARAMOUNT WHITE LBL PARAMOUNT WHITE LBL PARAMOUNT WHITE LBL PARAMOUNT WHIPT CREME PYRAT X O RESERVE ROGUE RON MATUSALEM GRAN RESERVA RON MATUSALEM PLATINO RONRICO CLIPPER SPICED RUM SAILOR JERRY SPIC NAVY RUM SAILOR JERRY SPIC NAVY RUM SAILOR JERRY SPIC NAVY RUM SAILOR JERRY SPICED TRAVLR SEAGRAMS BRAZIL CITRUS RUM SEAGRAMS BRAZILIAN SPICED JACK NO 94

$ 14.50 $ 14.50 $ 17.55 $ 14.50 $ 19.15 $ 17.75 $ 16.30 $ 8.65 $ 7.05 $ 16.30 $ 8.65 $ 6.50 $ 8.65 $ 10.80 $ 17.45 $ 6.80 $ 6.80 $ 6.80 $ 10.70 $ 14.95 $ 6.80 $ 18.45 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 6.80 $ 9.65 $ 14.40 $ 22.10 $ 16.90 $ 24.95 $ 8.90 $ 8.90 $ 7.30 $ 7.30 $ 15.35 $ 9.30 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 13.40 $ 13.40 $ 24.95 $ 16.70 $ 13.75 $ 7.70 $ 14.45 $ 8.25 $ 14.45 $ 8.25 $ 13.85 $ 38.70 $ 15.15 $ 26.70 $ 13.40 $ 9.25 $ 34.40 $ 25.40 $ 19.40 $ 10.70 $ 7.30 $ 14.45 $ 8.25 $ 7.30 $ 14.45 $ 8.25 $ 10.70 $ 21.85 $ 27.35 $ 25.60 $ 12.55 $ 15.85 $ 15.15 $ 28.40 $ 18.45 $ 15.15 $ 8.15 $ 8.15 $ 12.55

70.0 70.0 90.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 151.0 55.0 55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 55.0 80.0 80.0 80.0 94.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 48.0 48.0 48.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0 80.0 94.0

9197L 9229B 9230B 9570B 9675B

3 ISLANDS VODKA TOMMY BAHAMA GOLDEN SUN TOMMY BAHAMA WHITE SAND WHALER'S VANILLA WRAY & NEPHEW WH OVERPROOF

$ 8.85 $ 12.90 $ 12.90 $ 9.95 $ 16.00

80.0 80.0 80.0 60.0 126.0

ABERLOUR 18 YR $ 86.65 ABERLOUR 12 YR SM $ 31.70 ABERLOUR A'BUNADH $ 54.55 ABERFELDY 12 YR $ 44.10 ABERFELDY 21 YR $150.00 ARDMORE SCOTCH $ 36.10 ARDBEG 10YR SINGLE MALT $ 43.05 BOWMORE 12 YR $ 39.55 PINCH - HAIG 15 YR $ 29.70 DEWARS $ 19.40 DEWARS $ 39.70 DEWARS $ 21.15 DEWARS $ 27.35 JOHNNIE WALKER RED 12 YR $ 21.15 JOHNNIE WALKER RED 12 YR $ 42.40 JOHNNIE WALKER RED 12 YR $ 27.35 USHERS GREEN STRIPE $ 22.25 LAUDERS 3 YR $ 8.05 LAUDERS 3 YR $ 17.55 LAUDERS 3 YR $ 10.35 GRANTS STAND FAST $ 14.25 GRANTS STAND FAST $ 31.90 OLD SMUGGLER $ 18.80 OLD SMUGGLER $ 11.45 CHIVAS REGAL $ 25.60 CHIVAS REGAL $ 58.10 CHIVAS REGAL $ 38.55 CUTTY SARK $ 16.85 CUTTY SARK $ 33.55 CUTTY SARK $ 22.00 WHITE HORSE $ 12.55 JOHNNIE WALKER BLACK 12 YR $ 31.55 JOHNNIE WALKER BLACK 12 YR $ 69.15 JOHNNIE WALKER BLACK 12 YR $ 41.55 J & B RARE $ 18.95 J & B RARE $ 40.65 J & B RARE $ 25.60 GRAND MACNISH 3 YR $ 8.15 GRAND MACNISH 3 YR $ 17.50 GRAND MACNISH 3 YR $ 10.60 HIGHLAND MIST 3 YR $ 16.65 HIGHLAND MIST 3 YR $ 9.55 INVERHOUSE 3 YR $ 16.65 INVERHOUSE 3 YR $ 10.35 J W DANT SCOTCH $ 17.55 BALLANTINES $ 10.80 JAMESON IRISH WHSKY $ 18.65 JAMESON IRISH WHSKY $ 41.50 JAMESON IRISH WHSKY $ 28.05 BUSHMILLS IRISH WSKY $ 17.55 BUSHMILLS IRISH WSKY $ 28.00 AUCHENTOSHAN 3 WOOD SMS $ 49.20 AUCHENTOSHAN CLASSIC SMS $ 24.75 BALVENIE SINGLE 15YR $ 60.50 BALVENIE 14 CARIBBEAN CASK $ 51.80 BALVENIE DOUBLEWOOD 12 YR $ 44.90 BALVENIE PORTWOOD 21 YR $137.55 BLACK BUSH IRISH WHSKY $ 31.00 BOWMORE LEGEND SMS $ 21.25 BUNNAHABHAIN 12 YR $ 47.45 BUCHANAN DELUXE 12 SCOTCH $ 28.35 BRUICHLADDICH ROCKS $ 48.50 BUSHMILLS 16 YR SINGLE MALT $ 58.65 BUSHMILLS 10 YR IRISH $ 35.45 GLENFIDDICH 45 COMBO $ 42.80 CAOL ILA 12 YR SCOTCH $ 44.30 CHIVAS REGAL SALUTE 21YR $156.85 CHIVAS REGAL 25 $218.90 CHIVAS REGAL 18 YR $ 43.05 CLAN MACGREGOR SCOTCH $ 16.20 CLAN MACGREGOR SCOTCH $ 10.60 CLONTARF CLASSIC BLEND $ 17.60 CLYNELISH $ 31.05 CRAGGANMORE SNGL MALT SCOT 12 YR $ 45.85 DALMORE STILLMAN 28 YR $ 117.60

86.0 86.0 119.0 80.0 80.0 92.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 95.6 86.0 86.0 86.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 82.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 90.0

SCOTCH 0018B 0019B 0020B 0031B 0032B 0103B 0107B 1474B 0201B 0202B 0202D 0202E 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 0281B 0281D 0281L 0282B 0282L 0375B 0377B 0493B 0496B 0497B 0504B 0908B 1481B 1488B 1490B 1498B 1519B 1520B 1636E 1751B 2004B 2005B 2006B 2052D 2052L 2074B 2078B 2355B 2491B

2495B 2498B 2673B 2674B 2999B 3003B 3606B 3607B 3611B 3620B 3625B 3634B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3650E 3654B 3656B 3658B 3697B 3699B 4291B 4296B 4895B 4895L 5075B 5079B 5081B 5083B 5145B 5207B 5212B 5220B 5225B 5229B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721L 7980D 8327D 8327L 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317L 9605B 9606B

DALMORE 12 DALWHINNIE SNGL MALT SCOTC 15 YR DEWAR'S SIGNATURE DEWARS SPEC RSV 12 YR BLN SCOTCH FAMOUS GROUSE 12 YR FECKIN IRISH WHSKY GLENFIDDICH SPEC RES 12 YR GLEN GARIOCH GLENKINCHIE 12 YR GLENFIDDICH SOLER RSV 15 YR GLENFIDDICH ANCNT RSV 18 YR GLENFIDDICH 15YR DISTLY EDITION GLENLIVET 18 YEAR GLENLIVET SINGLE MALT 12 YR GLENLIVET SINGLE MALT 12 YR GLENLIVET SINGLE MALT 12 YR GLENLIVET ARCHIVE 86 21 YR GLENMORANGIE 10 YR GLENLIVET FRENCH OAK 15 YR GLENLIVET NADURRA 16 YR GLENMORANGIE LASANTA GLENMORANGIE 10 YR - 100ML GLENLIVET NADURRA TRIUM 91 GLENMORANGIE QUINTA RUBAN GLENMORANGIE NECTAR D OR GLENROTHES SELECT RESERVE GLENROTHES SCOTCH HIGHLAND PARK SNGL MALT 12YR HIGHLAND PARK 18Y IRISHMAN ORIGINAL CLAN WHISKEY IRISHMAN ORIGINAL CLAN WHISKEY JAMESON GOLD JAMESON VINTAGE RES. JAMESON 18 YR JAMESON 12 YR JOHN BARR RED J. MCDOUGALS BLADNOCH JOHN POWER & SON IRISH GLD JOHNNIE WALKER BLUE JOHNNY WALKER BLK 100 ANNIVESARY JOHNNIE WALKER GOLD 18 YR JOHNNIE WALKER GRN KILBEGGAN LAGAVAULIN DISTILLERS ED. LAGAVAULIN SINGLE MALT 16 YR LAPHROAIG 18 YR LAPHROAIG CASK STRENGTH 10 YR LAPHROAIG SINGLE MALT 10 YR MACALLAN CASK STRENGTH SMS MACALLAN 12 YR SINGLE MALT MACALLAN 12 YR SINGLE MALT MACALLAN 18 YR SINGLE MALT MACALLAN FINE OAK 10 YR MACALLAN FINE OAK 15 YR MACALLAN 25 YR MACALLAN 30 YR MCCLELLANDS ISLAY MCCLELLANDS HIGHLND MCIVOR SCOTCH MIDLETON MICHAEL COLLINS BLENDED OBAN DISTILLERS ADDITION OBAN SINGLE MALT 14 OLD PULTENEY 12 YR PADDY IRISH WHISKEY PASSPORT SCOTCH QUEEN ANNE QUEEN ANNE REDBREAST IRISH WHISKEY 12 YR SCORESBY SCOTCH SINGLETON SINGLE MALT 12 YR SLANE CASTLE SPEYBURN SINGLE MALT 10 YR SPEYBURN BRADAN ORACH TALISKER SINGLE MALT 10 YR TAMDHU SCOTCH WHISKEY 10 YR FAMOUS GROUSE FAMOUS GROUSE TULLAMORE DEW - IRELAND TULLAMORE DEW - IRELAND WILD SCOTSMAN 15 YR WILD SCOTSMAN BLACK LABEL

