Course Guide
Welcome to a new year of learning & leadership at the University! During its years of existence, this center for talent development has trained over 100,000 leaders from restaurants & Arcos Dorados offices, owner/operators, suppliers & members of the community. Throughout this process, McDonald’s University has evolved according to the latest market & business demands. The last years have consolidated three new schools: Operational Excellence, Leadership & Business Management, reaching leaders in 20 countries and 16 business areas, by offering in-person & online courses, a renovated platform for studies & is today available to all. Knowledge management is an objective which impacts all actions and results of the organization and its stakeholders. Therefore, the University not only continuously updates its curriculum, but also works to establish alliances with strategic partners & high-level schools that add value & provide tools in order to broaden the scope of each course. In addition, McDonald’s University provides modules for a healthy, diversity & sustainable lifestyle for the personal development of its students through a proposal aligned with its leading position in social environmental responsibility. I would like to invite all of you to explore the renewed offer of courses from the University. I am certain that the variety of topics & development tools will fit your development needs as well as those of your teams.
Kind Regards,
McDONALD´S
Woods Staton Presidente & CEO Arcos Dorados
UNIVERSITY Mission
Be the center of organizational culture of Arcos Dorados which provides continuous Education to stakeholders, capable of transforming knowledge into business results.
New Development Schools
OPERATIONAL EXCELLENCE
LEADERSHIP
BUSINESS
School
School
School
Operational Excellence School
Leadership School
Business School
- Customer Service. - Products, Processes & Equipment. - Management of Segments.
- People Management. - Citizenship & Corporate Culture. - Social Responsibility & Sustainability.
- Technology & Innovation. - Strategic Management. - Finances.
Sponsor: Sergio Alonso - COO.
Sponsor: Woods Staton - CEO.
Sponsor: Germán Lemonnier - CFO.
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McDONALD´S
UNIVERSITY
HU courses OPERATIONAL EXCELLENCE School
School of Operational Excellence
In this school, courses address the areas of “Customer Service”, “Products, Processes & Equipment” & “Management of Segments”. Content & tools are presented to prepare the professional to achieve operational excellence in restaurants.
Management of Segments Target audience
COURSE POTENTIALIZING BUSINESS SEGMENTS
Managers & Segments Consultant, Operations, Marketing & Owner/Operators.
Objective
Time in position
Deliver participants the necessary tools to help maximize sales, make right decisions, manage & control business segments.
6 to 12 months. Course length 4 days.
Competencies to develop
Learning methods
Spanish & Portuguese.
100% ON-SITE. - Individual & group dynamics. - Exposure with debates. - Activities in restaurants.
- Business Oriented. - Strategic Thinking. - Customer Oriented.
BUSINESS School
Languages
Business School
“Technology & Innovation”, “Strategic Management” & “Finances” are topics addressed in this school which provides professionals fundamentals to manage a business in order to reach results & add value to the brand.
Strategic Management Target audience Restaurant Managers.
BUSINESS LEADER PRACTICES (BLP)
Competencies to develop - Result Oriented. - Innovation & change. - Customer oriented. - Strategic thinking. - Effective communication.
Objective
Time in position
Prepare the manager with the necessary skills to lead people & consequently improve performance within restaurants. Provide tools to create strategic business plans, preparing the manager to properly use resources, understand the impact of their decisions & their communication, to help them achieve their goals.
6 months. Course length
Learning methods
Languages
5 days.
Spanish, Portuguese & English.
100% ON-SITE. - Exposure to debates. - Individual & group dynamics. - Role play. - Video analysis. - Case studies. McDONALD´S
UNIVERSITY
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Target Audience
BASIC MANAGEMENT COURSE (BCM)
High potential restaurant managers.
Competencies to develop - Result oriented. - Promote high performance teams. Note: Course certification is valid as - Strategic thinking. - Capable of learning. a university extension course.
