a
s r he Ot g in ad Le
Le din g Bu sin es s
Leading Self
Open Enrolment Programmes 2016 LEADING SELF All the skills you need to manage yourself and your work
Communication, Influence, Negotiation and Interaction with others
LEADING OTHERS All the skills you need to manage your team, department or division
Leadership and People Management Skills
LEADING BUSINESS Specific business acumen skills you need to become a great manager
Business, Strategy, Innovation, Project, Finance, Marketing, Sales and HR Management
PART OF
TALENT TRANSFORMATION
Who is MCE? MCE, as part AMA Global, is a leading Learning and Development Provider in Europe, Middle East and Africa. We inspire more than 1,000 organizations and over 10,000 managers and leaders each year through our Open Enrolment Programmes and our Customized Learning Solutions.
Canada
Europe-Middle East-Africa
USA
Asia-Pacific
We have been in the EMEA region for 55 years and our team of 200 Learning and Development professionals focuses each day on supporting you to achieve the impact you need at individual, team and organizational levels.
Latin America
Key Facts about MCE 1,700
200
Client companies and organizations have worked with MCE since 1961
Learning and development professionals dedicated to working with you
55
25+
MCE operating in the EMEA region for 55 years
Open Enrolment Programmes throughout EMEA
6,200
400,000
Customized Learning Solutions delivered in over 94 countries
Participants on OE Programmes since 1961
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02
Leading Self
Leading Others
Leading Business
Contents Open Enrolment Programmes
P7
Strategy & Implementation • Business Strategy for Managers
Leading Self • Developing Personal Influence and Impact • Interacting with Others to Get Things Done • Communicating to Your Senior Management and Key Stakeholders • Negotiating Effectively
P7 P8 P9 P10
Leading Others • MCE Leadership Development Programme • Managing People in an International Environment • Strategic Leadership for Senior Managers
P11 P12 P13
Business Management Skills • 5-Day Mini MBA • 5-Day Mini MBA for the Pharma and Biotech Industry • Essentials of Management • The Professional Executive Assistant
• Fundamentals of Successful Selling P24 • Global and Key Account Management in B2B Markets P25
Marketing • Product Management in B2B Markets • B2B Marketing Strategy • Value Propositions: Create, Build and Use Powerful Propositions
P26 P27 P28
Human Resources P29
Finance P14 P15 P16 P17
Project Management • Project Management Fundamentals • Project Management Proficiency • Project Management Advanced • Project Management: PMP Exam Preparation
Sales
• Human Resources Strategy: Designing and Implementing Your HR Plan
Leading Business
P23
P18 P19 P20 P21
• Fundamentals of Finance for Non-Financial Managers P30 • Financial Excellence: Create Value in Your Organization
P31
Customized Learning Solutions
P32
MCE Conference and Business Centre
P34
Index of Topics
P35
#MCE55 Event – MCE 55 Year Celebration
P36
Innovation • Leading Innovation
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P22
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03
MCE Mission and Vision In an increasingly VUCA-world organizations areonly as strong as their leaders and managers.
V
At MCE, we
Volatillity
A
Ambiguity
Leader’s Perspective
U
Uncertainty
C
Complexity
• Believe that leaders and managers can LEARN more about themselves, and how to manage OTHERS and the organization they work for. • Inspire and develop individuals, teams and organizations to outperform in their environment. We help them become stronger, more skilled leaders and managers to drive change, execute strategy, and achieve the organizations’ goals.
MCE Services Learning and Development Services • Customized Learning Solutions • Open Enrolment Programmes • Assessments • Coaching Services • Blended and Digital Solutions • Programmes Implementation Marketing Support • LMS and PMO • Management Toolkits • Global Research, Books
Open Enrolment
Customized
Coaching
Assessments
Blended
PMO
LMS
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Books
04
MCE Open Enrolment Programmes MCE Open Enrolment Programmes • 25+ programmes in Brussels and across EMEA • Classroom based • Pragmatic, hands-on and practical • International focus • Faculty with extensive business experience
MCE and AMA: Recognized Training Providers American Management Association has been selected for the sixth consecutive year as one of 2015’s TOP 20 LEADERSHIP TRAINING COMPANIES by TrainingIndustry.com
MCE Customized Learning Solutions Customized Learning Solutions • 1,700 clients across EMEA and across NGO, IPO and all industry segments since 1961 • From lightly tailored to highly customized • Faculty with extensive international business experience across industries • Pragmatic, hands-on and practical approach • Combining the best of classroom and digital
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05
MCE Leadership Focus Areas The 3 sides of leadership: ‘Self’, ‘Others’ and ‘Business’ While MCE believes that insight into business and leadership are two critical dimensions around which 360° leadership should be built and developed, MCE also believes that a third aspect, which we call ‘Leading Self’ is equally critical.
Leading Self
s r he
they work in.
t O g
Leading Others Knowledge, skills, competence and understanding of how to formulate a vision, set a strategy and engage people towards common business and
ss
L
sin e
d ea
u
in
in g B
d
Le a
Self awareness, knowledge, expertise, personal strengths and skills – each of which helps an individual to perform within the business context
organizational goals.
Leading Business
Leading Self
The business, financial, commercial and organizational know how to perform at one’s best and drive successful business performance.
All MCE Programmes relate to one or more of these leadership focus areas, as described in the following pages.
MCE Leadership Game Serious games are now a crucial element in the learning and development journey. MCE in partnership with Totem Learning has launched the new MCE Leadership Game. To learn more about the game, please visit our website at www.mce-ama.com/Leadershipgame Teaser at https://www.youtube.com/watch?v=TJTn804C50s
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06
Developing Personal Influence and Impact Leading Self
Learn and practice skills to influence people and get things done in your organisation or company. How you will benefit After participating in this programme, you will be able to: • Influence the people you need to get your project done and to meet your goals and objectives • Manage internal politics and difficult people and overcome resistance • Project a stronger, more confident and professional image so that others will listen to you
Who should attend? • Network and learn with a diverse group of peers from different functions, industries and countries in a very stimulating and easy-to-follow approach
If you are a manager or director and need to influence people or teams to get things done, then this programme is for you.
• Develop a personal action plan that you will take back with you to implement within your organisation
PMI Certified
• Learn and practice new skills using compelling case studies, real life examples and practical exercises
This programme has been reviewed and approved by the Project Management Institute® (PMI).