$ 36.10 80.0 52.70 86.0 $189.75 86.0 $ 31.75 80.0 $ 23.90 80.0 $ 16.90 80.0 $ 34.35 80.0 $ 16.35 86.0 $ 46.60 86.0 $ 43.95 80.0 $ 60.50 86.0 $ 51.80 102.0 $ 60.50 86.0 $ 31.75 80.0 $ 68.55 80.0 $ 43.75 80.0 $120.70 86.0 $ 34.35 86.0 $ 41.35 80.0 $ 47.40 112.4 $ 43.05 92.0 $ 25.85 89.2 $ 69.25 96.0 $ 43.05 92.0 $ 56.15 92.0 $ 38.80 80.0 $ 67.75 86.0 $ 37.85 86.0 $107.00 86.0 $ 17.65 80.0 $ 27.95 80.0 $ 51.80 80.0 $ 173.90 92.0 $ 75.35 80.0 $ 34.30 80.0 $ 11.40 80.0 $ 77.45 111.6 $ 16.00 80.0 $203.95 80.0 $ 36.85 80.0 $ 74.60 80.0 $ 52.65 86.0 $ 14.30 80.0 $ 86.90 86.0 $ 60.45 86.0 $ 61.60 96.0 $ 55.45 115.6 $ 34.30 86.0 $ 51.80 117.6 $ 43.05 86.0 $ 86.00 86.0 $131.20 86.0 $ 34.35 80.0 $ 69.75 86.0 $592.65 86.0 $1054.75 86.0 $ 20.15 80.0 $ 20.15 80.0 $ 12.55 80.0 $ 120.30 80.0 $ 21.25 80.0 $ 69.45 86.0 $ 60.70 86.0 $ 25.60 86.0 $ 28.05 80.0 $ 20.55 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 43.05 80.0 $ 17.45 80.0 $ 34.40 80.0 $ 20.35 80.0 $ 20.40 86.0 $ 16.90 80.0 $ 51.10 91.6 $ 19.50 80.0 $ 19.80 80.0 $ 37.15 80.0 $ 20.40 80.0 $ 28.05 80.0 $ 51.80 92.0 $ 58.15 94.0

March 2011 OHIO BEVERAGE MONTHLY 51

TEQUILA 0038L 0039B 0040B 0048B 0050B 0371B 0487B 1544B 1545B 1546B 1628E 1662E 1664E 1674E 1676E 1810B 1846B 1847B 1848B 1857B 1859B 1860B 2281B 2282B 2306B 2317B 2318B 2410B 2410D 2410E 2410L 2411B 2411D 2411L 2721B 2722B 2722D 2724B 2760B 2761B 2891B 2899B 2900B 2903B 2903D 2903L 2905B 2907B 2909B 2910B 2911B 2916B 2916D 2917B 2917D 2926B 2926D 2926L 2927B 2927D 2927L 2937B 2940B 2996B 2997B 3820B 4109B 4114B 4115B 5240L 5243B 5244B 5247B 5247D 5247L 5249L 5250L 5253B 5254L 5497B 5497D

AGAVALES TEQUILA GOLD 110 AGAVERO ORANGE TEQUILA AGAVE LOCO AGAVALES GOLD 80 ALIEN TEQUILA SILVER ASOMBROSO SILVER BALUARTE TEQUILA CABO WABO ANEJO CABO WABO BLANCO CABO WABO REPOSADO CUERVO ESPECIAL SILVER 200 PATRON ANEJO PATRON SILVER 200ML SAUZA HORNITOS PLATA PATRON REPOSADO CASA NOBLE CRYSTAL CAZADORES ANEJO CAZADORES BLANCO CAZADORES REPOSADO CENTENARIO PLATA CENTENARIO ROSANGEL CENTENARIO TENAMPA AZUL CORAZON BLANCO CORAZON REPOSADO CORONADO TEQUILA CORZO REPOSADO CORZO SILVER CUERVO ESPECIAL CUERVO ESPECIAL CUERVO ESPECIAL CUERVO ESPECIAL 1800 REPOSADO TEQ 1800 REPOSADO TEQ 1800 REPOSADO TEQ DON JULIO ANEJO DON JULIO BLANCO DON JULIO BLANCO DON JULIO REPOSADO DOS LUNAS SILVER DOS MANOS BLANCO EL CABALLO ESTRELLA MIXTO EL CHARRO REPOSADO EL CHARRO SILVER 1800 TEQUILA SILVER 1800 TEQUILA SILVER 1800 TEQUILA SILVER 1800 SELECT SILVER EL GRADO BLANCO EL MAYOR ANEJO EL MAYOR BLANCO EL MAYOR REPOSADO EL JIMADOR BLANCO EL JIMADOR BLANCO EL JIMADOR REPOSADO EL JIMADOR REPOSADO EL TORO GOLD EL TORO GOLD EL TORO GOLD EL TORO SILVER EL TORO SILVER EL TORO SILVER ESPOLON BLANCO ESPOLON REPOSADO FAMILIA CAMARENA REPOSADO FAMILIA CAMARENA SILVER GRAN PATRON PLATINUM TEQ HERRADURA ANEJO HERRADURA REPOSADO HERRADURA SILVER CUERVO BLACK MEDALLION CUERVO TRADICIONAL 1800 ANEJO CUERVO ESPECIAL SILVER CUERVO ESPECIAL SILVER CUERVO ESPECIAL SILVER JUAREZ SILVER JUAREZ GOLD CUERVO PLATINO JUAREZ GOLD DSS LA PRIMA WHITE LA PRIMA WHITE

52 OHIO BEVERAGE MONTHLY March 2011

$ 15.55 $ 18.65 $ 28.40 $ 16.90 $ 45.30 $ 34.35 $ 43.05 $ 38.70 $ 25.60 $ 34.30 $ 5.50 $ 16.40 $ 14.65 $ 5.95 $ 15.50 $ 34.35 $ 34.95 $ 22.05 $ 26.45 $ 34.35 $ 20.90 $ 16.90 $ 25.60 $ 30.00 $ 10.70 $ 43.30 $ 35.50 $ 16.10 $ 32.75 $ 11.95 $ 21.70 $ 24.60 $ 36.30 $ 29.80 $ 51.55 $ 43.70 $ 79.05 $ 45.20 $ 31.75 $ 23.90 $16.00 $16.00 $16.00 $ 24.60 $ 36.30 $ 29.80 $ 30.00 $ 39.50 $ 30.00 $ 25.60 $ 26.50 $ 16.00 $ 29.30 $ 16.00 $ 29.30 $ 12.55 $ 23.15 $ 15.80 $ 12.55 $ 16.65 $ 15.80 $ 18.65 $ 18.65 $ 17.75 $ 17.75 $173.55 $ 40.45 $ 34.35 $ 34.35 $ 26.95 $ 18.60 $ 28.10 $ 16.10 $ 32.75 $ 21.70 $ 9.85 $ 9.85 $ 41.95 $ 7.95 $ 9.25 $ 17.40

