/ McCann Innovation / / Trend Update/ / December 2012 / Facebook and Twitter have risen to the global digital world and, at the same time, inspired a countertrend: niche social sites - - deep community engagement to learn and share with groups that have the same interests. This shift towards interest-driven networks has led to a gradual change in the makeup of peer groups.
Social media is going beyond giving people the power to share and connect with the world. We are seeing a new social media experience in which consumers chronicle and portray the whole story of their life plus share individual inspiration in ever more creative ways.
PASSION CURATED CONTENT
T HE
INSPIRATION
CLOUD
SOCIAL TILL YOU DROP
Social is the new shopping currency. The fashion focused social platform is the trend to watch as it will change the way consumers shop, discover products and decide what to wear. This new type of social network site is now creating the perfect intersection of content, community and commerce.
TV,THE NEW
FLASH SALES GO GEO-LOCO
SCREEN CULTURE The comeback of TV! The second screen --Tablets, smartphones -will soon become an integrated part of the screen experience, making social TV a reality. Smart TV content that allows consumers to interact and share their experiences with other viewers is what consumers will gravitate to.
SOCIAL TV CONVERGENCE ‘It’s no longer what you want to buy, it’s all about what they have to offer.’ As we are all on the move, the openly accessible social media space will be forced to enhance everyday experiences by integrating location-based services to connect consumers and offer them the best real-time deals in the area straight to their mobile phone.
Browser gaming is in. Downloading games is out. With the social gaming arena heating up fast, we will see social gaming making a shift to browsers for greater convenience and richer gameplay experience to attract a new demographics.
THE COMEBACK OF THE
BROWSER ARCADE
With the huge amounts of information being shared socially, social search is certainly the next big thing in search engines, making influencer outreach the new hype. Consumers will find search results getting more personalized with relevant content from personal engagement and networks.
SOCIAL GOOD
RIPPLES Crowdsourcing isn’t something new but 2011 has already shown us that letting others create content really works! In years to come, we will see new and meaningful forms of social media crowdsourcing that drives community efforts to make the world a better place to live.
The internet is no longer anonymous. Social functions will become so commonplace in digital experiences that any action on the web can create a social personality and be automatically shared on a social network profile. The expectation of privacy will be redefined and consumers will begin to accept a new level of public transparency.
LIFE IS FOR SHARING
& MORE
SOCIAL OF SOCIAL IS EVEN MORE
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Varidda Voraakom | Chief Innovation Officer varidda.voraakom@mccannwg.com Ornusa Ariyajamlert | Consumer Insights Manager ornusa.ariyajamlert@mccannwg.com Š Copyright 2011. McCann Worldgroup Thailand. All Rights Reserved.
SOCIAL There are many social media popping up and consumers are now learning to make the most of their social presence online. Social dashboard tools are getting super popular, allowing consumers to curate content, keep track of trending topics and manage their social influence all in one place.