• Build, manage and leverage a personal network of colleagues
PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
• Apply a wider range of high impact influencing strategies to get what you need, regardless of your position or level of authority
Booking details and locations
€
Dates & Locations Duration Price
21 - 24 Feb 2016 (Dubai) 18 - 21 Jan 2016 (Brussels) 15 - 18 Feb 2016 (Brussels) 14 - 17 Mar 2016 (London) 11 - 14 Apr 2016 (Brussels) 17 - 20 May 2016 (Barcelona) 27 - 30 Jun 2016 (Brussels) 4 Days €3750
25 - 28 Jul 2016 (Paris) 22 - 25 Aug 2016 (Brussels) 19 - 22 Sep 2016 (Brussels) 10 - 13 Oct 2016 (Paris) 28 Nov - 1 Dec 2016 (Brussels) 12 - 15 Dec 2016 (London)
“I have attended many courses and workshops, but this was the best one in terms of the interactions led by Nadia and the group ethics, support and willingness to learn and adapt.”
More information & Registration:
www.mce-ama.com/Influence
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Dean Harrison Schulman International Services, Belgium
07
Interacting With Others To Get Things Done Leading Self
Develop productive and fruitful professional relationships with all kind of personalities and achieve outstanding business results! How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If your success depends on others to get things done, this programme is for you.
• Manage your reputation and how you are perceived by others
This programme is appropriate for managers and individuals who want to increase their business effectiveness by improving their relationships with others.
• Build more constructive interactions with others, and develop better working relationships • Know whose collaboration you need and why: who is vital to your success? • Approach difficult people and collaborate with them to get the job done • Discover your personal style and preferences • Recognize other styles in your colleagues and bridge your style to theirs • Persuade different types of people • Map out a plan of actions to make the most of your own development plan
NEW
New 3-day version as from March 2016
Booking details and locations
€
Dates & Locations Duration Price
25 - 28 Jan 2016 (Brussels) 4 - 6 Oct 2016 (Brussels) 16 - 18 March 2016 (Brussels) 28 - 30 Nov 2016 (London) 10 - 12 May 2016 (Barcelona) 4 Days €4664 (€3450 as from March)
More information & Registration:
www.mce-ama.com/Interact
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“It simply helps you know yourself better, know your strength and weaknesses around interacting with others, and give you keys to analyze your professional environment better and adjust to it in all circumstances. And all this while being fun on the spot!”
www.mce-ama.com
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Eugène Blanchard JTI, Switzerland
08
Communicating to Your Senior Management and Key Stakeholders Leading Self
Improve your credibility and sell your ideas to get the action and support your need. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you want senior management to listen to you, remember your ideas or data and act upon them, this programme is for you.
• Frame your ideas in strategic business language • Speak and understand the language of senior managers
This programme is recommended for managers who propose strategies and ideas or report performance to senior management.
• Communicate clearly with senior management • Get commitment, and make a favourable impression • Communicate in a way that senior managers listen to, remember, and are willing to act upon • Sell your ideas, report your results, raise issues, ask for support • Handle interruptions and tough questions
Booking details and locations
€
Dates & Locations Duration Price
7 - 10 Mar 2016 (Brussels) 20 - 23 Mar 2016 (Bahrain) 13 - 16 Jun 2016 (Brussels) 4 Days €4459
17 - 20 Oct 2016 (Brussels) 5 - 8 Dec 2016 (Brussels)
More information & Registration:
www.mce-ama.com/Communicate
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“The training was of very high quality and as we were only with 5 participants it was really tailored to our needs. I have learned a lot of practical things that I can immediately apply.”
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Sophie Masset Astra Zeneca, Belgium
09
Negotiating Effectively Leading Self
Influence the world around you and get the deals you need to add business value and gain results. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you wish to improve your negotiation skills to achieve your objectives in today’s complex organisations, this programme is for you.
• Deal with business situations and get better results in every negotiation • Get the best agreement, cope with difficult negotiators and work effectively with different cultures • Prepare cohesive negotiation strategies • Use effective bargaining techniques • Keep everyone focused on positive outcomes • Manage your emotions and behaviour
“The workshop allowed me to identify areas I need to work on. Real-life stories presented by the associate were very helpful to illustrate the concepts discussed. Professional presentation and setup, great teachers and very relevant content. This knowledge will facilitate further improvement.”
Booking details and locations
€
Dates & Locations Duration Price
21 - 23 Mar 2016 (Brussels) 12 - 14 Sep 2016 (Paris) 14 - 16 Nov 2016 (Brussels) 3 Days €4254
More information & Registration:
www.mce-ama.com/Negotiate
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Christian Stock Mergers & Acquisitions Director, PM-International AG, Luxembourg
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10
MCE Leadership Development Programme Leading Others
Discover your personal strengths and develop the skills you need to become the leader to follow and advance in your career. How you will benefit After participating in this programme, you will be able to: FEEL MORE... • Conscious and aware of your personal leadership strengths and areas of development • Empowered to act and take important leadership decisions THINK ABOUT THE... • Impact you have on others • Way your leadership style affects and triggers the performance of your team
Who should attend? DO... • Coach to help your team members build confidence, grow and contribute in more effective ways
If you are a team leader or manager who needs to learn, experience and practice the best leadership skills to move up in your career, this programme is for you.
• Discover your values • Align your personal leadership brand closely to your values
This programme is also available in German
• Create greater balance in the way you lead, work and live
MCE Entwicklungsprogramm für Führungskräfte 14. zum 17. März in Frankfurt/Main
• Map out a plan of actions to bring about your development • Receive and apply 1-on-1 feedback from a professional coach in order to move your plans forward
PMI Certified This programme has been reviewed and approved by the Project Management Institute® (PMI).
• Work in partnership with others toward common goals and objectives
PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
Booking details and locations
€
Dates & Locations Duration Price
29 Feb - 3 Mar 2016 14 - 7 Mar 2016 (Frankfurt - German) 11 - 14 Apr 2016 (Brussels) 9 - 12 May 2016 (Barcelona) 13 - 16 Jun 2016 (Brussels) 4 Days €3950
22 - 25 Aug 2016 (Brussels) 17 - 20 Oct 2016 (Brussels) 14 - 17 Nov 2016 (Brussels) 5 - 8 Dec 2016 (London)
“Management is doing things right; leadership is doing the right things.”
More information & Registration:
www.mce-ama.com/Leadership
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Peter Drucker
11
Managing People in an International Environment REVISED
Leading Others
Understand and motivate your people in order to perform better and implement your strategy. How you will benefit After participating in this programme, you will be able to: • Build and manage a cohesive high performing team in an international environment • Clarify the competences needed in the team and relative to the organization’s strategic context • Recruit best-fit candidates and better manage the needs of your team at each stage of the team’s life cycle • Conduct performance reviews confidently and effectively to fix and redirect low performance in time • Manage performance, motivation and reward and show your team you do care about their career advancement
Who should attend? • Adapt your people management approach to different styles and leverage the cultural diversity of your team
If you manage a team, department or function in an international organization or company, this programme is for you.