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

5497L 5501B 5501D 5501L 6001B 6002B 6003B 6004B 6058B 6110B 6112B 6118B 6119B 6119D 6345L 6580B 6584B 6585B 6586B 6588B 6642B 6645L 6647L 6649L 6731B 6863B 6864B 6865B 6866B 6867B 6868B 7979B 7982B 7982D 7984B 7984D 7985B 8063B 8280B 8281B 8440D 8440L 8442L 8717B 8718B 8719B 8719L 8721B 8722B 8723B 8723D 8723L 8727B 8733B 8734B 8860B 8861B 8862B 8863B 8931B 8932B 9169B 9170B 9171B 9172B 9173B 9176B 9177B 9178B 9179B 9184B 9199L 9222B 9223B 9224B 9252L 9253L 9308B 9309B 9363B 9364B 9737B

LA PRIMA WHITE LA PRIMA GOLD TEQ LA PRIMA GOLD TEQ LA PRIMA GOLD TEQ LUNA NUEVA ANEJO LUNA NUEVA REPOSADO LUNA NUEVA SILVER LUNAZUL BLANCO MAESTRO DOBEL MARGARITAVILLE ISLAND LIME MARGARITAVILLE TROP TANGER MARGARITAVILLE TEQ SILVER MARGARITAVILLE TEQ GOLD MARGARITAVILLE TEQ GOLD MATADOR GOLD TEQ MILAGRO SILVER MILAGRO ANEJO MILAGRO REPOSADO MILAGRO SBR REP MILAGRO SBR SILVER MONTE ALBAN TEQUILA MONTEZUMA BLUE MONTEZUMA WHITE - MEXICO MONTEZUMA GOLD – MEXICO 901 SILVER TEQUILA VOODOO TIKI ANEJO VOODOOTIKI BLUE DRAGON VOODOOTIKI DESERT ROSE VOODOOTIKI GREEN DRAGON VOODOOTIKI PLATINUM VOODOOTIKI RAPOSADO PARTIDA BLANCO PATRON ANEJO PATRON ANEJO PATRON SILVER PATRON SILVER PATRON REPOSADO PEPE LOPEZ GOLD PORFIDIO PLATA PORFIDIO SILVER RIO GRANDE SILVER RIO GRANDE SILVER RIO GRANDE GOLD CIEN ANOS BLANCO CIEN ANOS REPOSADO SAUZA BLANCO SAUZA BLANCO SAUZA TRES GEN PLATA TEQ. SAUZA TRES GENER ANEJO SAUZA EXTRA GOLD SAUZA EXTRA GOLD SAUZA EXTRA GOLD SAUZA CONMEMORATIVO SAUZA HORNITOS ANEJO SAUZA HORNITOS PLATA SCORPIAN MEZCAL ANEJO 1 YR SCORPIAN MEZCAL ANEJO 3 YR SCORPIAN MEZCAL REPOSADO SCORPIAN MEZCAL SILVER SENOR FROGS PLATA SENOR FROGS REPOSADO TARANTULA AZUL TARANTULA REPOSADO TARANTULA LIME TARANTULA STAWBERRY SAUZA HORNITOS REPOSADO TEQUILA REPOSADO TEQUILA SILVER TEQ OCHO PLATA LAS POMEZ TEQ OCHO REPOSADO LAS POMEZ TEQUILA 30 - 30 REPOSADO 3 ISLAND WHITE TEQUILA TIERRA'S ANEJO TIERRA'S BLANCO TIERRA'S REPOSADO TORTILLA SILVER TORTILLA GOLD TRES RIOS SILVER TRES RIOS REPOSADO TWO FINGERS TEQUILA GOLD TWO FINGERS TEQUILA WHITE ZAPOPAN REPOSADO

$ 9.75 $ 7.15 $ 17.40 $ 9.75 $ 40.55 $ 32.65 $ 30.00 $ 16.90 $ 43.05 $ 11.65 $ 13.40 $ 11.65 $ 11.65 $ 23.20 $ 10.25 $ 23.85 $ 34.35 $ 26.50 $ 47.45 $ 43.05 $ 15.60 $ 7.15 $ 9.75 $ 9.75 $ 38.70 $ 47.10 $ 16.55 $ 21.25 $ 16.55 $ 29.00 $ 33.55 $ 43.05 $ 49.80 $110.05 $ 42.80 $ 92.45 $ 43.70 $ 10.55 $ 47.25 $ 24.50 $ 17.40 $ 9.75 $ 9.75 $ 15.85 $ 11.85 $ 13.20 $ 19.40 $ 35.20 $ 39.60 $ 13.20 $ 26.40 $ 19.40 $ 17.60 $ 29.90 $ 19.35 $ 35.20 $ 44.30 $ 31.80 $ 28.35 $ 15.15 $ 16.90 $ 15.00 $ 12.35 $ 12.75 $ 12.75 $ 21.10 $ 32.60 $ 30.00 $ 43.05 $ 47.45 $ 19.30 $ 11.45 $ 29.95 $ 25.60 $ 27.35 $ 8.35 $ 8.35 $ 33.70 $ 20.15 $ 12.55 $ 11.65 $ 13.40

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 50.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 67.0 67.0 67.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

VODKA 0027B 0028B 0028D 0028L 0034B 0036B 0042B 0042L 0052B 0054B 0054L 0057B 0057D 0057E 0057L 0060B 0060L 0061B 0062L 0063E 0064B 0064D 0064L 0068L 0069B 0069L 0074L 1536B 0194D 0194L 0450B 0194L 0737B 0737D 0737L 0832B 0834B 0835B 0838B 0838D 0838L 0840B 0841B 0842B 0846B 0946B 0953B 0958B 0958D 1337B 1426B 1426D 1483B 1523B 1525B 1525D 1525L 1526B 1527B 1528B 1530B 1531B 1533B 1534B 1539B 1640E 1641E 1643E 1675E 1676E 1678E 2009B 2048B 2048D 2048L 2050B 2050L 2053B 2053L 2385B

ABSOLUT WILD TEA ABSOLUT CITRON ABSOLUT CITRON ABSOLUT CITRON ALCHEMIA CHOCOLATE ABSOLUT KURANT VDK ABSOLUT APEACH ABSOLUT APEACH ABSOLUT BERRI ACAI ABSOLUT 100 BLACK ABSOLUT 100 BLACK ABSOLUT 80 ABSOLUT 80 ABSOLUT 80 ABSOLUT 80 ABSOLUT PEARS ABSOLUT PEARS ABSOLUT PEPPAR VDK ABSOLUT RUBY RED ABSOLUT MINI BAR ABSOLUT MANDRIN VDK ABSOLUT MANDRIN VDK ABSOLUT MANDRIN VDK ABSOLUT RASPBERRI ABSOLUT VANILA ABSOLUT VANILA ABSOLUT MANGO BURNETTS ORANGE CREME VODKA ARISTOCRAT ARISTOCRAT BACKON ARISTOCRAT PARAMOUNT CHERRY PARAMOUNT CHERRY PARAMOUNT CHERRY BELVEDERE BLDY MARY BELVEDERE PINK GRAPEFRUIT BELVEDERE BLACK RASPBERRY BELVEDERE VDK BELVEDERE VDK BELVEDERE VDK BELVEDERE IX BELVEDERE CYTRUS BELVEDERE ORANGE BELVEDERE INTENSE BLAVOD THE BLACK BLUE ANGEL VODKA BLUE ICE VDK BLUE ICE VDK BOMBORA VDK BORU ORIGINAL VDK BORU ORIGINAL VDK BOYD & BLAIR BURNETTS ESPRESSO BURNETTS BURNETTS BURNETTS BURNETTS PINK LEMONADE BURNETTS RASPBERRY BURNETT'S VANILLA BURNETTS SOUR APPLE BURNETTS CHERRY BURNETTS BLUEBERRY BURNETTS STRAWBERRY BURNETTS WATERMELON GREY GOOSE 200ML GREY GOOSE L'ORANGE GREY GOOSE LE CITRON SKYY 200 SMIRNOFF 100 SVEDKA TRAVELER 200 CHOPIN CIROC SUPER PREMIUM CIROC SUPER PREMIUM CIROC SUPER PREMIUM CIROC COCONUT CIROC COCONUT CIROC RED BERRY CIROC RED BERRY CRISTALL SIGNATURE SERIES

$ 16.90 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 20.40 80.0 $ 16.90 80.0 $ 16.90 80.0 $ 21.95 80.0 $ 16.90 80.0 $ 20.40 100.0 $ 17.60 100.0 $ 16.90 80.0 $ 33.65 80.0 $ 18.90 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 6.75 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 24.60 80.0 $ 7.30 70.0 $ 11.85 80.0 $ 7.10 80.0 $ 25.60 80.0 $ 7.10 80.0 $ 8.20 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 25.60 80.0 $ 51.10 80.0 $ 34.15 80.0 $ 34.35 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 15.15 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 7.95 80.0 $ 13.60 80.0 $ 9.75 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 5.15 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 3.30 80.0 $ 5.25 100.0 $ 3.30 80.0 $ 30.00 80.0 $ 31.30 80.0 $ 65.30 80.0 $ 35.05 80.0 $ 31.30 70.0 $ 34.40 70.0 $ 31.30 70.0 $ 34.40 70.0 $ 13.40 80.0

