We have been guiding clients throughout the Washington metro region for over 40 years. Our Associates are passionate about their communities and know them better than anyone else. Their service excellence, combined with local expertise, powerful data insights, innovative technology, and cutting-edge marketing, are the best resources to help you make informed and educated decisions to ensure a smooth home listing experience.
As an independently owned real estate firm, we are here to lead you through every step of the journey. Let us help you write the next chapter in your story.
McEnearney.com
Laura K. Biederman, Esq.
Licensed in DC, MD & VA
m. +1 202 309 1350 | o. +1 703 525 1900 LKBiederman@Gmail.com
• Washingtonian Magazine, 2015-2023 Elite Producer and Top 100 Agents
• NVAR Lifetime Top Producer
• Notary Public
Although hailing from Boston, Massachusetts, Laura spent part of her childhood in Maryland and has resided in the DC Metro area since 1995, so she considers herself a "local." After practicing law for several years, Laura transitioned to a career in residential real estate in 2006. The cornerstone of her practice is a focus on providing her clients with exceptional customer care and attention to their needs and desires. In addition, her legal experience and negotiating expertise forms the bedrock upon which she has built her practice. Real estate is a collaborative experience and Laura enjoys close relationships with fellow real estate professionals, but most importantly, with her clients — often keeping them as friends long after their transactions have settled. What truly makes her proud is that she has built a community of clients with whom she stays connected, enjoying their life milestones, and watching their families grow and change. Laura is licensed in DC, Maryland and Virginia and works with a variety of clients, from first-time homebuyers to seasoned real estate investors. One of Laura's guiding principles in life is that giving back to your community is an essential pursuit. She and her daughter are founders of a local non-profit called The Kindness of Strangers, which focuses on community service projects and donation drives. Laura received her B.A. degree cum laude from Columbia University and obtained her J.D. from Georgetown University Law Center. She lives in Arlington with her daughter and pet rabbit.
EDUCATION
Georgetown University Law Center Washington, DC
Juris Doctor May 1998
• Editor, Georgetown Immigration Law Journal
Columbia College, Columbia University New York, NY
• New York State Collegiate Champion, Archery, 1992
• Director, Columbia University Community Food Pantry, 1991-1993
BAR ADMISSIONS
Maryland December 1998
District of Columbia July 1999
EXPERIENCE
McEnearney Associates, Inc. Realtors® January 2023-Present Licensed in DC, MD & VA
Long & Foster Realtors® May 2006-January 2023 Licensed in DC, MD & VA
• Washingtonian Top Producing Agent, 2015-2024
• Sold $17.35M in real estate sales in 2019 and $15M in 2020 and $20M+ in 2021
• Recognized by National Realty Alliance as one the top 5% of agents nationwide.
• Settled over $225M in sales volume from 2006-2023.
• Recognized by NVAR as a Lifetime Residential Top Producer and Multi-Million Dollar Club Member
• Recognized as one of the top 20 individual agents company-wide in the Washington, DC Metro area, 2015-2022
• Long & Foster's "Rookie of the Year" in 2007 for the Virginia/West Virginia region
The Kindness of Strangers 2021-2024 Founder, President and Treasure of this community service organization. 501(c)(3) charitable organization www.KindessOfStrangersNOVA.com
Laura K. Biederman Photography Alexandria, VA 2003-2006
Professional photographer, sole proprietor. Photographed approximately 30 to 35 weddings per year. Photos published in Washington Bride, Washingtonian Magazine and The Knot Bridal Magazine.
Powell Goldstein Frazer & Murphy, LLC Washington, DC 2000-2002
Associate attorney in Financial Products and Real Estate practice group. Drafted, reviewed and edited contracts, legal briefs and memoranda for complex transactional representation related to commercial leasing, construction and development.
Womble Carlyle, Sandridge and Rice Washington, DC 1998-2000
Associate attorney in Litigation practice group. Researched, drafted and edited legal memoranda, pleadings, appellate briefs and motions. Successfully represented large corporations in complex legal proceedings in both state and federal civil and appellate courts.