• Coach, give and receive feedback professionally and ensure everyone supports your goals and business objectives
Whether you are new to the role or simply want to improve or refresh your people management skills, then the “MCE Managing People” programme is ideal for you.
• Network and learn with a diverse group of peers from different functions, industries and countries
PMI Certified
• Develop a personal action plan that you will take back with you to implement with your team
This programme has been reviewed and approved by the Project Management Institute® (PMI).
• Learn and practice people management skills using case studies, real examples and role plays over 4 interactive and challenging days
PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
Booking details and locations
€
Dates & Locations Duration Price
25 - 28 Jan 2016 (Brussels) 14 - 17 Mar 2016 (London) 17 - 20 May 2016 (Barcelona) 11 - 14 Jul 2016 (Brussels) 8 - 11 Aug 2016 (London) 4 Days €3950
19 - 22 Sept 2016 (Brussels) 10 - 13 Oct 2016 (Paris) 14 - 17 Nov 2016 (Brussels) 12 - 15 Dec 2016 (London)
More information & Registration:
www.mce-ama.com/People-Manager
+32 (0)2 543 21 20
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“Excellent training, plenty of practical exercises to learn and develop new management techniques, learn from trainees of different organisations.”
Martyn Griffiths BAYER Cropscience SA, France
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12
Strategic Leadership for Senior Managers Leading Others
Develop the skills you need to lead and manage change within your organization and align your people to implement corporate strategy. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you are a senior executive or director and need to lead change and strategy implementation within your company, this programme is for you. Whether you are making a strategic adjustment, a new change or push for greater performance, this programme will help you align multiple levels, divisions and locations to achieve your strategic objectives.
• Benefit from the experience of faculty who have real leadership experience with senior positions in leading • Lead strategy implementation and change multinational organisations • Have a plan for aligning your company or • Network and learn with a diverse group division to deliver on your customer of peers from different functions, value proposition industries and countries • Get your people’s understanding and • Develop a personal action plan that you buy-in so that they can see what needs to will take back with you and implement be done and where to contribute with your company • Assemble the people with the skills and • Learn and practice your leadership behaviours that move the strategy along, skills, using a compelling case study, motivate and develop these people practical exercises and role plays over 4 • Set meaningful KPIs and cascade goals to interactive and challenging days keep everyone focused on the strategy • This programme is about you! You will • Streamline processes and structures to discover your own leadership style, its better enable your people to implement strengths and weaknesses and what strategy you as a senior leader can do about it
Booking details and locations
€
Dates & Locations Duration Price
7 - 10 Mar 2016 (Brussels) 23 - 26 May 2016 (Brussels) 4 Days €5740
4 - 7 Oct 2016 (Brussels) 12 - 15 Dec 2016 (London)
More information & Registration:
www.mce-ama.com/StratLead
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“The methodology to develop a structure was a key learning and an asset for me. Best practice sharing with the attendants as well the lecturer was also good to have.”
info@mce-ama.com
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Bulend Alpay PPG INDUSTRIES KIMYA, Turkey
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13
MCE 5-Day Mini MBA REVISED, incl. SIMULATION
Business Management Skills
Learn the key levers for success quickly and deeply in just 5 days! Increase your business know-how, make better business decisions and improve your contribution to the business. How you will benefit After participating in this programme, you will be able to: • Understand how a corporation works with a multi-functional overview of a business and key leadership competences necessary for success
Who should attend? • Speak the language of business and understand how general managers think and act • Be able to read the business environment and translate changes into competitive strategies for sustainable growth
• Develop strategic thinking, planning and execution skills at a divisional or functional level, using appropriate tools and frameworks
• Support strategic goals from top management and be able to translate them for your area and implement them more efficiently
• Influence, enable and deliver wider organizational imperatives
• Better implement strategy through the people in your team and different departments with new leadership skills
• Lead and align your stakeholders towards delivering your divisional, functional or • Network and learn with a diverse organizational strategy with greater group of peers from different clarity and confidence functions, industries and countries • Make better business decisions and improve your contribution to the business
If you have a technical, scientific or specialist background and want to understand how businesses really work, this is the ideal programme for you
PMI Certified This programme has been reviewed and approved by the Project Management Institute® (PMI). PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
• Develop a personalized action plan that you will take back with you to your job • Learn and practice these new skills using case studies, real examples and role plays over 5 interactive and challenging days
Booking details and locations
€
Dates & Locations Duration Price
25 - 29 Jan 2016 (Brussels) 1 - 5 Feb 2016 (Brussels) 14 - 18 Mar 2016 (Brussels) 11 - 15 Apr 2016 (Brussels) 5 Days €3950
23 - 27 May 2016 (Brussels) 17 - 21 Oct 2016 (Brussels) 27 Jun - 1 Jul 2016 (Brussels) 14 - 18 Nov 2016 (Brussels) 8 - 12 Aug 2016 (London) 5 - 9 Dec 2016 (London) 12 - 16 Sept 2016 (Paris)
More information & Registration:
www.mce-ama.com/Mini-MBA
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14
MCE 5-Day Mini MBA for the Pharma and Biotech Industry Business Management Skills
Gain better understanding of the pharma/biotech business contexts and develop the skills you need to excel as a high-performance manager and contribute to your company’s sustainable growth. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you are a manager or an expert who wants to master complexity and understand cross-functional issues in the pharma or biotech industry, this programme is for you.
• Understand unfamiliar aspects of business • Understand broader financial and strategic contexts • Support strategic goals from top management and implement them faster and more efficiently • Translate healthcare environment changes into competitive strategies for sustainable growth • Concentrate on customer value through cross functional improvements • Understand the pharma/biotech industry dynamics and related topics, such as medical affairs, market access, patient outcomes, pharmacoeconomics and patient centricity
Booking details and locations
€
Dates & Locations Duration Price
25 - 29 Jan 2016 (Brussels) 25 - 29 Apr 2016 (Brussels) 25 - 29 July 2016 (Paris) 5 Days €3950
10 - 14 Oct 2016 (Brussels) 28 Nov - 2 Dec 2016 (Brussels)
More information & Registration:
www.mce-ama.com/MBA-Pharma
+32 (0)2 543 21 20
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“It helped me to see through lenses of different stakeholders, customers, to consider different perspectives and to understand how to navigate decision makings or to deal with conflicts of interest.”