2392D 2392L 2444B 2444D 2658B 2659B 2782B 2893B 2896B 2896B 2897B 2952B 3011B 3011D 3011L 3014B 3016B 3016D 3019B 3020B 3023B 3025B 3026B 3086B 3072L 3084B 3084D 3084L 3088B 3089B 3579B 3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907L 3909L 3910L 3912L 3919E 3968B 3971B 3975B 3976B 4869B 5000D 5000L 5004D 5004L 5013D 5015D 5015L 5016B 5016D 5016L 5018B 5018D 5018L 5020B 5020D 5020L 5021B 5021D 5021E 5021L 5025D 5028D 5028L 5029B 5030L 5033L 5036D 5036L 5038B 5038D 5038L 5039B 5039D

CROWN RUSSE 80 PROOF VDK CROWN RUSSE CRYSTAL HEAD CRYSTAL HEAD DENAKA DENAKA BLACK CHERRY DOWNUNDER ED HARDY EFFEN CUCUMBER EFFEN BLACK CHERRY EFFEN EVERCLEAR FINLANDIA 80 FINLANDIA 80 FINLANDIA 80 FINLANDIA GRAPEFRUIT FIREFLY SWEET TEA FIREFLY SWEET TEA FINLANDIA MANGO FUSION FINLANDIA TANGERINE FUSION FIRESTARTER VODKA FIREFLY MINT TEA FIREFLY RASPBERRY TEA VDK FROZEN GHOST VODKA 42 BELOW PURE FRIS FRIS FRIS FUZZY FRIS BLUEBERRY VODKA GILBEY’S TRVLR 80 GILBEY'S VDK 100 GILBEY'S VDK 100 GODIVA CHOCOLATE GODIVA CHOCOLATE GORDONS TRAVELER GRAND TOURING VODKA GREY GOOSE GREY GOOSE GREY GOOSE GREY GOOSE LA POIRE GREY GOOSE L'ORANGE GREY GOOSE LE CITRON GREY GOOSE 50ML MULTI-PACK HAMMER & SICKLE VDK HANGAR ONE STRAIGHT HANGAR ONE KAFFIR LIME VDK HANGAR ONE MANDARIN ICEBURG VDK GILBEY'S VDK 80 GILBEY'S VDK 80 CRYSTAL VDK 80 CRYSTAL VDK 80 FLEISCHMANN ROYAL WOLFSCHMIDT WOLFSCHMIDT SMIRNOFF #57 100 SMIRNOFF #57 100 SMIRNOFF #57 100 GORDONS 80 GORDONS 80 GORDONS 80 PARAMOUNT 80 PARAMOUNT 80 PARAMOUNT 80 SMIRNOFF NO. 21 80 SMIRNOFF NO. 21 80 SMIRNOFF NO. 21 80 SMIRNOFF NO. 21 80 MR BOSTON RIVA 100 BARTON VDK BARTON VDK BARTON TRAVELER HALLERS 80 TAMIROV 100 NIKOLAI NIKOLAI PARAMOUNT 100 PARAMOUNT 100 PARAMOUNT 100 PARAMOUNT 90 PARAMOUNT 90

$ 11.55 $ 6.75 $ 43.05 $ 86.00 $ 7.30 $ 7.30 $ 7.40 $ 23.85 $ 21.25 $ 21.25 $ 21.25 $ 14.05 $ 13.15 $ 26.35 $ 19.30 $ 13.15 $ 16.90 $ 24.95 $ 13.15 $ 13.15 $ 18.65 $ 14.30 $ 14.30 $ 25.00 $ 23.65 $ 8.15 $ 16.20 $ 10.60 $ 25.60 $ 11.70 $ 7.40 $ 8.20 $ 18.45 $ 26.35 $ 26.35 $ 8.20 $ 16.45 $ 30.75 $ 61.75 $ 30.85 $ 34.40 $ 34.40 $ 34.40 $ 8.45 $ 25.60 $ 25.60 $ 25.60 $ 25.60 $ 12.55 $ 14.70 $ 9.15 $ 11.85 $ 7.10 $ 10.50 $ 14.50 $ 8.05 $ 13.00 $ 26.35 $ 17.25 $ 8.20 $ 16.25 $ 9.70 $ 7.00 $ 14.45 $ 8.70 $ 11.40 $ 21.90 $ 7.85 $ 13.75 $ 13.60 $ 11.75 $ 7.00 $ 11.60 $ 6.85 $ 7.75 $ 13.60 $ 7.00 $ 9.05 $ 17.10 $ 10.20 $ 7.50 $ 15.95

80.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 75.0 75.0 80.0 190.0 80.0 80.0 80.0 75.0 70.0 70.0 75.0 75.0 80.0 70.0 70.0 80.0 84.0 80.0 80.0 80.0 80.0 151.0 80.0 100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0

March 2011 OHIO BEVERAGE MONTHLY 53

5039L 5040B 5040D 5040L 5090B 5106B 5106D 5210B 5258B 5261B 5308B 5308D 5308L 5309B 5309D 5310L 5311L 5313B 5382B 5382D 5382E 5382L 5383D 5383L 5385L 5386B 5387B 5489B 5490B 5490D 5490L 5492B 5882B 6008B 6008D 6391D 6391L 6428B 6460L 6620B 6659B 6660B 6661B 6741B 7698B 7728L 7834L 7834D 7837L 7846D 7846L 7897L 7921B 7990B 7991B 7992B 7995B 7997B 8074B 8238B 8239B 8241B 8242B 8243B 8243D 8243L 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8283B 8285B 8291B 8293B

PARAMOUNT 90 $ 7.10 POPOV 80 $ 6.90 POPOV 80 $ 13.65 POPOV 80 $ 8.05 JEAN MARC XO VDK $ 49.90 JEREMIAH WEED SWEET TEA $ 16.95 JEREMIAH WEED SWEET TEA $ 24.95 JOHN MCCULLOCH $ 11.90 JR JOHNSONS MIDNIGHT MOON $ 17.75 JR JOHNSONS MIDNIGHT MOON APPLE PIE $ 17.75 KAMCHATKA 80 $ 6.45 KAMCHATKA 80 $ 13.65 KAMCHATKA 80 $ 7.55 KAMCHATKA 90 $ 8.90 KAMCHATKA 90 $ 16.20 KAMCHATKA CHERRY $ 9.95 KAMCHATKA GRAPE $ 9.95 KAMCHATKA TRAVELER $ 6.45 KETEL ONE $ 20.20 KETEL ONE $ 40.65 KETEL ONE $ 20.70 KETEL ONE $ 28.95 KETEL ONE CITROEN $ 40.65 KETEL ONE CITROEN $ 28.95 KETEL ONE ORANJE $ 28.95 KHORTYTSA HONEY PEPPER $ 25.40 KHORTYTSA PLATINUM $ 24.60 KORSKI TRAVELER $ 6.50 KORSKI $ 6.50 KORSKI $ 11.85 KORSKI $ 7.10 KUTSKOUA $ 8.90 LEVEL $ 25.60 LUKSUSOWA $ 9.90 LUKSUSOWA $ 23.20 MC CORMICK $ 13.00 MC CORMICK $ 7.35 MEDEA $ 38.70 MEIER'S VDK PLASTIC $ 7.40 MONOPOLOWA POTATO $ 11.40 MOON MOUNTAIN VODKA $ 16.95 MOON MTN COASTAL CITRUS $ 16.95 MOON MTN WILD RASPBERRY $ 16.95 OCEAN VODKA $ 25.60 OYO $ 30.80 PARAMOUNT ORANGE FLV VDK $ 10.70 PARA ULTRA BUBBLE $ 10.70 PARA ULTRA BUBBLE $ 15.35 PARAMOUNT VANILLA $ 10.70 PARAMOUNT GRAPE $ 14.85 PARAMOUNT GRAPE $ 10.70 PARAMOUNT SWEET TEA $ 10.70 PARAMOUNT 100 TRVLR $ 8.85 PEACHKA $ 6.15 PEARL $ 9.90 PEARL POMEGRANATE $ 9.90 PEARL BLUEBERRY VDK $ 11.40 PEARL PLUM $ 9.90 PEUREUX $ 25.60 PINNACLE CITRUS $ 10.50 PINNACLE BERRY $ 10.50 PINNACLE LE DOUBLE EXPRESSO $ 10.50 PINNACLE KIWI STRAWBER $ 10.50 PINNACLE $ 10.50 PINNACLE $ 18.80 PINNACLE $ 12.35 PINNACLE CHERRY VDK $ 10.50 PINNACLE CHERRY VDK $ 18.80 PINNACLE RASPBERRY $ 10.50 PINNACLE GRAPE $ 10.50 PINNACLE MANGO $ 10.50 PINNACLE VANILLA $ 10.50 PINNACLE TROPICAL PUNCH $ 10.50 PINNACLE 100 $ 12.55 PINNACLE WHIPPED $ 10.50 PINNACLE WHIPPED $ 18.80 PINNACLE CHOCOLATE WHIPPED $ 10.50 PINNACLE CHOCOLATE WHIPPED $ 18.80 PLAYERS EXTREME CARAMEL $ 12.85 PLAYERS EXTRM CHERRY VDK $ 12.85 POPOV TRAVELER $ 6.90 PRAIRIE ORGANIC KOSHER VDK $ 16.85