Objective
Time in position
Broaden the administrative vision of the business and strengthen the leadership profile of the manager. Providing main information in the following disciplines: Human Resource Fundamentals, Principles of Finance, and Basic Marketing & Management Skills.
12 months. Course length
Learning methods
Languages
100% ON LINE. Distance learning (virtual collaboration with the professor, e-learning, case discussion, assessments)
Target Audience
BUSINESS MANAGEMENT COURSE FOR THE PROFESSIONAL SECRETARY*
*This course is an extension of the HU curriculum in Divisional Academic Training Centers.
Executive Assistants.
Competencies to develop -Result oriented. -Effective communication. -Customer oriented. -Strategic thinking.
Consultants in all business areas (Operations, Marketing, Human Resources, Equipment, Training & Security).
Competencies to develop - Strategic thinking. - Result oriented. - Customer oriented. - Commitment & inspiration. - Effective communication.
Target Audience
EFFECTIVE PRESENTATION & FACILITATION TECHNIQUES COURSE*
Managers & Consultants from all business areas (Operations, Marketing, Human Resources, Equipment, Training & Security) & Owner/Operators.
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Objective
Time in position
Provide a broad vision of the corporate world, deliver tools to lead the administrative processes in the business context, thus impacting business results.
3 to 6 months. Course length
Learning methods
Languages Spanish & Portuguese.
100% ON-SITE. - Exposure with debates. - Group dynamics. - Role play.
Objective
Time in position
Prepare new consultants to have a broad vision when making strategic decisions & the impact of their role in the company. Strengthen their knowledge in business & profitability; improve skills as a negotiator, leader & communicator.
New.
Learning methods 80% ON LINE / 20% ON-SITE. - Exposure with debates. - Individual & group dynamics. - Role play. - Distance learning (virtual collaboration with a professor, eLearning, chat).
Course length 4 days on-site. 5 months on line. Languages Portuguese & Spanish (2014).
Objective
Time in position
Develop & perfect presentation skills in public, as well as prepare the student to give tools & courses using facilitation techniques.
3 to 6 months. Course length 3 days.
Competencies to develop *This course is an extension of the HU curriculum in Divisional Academic Training Centers.
Spanish & Portuguese.
2 days.
Target Audience
NEW CONSULTANT DEVELOPMENT PROGRAM
9 months.
- Effective Communication. - Commitment & inspiration.
McDONALD´S
UNIVERSITY
Learning methods 100% ON-SITE. - Exposure with debates. - Individual & group dynamics. - Role play. - Video Analysis.
Languages Spanish & Portuguese.
Target Audience
Objective
Time in position
Directors, Managers & Consultants from all areas of the business & Owner/Operators.
Convey communication tools so that participants may conduct special situations in their zones of trust and properly use key messages to distinct audiences.
3 months.
PRESS RELATIONS COURSE*
2 days. Competencies to develop
* This course is an extension of the HU curriculum in Divisional Academic Training Centers
NEW MANAGER DEVELOPMENT PROGRAM
- Strategic thinking. - Effective communication. - Integrity & credibility.
Languages Spanish & Portuguese.
100% ON-SITE. - Case Studies. - Individual & group dynamics. - Role play. - Video analysis.
Objective
Time in position
Department managers from all areas of the business.
Prepare managers to solve complex business challenges by putting in place strategies, conducting finances & influencing their team, converting the team into a high performance one so that they can achieve objectives successfully.
New.
- Strategic thinking. - Result oriented. - Promote high performance teams. - Commitment & inspiration. - Effective communication.
Target Audience Managers & Project managers. Managers of other disciplines (Operations & Finance). Competencies to develop - Strategic thinking. - Result oriented.
MARKETING COURSE FOR BUSINESS LEADERS
Learning methods
Target Audience
Competencies to develop
ADVANCED DEVELOPMENT COURSE
Course length
Learning methods 80% ON LINE / 20% ON-SITE. - Long distance learning (virtual collaboration with a professor, e-learning, case discussions). - Group & individual dynamics. - Role play.
