C O–C R E A T IO N S OF THE FUTURE MONTHLY TREND UPDATE
001 INSIDER OUT LOUD
002 YOU ARE WHAT YOU EAT
With consumers growing the spirit of their soul culture, many brands are trying to make stronger local-social connections to the ‘in’ crowd to unveil the best of their local hip & happenings.
It’s consumer time! The liberation of choices gives consumers the real empowerment that they turn themselves to be insightful creator rather than passive purchaser. Consumers today can create the flavour they like or vote for the one they love.
Exclusivity is the big term for this consumer generation. They have developed some sense of sophistication when it comes to their choices. What turns them on is only unique or bespoke designs -- to own one piece of a kind.
003 THE ONE AND ONLY
C O–C R E A T IO N S OF THE FUTURE MONTHLY TREND UPDATE
005 As a way to express the love for brands, consumers are invited to create the next commercial campaigns for brands. The outcomes is that brands not merely get the best insights & creativity but the greater level of consumer involvement.
004
DIY ADVERT
THE POCKET BOOK PASSIONISTA
When it comes to real life story telling, consumers are the best at it. The trend of ‘crowd source’ books allows consumers to show their amazing talent whether it is from cooking recipes or fiction storylines. Consumers are now making content that is worthy of telling.
Finally there is room for people to create their own fantasy from remaking scenes from TV or movies & posting their masterpiece for others to view and vote. Yet at the same time, consumers can create their own content for TV or movies from their real lives so to inspire and even with the possibility to be made into a ‘real’ show.
SCENCE THIS
006
007
CULTURE EXCHANGE
Cross cultural experiences are the exciting way of learning. More and more experiential campaigns are playing across countries. The world’s consumers are mastering each other with no boundaries or limits.
C O–C R E A T IO N S OF THE FUTURE MONTHLY TREND UPDATE
008 TOGETHER
WE CAN
As a smart move, ‘wall to wall’ conversations are making a positive splash on consumers. They can do something huge by sharing their views & ideas of making the world a better place to live so to influence others .
009 DESIGN ONTHEGO The gift of giving has grown far more interesting during the festive seasons. Consumers are inspired to take part in random acts of kindness and fun. ‘Happiness’ greetings are now the buzz for everyone in times of being generous.
NEXT ISSUE : Catch Up the Hottest Location Based Innovations of Live On-the Go © Copyright 2010. McCannWorldGroup Thailand. All Rights Reserved.
What goes for the internet, also goes for the mobile. The availability of personalized mobile applications has granted consumers a life at ease. Consumers can use their inspiration anytime, anywhere on a real time & real location basis.
010 GREETING GOES NICHE For more information please contact: Varidda Voraakom Consumer Insights Director varidda.voraakom@mccann.com Ornusa Ariyajamlert Consumer Insights Executive ornusa.ariyajamlert@mccann.com