Beckwith - 2023 Listing Presentation

Your Journey Begins with McEnearney Associates

We have been guiding clients throughout the Washington metro region for 44 years. Our Associates are passionate about their communities and know them better than anyone else. Their service excellence, combined with local expertise, powerful data insights, innovative technology, and cutting-edge marketing, are the best resources to help you make informed and educated decisions to ensure a smooth home listing experience.

As an independently owned real estate firm, we are here to lead you through every step of the journey. Let us help you write the next chapter in your story.

McEnearney.com

Babs Beckwith

SPECIALIZING IN OLD TOWN ALEXANDRIA

Cobblestone streets. Brick sidewalks. Architectural integrity preserved with great care. The graceful lifestyle of an 18th century port city in a self-contained village. These are some of the things that draw people to Alexandria’s Old Town homes and real estate. The city is a living museum of classic, timeless architecture including Flemish bond brickwork, dentiled cornices, and the unique oddity known as the flounder house. The sense of heritage, which boasts homes where George Washington actually did sleep, and which is woven into the fabric of American history, is almost palpable when walking the streets here.

Thanks to Babs Beckwith’s 25+ years of specializing in Old Town Alexandria properties and real estate, she offers in-depth knowledge of historically significant residences as well as reproduction, newer construction townhomes with garages and other conveniences. Clients rely on Babs’ experience and professionalism. Her goal is to provide the kind of superior service and attention to detail that enables clients to have a smooth, successful transaction in their search for Old Town Alexandria homes for sale.

Babs has built a stellar reputation for selling timeless and historic real estate with extreme dedication, exceptional service and extraordinary results.

Babs Beckwith’s Significant Old Town Alexandria Sales

Babs Beckwith’s Significant Old Town Alexandria Sales

208 Gibbon Street

311 South Saint Asaph Street

210 Duke Street

22 Wolfe Street

Babs Beckwith’s Significant Old Town Alexandria Sales

507 Queen Street

Babs Beckwith’s Significant Old Town Alexandria Sales

Swifts Alley

201 Duke Street

307 South Saint Asaph Street

711 Prince Street

209 South Lee Street

224 South Lee Street

We start by listening, because we want to know what’s important to you. What are your goals? What do you need to accomplish and when? Only then are we able to deliver the personal experience you deserve.

The most meaningful measure of our success is our clients, who come back to us time and time again for the personal service and results they have come to expect from McEnearney Associates. Referrals from clients, friends, and colleagues make up more than 85% of our business: a strong indication of confidence in our service. Let us show you the way we do things - the McEnearney way.

There is an important difference at McEnearney Associates: It’s not about us, it’s about you.

Proven Results

Professionals

Over the past 44 years, McEnearney Associates has built its reputation on unrivaled expertise and integrity. We are among the most productive agents in the region, supported by an experienced staff and an exceptional management team.

Industry Leader

McEnearney Associates is routinely recognized by local, regional, and national organizations as one of the leading real estate companies in the country. We pride ourselves on our role as an industry leader in every aspect of real estate service.

Global Network

Through our affiliation with Leading Real Estate Companies of the World®, our reach goes beyond borders to every corner of the globe.

Since John McEnearney opened the firm in 1980, our focus has always been on providing our clients with exemplary services.

“Our sales are a measure of our service to you, and we thank you for your trust in us.”

MAUREEN MCENEARNEY DUNN, PRESIDENT

Our network produced $52 billion more sales volume than our closest competitor among the top 500 firms in the U.S. last year.

4,700 offices

70+ countries

136,000 sales associates

We are local, and we are global. There’s an old saying that real estate is local. Our commitment to, and knowledge of, our local market is second to none. When you pair that expertise with a global network, you have a powerful combination through Leading Real Estate Companies of the World®.

We have connections to more than 500 market-leading real estate firms. This allows us to connect to tens of thousands of buyers and sellers through our network each year.

I am Local. I am Global.