Course length 4 days on-site. 5 months on line. Languages Portuguese & Spanish (2014).
Objective
Time in position
Broaden the strategic vision of the business in Development, Operations & Finance teams, broadening the concept “vision planning” for planning, expansion & profitable optimization of the portfolio of restaurants.
12 months. Course length
Learning methods
Languages
3 days.
Spanish & Portuguese.
100% ON-SITE. - Exposure to debates. - Individual & group dynamics. - Role play. - Work in an area in the market.
Target Audience
Objective
Time in position
Directors & Department Managers of all areas of the business.
Prepare the participant to ensure the communication of the brand promise, its growth & building of the business providing a step by step approach to transform data into knowledge & ideas that will be converted into action, delivering tools which may apply in a wide range of business objectives.
6 months. Course length
Learning methods
Languages
Competencies to develop - Strategic Thinking. - Result oriented. - Innovation & change. - Customer Oriented.
3 days.
Spanish & Portuguese.
100% ON-SITE. - Exposure to debates. - Individual & group dynamics. - Case studies.
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Technology & Innovation Target Audience
PROJECT MANAGEMENT
Directors & Managers of all business areas (project leaders). Owner / Operators.
Competencies to develop - Strategic thinking. - Result oriented. - Innovation & change. - Promote high performance teams.
Objective
Course length
Understand the specific methodology of Arcos Dorados for project management; start using standard tools to define, deploy & control projects; know the processes used for the lifecycle of projects, and what the responsibilities for each area are.
3 days.
Learning methods
Languages
100% ON-SITE. - Case study. - Individual & group dynamics. - Exposure to debates. - Role play.
Spanish & Portuguese.
Finances Target Audience
FINANCIAL VISION FOR BUSINESS LEADERS
MD, President, Directors, Department managers of all areas.
Competencies to develop - Strategic thinking. - Result oriented. - Integrity & credibility.
Target Audience
MANAGEMENT & FINANCIAL CONTROL OF THE BUSINESS COURSE*
Controller.
Competencies to develop
Objective
Time in position
Provide participants the knowledge of macroeconomics, finances & accounting regarding key concepts of business management, which allows them to improve the understanding of such variables and therefore contribute to the decision making process.
0 to 3 months.
Learning methods
Languages
100% ON-SITE. - Exposure to debates. - Individual & group dynamics. - Role play.
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McDONALD´S
UNIVERSITY
4 days.
Spanish & Portuguese.
Objective
Time in position
Provide a description of the structure & organization of Arcos Dorados. Understand the role of the controller & basic objectives. Analyze & review financial concepts applied to business management, the reports & tools available. Align & unify the focus of work & discipline.
0 to 3 months.
Learning methods
Languages
*Course given every 2 years.
- Strategic thinking. - Result oriented. - Integrity & credibility.
Course length
100% ON-SITE. - Individual & group dynamics. - Role play.
Course length 5 days.
Spanish & Portuguese.
LEADERSHIP School
Leadership School
Focused on the behavioral area, the School of Leaders prepares the leader in the fields of “People Management”, “Citizenship & Corporate Culture” & “Social & Sustainable Responsibility”, enforcing all values, company mission & vision.
People Management
TRIDIMENSIONAL LEADERSHIP
Target Audience
Objective
Time in position
MD, President, Directors & Managers of all business areas, Owner/Operators & Suppliers.
Improve key leadership skills for our business, developing key leadership concepts focused on behavioral skills. Provide an assessment of values of the manager as a leader of processes/people & a source of reference & influence for his/her followers; Based on the learning of their role as an individual, a coach and a manager of organizational change.
6 to 12 months.
Learning methods
Languages
Competencies to develop - Self-knowledge. - Integrity & Credibility. - Commitment & Inspiration. - Promote high performance teams. - Effective Communication.
INTEGRATED LEADERSHIP PROGRAM
Course length 5 days.
Spanish & Portuguese.