The Ideal Listing Calendar
PREPARATION PHASE #1 Pack, move, paint, make repairs and deep clean
FINAL TOUCHES Finish packing and moving
DELIVER MARKETING MATERIALS
ENTER LISTING AS COMING SOON IN MLS
STAGING AND PHOTOGRAPHY PROFESSIONALS Bring in stager to help prepare for photography
OPEN HOUSE #2
OPEN HOUSE #1
ACTIVATE LISTING IN MLS
ORDER OPEN HOUSE POSTCARDS
REVIEW CONTRACTS UNDER CONTRACT
“Laura is a rock star! We were selling and buying at the same time and Laura advised us about repairs, preparation, and staging! She was with us every step of the way and gave great advice. It’s no surprise that when we sold, we were under contract in a few days with multiple offers! Laura is super nononsense and we valued her constant communication and accessibility. When purchasing our home, we were 100% certain that her negotiation skills, quick action and happy personality got us our dream home in a multiple bid situation! We will be clients for life!”
PAST CLIENTS, Buyer Clients
There is an important difference at McEnearney-Middleburg-Atoka: It’s not about us, it’s about you.
We start by listening, because we want to know what’s important to you. What are your goals? What do you need to accomplish and when? Only then are we able to deliver the personal experience you deserve.
The most meaningful measure of our success is our clients, who come back to us time and time again for the personal service and results they have come to expect from our exceptional Associates. Referrals from clients, friends, and colleagues make up more than 85% of our business – a strong indication of confidence in our service. Let us show you the way we do things.
250,000+
Proven Results
Since we opened our doors for business, our focus has always been on providing our clients with exemplary services.
“Our sales are a measure of our service to you, and we thank you for your trust in us.”
MAUREEN MCENEARNEY DUNN, PRESIDENT
Professionals
Over the past 40 years, we have built its reputation on unrivaled expertise and integrity. We are among the most productive agents in the region, supported by an experienced staff and an exceptional management team.
Industry Leader
We are routinely recognized by local, regional, and national organizations as one of the leading real estate companies in the country. We pride ourselves on our role as an industry leader in every aspect of real estate service.
Global Network
Through our affiliation with Leading Real Estate Companies of the World®, our reach goes beyond borders to every corner of the globe.
We are Local. We are Global.
Our network produced $41 billion more sales volume than our closest competitor among the top 550 firms in the U.S. last year.
We are local and we are global. There’s an old saying that real estate is local. Our commitment to, and knowledge of, our local market is second to none. When you pair that expertise with a global network, you have a powerful combination through Leading Real Estate Companies of the World®.
We have connections to more than 550 market-leading real estate firms. This allows us to connect to tens of thousands of buyers and sellers through our network each year.
5 Advantages of Listing with Us
Innovation
In addition to using traditional marketing channels, you can trust that our heavy investment in the newest technology, digital advertising, media partners, and distribution channels will help your home reach more potential buyers than our competitors.
Market
We know what it takes to prepare your home for market, and we are tenacious in getting this work done. From major projects to finishing touches, we’ll connect you to people who will get the job done right. Then, we’ll create sophisticated marketing materials distributed through multiple mediums to most effectively showcase your home.
Reach
We have one of the largest online distribution networks in real estate, including exclusive media partners, ensuring your home maximum exposure—locally, regionally, nationally, and globally. No company has wider exposure than we do.
Creativity
No two real estate transactions are ever the same and it takes creativity to master the nuances. Each house brings its own story; we have the confidence and strength to negotiate the best offer for your particular property. Together with my team at McEnearneyMiddleburg-Atoka, we are extremely responsive and have resources to help you reach your goals.
Expertise
We are there for you every step of the way. We engage you in all facets of the selling process and communicate your options intelligently, clearly, and candidly. It takes more than knowledge and numbers to sell a home. Keeping the details of a real estate transaction organized can be a daunting task, but our team is up to the challenge. We work closely together to ensure that your transaction is smooth and successful.
TRUSTED REAL ESTATE RESOURCE
What Does Full Market Exposure Mean?