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Thomas Pongratz Boehringer Ingelheim Pharma - GmbH & Co. KG, Germany
@MCE_Inspiring
15
Essentials of Management Business Management Skills
Learn and practice the essentials of management, including goal-setting, work planning, budgeting, organising and controlling and create value for your company. How you will benefit After participating in this programme, you will be able to: • Manage your budget and KPI cycle • Prioritize goals and activities • Organize workflow and processes • Monitor results and take action where needed • Report results • Run effective meetings
Who should attend? • Network and learn with a diverse group of peers from different functions, industries and countries
If you are a newly-appointed manager or supervisor who would like to be more effective in the operational aspects of management, this programme is for you.
• Develop a personalized action plan that you will take back with you to your job
You may have been in management role for some time and would like to get better control of the work, or you may have been promoted from a senior technical or engineering role or simply another individual contributor role and need to understand how to tackle and be more effective in operational management.
• Learn and practice these new skills using case studies, real examples and role plays over 4 interactive and challenging days
• Manage your schedule and energy levels • Manage your boss • Improve the outputs from your area of responsibility • Find more time to devote to leadership and collaboration with other departments
“Participants represented different business sectors which allowed wider overview of challenges and shared experience. There was a very good communication and interaction between participants and the associate during the workshop.”
Booking details and locations
€
Dates & Locations Duration Price
15 - 18 Feb 2016 (Brussels) 17 - 20 May 2016 (Barcelona) 4 Days €4459
3 - 6 Oct 2016 (Paris) 5 - 8 Dec 2016 (Brussels)
More information & Registration:
www.mce-ama.com/Management
+32 (0)2 543 21 20
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@MCE_Inspiring
Petar Ivanov Area Sales Manager, Omron, Netherlands
16
The Professional Executive Assistant Business Management Skills
As an Executive Assistant or Administrative Support Staff, get the knowledge, attitudes, tools and techniques you need to become more efficient and move up in your career. How you will benefit After participating in this programme, you will be able to: • Understand the changing business environment in which you operate and the impact it has on your role and the role of your manager • Enhance your interpersonal skills • Become a more confident decision– maker • Become more effective in a top management team setting • Learn to set personal objectives and develop a plan for your own career and knowledge development
Who should attend? • Network and learn with a diverse group of other Administrative Professionals from different industries and countries
If you are an experienced administrative professional, i.e. an Executive Assistant, Executive Secretary, or Administrative Assistant, who manages a range of responsibilities, projects and tasks in support of senior executives, this programme is for you. You will learn how to manage and prioritize your tasks to be more effective and develop your management skills to take the right decisions, that will be delegated to you.
• Define and set personal objectives and develop a plan for your own career and knowledge development • Develop a personalized action plan that you will take back with you to your job • Learn and practice these new skills using case studies, real examples and role plays over 4 interactive and challenging days
• Be able to apply creative thinking to difficult situations, and act more assertively when appropriate
Booking details and locations
€
Dates & Locations Duration Price
7 - 10 Mar 2016 (Brussels) 23 - 26 May 2016 (Brussels) 4 - 7 July 2016 (Barcelona) 4 Days €2819
10 - 13 Oct 2016 (Paris) 12 - 15 Dec 2016 (London)
More information & Registration:
www.mce-ama.com/Assistant
+32 (0)2 543 21 20
info@mce-ama.com
“The quality of the workshop is excellent - in terms of content of course, but also thanks to the Associate who is very talented. She brought us so much energy in delivering the training, a very big thanks to her. Content of the workshop was excellent, no doubt other trainings would be as professional as this one. Will check your website!”
www.mce-ama.com
Amelie Lavarini JT International S.A., Switzerland
@MCE_Inspiring
17
Project Management Fundamentals (Part of the MCE-GBMC Project Management Centre of Excellence)
NEW
Project Management
Gain the key skills you need to get your projects completed on time and manage successfully expectations, budget and team. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
• Close projects and contribute in identifying lessons learned
• Apply the “Best Practices” of project management
• Work more effectively in project teams
• Effectively define a project and successfully participate in its initiation • Create realistic project plans • Identify and manage project requirements, risks and stakeholders • Use the key elements of those project plans to successfully implement projects • Contribute to the monitoring and controlling of projects during their execution
If you have no project management experience and have been asked to coordinate project work or if you have some experience but no formal training in project management, then this programme is for you.
• Network and learn from a diverse group of peers from different functions, industries and countries • Develop a personal action plan to implement back at work
Project Management Centre of Excellence
• Learn and practice new tools in case studies, practical group exercises and role plays over 3 intensive days
MCE in partnership with Global Business Management Consultants (GBMC) has launched the Centre of Excellence that focuses on programmes that cover Project Management knowledge and skills at the basic, proficiency and advanced levels as well as preparation for Project Management certification.
• Gain 24 PDUs - this programme is PMBOK® certified by the Project Management Institute® (PMI)
“The workshop delivered on my expectations. If you are managing or foresee to manage projects, Project Management Fundamentals is key to start developing your PM skills.We had good discussions with input not only from the very experienced facilitator but also the group members.” Gordon Lemke Philips Medizin-Systeme, Germany
Booking details and locations
€
Dates & Locations Duration Price
18 - 20 Jan 2016 (Brussels) 14 - 16 Mar 2016 (Brussels) 9 - 11 May 2016 (Barcelona) 3 Days €3250
PMI Certified This programme has been reviewed and approved by the Project Management Institute® (PMI). PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
22 - 24 Aug 2016 (Brussels) 17 - 19 Oct 2016 (Brussels) 12 - 14 Dec 2016 (London)
More information & Registration:
www.mce-ama.com/ProjectFundamentals
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
@MCE_Inspiring
18
Project Management Proficiency (Part of the MCE-GBMC Project Management Centre of Excellence)
NEW
Project Management
Take up the management role in your project team and bring the best out of your team members. How you will benefit After participating in this programme, you will be able to: • Work with different stakeholder groups, manage what are often conflicting expectations to retain their respective support and ongoing endorsement
Who should attend? • Network and learn with a diverse group of other Administrative Professionals from different industries and countries
• People experienced at working in project teams who have completed a basic Project Management training or been trained on the basics of Project Management
• Define and set personal objectives and develop a plan for your own career and knowledge development
• Project Managers who need to deepen their understanding of Project Management Best Practices
• Consistently apply the disciplines of risk • Develop a personalized action plan identification, assessment and mitigation that you will take back with you to using tools and techniques that go your job beyond the basics in order to; • Learn and practice these new skills • Align requirements; using case studies, real examples and role plays over 4 interactive and • Monitor KPIs; challenging days • Control against known variables and • Gain 24 PDUs - this programme effectively report on a regular basis is PMBOK® certified by the Project against project plan Management Institute® (PMI)
• Project Managers who want to confidently and more effectively manage the dynamics of project teams
Project Management Centre of Excellence MCE in partnership with Global Business Management Consultants (GBMC) has launched the Centre of Excellence that focuses on programmes that cover Project Management knowledge and skills at the basic, proficiency and advanced levels as well as preparation for Project Management certification.