5 Advantages of Listing with McEnearney

Innovation

In addition to using traditional marketing channels, you can trust that our heavy investment in the newest technology, digital advertising, media partners, and distribution channels will help your home reach more potential buyers than our competitors.

Market

We know what it takes to prepare your home for market, and we are tenacious in getting this work done. From major projects to finishing touches, we’ll connect you to people who will get the job done right. Then, we’ll create sophisticated marketing materials distributed through multiple mediums to most effectively showcase your home.

Reach

McEnearney Associates has one of the largest online distribution networks in real estate, including exclusive media partners, ensuring your home maximum exposure—locally, regionally, nationally, and globally. No company has wider exposure than we do.

Creativity

No two real estate transactions are ever the same and it takes creativity to master the nuances. Each house brings its own story; we have the confidence and strength to negotiate the best offer for your particular property. Together with my team at McEnearney Associates, we are responsive and have resources to help you reach your goals.

Expertise

We are there for you every step of the way. We engage you in all facets of the selling process and communicate your options intelligently, clearly, and candidly. It takes more than knowledge and numbers to sell a home. Keeping the details of a real estate transaction organized can be a daunting task, but our team is up to the challenge. We work closely together to ensure that your transaction is smooth and successful.

Factors Influencing the Sale of Your Home

Location

Location is one of the most important factors affecting the saleability of your home. Different locations have different advantages and disadvantages. We are experts at presenting your home to the right target audience.

Market Conditions

The number and quality of competing homes is important to monitor. Our expert knowledge of our local market enables us to provide you with the most up-to-date information on the many factors that will affect the sale of your property.

List Price

You will determine the asking price. The market will determine the sales price. It is your final decision whether or not to sell for the market price. We will give you a complete analysis to help you determine the appropriate asking price for your home.

Market Position

To best showcase your home, it’s important to choose the right strategy. We will create a comprehensive plan to introduce your home into the marketplace, ensuring maximum exposure to qualified prospective buyers.

Pricing Strategy, Visual & Comprehensive Market Analysis

Determining the list price is the most important decision you will make when selling your home. It directly affects buyers’ interest, the amount of time your home is on the market, and ultimately, the selling price.

One of our primary goals is to help you maximize the value of your home. Pricing strategy is a critical component of achieving that goal.

The Home Listing Process

Every McEnearney listing goes through a comprehensive process led by your agent and support staff. Behind the scenes, your experienced agent orchestrates your campaign from market launch to open houses to contract reviews to closing.

Our reputation is unparalleled. We’ve been doing this for 44 years, and we have perfected the art of listing and selling homes.

From Contract to Closing

Receiving an Offer

Once we receive an offer or multiple offers, we take a comprehensive review and analysis. We work together to help you make the best decision on acceptance, rejection, or counter-offers.

Negotiations

With our background in contract negotiations, we will apply proven strategies and tactics to ensure the best possible outcome for the transaction.

Contingencies

We will also manage the process until all contingencies for the transaction have been removed (home inspection, financing, and potential others).

Contract Management

As McEnearney Associates, we promise the following: (1) keep you informed every step of the way; (2) track the progress of the contract with the buyer’s agent and other affiliations such as the lender, title company, radon inspection, appraiser, and HOA/condominium association; (3) monitor the mortgage process (credit and approval); (4) ensure all contingencies are removed prior to closing; (5) oversee final walkthrough; (6) represent you at settlement.

Creating a First Impression

The art to creating a first and lasting impression starts with positioning your property in its finest light to showcase its true market value. In today’s competitive market, properties need to present beautifully through digital and print marketing, and it all begins with a strong preparation strategy.

First impressions are the most lasting. The majority of new home owners would tell you they had a positive feeling about the property they eventually purchased on their first visit. Impressions are formed on both the outside and inside of a home. After a careful analysis of your home, we will provide you with a preparation strategy to get your home ready for the market. A small investment of time and money can yield big results and give your home an edge over other listings in your price range.This includes recommendations for the exterior (landscaping, front entryway, patio, and backyard) and interior (painting, windows, kitchen, bedrooms, bathrooms, basement, garage) of your home. We work with vetted vendors that can help you with these recommendations.