Full market exposure means that every qualified buyer has full access to every home on the market for sale, because property listings are in BrightMLS™ our region’s Multiple Listing Service. With the MLS and our affiliation with Leading Real Estate Companies of the World®, your home instantly distributes to more than 50,000 websites regionally and around the world. No matter the listing brokerage, your benefit is much greater if you publicly market your home.
At McEnearney-Middleburg-Atoka, our responsibility is to represent our clients with honesty, integrity, and professionalism. We took an oath with the National Association of Realtors® to uphold this promise. We strongly believe it is in the best interests of our clients to provide equal access to all homes to all qualified buyers not only to protect equal housing opportunities, but to ensure that our clients maximize their investments in a time of record-low inventory. We are proud to be the trusted real estate advisor for more than forty years by making our clients’ best interests our number one priority.
The Effects of Overpricing
Buyers give the most serious consideration to properties priced at market value.
This graphic shows the percentage of buyers that will see your home based on whether your home is priced at fair market value, below market value or over market value. As you can see, if you price your home at fair market value, 95% of qualified buyers will see it. However, if you price it just 10% over market
value, only 30% of the qualified buyers will see it. That means that 70% of the buyers who are qualified in terms of criteria and price range will not see your home. Overpricing also affects selling time and sales price. The longer the property stays on the market, the lower the price will be when it finally sells.
Factors Influencing the Sale of Your Home
Location
Location is one of the most important factors affecting the saleability of your home. Different locations have different advantages and disadvantages. We are experts at presenting your home to the right target audience.
Market Conditions
The number and quality of competing homes is important to monitor. Our expert knowledge of our local market enables us to provide you with the most up-to-date information on the many factors that will affect the sale of your property.
List Price
You will determine the asking price. The market will determine the sales price. It is your final decision whether or not to sell for the market price. We will give you a complete analysis to help you determine the appropriate asking price for your home.
Market Position
To best showcase your home, it’s important to choose the right strategy. We will create a comprehensive plan to introduce your home into the marketplace, ensuring maximum exposure to qualified prospective buyers.
Determining the list price is the most important decision you will make when selling your home. It directly affects buyers’ interest, the amount of time your home is on the market, and ultimately, the selling price.
One of our primary goals is to help you maximize the value of your home. Pricing strategy is a critical component of achieving that goal.
The Home Listing Process
Every one of our listings goes through a comprehensive process led by your agent and support staff. Behind the scenes, your experienced agent orchestrates your campaign from market launch to open houses to contract reviews to closing.
Our reputation is unparalleled. We’ve been doing this for over 40 years, and we have perfected the art of listing and selling homes.
Seller Prepares Property
We will provide you with a plan to prepare your home for market.
McEnearney-Middleburg-Atoka
Using analytical data, we develop a strong market position for your home.
Pre-Launch Review Meeting
Introduce Property to Market
Showings of the property to Prospective Buyers
Market Position Review & Analysis: Maintain or Reposition
Once we receive an offer or multiple offers, we take a comprehensive review and analysis. We work together to help you make the best decision on acceptance, rejection, or counter-offers.
Negotiations
With our background in contract negotiations, we will apply proven strategies and tactics to ensure the best possible outcome for the transaction.
Contingencies
We will also manage the process until all contingencies for the transaction have been removed (home inspection, financing, and potential others).
Contract Management
As McEnearney-Middleburg-Atoka, we promise the following: (1) keep you informed every step of the way; (2) track the progress of the contract with the buyer’s agent and other affiliations such as the lender, title company, radon inspection, appraiser, and HOA/condominium association; (3) monitor the mortgage process (credit and approval); (4) ensure all contingencies are removed prior to closing; (5) oversee final walkthrough; (6) represent you at settlement.
Creating a First Impression
The art to creating a first and lasting impression starts with positioning your property in its finest light to showcase its true market value. In today’s competitive market, properties need to present beautifully through digital and print marketing, and it all begins with a strong preparation strategy.