54 OHIO BEVERAGE MONTHLY MARCH 2011

90.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0

8295B 8321B 8323B 8325B 8338B 8338D 8413B 8488B 8490B 8492B 8627D 8631B 8631D 8880B 8880D 8880L 8884B 8885B 8886B 8896D 8896L 8908B 8910B 8915B 8930L 8934B 9006L 9007L 9008E 9009L 9010L 9011L 9012B 9012D 9012E 9012L 9014D 9014L 9016L 9017L 9018L 9022B 9024B 9024L 9025B 9027B 9028B 9029B 9030e 9032B 9032D 9032L 9033B 9033L 9034B 9034D 9034L 9035B 9036B 9037B 9038B 9038D 9038L 9039B 9039D 9039L 9040B 9040D 9040L 9041B 9042B 9043B 9044B 9044L 9045B 9046B 9046D 9046L 9047B 9049B 9050L 9057L

PRAVDA PROOF 105 PURUS PROOF 110 RAIN ORGANICS RAIN ORGANICS REYKA VDK ROKK CITRUS ROKK ORANGE ROKK RUSKOVA GENUINE RUSSIAN VD RUSSIAN STANDARD ORIGINAL RUSSIAN STANDARD ORIGINAL SEAGRAMS EXTRA SMOOTH VDK SEAGRAMS EXTRA SMOOTH VDK SEAGRAMS EXTRA SMOOTH VDK SEAGRAMS APPLE SEAGRAMS BLACK CHERRY SEAGRAMS CITRUS SKOL SKOL SEAGRAMS RASBERRY SEAGRAM'S SWEET TEA SEAGRAMS PLATINUM SENATORS CLUB VDK SEVERKA SKYY INFUSIONS BLOOD ORANG SKYY INFUSIONS DRAGON FRUIT SKYY INFUSIONS RAINBOW PAC SKYY INFUSION PINEAPPLE SKYY INFUSION PASSIONFRUIT SKYY INFUSION RASPBERRY SKYY SKYY SKYY SKYY SKYY INFUSION CITRUS SKYY INFUSION CITRUS SKYY INFUSION CHERRY SKYY INFUSIONS GINGER VDK SKYY INFUSION GRAPE SMIRNOFF BLACK CHERRY SMIRNOFF BLUEBERRY SMIRNOFF BLUEBERRY SMIRNOFF CRANBERRY SMIRNOFF DARK ROASTED ESPR SMIRNOFF MELONTWIST SMIRNOFF LIME SMIRNOFF FLAVOR TWIST 5 PACK SMIRNOFF SILVER SMIRNOFF SILVER SMIRNOFF SILVER SMIRNOFF GREENAPPLE SMIRNOFF GREENAPPLE SMIRNOFF CITRUS SMIRNOFF CITRUS SMIRNOFF CITRUS SMIRNOFF POMEGRANATE TWIST SMIRNOFF TRAVELER SMIRNOFF PASSION FRUIT SMIRNOFF ORANGE SMIRNOFF ORANGE SMIRNOFF ORANGE SMIRNOFF RASPBERRY SMIRNOFF RASPBERRY SMIRNOFF RASPBERRY SMIRNOFF VANILLA SMIRNOFF VANILLA SMIRNOFF VANILLA SMIRNOFF STRAWBERRY SMIRNOFF PEAR TWIST SMIRNOFF PINEAPPLE TWIST SMIRNOFF WATERMELON SMIRNOFF WATERMELON SMIRNOFF WHITEGRAPE SOBIESKI SOBIESKI SOBIESKI SMIRNOFF SPICED ROOT BEER SOBIESKI VDK(GLASS) SOBIESKI VANILIA SOBIESKI KARAMEL

$ 17.50 $ 8.20 $ 16.90 $ 8.25 $ 14.30 $ 24.60 $ 21.30 $ 9.65 $ 9.65 $ 9.65 $ 16.20 $ 16.90 $ 30.15 $ 9.05 $ 20.55 $ 12.40 $ 9.05 $ 6.25 $ 9.05 $ 13.00 $ 6.75 $ 9.05 $ 9.90 $ 10.50 $ 5.85 $ 9.60 $ 16.75 $ 16.75 $ 5.00 $ 16.75 $ 16.75 $ 16.75 $ 12.55 $ 26.75 $ 14.40 $ 18.40 $ 26.75 $ 16.75 $ 16.75 $ 16.75 $ 16.75 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.40 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 8.15 $ 18.80 $ 10.60 $ 13.00 $ 7.30 $ 10.60 $ 10.60

80.0 105.0 80.0 110.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 80.0 70.0 70.0

9060L 9073B 9093B 9114B 9116L 9128B 9128L 9130B 9131D 9131B 9131L 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9156B 9156D 9156L 9158B 9159B 9160B 9160D 9161B 9162B 9164B 9164D 9164L 9165B 9175B 9186B 9193L 9196L 9201B 9201D 9201L 9202B 9203B 9204B 9205B 9205D 9205L 9207B 9208B 9208D 9208L 9209B 9210B 9210D 9210L 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9227B 9227D 9228B 9232B 9232D 9232L 9235B 9367B 9371B 9371D 9372B 9372D

SOBIESKI ORANGE SMOOTH AMBLER WHITEWATER STAWSKI SVEDKA TRAVELER SYN STOLICHNAYA BLUEBERI VDK STOLICHNAYA BLUEBERI VDK STOLICHNAYA CITROS FLV VDK STOLICHNAYA OHRANJ STOLICHNAYA OHRANJ LIMITD ED STOLICHNAYA OHRANJ STOLICHNAYA 100 STOLICHNAYA ELIT STOLICHNAYA STOLICHNAYA STOLICHNAYA STOLICHNAYA WILD CHERRY STOLICHNAYA GALA APPLIK VD STOLI WHITE POMEGRANIK VDK STOLICHNAYA PEACHIK PLATINUM 7X VDK PLATINUM 7X VDK PLATINUM 7X VDK STOLICHNAYA RAZBERI STOLICHNAYA RAZBERI STOLICHNAYA STRASBERI STOLICHNAYA VANIL STOLICHNAYA VANIL STOLICHNAYA VANIL TANQUERAY STERLING TANQUERAY STERLING TANQUERAY STERLING SWEET CAROLINA LEMONAD VDK SWEET CAROLINA RASP TEA VDKA SWEET CAROLINA SWEET TEA VODKA SWEET CAROLINA SWEET TEA VODKA SVEDKA RASPBERRY SVEDKA VANILLA VDK SVEDKA SWEDISH SVEDKA SWEDISH SVEDKA SWEDISH SVEDKA CLEMENTINE SVEDKA CHERRY TETON GLACIER JEWEL OF RUSSIA ULTRA 3 ISLANDS VODKA 3 OLIVE BUBBLE 3 OLIVE BUBBLE 3 OLIVE BUBBLE 3 OLIVE BERRY 3 OLIVE CITRUS 3 OLIVE ROOTBEER 3 OLIVE GRAPE 3 OLIVE GRAPE 3 OLIVE GRAPE 3 OLIVE ORANGE 3 OLIVE CHERRY VDK 3 OLIVE CHERRY VDK 3 OLIVE CHERRY VDK 3 OLIVE RASPBERRY 3 OLIVE 3 OLIVE 3 OLIVE 3 OLIVE CHOCOCLATE 3 OLIVE VANILLA 3 OLIVE WATERMELON 3 OLIVE POMEGRANTE 3 OLIVE MANGO FLV 3 OLIVE TRIPLE SHOT ESPRESSO 360 3 OLIVES RANGTANG 3 OLIVES RANGTANG 360 DOUBLE CHOCOLATE TITO'S HANDMADE TITO'S HANDMADE TITO'S HANDMADE 3 OLIVE DUDE VODKA ULTIMAT VDK U V BLUE RASPBERRY U V BLUE RASPBERRY UV UV