100% ON-SITE. - Exposure to debates. - Individual & group dynamics. - Role play.
Target Audience
Objective
Time in position
Directors & Department managers of all areas of the business.
Create a leadership program which allows our leaders to understand & work with a new model of company competencies, as well as understand all variables which interfere with the experience of an area leader, a business, a team & their life. Allows the leader to have a comprehensive view of his/her responsibilities & challenges.
6 months. Course length
Learning methods
Languages
Competencies to develop - Strategic Thinking. - Commitment & inspiration. - Effective Communication. - Integrity & Credibility.
3 days.
Spanish & Portuguese.
100% ON-SITE. - Exposure with debates. - Individual & group dynamics. - Role play.
McDONALD´S
UNIVERSITY
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Citizenship & Corporate Culture
7 HABITS OF HIGHLY EFFECTIVE PEOPLE*
Target Audience
Objective
Time in position
Directors, Managers, Consultants of all areas of the business, Owner / Operators & Suppliers.
Proporcionar desarrollo personal y profesional, elevando la capacidad de desempeño, a través de charlas basada en el liderazgo centralizado en principios.
6 to 12 months.
2 days.
Competencies to develop
course is an extension of the * This HU curriculum in the divisional
- Self-knowledge. - Integrity & Credibility. - Commitment & Inspiration.
academic training centers.
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Course length
McDONALD´S
UNIVERSITY
Learning methods 100% ON-SITE. - Exposure with debates. - Individual & group dynamics.
Languages Spanish & Portuguese
McDonald´s University, working to ensure that all training is transformed into business results, developed a system to follow-up on goals (ROI). The mission of this process is to measure the return on investment of the learning received in our courses, analyzing the impact of learning in the practical delivery of responsibilities (objectives) of the participant when returning to their area of work.
Open Programs McDonald´s University additionally relies on open programs in the area of education, as part of the tools used for the development of our leaders & their participation in the community.
Objective
Present themes which help in the development of competencies, the achievement of objectives & business strategies, where the lecturers are specialists on themes of the Latin America & Arcos Dorados market. (Our people, our community)
Objective
(Community)
Strengthen our image amongst opinion makers & become familiar with the best practices of recognized companies, universities & business schools of Latin America.
Objective
Participate in the development of students from public schools in Brazil and transmit to them information & skills focused on leadership practices, preparing them for the future work market. (Community)
McDONALD´S
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Partnerships with Universities & Business Schools Universities & Business Schools
Studies
Course
Post-Graduation
Business Management
FGV Fundação Getulio Vargas One of the most highly recognized educational institutions of Brazil.
Universities & Business Schools
Course
Objectives - Disciplines
MBA
Business Management
- Strategic Management of Organization & Competitiveness - The Economic Environment & Business Decision - International Business Management - Managerial Accounting, Cost Management and Corporate Finances - People Management & Organizational Change - Marketing - Operations & Production Management - Project Management - Management Skills in the Decision Making Process
Three (3) consecutive times winner of the best MBA program of Brazil by the magazine “Você S/A”. MBA
Studies University Techniques
University of Morón
- Leadership & Innovation - Business Marketing - Technology & Information - Products & Services - Negotiation - General Accounting - People Management - Project Management - Company Strategy - Creation & Viability of Projects - Communication Techniques - Financial Management - Financial Math
Studies
FIA Fundação Instituto de Administração
Universities & Business Schools
Objectives - Disciplines
Strategic Management of Business
Course Retail Marketing
- The Economic Environment & Company Decision - Strategic Management of the Organization & Competitiveness applied to the business - Finances & Company Accounting - People Management - Business Marketing, Digital & Retail - Communication in Markets - Markets & Business Models - Research & Market Analysis - Strategic Management of Operations - Management Skills for Decision making
Objectives - Disciplines Develop professionals in the field of retail capable of considering the economic reality, legal regime, socio-political factors, cultural issues and preservation of the environment for decision making, improvement of sales, optimize the use of resources and enhance the company's social responsibility in order to achieve the common economic good and increased utilities, applying ethical and technical knowledge addressed in the various career disciplines.