First impressions are the most lasting. The majority of new home owners would tell you they had a positive feeling about the property they eventually purchased on their first visit. Impressions are formed on both the outside and inside of a home. After a careful analysis of your home, we will provide you with a preparation strategy to get your home ready for the market. A small investment of time and money can yield big results and give your home an edge over other listings in your price range. This includes recommendations for the exterior (landscaping, front entryway, patio, and backyard) and interior (painting, windows, kitchen, bedrooms, bathrooms, basement, garage) of your home. We work with vetted vendors that can help you with these recommendations.
Pre-styling & Staging
Creating a spacious look encourages prospective buyers to imagine themselves living in your home and it helps your property shine in a competitive market. We will help you prestyle your home by making recommendations, such as removing furniture, clearing halls and stairs, and tidying up kitchens - we want to create a spacious look. We also recommend staging if needed, which according to NAR increases the sales price by up to 5% and “greatly decreases” number of days on market.
PROFESSIONAL PHOTOGRAPHY
Exceptional Photography
A beautiful photo online could be the single reason why someone would want to see your home. Photography plays a key role in successfully listing your home. We work with industry leading professional photographers that can visually present your home in the best way possible with the use of high-tech equipment, lenses, and software.
McEnearney.com
Online Syndication
Individual Property Page
Targeted Digital Advertising
Email Marketing
Local & Global Advertising Partnerships
Social Media
MarketWatch & StatPak Market Reports
SEARCH ONLINE
96%
SEARCH ONLINE
DID NOT SEARCH ONLINE
According to a 2022 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 96 percent.
Where Buyers Search for Homes
With easy access to property websites, most buyers find homes they are interested in seeing online, followed closely by consulting a real estate agent. The Internet has had a tremendous impact on a buyer’s ability to research properties, which is why it is so critical to best present your home with professional photography.
According to a 2022 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 96 percent. Of the 96 percent, 47 percent found the home they purchased not only online, but also through other sources (real estate agent; yard sign; open house; friend; relative or neighbor; home builder; directly from sellers; and print advertising). Finding a buyer for your home is a fully integrated process.
It is important to note that those buyers consulted with a real estate agent when they were ready to buy. So while technology plays a great role in the home search, buyers recognize that finding the home is only a small part of the process and have come to depend on the personal role of their agent to verify information and work on their behalf.
McEnearney.com
In addition, using tools such as email marketing, search engine optimization, content marketing, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure in the market.
We have also created robust profiles of area communities with detailed market statistics and original photography driving traffic to our site. Our site is inviting for buyers to search and learn on their own terms to find the specific property and community information they are looking for.
Online Syndication
When you choose us, your home is instantly syndicated to more than 50,000 websites in the region and around the world.
We maximize the exposure of our listings to qualified buyers by syndicating to the largest and most active real estate websites in the world. We use the latest technologies to assess how your property is viewed and constantly adapt and refine our methods as the market changes.
Individual Property Page
Your individual property page will be completely optimized for Android and Apple devices—offering a truly mobile solution for delivering the information that prospective buyers of your home need, when and where they want it. In addition, using tools such as email marketing, search engine optimization, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure.
Targeted Digital Advertising
McEnearney-Middleburg-Atoka has an exclusive program using the latest online advertising technology available for digitally advertising your home. When you list with us, your listing ad will automatically reach over 2,000 impressions targeting individuals who are actively searching for residential real estate within a 10-mile radius of your home. Your Ad will be seen on websites such as CNN.com, Forbes.com, ABCNews.com, Amazon.com, Weather.com, Facebook.com, and many more high visibility websites.
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To read more about some of the incrediblekitchensMcEnearneyhas tooffer,pleasereadMcEnearney’s blog,TheKeystonetoinspireyour fallgatheringsthisyear. www.McEnearney.com/blog
When you list with McEnearney-Middleburg-Atoka, we will share news about your listing with an e-blast directly to our internal network of more than 400 Associates, as well as to an exclusive list of 20,000+ residential agents throughout the DC metropolitan market.
We have a robust corporate email marketing campaign that includes a weekly open house guide, custom blog content that incorporates active listings, and a newsletter. These are all opportunities to get more listing exposure of your home to an exclusive database of potential buyers.