$ 10.60 $ 25.60 $ 14.30 $ 10.80 $ 17.95 $ 16.90 $ 25.45 $ 16.90 $ 31.90 $ 16.00 $ 25.45 $ 17.80 $ 51.80 $ 16.90 $ 33.65 $ 25.45 $ 16.90 $ 16.90 $ 16.90 $ 12.20 $ 8.15 $ 10.60 $ 17.10 $ 16.90 $ 25.45 $ 16.90 $ 16.90 $ 31.90 $ 25.45 $ 11.40 $ 22.85 $ 13.15 $ 12.55 $ 12.55 $ 12.55 $ 11.50 $ 10.80 $ 10.80 $ 10.80 $ 20.55 $ 13.15 $ 10.80 $ 10.80 $ 16.45 $ 87.65 $ 12.35 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 15.40 $ 16.90 $ 24.95 $ 16.85 $ 16.00 $ 27.55 $ 20.20 $ 16.90 $ 34.30 $ 9.75 $ 15.35 $ 8.60 $ 15.35

70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 80.0 80.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 80.0 60.0 60.0 80.0 80.0

9373B 9374B 9375B 9376B 9377B 9378B 9380B 9385B 9446B 9448B 9449B 9450D 9456B 9456D 9472B 9472L 9565B 9672B 9738B

U V GRAPE VDK U V PINK LEMONADE U V CHERRY U V 103 U V COCONUT VDK URSUS PUNCH UV SWEET GREEN TEA VAMPYRE RED VAN GOGH DUTCH CARAMEL VAN GOGH DOUBLE ESPRESSO VAN GOGH ESPRESSO VIKINGFJORD VAN GOGH VAN GOGH VOX VOX WHITE DIAMOND WOODSTONE MICRO-VODKA ZODIAC

$ 9.75 $ 9.75 $ 9.75 $ 11.50 $ 9.75 $ 7.85 $ 9.75 $ 21.25 $ 16.00 $ 16.00 $ 16.00 $ 17.95 $ 14.30 $ 24.95 $ 18.65 $ 24.60 $ 10.80 $ 16.65 $ 19.50

60.0 60.0 60.0 103.0 60.0 60.0 60.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 15.15 $ 35.20 $ 18.50 $ 24.70 $ 14.15 $ 5.55 $ 11.30 $ 24.35 $ 13.25 $ 7.45 $ 28.20 $ 10.00 $ 11.45 $ 28.20 $ 32.65 $ 10.55 $ 10.55 $ 10.55 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 9.90 $ 9.65 $ 11.65 $ 23.90 $ 7.05 $ 14.40 $ 7.40 $ 14.90 $ 25.45 $ 19.50 $ 16.90 $ 33.65 $ 22.85 $ 16.00 $ 16.90 $ 11.25 $ 23.65 $ 10.30 $ 18.65 $ 16.80 $ 16.90 $ 17.75 $ 19.35 $ 29.85 $ 52.10 $ 34.80 $ 72.90 $ 43.90 $ 30.00 $ 21.55 $ 7.30 $ 16.85 $ 21.10 $ 21.25 $ 10.55 $ 9.90 $ 7.90 $ 10.55

92.0 110.0 56.0 56.0 48.0 56.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 48.0 48.0 80.0 64.0 60.0 62.0 80.0 60.0 46.0 110.0 80.0 80.0 80.0 84.6 70.0 48.0 62.0 62.0 60.0 54.0 56.0 56.0 56.0

CORDIAL 0017B 0029B 0041B 0041L 0053B 0071B 0551B 0552B 0557D 0557L 0565B 0580L 0583L 0600B 0608B 0662B 0664B 0666B 0672B 0673B 0674B 0675B 0691B 0701B 0705B 0707B 0717B 0717D 0717L 0721B 0881B 0887B 0893B 0893D 0893L 0910B 0948B 1188B 1501B 1637E 1783B 1784B 1815B 1840B 1853B 1855B 1914B 2098B 2098D 2098L 2101B 2108B 2274B 2405B 2405L 2503B 2528B 2529B 2566B 2605B

ACHAIA CLAUSS OUZO ABSENTE LIQUEUR DI SARONNO AMARETTO DI SARONNO AMARETTO AMARETTO GOZIO AMARITO AMARETTO PARAMOUNT ROCK & RYE BARENJAGER HONEY LIQUEUR BARTON LONG ISLAND ICE TEA BARTON LONG ISLAND ICE TEA BENEDICTINE D.O.M. PARAMOUNT SLOE GIN DEK SLOE GIN CORDIAL B & B D O M CORDIAL DRAMBUIE DEK CREME DE CACA0 DARK DEK CREME DE MENTHE GREEN DEK CREME DE CACAO WHITE PARAMOUNT CREM D MEN WHITE PARAMOUNT CRM D CACAO DARK PARAMOUNT ANISETTE PARAMOUNT CREM D MEN GREEN DEK CREME DE MENTHE WHITE PARAMOUNT CRM D CACAO WHIT GETREIDE KUMMEL CAMPARI APERITIVO ITALY PARAMOUNT TRIPLE SEC PARAMOUNT TRIPLE SEC PARAMOUNT TRIPLE SEC SOUTHERN COMFORT PERNOD ANIS –FRANCE TIA MARIA COFFEE KAHLUA COFFEE KAHLUA COFFEE KAHLUA COFFEE BLACK DUCK CRANBERRY BLACKMAKER ROOTBEER BOLS BLUE CURACAO BUCKEYE RASPBERRY LIQUOR GRAND MARNIER ROUGE CARAVELLA LIMONCELLO ORIG CARAVELLA ORANGECELLO CASONI LEMONCELLO CATDADDY CAROLINA MOONSHINE CELTIC CROSSING LIQUEUR CHAMBORD ROYALE CORD CHARTREUSE GREEN GRAND MARN CORDON ROUGE GRAND MARN CORDON ROUGE GRAND MARN CORDON ROUGE GALLIANO L'AUTENTICO IRISH MIST COPA DE ORO MEX COFFEE LIQ LICOR 43 LICOR 43 DANNY DEVITOS LIMONCELLO DEK BLUE CURACAO CORDIAL DEK CREME DE BANANA CORD DEK CREME DE ALMOND CORD DEK HAZELNUT CORD

March 2011 OHIO BEVERAGE MONTHLY 55

2613L 2614B 2624B 2624L 2644B 2645B 2649B 2652B 2690B 2690L 2691B 2944B 2950B 3024B 3077B 3092B 3093B 3602B 3821B 3851B 3852B 3860B 3864B 3902B 4000B 4003B 5054B 5054D 5054L 5105B 5251L 5254L 5303B 5315B 6000B 6334B 6567B 6705L 6708B 6720L 6734B 6736B 6739B 7713B 7715B 7723B 7724B 7729B 7729D 7729L 7735B 7824L 7870D 7870L 7901B 7981L 7986B 8228B 8249L 8282B 8302B 8324L 8639B 8670B 8673B 8852L 8892B 9214B 9311B 9410B 9630B 9630L 9707B 9733B

DEK ORANGE CURACAO CORDIAL DEK PEACH BRANDY DEK TRIPLE SEC CORD DEK TRIPLE SEC CORD DEK 03 ORANGE DEK MELON CORDIAL DEK WILD STRAWBERRY CORDIAL ROMANA BLACK COINTREAU LIQUEUR COINTREAU LIQUEUR COINTREAU NOIR EVAN WILLIAMS CHERRY RESV EVAN WILLIAMS HONEY RESV FIREBALL CINNAMON WHISKEY FRAGOLI LIQUEUR W/STRAWBRY AMARETTO DI AMORE GANTOUS & ABOURAAD GLAROS OUZO GRANGALA TRIPLE ORANGE GRAND MARNIER CENTCINQUANT GRAND MARNIER CUVEE CENTNR GRAND MURIEL ORANGE LIQUER GRANDE ABSENTE GREEN MOON HARLEM LIQUEUR HARLEQUIN JAGERMEISTER JAGERMEISTER JAGERMEISTER JEREMIAH WEED LIQUEUR JUAREZ TRIPLE SEC JUAREZ GOLD DSS KAHLUA ESPECIAL COFFEE KAMORA COFFEE LQR LUCID ABSINTHE MATA HARI ABSINTHE BOHEMIA METAXA OUZO GREECE NASSAU ROYALE NAVAN 80 N Y LONG ISLAND ICED TEA 99 APPLES 99 GRAPES 99 PEACHES NUMBER 12 OUZO NV LA FEE ABSINTHE VERTE PALLINI LIMONCELLO PALLINI LIMONCELLO GIFT PARAMOUNT AMARETTO PARAMOUNT AMARETTO PARAMOUNT AMARETTO PARAMOUNT CREME DE BANANA PARAMOUNT SOUR APPLE PARA LONG ISLND ICE TEA PARA LONG ISLND ICE TEA PARAMOUNT MELON PATRON CITRONGE PATRON X O CAFE PIMMS CUP #1 GIN SLING ENG PITU CACHACA PLOMARI QUZO PRICHARDS SWEET LUCY BBN PUNCH ABRUZZO SABROSO DI CAFE COFFEE LIQ SAMBUCA DI AMORE SAMBUCA ROMANA SCHWARTZHOG KRAUTER LIQUER SCHWARTZHOG KRAUTER LIQUER THUNDER 101 PEPPERMT SCHNP TUACA DEMI SEC VEEV ACAI LIQUEUR WILD TURKEY AMERICAN HONEY WILD TURKEY AMERICAN HONEY YOKAICHI MUGI ZWACK

