Volume 5 2023 Media Kit jsproul@mccei.org www.MCCEI.ORG (410)557-1798 POBox600,Parkton,MD21120
A B O U T B U I L D Y O U R P A T H
BuildYourPathwascreatedonsuggestionsfromhighschool counselorsandoutlinespathwaysforthosewithBuilt Environmentcareerambitions.Thepublicationemphasizes pathways,whichareneitherlinearnormutuallyexclusive.
Asweworktoputoutvolume5oftheBuildYourPath guidebook,ithasbecomeoursignatureprogram Promoting differentcareersintrades,design,managementandrelated professionsandbeinghandedouttostudents&CTEteachers, guidancecounselors,andparentsinMaryland,DC,NOVA,and Delaware.Theyeagerlyawaitthisguidebookshowcasingnot onlythevarietyofcareersinconstruction,butthepaths neededtotaketobepreparedforthem
N O T J U S T A G U I D E B O O K
InadditiontotheprintversionofBuildYourPath,therealsohas beenanongoingdigitalcampaignwithouronlineversionof theguidebook-linkingreadersdirectlytoyourwebsites.
Inaddition,BuildYourPathinitiativeshaveexpandedtoinclude Podcasts,Videos,andMinis(Pamphlet) Ifyouareinterestedin havingyourmarketingincludedintheseotherformats,please seeourannualsponsorshippackage.
W H Y J O I N ?
Weallknowthelaborcrisisthebuiltindustryisfacing.In Maryland,aswellasacrossthecountry.JoiningMCCEIin promotingthepathwaystoconstructioncareerssupportsyour futurehiringinitiativesandmovesmorestudentsintothe constructionfield.
Thisguidebookshowsteachers,students,andparentshow highpayingcareersareattainableandhowtogetintothe industrywithaslittledebtaspossible.
VOLUME 5 ADVERTISING SPECIFICATIONS & RATES
FullPage,TrimtoBleed
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1/2Page,Horizontal
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1/4Page,Vertical
LiveArea:3.625"x4.875"
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DigitalFilesOnly:PressReadyPDF(300ppi,CYMK, fontsembedded,notrimorregistrationmarks), TIFForEPsfilesaccepted.
Namefile“AdvertiserNameBYP23”andemailto JSproul@MCCEI.org
FrontCoverLogo+1/2page horizontaladnearfrontof guidebook:$5,000
InsideBackCover:$3,750
*PleaseNote*Somepremium positionsforadsareavailableonly toAnnualMCCEIsponsors.Ifyou areinterestedinthisincreased partnershippleaseinquire.
DesignServicesareavailablefora flatrateof$250.
Thisserviceincludes1draft,2 revisions,and1proof.Customers mustsupplysketchorsamplead, andimagesorcompensationsfor imagepurchase.Anyrevisionsin excessof2willbebilledat$100 each.
P R E M I U M P O S I T I O N S
A D D E S I G N S E R V I C E S
D E S I G N S P E C I F I C A T I O N S
Ad placement at sole discretion of publisher. We make every effort to align your ad with an appropriate career, but that is not guaranteed.
WHO READS THE BUILD YOUR PATH GUIDEBOOK?
G E O G R A P H I C F O C U S
BuildYourPathwillbesenttohighschoolsacrossthemid-Atlantic.Thisincludes allpublichighschoolsinMaryland,Delaware,WashingtonD.C.,andNorthern Virginia,aswellasselectmiddleschoolsinMaryland.Thepublicationisdirectly senttoprogramswherestudentsarenaturallyinterestedinbuiltenvironment careersandaretheperfectaudienceforBuildYourPath.Thepublicationswill alsobesenttocounselorsandadministrationtogetinthehandsofallstudents.
A U D I E N C E
BuildYourPathisaresourceforteachers,studentsandanyoneinterestedinthe builtenvironment Thetargetaudienceisyoungpeopleages13-24,whoare thinkingaboutwhatkindofjobtheywouldliketopursue.Studentscouldbejust startingtheircareerresearchinmiddleorhighschool.Forexample,collegemay notbeforthem,ortheyhavebeenintheworkforceforsometimebutlookingfor achange.BuildYouPathiswritteninawaythatthisaudiencecanclearly understand,withoutusingmanytechnicalterms.
