TeLCo
3.0
TEL
N O I T A C I N U M M O C E
S D N E R T A G ME
Apps Economy
Disruptive Convergence
The Services Invention
Cloud Innovation
NEXT
FRONTIER
ofTeLCo
MobileCentric Living
Content Mashup Intelligent Devices
TRANSFO
RMATIVE TRENDS
TION A IC N U M M O C E L E T in
Hu Mani manize festa tions
Spot e h On-T lture Cu
Seize The C loud nce e i r e p Ex ing Roam Telem
ocrac
y
TeLeMOCRACY The democratization of t e c h n o l o g y, t h e m o v e m e n t of smartphones and the a f f o r d a b i l i t y o f fl e x i b l e plans and tariffs have bestowed consumers more c o n t r o l a n d p o w e r. R i g h t this minute, consumers are on the lookout for e ff o r t l e s s n e s s o f experiences where they can simply enjoy the intelligent services and smart utilities that helps bridging between the 驶real始 and the 驶virtual始 in managing their everyday life by their very own hand."
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The # realization on technology convergence has now given consumers a new social sensation. T h e d i v e r s i fi c a t i o n o f I n t e r n e t c a p a b l e devices and the ubiquity of screen culture are reshaping user experiences. Consumers now can roam across s c r e e n s a n d a t t h e s a m e t i m e fi n d n e w creative ways of content creation and interaction based on what intrigues them where mobile becomes that one screen to rule them all."
SeiZe The Cloud Consumers perceive device as screen a n d e x p e c t e a c h s c r e e n t o fi t i n t o t h e i r p e r s o n a l and social context - what they want to do and where they are. With the rise of mobile cloud, mobile devices are taking center stage in all aspects of consumers lives and opening up new opportunities in cross-industrial partnership in delivering holistic solutions for the connected living. We e x p e c t t o s e e a r e v e l a t i o n s o f t e c h n o l o g y shaped and human-inspired service innovations intrinsically designed to blow consumersʼ minds a w a y. "
It is the whole new mindset with real-time real-location culture. The charm o f s p o n t a n e i t y, t h e u n i v e r s a l i t y o f instant information and the innovative technologies such as mobile shopping " " " " " "
On-The-SPot
CULTURE
" wall, mobile wallet, visual search, and LBS personalized shopping service will be driving the revolution of mobile commerce while social media will still b e a t t h e f o r e f r o n t o f Te l c o b u s i n e s s e s with an ambition to embed in the very lifestyle of savvy consumers on the move. "
In this world w h e re t e l e c o m m u n i c a t i o n s e r v i c e s a re n o l o n g e r l i m i t e d t o v o i c e t e l e p h o n y, t h e n e w e c o s y s t e m h a s d r i v e n Te l c o t o r i s e a b o v e the c o m p e t i t i o n f ro m d e v i c e m a n u f a c t u re r s , a p p l i c a t i o n s e r v i c e p ro v i d e r s a n d c o n t e n t o w n e r s . T h e y a re n o w moving beyond functional values and seeking new synergy between telecommunications and all kinds of things it can contribute t o p e o p l e ’s l i v e s a n d s o c i e t y i n a n e v e n m o re m e a n i n g f u l w a y.
HumaniZe
Manifestations
StaY Connected
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Varidda Voraakom Chief Innovation Officer varidda.voraakom@mccannwg.com +66 818056660"
Ornusa Ariyajamlert
Consumer Insights Manager ornusa.ariyajamlert@mccannwg.com +66 846979540" © Copyright 2012. # McCANN WORLDGROUP Thailand. # All Rights Reserved. # #
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