Methodology 80% ON-SITE at McDonald´s University. 20% on line. Languages Portuguese. Length 18 months.
Methodology 100% ON-SITE at McDonald´s University. Languages Portuguese. Length 24 moths.
Methodology 100% ON-SITE at McDonald´s University Languages Portuguese. Length 24 months.
Methodology 100% on line.
Languages Spanish. Length 48 months*.
*Note: Whoever is approved in McDonald’s core curriculum (PAC,CEA,CMT,EMP,RLP,BLP), has pre-approved credit in the study plan, as it contains equivalent content with disciplines programmed for this career.
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McDONALD´S
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On line Courses McDonald´s University & Harvard Courses ESCUELA DE
NEGOCIOS
Technology & Innovation Universities & Business Schools
Studies University Extension
Course
Objectives - Disciplines
Basic Management Course (BMC)
Broaden the vision of business management & strengthen the leadership profile of the manager. Providing main information on the following disciplines: Human Resource Fundamentals, Principles of Finance, Basic Marketing, and Management Skills.
SENAC
Methodology
100% on line. Distance learning (virtual collaboration with the professor, e-learning, case discussions, and assessments). Languages
Spanish & Portuguese.
Over 65 years of experience in the area of education.
Length 9 meses.
Universities & Business Schools
Studies Courses & Tools
Harvard Manage Mentor
Course - Business tools program. - Lesson learned by worldwide CEOs.
Objectives - Disciplines
Methodology 100% on line.
- Time management. - Written communication. - Meeting management. - Negotiation.
Languages
Spanish & Portuguese.
Harvard is one of the most renowned universities in the world.
McDONALD´S
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Courses on Arcos Dorados online Training Campus
ESCUELA DE
NEGOCIOS
Virtual learning environments which allow synchronized interaction between the student & the facilitator and in a synchronized way with content, resources & material. Arcos Dorados relies on a multilingual virtual educational platform, where over 40 courses are available all year round. Courses are designed for the student to develop technical & management skills.
Technology & Innovation Initial Training Courses
INTRODUCTION TO ONLINE TRAINING COURSE
This introductory course for Online Training presents tools available in Arcos Dorados for the development of users of the applications. It provides the knowledge needed to learn how to use them.
ARCOS DORADOS´S SYSTEMS PRESENTATION
Targeted at new employees who wish to know about technological tools which will be used in the company.
Warehouse
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INTRODUCTION TO WAREHOUSE
Provides a description of main WAREHOUSE modules & how they inter-relate to themselves and other systems in the company.
DISCOVERER WAREHOUSE
VEMI
Provides information on how to configure & obtain data regarding the back office of restaurants for the decision making process of the business.
FAEL
Targeted to users who work with the module in configuration of tasks, approval, verification & refusal of electronic invoices.
FOOD
Provides training to obtain data regarding the cost of food in restaurants and to configure modules.
RECA
Intended for users who work with the module to configure tasks or generate reports with regards to collections.
McDONALD´S
UNIVERSITY
Focused on the training of users who need to generate inquiries & reports with Warehouse data.
ORACLE
INTRODUCTION TO ORACLE FINANCIALS
PURCHASE ORDER
I EXPENSES
Provides a description of main objectives & benefits of ORACLE FINANCIALS & information on each module.
Targeted to users who enter & approve purchase orders.
Targeted to users who enter & approve expense reports carried out in the I Expenses module.
ACCOUNTS PAYABLE & BILLING
DISCOVERER ORACLE
Targeted to users who work with the Accounts Payable & Billing modules.
Intended for the training of users who need to generate inquiries & reports with Oracle Financials data.
You can find more information about these and other courses on the Online Training Campus.
Other Courses
IDM
Targeted at all company users who use the IDM tool, Identification Administration Systems and need to know how to generate accesses to different systems.