PMI Certified This programme has been reviewed and approved by the Project Management Institute® (PMI). PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
Project Management Week (3+2 days)
Booking details and locations
€
Dates & Locations Duration Price
Combine this programme with PMP® Exam Preparation at €4950 for the whole week.
21 - 23 Mar 2016 (Brussels) 27 - 29 Jun 2016 (Brussels) 14 - 16 Nov 2016 (Brussels) 3 Days €3350
“Plans are only good intentions unless they immediately degenerate into hard work”
More information & Registration:
www.mce-ama.com/ProjectProficiency
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
@MCE_Inspiring
Peter Drucker
19
Project Management Advanced (Part of the MCE-GBMC Project Management Centre of Excellence)
NEW
Project Management
Sharpen your ability to manage procurement and advanced risk to secure quality of increasingly complex projects and consolidate your confidence to step into the position of Leader of the Project Team. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you are an experienced project manager and want to increase your ability to manage procurement, procurement relationships and advanced risk to secure quality across multiple and increasingly complex interdependent projects, this programme is for you.
• Lead multiple project managers and project teams • Procure, select and manage outsourced components of interdependent projects • Manage risks in complex projects using advanced risk management concepts
Project Management Centre of Excellence MCE in partnership with Global Business Management Consultants (GBMC) has launched the Centre of Excellence that focuses on programmes that cover Project Management knowledge and skills at the basic, proficiency and advanced levels as well as preparation for Project Management certification. Project Management Week (3+2 days)
• Select and use Quality Management Tools and Techniques in your projects
Combine this programme with PMP® Exam Preparation at €4950 for the whole week.
• Solve problems using a variety of advanced tools and techniques • Gain 24 PDUs - this programme is PMBOK® certified by the Project Management Institute® (PMI)
“Unless commitment is made, there are only promises and hopes; but no plans.” Peter F. Drucker
Booking details and locations
€
Dates & Locations Duration Price
PMI Certified This programme has been reviewed and approved by the Project Management Institute® (PMI). PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
11 - 13 Apr 2016 (Brussels) 19 - 21 Sept 2016 (Brussels) 28 - 30 Nov 2016 (Brussels) 3 Days €3450
More information & Registration:
www.mce-ama.com/ProjectAdvanced
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
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20
Project Management: PMP® Exam Preparation NEW
Project Management
Get solid grounding in the Project Management Body of Knowledge (PMBOK®), standards and guidelines. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
Project Managers and other managers who are planning to present themselves for PMP® certification exams.
• Gain a thorough induction into all the tools and techniques in the Project Management Body of Knowledge® • Be better prepared to sit your PMP® certification exam • Develop increased mastery of project management competencies
Combine this programme with either the “Proficiency” or the “Advanced “ Project Management Programme at €4950 for the whole week.
• Gain 16 PDUs - this programme is PMBOK® certified by the Project Management Institute® (PMI)
“Impressive experience and full expertise in the topic allows for very complete answers and very good exchange trough practical examples” Alina Barniol Project Manager, Nestle Product Technology Centre Beauvais, France
PMI Certified This programme has been reviewed and approved by the Project Management Institute® (PMI). PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
Booking details and locations
€
MCE in partnership with Global Business Management Consultants (GBMC) has launched the Centre of Excellence that focuses on programmes that cover Project Management knowledge and skills at the basic, proficiency and advanced levels as well as preparation for Project Management certification. Project Management Week (3+2 days)
• Gain tools to increase your performance and value to your employer
Dates & Locations Duration Price
Project Management Centre of Excellence
14 - 15 April 2016 (Brussels) 17 - 18 Nov 2016 (Brussels) 30 Jun - 1 July 2016 (Brussels) 1 - 2 Dec 2016 (Brussels) 22 - 23 Sept 2016 (Brussels) 2 Days €2450
More information & Registration:
www.mce-ama.com/ProjectPMP
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
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21
Leading Innovation NEW
Innovation
Learn the latest techniques and tactics to drive growth and continuous renewal through new approaches to innovation How you will benefit After participating in this programme, you will be able to: • Start implementing change initiatives towards a more innovative culture • Start orchestrating your company ecosystem to nurture new growth ideas • Apply new metrics to encourage more collaborative and creative problem- solving and development of new ideas • Source external partners and internal talent for innovation projects
Who should attend? • Acquire new tools and gather insights for instilling an innovation drive within your organization in a successful way
If you are a senior manager or member of the management team and want to learn new ways and develop skills to drive growth and innovation, this programme is for you.
• Harness the power of all levels of the organization in inventing the future and defining the pathway to success • Leave this programme with an action plan to help you identify the next steps in your workplace, and put in place your own continued innovation leadership development plan
Booking details and locations
€
Dates & Locations Duration Price
25 - 26 Apr 2016 (Brussels) 28 - 29 Nov 2016 (Brussels) 2 Days €2450
More information & Registration:
www.mce-ama.com/Lead-Innov
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
“Innovation is the specific instrument of entrepreneurship... the act that endows resources with a new capacity to create wealth.”
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Peter Drucker
22
Business Strategy for Managers Strategy & Implementation
Learn how to develop effective strategic plans and take the right decisions to contribute to your company’s success and advance your career. How you will benefit After participating in this programme, you will be able to: • Understand the rationale and the tools behind successful business strategies • Make decisions that create long-term value
Who should attend? • Generate new ideas for your strategy by benchmarking with fellow participants from similar or different industries
If you are a manager or leader who needs to understand business strategies and apply strategic decisionmaking to improve performance and prepare for higher responsibility, this programme is for you.
• Position yourself for higher responsibility
• Network and learn with a diverse group of peers from different functions, • Apply strategic thinking and planning in industries and countries your department • Develop a personalized action plan that • Develop a strategic planning process for you will take back with you to your job your area of the company • Learn and practice these new skills • Conduct a strategic analysis considering through interactive presentation, case both internal and external environmental study, business examples, interaction factors and debate with your fellow participants • Critically distinguish good strategies from and application to your own business bad strategies situation • Include a plan for successful deployment and execution in your strategy
“The workshop provided me with the knowlege to quickly identify the weak spots in the existing strategy and where corrective action is required and with the structured approach when developing new strategies.”