INTEGRATED CAMPAIGNS
Marketing Collateral
Our marketing strategy is about making impressions about your home in the marketplace, and it starts with creating sophisticated marketing materials. Working with a dedicated marketing team, we will create beautiful and unique pieces to highlight your home such as print brochures, direct mailers, flyers, advertisements, and social media posts using professional photography. Using an integrated marketing communications approach, we aim to get your listing in front of as many people as possible, and this includes getting exposure through our media partners, and special events.
Local & Global Advertising Partnerships
Our firm has cultivated regional and global media partnerships for 40 years.
To maximize exposure, we have strategically partnered with regional and global media companies to have premium print and digital placement to get your home in front of the right buyers. We engage with our media partners beyond print advertising through crosspromotional events, campaigns, and editorials. Although global reach is important, according to National Association of Realtors®, the majority of buyers are regional; therefore having a robust regional campaign is an important part of your marketing launch. McEnearneyMiddleburg-Atoka leads the industry with the most comprehensive media plan in the region.
Known as “the magazine Washington lives by,” Washingtonian is the region’s top source on information for dining, shopping, entertainment, and personalities. It has been Washington, DC’s trusted guide for living, working, and playing for more than four decades. With more than 450,000 monthly readers, Washingtonian Magazine is guaranteed to provide visually stimulating content for your audience.
The Washington Post is the indispensable guide to Washington. In the capital and beyond, The Washington Post reaches 1.9 million readers per week and has 89 million unique visitors per month. The newspaper delivers news and content about current events internationally, nationally, and locally with special advertising opportunities.
LoudounNow reaches more mailboxes than any other publication in Loudoun County. Over 43,000 copies are mailed to single family homes and businesses, racks, boxes and high-traffic areas every week. It averages over 92,000 readers per issue. LoudounNow also averages over 64,000 monthly online users.
Bethesda Magazine is the magazine for people who live in Bethesda and the surrounding towns. They cover the lives and lifestyles of affluent and engaged Montgomery County residents. For advertisers, Bethesda Magazine provides an effective and efficient way to reach their target consumers, offering display ads and Realtor Profiles.
Modern Luxury is the preeminent luxury lifestyle publication that reaches the most affluent audience with compelling editorial, photography and smart strategy. Modern Luxury offers advertisers local knowledge and regional character within the DC area. Unrivaled local knowledge, interactive branding and high-touch events allow them to reach affluent metropolitan consumers efficiently.
District Home is the leading resource for modern design, architecture, luxury living, and exclusive real estate listings. Distinctive for the savvy, stylish and discerning Washington, DC homeowner, District Home Magazine understands the powerful and sophisticated consumers in Washington. With up to 10,000 copies distributed nine times a year, DHM is an excellent partner to gain exposure for your listing.
The Gazette Leader offers direct mail distribution to a well-educated, employed and extremely affluent audience throughout Arlington, McLean, Great Falls, Vienna, and Oakton. The Gazette Leader features targeted and effective exposure in a place more people turn to and trust for local news and advertising.
The Alexandria Gazette Packet and The Mt. Vernon Gazette are part of the Connection Newspapers syndicate. Our advertising appears in print and digital editions. The Connection Newspapers uses database marketing similar to that used by sophisticated national political campaigns and corporations which segment their marketing outreach.
Alexandria Living is mailed to affluent residents throughout Alexandria City, Kingstowne, Fort Hunt, Belle Haven and Mount Vernon. They are also available at newsstands, grocery stores, restaurants, hotels, retail outlets and more, expanding the audience. Although Alexandria Living is a new publication, the readership has quickly grown to more than 20,000 - making it the go-to lifestyle resource for Alexandria residents.
Arlington Magazine’s advertising puts the brand and message in front of the most educated, affluent residents of Arlington, McLean and Falls Church. Arlington Magazine’s stories are lively, relevant and thought-provoking. Some of the exciting editorials include: Best of Arlington and professional profiles, including Realtors and Doctors.