TeachersandcareercentershaveusedBuildYourPathasaresourcetoexplore differentoptionsavailableinthebuiltenvironment.Theguidebookislightweight, simpletoread,andprovidesquickinformationsuchaseducation,average salary,growthpotential,andskillsneeded.
D I S T R I B U T
I O N
WHAT IS IN VOLUME 5?
A J O U R N E Y T H R O U G H P A T H W A Y S
Thisyearwearecategorizingcareersbasedoninterestarea,givingstudents numerouscareeropportunitiesinanareatheyconnectwith,suchas environmentalcareers,techcareers,orcreativecareers.Eachcareerwillcover whattheydo,whateducationalpathwayyoucouldtaketogetintothatcareer, andmediansalaryrangessostudents(andtheirparents)canseehowthebuilt enviornmentcanleadtosustainableemploymenttosupportfamilies.
H
I G H L I G H T E D C A R E E R S
Architect Carpenter/Framer
CivilEngineer
ConstructionManager
ConstructionRobotics
CostEstimator
DronePilot
ElectricalEngineer
Electrician
ElevatorMechanic
EnvironmentalEngineer
HeavyEquipmentOperator
HeavyEquipmentTechnician
HVACMechanic Insulator
InteriorDesigner
IronWorker
LandscapeArchitect
Marketingand
Communications
MechanicalEngineer
Plumber
RealEstateDeveloper
SafetyManager
SheetMetalWorker
Surveyor
UrbanPlanner
VDCManager
Welder
“Thisresourceisawesome.Weare gettingthepublicationintothe handsofourmiddleandhigh schoolstudents...Teachershave beenexcitedtoaddthisresource totheirprogramsand curriculums”
DouglasH.Handy,Directorof Career&TechnicalEducation“Itwassohelpfultobe abletohandastudent somethingwithgreat informationabout differentindustriesina worldthatpushesso muchcollegeinfo.”
AlissaBridges,College &CareerCounselor
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ABOUT THE MARYLAND CENTER FOR CONSTRUCTION EDUCATION AND INNOVATION
TheMarylandCenterforConstructionEducationandInnovation(MCCEI) develops,promotes,andconnectsadiversepopulationtocareeropportunitiesin thebuiltenvironment.Asanindependentandtrustedadviserandresourcefor industry,education,andgovernmentwemakecareersinthebuiltenvironmenta firstchoiceoption.
ThecorevaluesofMCCEIinclude;passion,inclusion,integrity,urgency.
Foundedin2009tohelpsolvetheworkforceneedsofthebuiltenvironment industryinMaryland SincetheinceptionofBuildYourPath,MCCEIhasexpanded itsreachtohelptheindustryasawhole.
W H A T E L S E D O E S M C C E I D O ?
InadditiontoourBuildYourPathseries,MCCEI'sprogramsfocusonpipeline programmingandindustryoutreach.Ourprogramsaredesignedtosupport entryintobuiltenviornmentcareers,andsupportthecompaniesthatare workingtowardshiring,retention,anddevelopmentoftheirworkforce.Someof ourprogramsinclude:
ACEMentorshipProgram
ScholarshipsforMarylandStudents
EqualityEquationsHire-upProgram
InternshipProgram
ConstructionSummerCamps
ConstructionCareerDays
Webinarandblogserieson recruitmentandmentalhealth topics
Connectingindustry,education,and governmentpartners
Symposiumaddressingindustry concerns
“BuildYourPathmagazineisavaluableresourcetohelpeducate studentsaboutconstruction-relatedprofessions.Ifinditextremely helpfulwhenIamspeakingtoagroupofhighschoolstudentsabout degreeandnon-degreecareeropportunitiesinourindustry.
ConstructionisthrivingandweneedresourceslikeBuildYourPathto continuetoattracttalentedindividuals.
KathyHumm,FounderofNTPHRLLC