Booking details and locations
€
Dates & Locations Duration Price
18 - 21 Jan 2016 (Brussels) 10 - 13 May 2016 (Barcelona) 11 - 14 July 2016 (Brussels) 4 Days €4664
3 - 6 Oct 2016 (Brussels) 5 - 8 Dec 2016 (Brussels)
More information & Registration:
www.mce-ama.com/BusinessStrategy
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
Hrvoje Krip Area Sales Manager, ABB Switzerland
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23
Fundamentals of Successful Selling Sales
Gain the right skills, tools and techniques to better structure your sales call, adopt the right behaviour and position properly your product or service to close the sale. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
This practical hands-on programme is specifically designed for newly appointed or relatively inexperienced sales representatives, key account managers or any commercial functions, who need to interact with customers and close sales.
• Apply your skills in a systematic and customer-focused sales process • Effectively analyze customer information to set SMART call objectives and call strategies • Identify and satisfy customer needs through establishing effective two-way communication • Emphasize the product benefits that will most appeal to a particular customer • Counter objections • Get the customer’s commitment to take a specific action with respect to your product
Booking details and locations
€
Dates & Locations Duration Price
“The knowledge I gained will help me to evolve in my sales role and supports me growing sales figures”
18 - 19 Jan 2016 (Brussels) 13 - 14 Jun 2016 (Brussels) 2 Days €3024
More information & Registration:
www.mce-ama.com/SalesSkills
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
Leon Van Groesen OEM Sales Representative, SRAM, Netherlands
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24
Global and Key Account Management in B2B Markets Sales
Learn the skills you need to better manage international accounts globally, regionally and nationally to maximize sales and create long-term customer relationships. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you are responsible for and involved in delivering high value B2B sales, this programme is for you.
• Identify and manage relationships and decision-making pathways at a global and local level • Align internal activities, processes and teams to deliver for the customer
It is beneficial for global and key account managers and senior functional managers responsible for and involved in delivering high value B2B sales.
• Effectively create higher value for you and your customer • Maintain an advantage over your competitors
Booking details and locations
€
Dates & Locations Duration Price
“It was clear and to the point and gave me the information I need to go on in my position as Key Account Manager”
14 - 16 Mar 2016 (Brussels) 5 - 7 Dec 2016 (Brussels) 3 Days €4254
More information & Registration:
www.mce-ama.com/KeyAccount
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
Mark Edwards Key Account Manager, HCA Holland Colours Apeldoorn, Netherlands
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25
Product Management in B2B Markets Marketing
Gain the key marketing skills you need to drive up your products profitability. How you will benefit
Who should attend?
Maximize success by ensuring your marketing plan is customer-driven and can be executed by the entire organization.
• Understand the impact of different value propositions on people, processes and structure and what to do about it
After participating in this programme, you will be able to:
• Manage the customer buying process and customer relationships
• Understand how to apply the concepts of marketing planning to your specific business planning challenges
• Apply service strategies to manage customer touchpoints and generate sustainable differentiation
• Define and communicate your customer value proposition(s) to your management, target customers and channel partners
• Network and learn from a diverse group of peers from different functions, industries and countries
• Use customer insight to make the link between your solution, customer focus, customer loyalty and profitability • Understand the importance of segmentation, targeting and positioning to the acquisition and care of profitable customers
If you are a new or recently appointed manager in a B2B company and responsible for product management or marketing, this programme is for you. Participants joining this programme are typically Product Managers, Brand Managers, Market or Marketing Managers, and Process Managers.
• Develop a personal action plan to implement back at work • Learn and practice new tools in case studies, practical exercises and role plays over 5 intensive days
“The workshop gave me a broad overview on product management and some insights into marketing. To explain these things, the MCE Associate often used examples from everyday life experiences, which made it easy to understand.”
Booking details and locations
€
Dates & Locations Duration Price
15 - 19 Feb 2016 (Brussels) 22 - 26 Aug 2016 (Brussels) 28 Nov - 2 Dec 2016 (London) 5 Days €4664
More information & Registration:
www.mce-ama.com/ProductB2B
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
@MCE_Inspiring
Line De Kimpe BD Biosciences, Belgium
26
B2B Marketing Strategy Marketing
Gain the vision, methods and tools needed to formulate a new marketing strategy and to implement it successfully within your organization. How you will benefit After participating in this programme, you will be able to:
Who should attend? • Integrate marketing strategy in support of your value proposition
If you are a General Manager, Senior Product, Brand or Marketing Manager in business markets, responsible for developing and implementing a valuebased B2B Marketing strategy, this programme is for you.
• Create and implement a value-based B2B • Evaluate new forms of collaboration marketing strategy with value chain partners and customers • Identify those trends that are impacting your industry and how to address them • Identify leadership actions required to align people, processes and metrics in • Understand in greater depth the main support of your strategy categories of customer value propositions and what it takes to provide • Explore the challenges of customer true value, drive customer loyalty, and centricity, seller-buyer relations, create sustainable advantage innovation management, value chain integration, emerging markets, and the • Generate sustainable, predictable, and role of the internet in B2B marketing profitable growth
“I learned by own experience that workshops in MCE is not a useless waste of time, efforts and money. This is very effective investment in development of itself as professional.”
Booking details and locations
€
Dates & Locations Duration Price
23 - 26 May 2016 (Brussels) 5 - 8 Dec 2016 (Brussels) 4 Days €5586
More information & Registration:
www.mce-ama.com/B2BStrategy
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
Marat Shayzhanov, Dealer Sales Representative, Toshiba CIS, Russia
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27
Value Propositions: Create, Build and Use Powerful Propositions NEW
Marketing
Discover the DNA of Value Propositions and drive your Go-to-Market in a more coherent and effective way. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you are a Marketing Manager or Director looking to strengthen your strategy and Go-to-Market with a powerful Value Proposition, this programme is for you.
• Build a powerful and dramatically improved Value Proposition • Identify actions required to build the value delivery system your organization needs in order to deliver your Value Proposition
It is valid for both B2B and B2C markets and uses many examples from both situations.
• Develop your own Value Proposition Plan, which will include actions necessary to ensure that the organization delivers the value promised • Position your Value Propositions at the centre of all strategic marketing thinking and actions
Booking details and locations
€
Dates & Locations Duration Price
27 - 28 Apr 2016 (Brussels) 28 - 29 Nov 2016 (London) 2 Days €2450
More information & Registration:
www.mce-ama.com/ValuePropositions
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
“Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.”
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Philip Kotler
28
Human Resources Strategy: Designing and Implementing Your Strategic HR Plan NEW
Human Resources
Gain the right skills to take the lead and build an implementable strategic HR Plan for today and tomorrow. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you are an HR Leader who needs to learn how to develop and implement an HR strategy, this programme is crucial for you.