P&L WEB
Designed for users who conduct inquiries in the P&L Web application.
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WEBINARS Webinars are live distance trainings, via web. Attendees can ask questions, make comments clarify doubts the moment the training is taking place with tutors specialized for every application. Arcos Dorados relies on an offer of courses in this modality which lasts 3 hours at the most and the main objective is to further deepen knowledge in different content.
Targeted to user who have McDoc permission to generate corporate documents. McDOC
INTEGRATE PURCHASE ORDERS
FOOD MODULE REPORTS
MODULE VEMI REPORTS
DISCOVERER
Targeted to final users of the Purchase Order module with the Integrate module.
Targeted to users who need to further deepen their concepts of the FOOD module report.
Targeted to users who need to further deepen their concepts linked to local structures, menu item & product mix.
Targeted to users who need to further deepen their concepts linked to generation of inquiries and Discoverer reports.
SELF-DEVELOPMENT We are making readily available links to books & courses of Universities & institutions which may be used as part of your self-development. Massachusetts Institute of Technology (MIT): http://ocw.mit.edu/index.htm Fundação Getulio Vargas (FGV): http://www5.fgv.br/fgvonline/cursosgratuitos.aspxAdministración Biblioteca Virtual do SEBRAE: http://www.biblioteca.sebrae.com.br Portal Domínio Público: http://www.dominiopublico.gov.br/Missao/Missao.jsp Biblioteca Digital Mundial: http://www.wdl.org/pt/about/site.html Biblioteca Virtual Miguel de Cervantes: http://bib.cervantesvirtual.com/seccion/literatura/psegundonivel.jsp?conten=presentacion The European Library: http://search.theeuropeanlibrary.org/portal/en/index.html For more information about content & dates of courses please contact the Training department in your country.
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Divisional & Regional Courses, Core Curriculum Target Audience
RESTAURANT LEADERSHIP PRACTICES (RLP)
Crew, Assistant Managers.
Competencies to develop - Result oriented. - Promote high performance teams. - Effective communication. - Strategic focus.
Target Audience
EFFECTIVE MANAGEMENT PRACTICES (EMP)
Crew, Assistant Managers.
Competencies to develop - Self-knowledge. - Result oriented. - Promote high-performance teams - Effective communication.
Target Audience Shift Managers.
SHIFT MANAGER COURSE Competencies to develop - Customer oriented. - Results oriented. - Effective communication.
Target Audience Area Manager.
EQUIPMENT COURSE Competencies to develop - Customer oriented. - Results oriented.
Objective
Course length
Develop necessary skills so that restaurant managers may successfully manage all their responsibilities in the restaurant, focused on team building.
5 days.
Learning methods
Place Countries – Regional Academic Training Centers
- Exposure to debates. - Individual & group dynamics. - Role play. - Video Analysis.
Course length
Objective Expose business management concepts, using the concepts of “7 Habits” along with the 12 systems tools.
Learning methods
5 days.
Place Countries – Regional Academic Training Centers
- Exposure to debates. - Individual & group dynamics. - Role play. - Activities in restaurants.
Course length
Objective Develop basic skills for getting along with people, promote a respectful work environment, provide Q,S,C & V, achieve total customer satisfaction, provide coaching & value people.
Learning methods
5 days.
Place Countries – Regional Academic Training Centers
- Exposure to debates. - Individual & group dynamics. - Activities in restaurants.
Course length
Objective Deliver necessary tools for preventive & corrective maintenance of restaurant equipment, seeking to have quality products, carry out all food safety processes & have operating equipment at 100%.
Learning methods
3 days.
Place Countries – Regional Academic Training Centers
- Individual & group dynamics. - Work in the restaurant.
McDONALD´S
UNIVERSITY
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McDonald´s University Alameda Amazonas 113 - Alphaville - 06454-070 Barueri - SP - Brasil mcdonalds.university@br.mcd.com www.mcdonaldsuniversity.com.br