Pre-styling & Staging

Creating a spacious look encourages prospective buyers to imagine themselves living in your home and it helps your property shine in a competitive market. We will help you prestyle your home by making recommendations, such as removing furniture, clearing halls and stairs, and tidying up kitchens - we want to create a spacious look. We also recommend staging if needed, which according to NAR increases the sales price by up to 5% and “greatly decreases” number of days on market.

Exceptional Photography

A beautiful photo online could be the single reason why someone would want to see your home. Photography plays a key role in successfully listing your home. McEnearney Associates work with industry leading professional photographers that can visually present your home in the best way possible with the use of high-tech equipment, lenses, and software.

PROFESSIONAL PHOTOGRAPHY

Luxury Portfolio International

Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages.

McEnearney Associates represents one of the 240 handselected luxury affiliates producing more than $372 billion in sales last year. LuxuryPortfolio.com featured more $1M+ properties than competitor websites. With our exclusive affiliation, we have the ability to get your home in front of high net worth buyers locally, nationally and around the world.

REACHING

Unprecedented Reach

Targeting the luxury buyer through the largest network of brokerages in the world.

HOMES REPRESENTED ABOVE $1M

Source: Scott Business Consulting June 2022

Luxury Portfolio exclusively markets a selection of the network’s extraordinary homes targeting the high net worth audience.

With a singular focus on extraordinary homes, Luxury Portfolio features only homes listed above $1M, whereas other competing websites feature homes at all price points. Luxury Portfolio strategically targets qualified luxury buyers regionally and around the world.

Through our proprietary tracking tool, LuxeAnalytics, a comprehensive report is provided for each property’s online activity. This analytical insight is critical in connecting with today’s global buyers and understanding the potential buyers viewing your property.

Exclusive Luxury Partnerships

McEnearney Associates has exclusive media partnerships reaching more than 60 million affluent consumers annually worldwide. From digital to print to social media, we have formed strategic alliances to drive unmatched exposure of your property to high net worth audiences.

WSJ.com Real Estate

Premium listings feature for three months

Surface your listing at the top of any relevant search results across The Wall Street Journal, Mansion Global, Barrons, and Penta. Featured listing upgrades drive engagement, separating your property from the competition.

Marketing & Technology

Where Buyers Find Their Home

McEnearney.com

Online Syndication

Targeted Digital Advertising

Individual Property Website

Email Marketing

Local & Global Advertising Partnerships

Social Media

MarketWatch, StatPak & Market Reports

95% SEARCH ONLINE

DID NOT SEARCH ONLINE

According to a 2018 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 95 percent.

Where Buyers Search for Homes

With easy access to property websites, most buyers find homes they are interested in seeing online, followed closely by consulting a real estate agent. The Internet has had a tremendous impact on a buyer’s ability to research properties, which is why it is so critical to best present your home with professional photography.

According to a 2018 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 95 percent. Of the 95 percent, 50 percent found the home they purchased not only online, but also through other sources (real estate agent; yard sign; open house; friend; relative or neighbor; home builder; directly from sellers; and print advertising). Finding a buyer for your home is a fully integrated process.

It is important to note that those buyers consulted with a real estate agent when they were ready to buy. So while technology plays a great role in the home search, buyers recognize that finding the home is only a small part of the process and have come to depend on the personal role of their agent to verify information and work on their behalf.

In addition, using tools such as email marketing, search engine optimization, content marketing, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure in the market.

McEnearney Associates has also created robust profiles of area communities with detailed market statistics and original photography driving traffic to our site. Our site is inviting for buyers to search and learn on their own terms to find the specific property and community information they are looking for.

McEnearney.com is the best address for your address. When you decide to list your home with us, you can rest assured that it will be prominently featured on one of the most advanced and highlyvisited brokerage sites in the area.

Online Syndication

When you choose McEnearney Associates, your home is instantly syndicated to more than 50,000 websites in the region and around the world.