The Falls Church News Press, located in the affluent inner suburbs of Washington, DC attracts readers from DC, Falls Church and the rest of Northern Virginia. Through the power of a community newspaper, Falls Church News Press engages a highly educated and employed audience.
The Loudoun Times-Mirror is steeped in two centuries of local journalism in one of the fastest-growing counties in America. The Loudoun Times-Mirror prides itself for its longstanding community roots and keeping the audience engaged with current events. The Loudoun Times Mirror is an award-winning news source that examines all things Loudoun.
Middleburg Life chronicles the people, the places and the events that define our community’s unique lifestyle. Locally owned and operated, Middleburg Life presents the best of hunt country living minutes from our nation’s capitol. The magazine is distributed both locally in businesses and across Northern Virginia in key high-traffic luxury locations and in upper income neighborhoods near the DC.
The Scout Guide (TSG) is a publication dedicated to living beautifully, living well, and living like an insider—wherever you are. The annual publication features hand-selected independently owned businesses and business owners that both locals and travelers should know about in more than 60 cities including three guides in the Washington metro region.
InsideNoVa and Rappahannock Media serve one of the wealthiest, highest-educated and most diverse communities in the countrythe suburbs of our nation’s capital, Washington, D.C. Five weekly community newspapers, reach over 60,000 households. Four Lifestyle magazines, reach over 45,000 high-income households.
Boasting a highly-engaged audience of about a quarter million monthly users, ARLnow is nationally-recognized as one of the country’s most successful and innovative online-only local news outlets. A 2018 Arlington County survey shows that ARLnow is the No. 1 source of local information for Arlington residents, above the Washington Post and the county government’s own website.
Launched in 2022, FFXnow combines the audiences of the established Tysons Reporter and Reston Now sites and adds the rest of Fairfax County. Boasting highly-engaged audiences with more than 260,000 unique visitors each month at launch, FFXnow is poised to grow rapidly with the expanded coverage throughout Fairfax County. Combined social media reaches 25,000+ Facebook followers and 8,500+ Twitter followers.
The Washington Blade celebrates its 50th anniversary as America’s LGBT News Source. Readers locally and globally rely on the Blade’s unmatched coverage, earning the paper the moniker “Newspaper of Record for the LGBT Community.” The Washington Blade reaches over 700,000 people a month and was selected to join the White House Press Corp as the first LGBT publication to participate.
With a bi-annual distribution of 200,000 in 70+ countries including exclusive distribution to all Leading RE members, Luxury Portfolio International® Magazine features incredibly rich content, notable homes, remarkable design trends from around the globe, unique properties, and much more.
Luxury Home Magazine is a quarterly publication that features the largest network of market-specific magazines featuring luxury homes. Over 150,000,000 pages and 2,500,000 copies printed annually. Luxury Home Magazine is also distributed through direct mail, online, digital, social media, and mobile.
Since its founding 91 years ago, The Northern Virginia Daily’s pages have told thousands of stories. Throughout its history, the Daily has kept the people of the Northern Shenandoah Valley informed about events in the world at large and in their own backyards. The area includes the counties of Frederick, Shenandoah and Warren, and the City of Winchester.
Northern Virginia Magazine celebrates a region rich in arts and culture, business and personalities. Northern Virginia Magazine covers the people, places and events that make this vast, DCadjacent region tick. From where to eat, shop, and play to deep dives into NoVa’s most compelling stories, the monthly magazine is a must-read for anyone living or working in Northern Virginia.
Wall Street Journal’s Mansion Global is the premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, their multilingual platform is localized to address the interests of an international audience. Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world.
Juwai.com is China’s #1 international property platform reaching the affluent Chinese buyer. Juwai.com provides innovative ways for you to reach new audiences and develop new opportunities. The portal helps you to overcome the barriers of language, distance and culture—providing you instant access to an exclusive audience of high-net-worth Chinese buyers.
Boasting a highly-engaged audience of more than 70,000 monthly users, ALXnow is produced locally for those who live and work in the port city. There is an unparalleled local reach with 190,000+ pageviews each month and 70,000+ website visitors. The typical ALXnow reader is a young professional between the age of 25 and 44.