• Apply and articulate the impact of major business trends on the HR function and your company leadership • Conduct an assessment of your required and culture in particular skills and identify potential gaps • Develop a dedicated, customized HR • Learn about leadership and company strategy for your company culture and how to change it • Develop a concrete plan on required • Gather insights from professional HR core actions to drive forward your coaches, exchange views on HR with company, its HR strategy and its culture other managers from across the globe and leadership • Take the first step into your future and • Develop a change navigation plan and create a roadmap for implementing your a concrete plan on how to influence HR strategy key stakeholders
Booking details and locations
€
Dates & Locations Duration Price
23 - 25 May 2016 (Brussels) 12 - 14 Oct 2016 (Brussels) 3 Days €3250
“The best way to predict the future is to create it.”
More information & Registration:
www.mce-ama.com/HR2020
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
@MCE_Inspiring
Peter Drucker
29
Fundamentals of Finance for Non-Financial Managers Finance
Get the key skills you need to understand, interpret and act on financial information, and contribute to your business profitability. How you will benefit
Who should attend?
After participating in this programme, you will be able to:
• Enhance your value to your organisation and expand your professional expertise
• Understand, think and speak the common business finance language
• Better communicate your contribution to the bottom line
• Gain greater confidence with basic finance concepts
• Network and learn with a diverse group of peers from different functions, industries and countries in a very • Apply financial concepts and methods to stimulating and easy-to-follow approach your own business decisions • Develop a personal action plan that you • Translate your department performance will take back with you to implement into financial terms with your team • Better understand the requirements of • Learn and practice finance skills using finance case studies and real life examples over • Make smarter decisions that deliver 5 interactive and intensive days higher profitability
“Very good balance between theory and practical cases. It helped a lot understanding finance: wording, rules, logic behind the numbers, etc. I don’t know yet, but I would come back to MCE with great pleasure.” Christophe Birglen, DSM Nutritional
If you are a manager in a nonfinancial area who makes business decisions with financial implications or you simply need to understand and interpret financial information for your team or department, this programme is for you.
This programme is also available in German Grundlagen Finanzen Für Nicht-Finanzfachleute 7. zum 11. März in Frankfurt/Main
PMI Certified This programme has been reviewed and approved by the Project Management Institute® (PMI). PMB, PMBOK and the PMI R.E.P. logos are registered trademarks.
Booking details and locations
€
Dates & Locations Duration Price
24 - 28 Jan 2016 (Dubai) 25 - 29 Jan 2016 (Brussels) 7 - 11 Mar 2016 (Frankfurt - German) 13 - 17 June 2016 (Brussels) 5 Days €3950
19 - 23 Sept 2016 (Brussels) 17 - 21 Oct 2016 (Brussels) 5 - 9 Dec 2016 (Brussels)
More information & Registration:
www.mce-ama.com/FOF
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
@MCE_Inspiring
30
Financial Excellence: Create Value in Your Organization NEW
Finance
Discover new ways to use your financial knowledge and skills to create greater value and success across your organisation How you will benefit
Who should attend?
After participating in this programme, you will be able to:
If you are a finance or business manager with minimum 8 years business experience, management responsibility and a basic understanding of Financial Statements, this programme is for you.
• Explain to your team members the meaning of value creation and its impact on the sustainability of the company • Choose and implement the adequate value creation drivers for your area • Communicate clearly your implementation plan to your team members and management
It’s also appropriate for newly appointed General Managers or Vice Presidents.
• Monitor the implementation process • Work on the development programme for your key team members with HR • Design and implement the balanced scorecard to measure the effective stakeholder value
Booking details and locations
€
Dates & Locations Duration Price
21 - 23 Mar 2016 (Brussels) 30 Nov - 2 Dec 2016 (Brussels) 3 Days €3250
More information & Registration:
www.mce-ama.com/FinanceExcellence
+32 (0)2 543 21 20
info@mce-ama.com
www.mce-ama.com
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
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Benjamin Franklin
31
MCE Customized Learning Solutions We start by listening to you At the heart of MCE’s success is our dedication and focus on creating a lasting and sustainable positive impact and change for you and your organization. That is why more than 1,700 companies and organizations have worked with MCE to develop customized learning solutions since we opened our offices in the EMEA region in 1961. All of MCE’s Customized Learning Solutions start by listening to you. This is reflected in our engagement model called ‘IMPACT’. This 6 step model is a proven process that starts by listening to you in order to identify your current situation. Then, together, we agree on the desired outcomes and how to measure impact. You can see more about this 6 step model below. See more at: www.mce-ama.com/Impactmodel
I
Identity
M
P
Map
Partner
A Agree
C Create
T
Transform
Define the desired
Gather data on
Partner with client
Communication plan
Create the
Monitor Progress and
outcomes
organization and
to develop a
to present strategy
transformation journey,
adjust as necessary
Organization scan
individual needs
transformation
and design to
pilot, measure, adjust,
Measure results at
interviews
Diagnostic tools,
strategy and design
stakeholders, adjust
roll-out
each stage
Define success and
assessments,
the solution
and gain approval
Instructional design,
Ensure sustainability
how it will be
instruments
and commitment
learning modalities
of the program
measured
Map the needs and
Communication plan
Assessments,
through timely
gaps based on data
to gain commitment
diagnostics,
feedback and
Prioritize the critical
and engagement
instruments, tools
engagement of
core competencies
from participants and
Technology components
stakeholders
and behaviors
their leaders at
Case studies, real life
Define the critical
roll-out
projects
success factors
Coaching, mentoring
Methodology to hire
Evaluation,
against desired
reinforcement
competencies
Identify Organization Challenges and Desired Objectives
+32 (0)2 543 21 20
Map Needs and Gaps to Achieve Desired Objectives
Partner with Client in the Design of the Solution
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Agree with Stakeholders and Internal Clients
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Create solution based on AMA’s Learning Architecture
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Tranformation Progress, Measure and Sustain
32
Client Success Stories Through the years, MCE has helped many clients find solutions to a variety of challenging problems. Here are some examples. Complete success stories are available on our website at www.mce-ama.com/customer-success-stories Schindler Founded in Switzerland in 1874, the Schindler Group is a leading global provider of elevators, escalators and related services. To support Schindler’s growth and market strategy, two of the world’s recognized industry leaders, Schindler and MCE, are partnering on an innovative and strategic Leadership Development Programme. GTECH GTECH is one of the largest commercial operators and providers of technology in worldwide gaming markets. The industry is changing and is highly competitive, and GTECH wants to make sure that its people have the right skills and behaviours to compete in this evolving market space. Amgen In 2013, Amgen Europe concluded that instead of focusing on external resources such as MBA recruitment programmes to fulfil senior-level job openings it was time to step up efforts to grow internal talent into senior leadership roles. In order to prepare managers for broader functional leadership positions, Amgen wanted a business-focused programme that would provide participants of varied specialist backgrounds with a well-rounded curriculum of business knowledge and skills.