$ 11.45 $ 7.90 $ 7.45 $ 7.90 $ 20.20 $ 10.55 $ 10.55 $ 20.00 $ 30.40 $ 39.50 $ 38.70 $ 12.55 $ 12.55 $ 13.40 $ 32.75 $ 9.00 $ 16.00 $ 10.60 $ 20.85 $187.60 $116.90 $ 18.65 $ 56.15 $ 26.30 $ 16.40 $ 16.90 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.40 $ 8.50 $ 18.65 $ 12.55 $ 51.80 $ 34.30 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 16.00 $ 15.15 $ 16.00 $ 16.05 $ 21.25 $ 18.75 $ 18.75 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 14.25 $ 15.15 $ 14.70 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 31.30 $ 10.75 $ 23.70 $ 25.60 $ 16.90 $ 23.70 $ 15.35 $ 19.65

60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0 80.0 70.0 70.0 66.0 48.0 45.0 100.0 90.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 70.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 101.0 70.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00 $ 11.45 $ 15.15 $ 9.55 $ 20.45

80.0 54.0 60.0 50.0 50.0 80.0

SCHNAPPS 0010B 0676B 0681L 0697D 0697L 0917B

AFTER SHOCK CINNAMON ARROW PEPPERMINT DEK PEPPERMINT SNP PARAMOUNT PEPPERMINT SNP PARAMOUNT PEPPERMINT BLACK HAUS BLACKBERRY SNP

56 OHIO BEVERAGE MONTHLY March 2011

0917L 1130B 2588L 2619B 2620L 2625B 2776B 2782B 3017B 3017L 3709B 3709L 3736B 3737B 4863B 4870B 5922B 6009B 6735B 7762L 7862B 7862L 8632B 8633B 8633L 9727B 9727D 9727L

BLACK HAUS BLACKBERRY SNP BOLS GOLD STRIKE CINNAMON SNP DEK HOT DAMN SNP DEK PEPPERMNT 100 DEK PEACHTREE SCHNAPP DEK OLD TAVERN ROOTBEER DR MCGILLICUDDYS VANILLA DR MCGILLICUDDYS MENTHOLMT FIREWATER HOT CINAMON SHNP FIREWATER HOT CINAMON SHNP GOLDSCHLAGER CINNAMON SHNP GOLDSCHLAGER CINNAMON SHNP 99 BLACKBERRIES 99 BLACK CHERRIES ICE 101 PEPPERMINT SCHNAPP IL TRAMONTO LIGHTNING 101 CINNAMON LUXARDO TRIPLUM 99 BANANAS PARAMOUNT BUTTERSCOTCH SHNAPP PARAMOUNT PEACH SCH PARAMOUNT PEACH SCH RUMPLE MINZE BERRY RUMPLE MINZE PEPMT RUMPLE MINZE PEPMT YUKON JACK YUKON JACK YUKON JACK

$ 24.85 $ 15.15 $ 11.45 $ 11.20 $ 11.45 $ 10.55 $ 11.65 $ 12.55 $ 16.65 $ 21.50 $ 20.45 $ 24.85 $ 16.00 $ 16.00 $ 16.65 $ 15.50 $ 10.75 $ 26.30 $ 16.00 $ 8.05 $ 9.30 $ 10.00 $ 20.45 $ 20.45 $ 24.85 $ 14.75 $ 26.15 $ 20.35

80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 60.0 101.0 78.0 99.0 44.0 44.0 44.0 100.0 100.0 100.0 100.0 100.0 100.0

$ 11.75 $ 23.55 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 7.25 $ 13.60 $ 6.80 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 8.75 $ 17.60 $ 24.80 $ 61.45 $114.15 $ 39.65 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.40 $ 12.65 $ 15.35 $ 21.25 $ 7.00 $ 13.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CANADIAN 0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176E 0176L 0189B 0189D 0189E 0189L 0909B 0920B 0920D 1570B 1627E 1704D 1704L 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 2055B 2389B 2391B 2393B 2397B 3071B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D

SEAGRAMS V O 6 YR SEAGRAMS V O 6 YR SEAGRAMS V O 6 YR LORD CALVERT 3 YR MC MASTERS 3 YR MC MASTERS 3 YR MC MASTERS 3 YR CANADIAN MIST CNDN CANADIAN MIST CNDN CANADIAN MIST CNDN MACNAUGHTON CNDN 3YR CANADIAN CLUB 6 YR CANADIAN CLUB 6 YR CANADIAN CLUB 6 YR CANADIAN CLUB 6 YR BLACK VELVET CNDN 3 YR BLACK VELVET CNDN 3 YR BLACK VELVET CNDN 3 YR BLACK VELVET CNDN 3 YR BLACK VELVET TRAVELER 3 YR BLACK VELVET RESERVE CNDN 8YR BLACK VELVET RESERVE CNDN 8YR CABIN FEVER MAPLE FLV WHSK CROWN ROYAL 200ML CANADIAN BAY WHSKY CANADIAN BAY WHSKY CANADA HOUSE CNDN WHISKEY 3YR CANADA HOUSE CNDN WHISKEY 3YR CANADIAN CLUB RESERVE 10 YR CANADIAN CLUB TRAVELER 6 YR CANADIAN GOLD 4 YR CANADIAN GOLD 4 YR CANADIAN CLUB SHRY CASK 8YR CANADIAN HUNTER TRAVELER 3YR CANADIAN LTD 3 YR CANADIAN LTD 3 YR CANADIAN MIST TRVLR CANADIAN CLUB CLASSIC 12YR CROWN ROYAL BLACK CROWN ROYAL CASK #16 CROWN ROYAL EXTRA RARE CROWN ROYAL RESERVE FORTY CREEK BARREL SELECT HARWOOD HARWOOD NORTHERN LIGHT 3 YR NORTHERN LIGHT 3 YR JAMES FOXE PARAMOUNT CANADIAN PENDLETON CANADIAN RICH & RARE RICH & RARE

VIOLATIONS&PENALTIES FOR THE RECORD LIQUOR CONTROL COMMISSION VIOLATIONS & PENALTIES for on premise retailers (November 2010 Hearing Dates; Orders Issued February 2011) ADA: Inn at Ohio Northern University Management Company: sale or delivery of an unlimited number of servings of alcoholic beverages during a set period of time for a fixed price $200 or 2 days AKRON: Daju, Inc. dba Lucky Corner: sale of beer to someone under 21; furnishing of beer to someone under 21 - $1,500 or 6 days; Daju, Inc. dba Lucky Corner: allowing improper conduct upon the premises, to wit public indecency; allowing improper conduct upon the premises, to wit drug possession- $1,000 or 10 days; J&D Corporation, LLC: failure to post a Commission order; sale of beer while permit was under suspension - $500 or revocation; Loch Erie Properties LLC dba Whiskey Dick’s: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $4,000 or revocation; Loch Erie Properties LLC dba Whiskey Dick’s: allowing improper conduct on the permit premises, to wit disorderly activity - $1,000 or revocation

LLC dba Beckett’s: sale of beer to someone under the age of 21 - $450 or 3 days; Madd Jake Ventures LLC dba Beckett’s: allowing someone under the age of 21 to possess and/or consume beer on the permit premises - $1,800 or 9 days CANTON: Xenia Hospitality Ltd.: sale, loan, transfer, allocation or delivery of beer to another permit location; beer sold for on premise consumption removed from the premises - $2,000 or 10 days; Xenia Hospitality Ltd.: sale of beer across the bar by someone under the age of 21; sale of beer for on premise consumption removed from the premises - $750 or 5 days CINCINNATI: Club Oasis, Inc.: sale of beer to someone under the age of 21 - $2,000 or 6 days; 35 East Seventh LLC dba Buckhead Saloon: sale or furnishing of beer of an unlimited quantity at a fixed price - $1,800 or 6 days

BELPRE: Station Lounge & Carryout Inc.: encouraging excessive consumption of alcoholic beverages - $100 or 1 day

CLEVELAND: WB Holdings Inc: service or storage room not clean or sanitary; alcoholic beverages not maintained in a potable condition; allowing improper conduct on the permit premises, to wit drug sales - $3,000 or 12 days; JFN Hobby LLC dba Uptowne Grille: sale of intoxicating liquor to a minor - $1,800 or 12 days; Pearl Road Management Inc. dba Pearl Road Tavern: improper conduct on the permit premises, to wit drug possession - $500 or 5 days; Gusto Due Inc.: allowing possession of beer and/or intoxicating liquor by someone under 21 years of age; allowing consumption of beer and/or intoxicating liquor by someone under 21 years of age - $3,000 or 12 days; 1701 East 12th LLC dba Scorchers: sale of beer to someone under the age of 21 - $750 or 6 days; AP Ventures LLC dba Lounge Leo: beer consumed after hours - $300 or 3 days; Plat