The Washington Business Journal is committed to delivering the most comprehensive need-to-know local business news daily online and weekly in print while engaging the most powerful members of thes business community at events throughout the year. The WBJ has a readership of 110,000, 800,000 page views, and 65,000 digital newsletter subscribers.
The Wall Street Journal showcases the power of print and the credibility of newspapers with a print circulation of 1.3 million. Its editorial authority serves as a resource for ambitious people everywhere, covering U.S. and world news, finance, arts, culture, real estate, lifestyle, sports and more.
Luxe Interiors + Design is a regional publication built around the goal to inspire and engage with affluent design enthusiasts, architects, interior designers and more. The magazine reaches 1.3 million readers with a distribution of 515,000 copies published six times a year.
This distinctive magazine has captivated ultraaffluent readers, delivering authoritative coverage of the luxury market. Robb Report Singapore showcases prestige brands that matter most to a sophisticated readership and shines as an indispensable resource for their featured products, fashion, real estate, travel, private aviation, money and more.
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening. This internationally-focused and globally distributed section is read by high-earning consumers looking to buy and upgrade their homes.
interiors + design.
ROBUST CAMPAIGNS
Social Media
Social media channels are among the most relevant forms of communication for gaining exposure for your home. Facebook alone has more than 2.96 billion active users around the world who spend an average of 33 minutes on Facebook each day.
Our social media channels are extremely robust with some posts receiving tens of thousands of views. In addition, they serve as great traffic sources for our website, which makes it easy for our loyal followers to stay connected to our newest listings.
Our social media content mix gets incredible engagement on our listings, which are featured on our Facebook and Instagram pages.
Our marketing team also has the ability to micro-target potential purchasers based on demographics such as location, occupation, and specific interests.
Giving Back to the Community
We invest in human capital.
When McEnearney Associates was formed, John McEnearney knew that he wanted to create a firm that went above and beyond selling and buying homes for clients... He wanted to give back to the communities that helped grow the firm to more than 400 Associates today. Every McEnearneyMiddleburg-Atoka Associate stands behind this dedication, and a brand that believes in making an investment in the communities where we live and work in. We are proud to partner with over 100 organizations and non-profits for the past 40 years.
Partial list of 100+ organizations that McEnearney Associates partners with in the community.
We Represent DC/MD/VA/WV
For more than 40 years, McEnearney-Middleburg-Atoka has represented sellers and buyers throughout the DC metropolitan region.
ALEXANDRIA OFFICE
109 S Pitt Street Alexandria, VA 22314 703-549-9292
CHARLES TOWN OFFICE
215 W Washington Street Charles Town, WV 25414 304-918-5015
KENSINGTON OFFICE
3804 Howard Avenue Kensington, MD 20895 301-979-7270
McLEAN OFFICE
1320 Old Chain Bridge Road McLean, VA 22101 703-790-9090
SPRING VALLEY OFFICE
4910 Mass Ave, Suite 119 Washington, DC 20016 202-552-5600
ARLINGTON OFFICE
3135 Langston Boulevard Arlington, VA 22201 Opening Summer 2024
CLARENDON OFFICE
3033 Wilson Boulevard Arlington, VA 22201 703-525-1900
LEESBURG–HARRISON ST 458 Harrison Street Leesburg, VA 20175 703-777-1170
MIDDLEBURG OFFICE 10 E Washington Street
Middleburg, VA 20118 540-687-6321
VIENNA OFFICE
374 Maple Avenue, E #202 Vienna, VA 22180 703-839-8200
ASHBURN OFFICE
42795 Generation Drive Ashburn, VA 20147 703-436-0077
FRONT ROYAL OFFICE
400 N Royal Avenue Front Royal, VA 22630 540-631-9009
LEESBURG–MARKET ST 10 W Market Street Leesburg, VA 20176 703-738-8282
PURCELLVILLE OFFICE 115 N 21st Street
Purcellville, VA 20132 540-338-7770
14TH STREET OFFICE
1803 14th Street, NW Washington, DC 20009 202-903-2200