We maximize the exposure of our listings to qualified buyers by syndicating to the largest and most active real estate websites in the world. We use the latest technologies to assess how your property is viewed and constantly adapt and refine our methods as the market changes.

Targeted Digital Advertising

McEnearney Associates has an exclusive program using the latest online advertising technology available for digitally advertising your home. When you list with McEnearney Associates, your listing Ad will automatically reach more than 7,000 impressions targeting individuals who are actively searching for residential real estate within a 3-mile radius of your home. Your Ad will be seen on websites such as CNN.com, Forbes. com, ABCNews.com, Amazon.com, Weather.com, Facebook.com, and many more high visibility websites.

Individual Property Website

Every listing with McEnearney Associates has its own property listing website.

Your individual property website will be completely optimized for Android and Apple devices—offering a truly mobile solution for delivering the information that prospective buyers of your home need, when and where they want it. In addition, using tools such as email marketing, search engine optimization, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure.

125930thStreetWashington,DC20057

OpenHouseSundayMay7th,1-4PM

VIEWLISTING

463630thStreet,North

10:40AM

2753FortHuntRoad Alexandria,VA22307

VIEWLISTING

Theownersofthisfabuloushomecreatedthemostcharmingenvironment,withaprivatepatiooutdoorkitchen featuringafireplacethatyou’veonlydreamedofowning.Theindoorkitchenwithwinerefrigeratorisequallyamazing! Thisgatedpropertyoverlooksthegolfcourseandhaswinterriverviews. Withagarage(rarelyavailable),threebedrooms,twobathsontheupperlevelandgleaminghardwoodfloors,thishomeistrulyamustsee!

ToreadmoreaboutsomeoftheincrediblekitchensMcEnearneyhas tooffer,pleasereadMcEnearney’s blog,TheKeystonetoinspireyour fallgatheringsthisyear. www.McEnearney.com/blog

9:34AM

Gorgeouspropertyonquietcul-de-sac.Expansivelivingareas,finemillwork,architecturaldesignandfeaturesfor themostdiscerningtaste.

Threebedroomsuites,mainlevelmaster,greatroom,fourfireplaces,wideplankpine floors,separatedining. Extensivebrickdrivewayandlushlandscapeon1/2acres.

Swimyearroundinbeautiful indoorpool.Allnewroof,systems,stainlesssteelThermadorappliances,tile,sittingroom,windows,andgarage.

8:07AM

VIEWLISTING

7:42AM

McEnearneyBlog

McEnearneyBlog

Email Marketing

When you list with McEnearney Associates, we will share news about your listing with an e-blast directly to our internal network of 360 McEnearney Associates, as well as to an exclusive list of 20,000+ residential agents throughout the DC metropolitan market.

McEnearney Associates has a robust corporate email marketing campaign that includes a weekly open house guide, custom blog content that incorporates active listings, and a newsletter. These are all opportunities to get more listing exposure of your home to an exclusive database of potential buyers.

Marketing Collateral

Our marketing strategy is about making impressions about your home in the marketplace, and it starts with creating sophisticated marketing materials. Working with a dedicated marketing team, we will create beautiful and unique pieces to highlight your home such as print brochures, direct mailers, flyers, advertisements, and social media posts using professional photography.

Using an integrated marketing communications approach, we aim to get your listing in front of as many people as possible, and this includes getting exposure through our media partners, special events, and exclusive McEnearney products, such as our bi-annual market report.

Luxury Media Partnerships

Our firm has cultivated regional and global media partnerships for over 40 years.

To maximize exposure, we have strategically partnered with regional and global media companies to have premium print and digital placement to get your home in front of the right buyers. We engage with our media partners beyond print advertising through crosspromotional events, campaigns, and editorials. Although global reach is important, according to National Association of Realtors®, the majority of buyers are regional; therefore having a robust regional campaign is an important part of your marketing launch. McEnearney Associates leads the industry with the most comprehensive media plan in the region.