BOWLING GREEN: Madd Jake Ventures

COLUMBUS: Trabue Tavern Inc. dba

ASHTABULA: Sons of Italy Lodge 1169: two violations for acquiring, possessing or operating a gambling device; conducting instant bingo without a license; two violations for operating a game of chance for profit or scheme of chance; three violations for operating a gambling house; three violations for recklessly permitting publicly gaming $6,000 or revocations

Trabue Tavern: beer for on premise consumption removed from the premises - $200 or 2 days; Cotters Restaurant LLC dba Cotter’s: sale of beer to someone under the age of 21 - $1,500 or 10 days; Thirty Eight North Court Inc. dba Mall Café: fixtures, equipment, tables, counters or utensils not clean or sanitary; alcoholic beverages not maintained in a potable condition - $100 or 1 day; Pop & Sandy’s Inc: beer or intoxicating liquor sold for on premise consumption removed from the permit premises - $200 or revocations; Holley Entertainment LLC: consumption of beer after hours; fixtures, equipment, tables, counters, coolers/refrigerators or utensils not clean or sanitary - $500 or 5 days; Club Ice LLC: two counts of paying for liquor permit or application fee with a check that is not honored by permit holder’s bank - $2,000 or 1 day suspension CROWN CITY: Backroads, Inc. dba Backroads Bar & Grill: allowing improper conduct, to wit drug possession, on the premises; possession of liquor not purchased from the state; alcoholic beverages not maintained in a potable condition; consumption of beer after hours; sale of beer after hours - $1,200 or 10 days DAYTON: Huff ’s Investment Co. Inc.: sale of beer to a person under 21 years of age; furnishing of beer to a person under 21 years of age - $2,700 or 12 days; K&L Enterprises dba Blues Tavern: sale of beer to someone under the age of 21 - $1,500 or 6 days FREMONT: Shelluke’s Bar LLC: sale of intoxicating liquor in violation of ORC 4303.182 (prior to 11:00 a.m. on Sunday) - $200 or 2 days GALLIPOLIS: Davidson Frasher Inc. dba Scott’s Tavern & Carryout: consumption of beer after hours; delivery of beer after hours; sale of beer after hours $500 or 5 days

March 2011 OHIO BEVERAGE MONTHLY 57

VIOLATIONS&PENALTIES CONTINUED GREEN: English Stick, Inc: giving away of beer; sale of or furnishing of beer $300 or 3 days HUBER HEIGHTS: 7113 Taylorsville LLC dba Bootlegger’s Tavern: illegal possession of beer under ORC 4301.58(B) - $400 or 4 days LIMA: Chhaya Management Inc: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $2,000 or 10 days; Markos Sports & Spirits, Inc. dba Modern Café: consumption of beer after hours $400 or 4 days; El Tapatio Inc. dba Las Palmas: sale of beer to someone under the age of 21; furnishing of beer to someone under the age of 21 - $600 or 6 days; Good Food Inc.: sale of beer to someone under the age of 21 - $750 or 6 days MASON: VJ Holdings LLC dba Kevin & Vince’s Mason Pub: failure to notify Division of Liquor of expansion/ diminution of permit premises - $400 or 4 days MENTOR: 306 Lounge Inc. dba The 306 Lounge: sale of intoxicating liquor in violation of ORC 4303.182 (Sunday sale before 11:00 a.m.) - $200 or 2 days MIDDLETOWN: Reyton Middletown LLC dba Friends American Bar & Grille: operating a game of chance for profit or scheme of chance; furnishing beer to an intoxicated person; possession of beer on the permit premises when permit is not in effect; furnishing of beer to someone under the age of 21 - $3,500 or revocation NASHPORT: Bogeys Tavern LLC dba Bogey’s: sale of beer to someone under 21 - $450 or 3 days NEW PHILADELPHIA: New Philadelphia American Veterans Post 1338: sale of

58 OHIO BEVERAGE MONTHLY March 2011

beer to a non-member - $300 or 1 day

under the age of 21 - $500 or 1 day

NEWARK: Leo the Lion Inc. dba Blue Raccoon: consumption of beer after hours - $600 or 6 days

SPRINGFIELD: Kenco Enterprises Inc. dba Chaps Country Saloon: obstruction of an agent or employee of the Division of Liquor Control or Department of Public Safety from making an investigation or inspection - $1,500 or 12 days

NEWBURY: Mill Enterprises LLC dba Ramble Inn: possession of a gambling device; gaming via an electronic video gambling device; operating a game of chance for profit or scheme of chance; operating a gambling house - $1,000 or 7 days NILES: Amvets Post 0106: possession of a gambling device; conducting instant bingo without a license or contract, operating a game of chance for profit or scheme of chance; operating a gambling house; recklessly permitting public gaming - $1,000 or 10 days PEMBERVILLE: Alexander & Kaleen R. Martinez dba Edgewood Inn & Restaurant: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $1,000 or 10 days PEEBLES: Mary Casto dba Grocery: conducting instant without a license or contract; beer on Sunday without the permit - $1,000 or 5 days

Hilltop bingo sale of proper

RAVENNA: Matt’s Buckeye Bar LLC dba Matt’s Buckeye Bar: sale of beer to a person under the age of 21 - $3,300 or 11 days; Matt’s Buckeye Bar LLC dba Matt’s Buckeye Bar: sale of beer after hours - $300 or 1 dayArnie’s West Branch Steak House Inc: sale of beer to someone under 21; furnishing beer to someone under the age of 21 - $1,000 or 10 days; 868 West Main Inc dba Ravenna Drive Thru: sale of beer to someone under the age of 21 - $2,500 or 10 days SHAWNEE HILLS: CSL International Group LLC dba Shanghai Lily Restaurant: sale of beer to someone

ST BERNARD: Joseph B Van Zandt dba Garfield’s: consumption of beer after hours; allowing improper conduct upon the premises, to wit disorderly activity - $300 or 3 days SYLVANIA: Tenedos Corp dba J&G Pizza: sale of beer to a minor; furnishing beer to a minor - $1,800 or 12 days VANDALIA: Allyn York Inc. dba High Spirits Lounge: allowing improper conduct on the permit premises, to wit disorderly activity - $500 or 5 days WARREN: Freeway Lanes Bowling Group LLC: two citations for acquiring, possessing, controlling or operating a gambling device; two citations for possession or an electronic video gambling device; two citations for operating a gambling house; recklessly permitting public gaming- $750 or 6 days WEST CARROLLTON: Mann Bros Inc. dba Luciano’s Pizza: failure to post permit in a conspicuous place; illegal sale of beer; failure to notify Division of Liquor Control of expansion of permit premises; sale of beer or intoxicating liquor for on premise consumption removed from permit premises – revocation WESTLAKE: Loco Leprechaun Inc.: allowing beer sold for on premise consumption to be removed from the permit premises - $900 or 3 days; Loco Leprechaun Inc: beer or intoxicating liquor sold for consumption on the premises removed from the premises;

WINE & SPIRITS

WHOLESALERS OF AMERICA 68TH ANNUAL CONVENTION & EXPOSITION April 10-13, 2011 I Grande Lakes Orlando, Florida

7 iÃ> iÀÃ]Ê ÃÌÀ LÕÌ ÀÃ]Ê À iÀÃ]Ê-Õ«« iÀÃ Register now to attend the premier industry event that connects America’s distributors with suppliers, importers, and service providers to the alcohol beverage industry.

New this year! UÊ7 iÃ> iÀÊº À Ê Ý } ÃÌ Ê «iÌ Ì » UÊ i iÀ> Ê-iÃÃ ÃÊi>V Ê À } Ê vÊÌ iÊV Ûi Ì UÊ Ý«> ì`Êi`ÕV>Ì > Ê vviÀ }ÃÊ UÊ VÀi>Ãi`Ê viÃÌÞ iÊ> `ÊÌÀ>ìÊ Ê i` >Ê«ÀiÃi Vi Stay connected! You can now follow the WSWA 68th Annual Convention & Exposition on Facebook* and Twitter. Go to wswa.org for links. *Like us on Facebook to be automatically entered into a raffle for a complimentary convention registration, valued at $850.

Go to wswa2011.org for more information, to register and to watch our exciting preview video.

Welcome to the neighborhood

ur Russian River Valley Chardonnay and Pinot Noir are prime

examples of this growing region. Warm, sunny days and cool foggy evenings enable the grapes to ripen more slowly, producing smaller, more concentrated fruit with excellent brix at harvest. Both wines are handcrafted in small lots with sophisticated flavors and long silky

finishes. Please, enjoy our wines and welcome to Picket Fence.

Picket Fence Vineyards, Sonoma, CA | 707.265.4004 | Marketed by 585 Wine Partners | www.picketfencevineyards.com