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about mccs iwakuni

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marketing strategy

marketing strategy

mccs iwakuni MCCS Iwakuni is a multifaceted organization that provides products and services to the greater MCAS community. Our programs and services provide and improve the quality of life for our community. Basic needs, such as food and clothing, social and recreational activities, as well as prevention and intervention programs to combat societal ills which inhibit positive development and growth are just a few of the benefits MCCS provides for the community. These services are consolidated under four main categories: Marine & Family, Dining & Entertainment, Recreation & Leisure, and Shopping & Services.

connection to community MCCS connects to the community through a combination of social media and digital platforms as well as direct customer promotion and advertising. Through these interactions we strive to bring value to the MCCS community. Analytical data indicates the majority of our community consumes information through mobile and web-based platforms but our community’s story is best told through person-to-person interaction. This allows us to develop and maintain the personal connections essential to marketing efforts.

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mccs director To the Executives, Managers, Supervisors, and Employees of MCCS Iwakuni:

We’re expecting 2019 to be the most exciting year in the history of MCCS Iwakuni. This year will certainly be our most ambitious.

The MCCS Calendar is built around and punctuated by major events. These ‘Priority One’ events have an important and powerful impression on the patrons we are charged to serve. Furthermore, the events we plan and execute often influence our relations with the Japanese community outside the installation. In a few cases, our events generate critical revenue that we reinvest back into our programs and activities.

This 2019 MCCS Marketing Plan does a terrific job at highlighting our Priority One events and why we do them. Since every Priority One event normally requires more resources and organizational focus, every major event we conduct contains an explicit and well thought out purpose. As a result, MCCS defines success for an event on whether we accomplished what we set out to do.

The Priority One list for 2019 includes a lot of reoccurring events we’ve seen in the past such as Friendship Day, the Marine Corps Birthday Ball season, and our biannual shopping bazaars. What’s different this year is that we’re expanding the number of offerings in our most frequented venues (Club Iwakuni, Sakura Theater, etc) aboard the installation while significantly increasing the caliber of events at the Atago Sports Complex. If we’re successful in 2019, events with names like Iwacon and the Friendship Flea Market will likely stay on the Priority One list for years to come.

Most importantly, each and every member of the MCCS team is integral to our success. I look forward to serving aside all of you for what promises to be a challenging and exhilarating 2019.

John Kasperski Director, MCCS Iwakuni

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