ROBUST CAMPAIGNS

Social Media

Social media channels are among the most relevant forms of communication for gaining exposure for your home. Facebook alone has more than 2.2 billion active users around the world who spend an average of 35 minutes on Facebook each day.

Our social media channels are extremely robust with some posts receiving tens of thousands of views. In addition, they serve as great traffic sources for our website, which makes it easy for our loyal followers to stay connected to our newest listings.

Our social media content mix gets incredible engagement on our listings, which are featured in “Home of the Week” campaigns, “Most Viewed” listings carousels, and Open House guides.

The McEnearney marketing team also has the ability to micro-target potential purchasers based on demographics such as location, occupation, and specific interests.

MarketWatch, StatPak & Market Reports

McEnearney Associates sends out a comprehensive analysis of neighborhood statistics to more than 150,000 residents in the Washington metro region. We distribute the MarketWatch and Market Reports through a multi-channel approach, including direct mail, digital advertising, social media, and email marketing. We drive this campaign to gain exposure for homes listed with McEnearney, but also to direct traffic to McEnearney.com, which in turn gets more eyes on you home for sale.

We conduct up-to-date analytics and research from broad to granular levels and produce a weekly report on the temperature of our market. Nothing is more critical to our firm and to our agents than taking a closer analysis of market trends and data to give our clients the most informed and educated recommendations.

180k+

90k+

digital distribution of market report direct mail distribution of marketwatch

100k+

digital distribution of statpak

Giving Back to the Community

We invest in human capital.

When McEnearney Associates was formed, John McEnearney knew that he wanted to create a firm that went above and beyond selling and buying homes for clients... He wanted to give back to the communities that helped grow the firm to more than 360 Associates today. Every McEnearney Associate stands behind this dedication, and a brand that believes in making an investment in the communities where we live and work in. We are proud to partner with over 100 organizations and non-profits for the past 40 years.

H istoric

A lex A ndri A FoundAtion

The primary activities of the Foundation are education, advocacy, technical and easement advice, preservation grants, recognition awards and the histori plaque program.

The Campagna Center is a not-for-profit organization that equips children and families with a comprehensive set of tools they need to thrive and succeed.

ACT for Alexandria supports local nonprofits working to aid the most vulnerable and develops solutions for Alexandria’s most pressing community challenges.

SCAN of Northern Virginia works throughout the region to develop effective prevention programs for children and families, so children have the opportunity to grow up in a safe, stable and nurturing family.

The Twig is an organization of women dedicated to providing financial aid, volunteer service, and support to Alexandria Hospital - itself originally established by volunteers.

The Garden Club of Virginia stands for in the beautifying of cities, towns and highways in the state of Virginia, as well as in the conservation of the rich endowment of nature in forests, plants, and birds.

Partial list of 100+ organizations that McEnearney Associates partners with in the community.

THE FACE OF OLD TOWN REAL ESTATE

No one knows Old Town Alexandria better than Babs Beckwith, whose name is synonymous with Old Town real estate. Her passion for the quaint cobblestone streets, architectural integrity, rich history and special lifestyle have inspired her to excel in the market for over 25 years. Babs is the ultimate Old Town neighborhood expert and leading sales specialist in this exclusive niche area. She is repeatedly sought after by buyers and sellers of historically significant residences as well as reproduction properties and newer construction.

Exceptional service, extraordinary results are what Babs always delivers. Her knowledge is unparalleled; and her tenure has resulted in her selling many homes several times over, and breaking price records. Clients trust Babs implicitly for her superior service, attention to detail, savvy marketing, and skilled negotiating that ensure smooth, successful transactions. She is an involved member of this unique community where she proudly lives and works.

Meet Babs Beckwith’s Team

Clients rely on Babs’ experience and professionalism, and reward her exceptional service with repeat and referral business. In keeping with her goal to ensure a smooth, successful transaction for her clients, she has assembled a talented support team that is readily available to cater to your needs, and exceed your expectations.

Alison Christmas Client Services Manager tel. +1 703 286 1324

Shannon Chawk Marketing Coordinator tel. +1 703 286 1344

We Represent DC/MD/VA