+32 (0)2 543 21 20
info@mce-ama.com
Find out more Would you like to know more? Do you have questions? Would you like to meet with the MCE Customized Learning Solutions Team? Have we done business in your industry? The MCE Team is ready to answer your questions at:
Telephone: +32 (0)2 543 21 20 Email to info@mce-ama.com
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33
MCE Conference and Business Centre A tailor-made venue for your events • • • • • • • • • • •
Located in the heart of Brussels with Easy Access Hotels: 1000+ hotel rooms nearby with preferential rates for you “7 Continents” Restaurant: Hot and cold buffet lunches prepared by our professional chefs No pillars: All our meeting rooms are open spaces with no pillars blocking theparticipants’ view Real daylight: All MCE rooms have natural daylight Terrace: An outside roof terrace in the heart of Brussels for your cocktail receptions and welcoming events Free high speed Wifi: Available to all participants throughout the whole conference centre “Europe” Conference Room: 580M² for up to 700 participants including 6 purpose built translation booths 38 Meeting Rooms: From 10 to 700 participants Coffee Lounges: Throughout the conference centre Reception and Registration Areas: Be welcomed by our staff in the modern and contemporary reception area
See more at: www.mce-ama.com/mce-conference-and-business-centre
+32 (0)2 543 21 20
info@mce-ama.com
Find out more Would you like to know more? Do you have questions? Would you like to visit the Conference Centre? The MCE Team is ready to answer your questions at:
Telephone: +32 (0)2 543 21 40 Email to info@mce-ama.com
www.mce-ama.com
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34
Index of Topics A
Assertiveness .............................................................................................. P7, 17 Account Management ................................................................................ P25 Accounting Principles .................................................................................. P30
B
Balance Scorecard ......................................................................................... P31 Business Communication ............................................................................. P9 Business Management Skills ....................................................... P14, 15, 16 Business Planning .......................................................................................... P23 Business Process Improvement ................................................................ P13 Business Strategy ............................................................................. P14, 15, 23 B2B Marketing ................................................................................... P26, 27, 28
C
Coaching and Mentoring .................................................................... P11, 12 Communication and Influence Skills ............................................. P 7, 9, 10 Corporate Communication .......................................................................... P9 Assertiveness .......................................................................................... P7, 17 Conflict resolution ................................................................................ P8, 12 Emotional intelligence ............................................................................ P12 Influence, persuasion .......................................................................... P7, 10 Interacting with others .............................................................................. P8 Negotiation skills ....................................................................................... P10 Presentation skills ........................................................................................ P9 Stakeholder communication ................................................................... P9 Competitive Analysis .................................................................................... P26 Corporate Strategy ........................................................................................ P23 Creativity ........................................................................................................... P22
D E
Delegation ....................................................................................................... P12 Decision Making ............................................................................................ P23
F
Feedback (receiving) .................................................................................... P11 Feedback (giving) .......................................................................................... P12 Finance ....................................................................................................... P30, 31 Balance Sheet, understanding ............................................................. P30 Budgeting and Control ........................................................................... P30 Cash Flow Management ......................................................................... P30 Finance Fundamentals ............................................................................ P30 Financial Statements ............................................................................... P30 Strategic Finance ...................................................................................... P31 Finance Ratios ............................................................................................ P30
H I
Healthcare Business Management ......................................................... P15 Human Resources Strategy ........................................................................ P29
Ecommerce ...................................................................................................... P27 Emotional Intelligence ................................................................................ P12 Essentials of Management .................................................................. P16, 17 Essentials of Finance ............................................................................. P30, 14 Executive Assistants ..................................................................................... P17
Influence skills ..................................................................................... P7, 10, 28 Innovation .................................................................................. P22, 27, 28, 31 Internal Politics .......................................................................................... P7, 25 Interpersonal Skills .............................................................................. P7, 8, 10 Interviewing Skills ......................................................................................... P12 Internet Marketing ........................................................................................ P27
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K L
Key Management Skills ................................................... P12, 14, 15, 16, 17
M
Managing People .......................................................................................... P12 Marketing Account management ............................................................................ P25 Customer value ............................................................................ P26, 27, 28 Market Intelligence ................................................................................... P27 Marketing Management ......................................................................... P26 Marketing Mix ............................................................................................. P26 Marketing Plan ........................................................................................... P27 Marketing Strategy ................................................................................... P27 Mergers and Acquisitions Principles ....................................................... P31 Mini MBAs ................................................................................................. P14, 15
N P
Negotiation Skills ........................................................................................... P10 Newly Appointed Manager ........................................................................ P16
S
Sales Account Management ............................................................................. P25 Fundamentals of Selling ......................................................................... P24 Strategic Planning ......................................................................................... P23 Strategic HR Planning .................................................................................. P29 Strategy Implementation .................................................................... P11, 13 Shareholder Value ......................................................................................... P31 Success Factors .............................................................................................. P31
T V
Talent & Performance Managemen ........................................................ P12 Team Development ...................................................................................... P12
Leadership Skills ...................................................................................... P11, 13 Change management ............................................................................. P13 Coaching skills for managers ................................................................ P12 Delegation and Motivation ................................................................... P12 Developing leadership skills ................................................................. P11 Emotional Intelligence ............................................................................ P12 Executive Leadership ............................................................................... P13 People Management ............................................................................... P12 Strategic Leadership ................................................................................ P13 Strategy implementation ....................................................................... P13 Leadership and communication ................................................................ P9 Listening Skills ................................................................................................... P8
People Management .................................................................................... P12 Performance Management ........................................................................ P12 Pharma and Biotech Management ......................................................... P15 Product Management .................................................................................. P26 Pricing ......................................................................................................... P26, 27 Project Management .............................................................. P18, 19, 20, 21
Value Proposition ..................................................................... P25, 26, 27, 28 Value Creation ................................................................................................ P31 Valuation (Company) ................................................................................... P31
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35
Celebrating 55 Years in the EMEA region. Come and join us for the #MCE55 Event 19 - 20 April 2016
#MCE55
Disruption, Connectivity And Speed: Are you ready? Over 20 high profile speakers
Location: Brussels Duration: 2 Days Register at
www.mce-ama.com/MCE55 Follow all updates on Twitter at
#MCE55
+32 (0)2 543 21 20
info@mce-ama.com
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