Brockton_Luxury Listing Presentation_2023

Your Journey Begins with McEnearney Associates

We have been guiding clients throughout the Washington metro region for over 40 years. Our Associates are passionate about their communities and know them better than anyone else. Their service excellence, combined with local expertise, powerful data insights, innovative technology, and cutting-edge marketing, are the best resources to help you make informed and educated decisions to ensure a smooth home listing experience.

As an independently owned real estate firm, we are here to lead you through every step of the journey. Let us help you write the next chapter in your story.

McEnearney.com

We start by listening, because we want to know what’s important to you. What are your goals? What do you need to accomplish and when? Only then are we able to deliver the personal experience you deserve.

The most meaningful measure of our success is our clients, who come back to us time and time again for the personal service and results they have come to expect from McEnearney Associates. Referrals from clients, friends, and colleagues make up more than 85% of our business: a strong indication of confidence in our service. Let us show you the way we do things - the McEnearney way.

There is an important difference at McEnearney Associates: It’s not about us, it’s about you.

Virginia Brockton

Providing outstanding client service comes effortlessly to Virginia, from her years of experience hosting affluent clients on exclusive yacht vacations around the world. In real estate, she builds on these skills to establish, trusting, solid relationships with her clients by taking time to listen and fully understand their needs. She is proactive and aims to consistently exceed her clients’ expectations. As a British/Canadian who has spent much of her early life living and working all over the world, she has now settled in North America with her family. Having experienced moving her family across continents, between countries and within states, she fully appreciates what moving and finding a home entails and uses her knowledge to make this experience easier for her clients.

Years spent in scientific research, to obtain a doctorate from Scotland’s prestigious St. Andrews University, have equipped her with unparalleled research acumen and a meticulous eye for detail. She is highly organized and scrupulously ethical, aiming to demystify the jargon and streamline the real estate process to benefit her clients. Virginia wants her clients to feel knowledgeable about the procedure and confident that they have a trusted professional partner in her, whilst navigating one of life’s biggest decisions.

She loves a challenge and is relentless in searching the market to present superb property matches that meet her clients’ wish list. Virginia looks forward to creating a partnership with you, by understanding your unique needs, and giving you the benefit of her full attention, skills, and experience to achieve your real estate goals in Northern Virginia.

Testimonials

Virginia is Fantastic to Work With!

“Virginia understands the needs of professionals, families, and those who just want someone to deal with things properly. Professional, thorough, thoughtful, and great attention to detail.”

S. G. R.

Virginia is Wonderful!

“A pleasure to work with, well organized, and highly motivated. We were fortunate to have her working with us.”

P. M.

Absolutely Recommend!

“Conscientious, reliable and I would not hesitate to recommend her.”

P. W.

Virginia is the Best!

“Honest, reliable and hardworking.”

S. M.

Virginia is Outstanding!

“Thank you so much for the outstanding support in finding a rental and getting everything settled. Moving to the US could not have been easier.”

S. B.

Virginia Exceeds Expectations!

“It was an absolute pleasure to work with Virginia! She exceeded my expectations as the ideal agent—not only was she incredibly knowledgeable and attentive to details, but she was dependable and personable throughout. I’m immensely grateful for Virginia’s unwavering guidance and support and would highly recommend her!”

B. C.

Proven Results

Professionals

Over the past 40 years, McEnearney Associates has built its reputation on unrivaled expertise and integrity. We are among the most productive agents in the region, supported by an experienced staff and an exceptional management team.

Industry Leader

McEnearney Associates is routinely recognized by local, regional, and national organizations as one of the leading real estate companies in the country. We pride ourselves on our role as an industry leader in every aspect of real estate service.

Global Network

Through our affiliation with Leading Real Estate Companies of the World®, our reach goes beyond borders to every corner of the globe.

Since John McEnearney opened the firm in 1980, our focus has always been on providing our clients with exemplary services.

“Our sales are a measure of our service to you, and we thank you for your trust in us.”

MAUREEN MCENEARNEY DUNN, PRESIDENT

I am Local. I am Global.

Our network produced $36 billion more sales volume than our closest competitor among the top 550 firms in the U.S. last year.

We are local and we are global. There’s an old saying that real estate is local. Our commitment to, and knowledge of, our local market is second to none. When you pair that expertise with a global network, you have a powerful combination through Leading Real Estate Companies of the World®.

We have connections to more than 550 market-leading real estate firms. This allows us to connect to tens of thousands of buyers and sellers through our network each year.

5 Advantages of Listing with McEnearney

Innovation

In addition to using traditional marketing channels, you can trust that our heavy investment in the newest technology, digital advertising, media partners, and distribution channels will help your home reach more potential buyers than our competitors.

Market

We know what it takes to prepare your home for market, and we are tenacious in getting this work done. From major projects to finishing touches, we’ll connect you to people who will get the job done right. Then, we’ll create sophisticated marketing materials distributed through multiple mediums to most effectively showcase your home.

Reach

McEnearney Associates has one of the largest online distribution networks in real estate, including exclusive media partners, ensuring your home maximum exposure—locally, regionally, nationally, and globally. No company has wider exposure than we do.

Creativity

No two real estate transactions are ever the same and it takes creativity to master the nuances. Each house brings its own story; we have the confidence and strength to negotiate the best offer for your particular property. Together with my team at McEnearney Associates, we are responsive and have resources to help you reach your goals.

Expertise

We are there for you every step of the way. We engage you in all facets of the selling process and communicate your options intelligently, clearly, and candidly. It takes more than knowledge and numbers to sell a home. Keeping the details of a real estate transaction organized can be a daunting task, but our team is up to the challenge. We work closely together to ensure that your transaction is smooth and successful.

What Does Full Market Exposure Mean?

Full market exposure means that every qualified buyer has full access to every home on the market for sale, because property listings are in BrightMLS™ our region’s Multiple Listing Service. With the MLS and our affiliation with Leading Real Estate Companies of the World®, your home instantly distributes to more than 50,000 websites regionally and around the world. No matter the listing brokerage, your benefit is much greater if you publicly market your home.

At McEnearney Associates, our responsibility is to represent our clients with honesty, integrity, and professionalism. We took an oath with the National Association of Realtors® to uphold this promise. We strongly believe it is in the best interests of our clients to provide equal access to all homes to all qualified buyers not only to protect equal housing opportunities, but to ensure that our clients maximize their investments in a time of recordlow inventory. We are proud to be the trusted real estate advisor for more than forty years by making our clients’ best interests our number one priority.

The Effects of Overpricing

This graphic shows the percentage of buyers that will see your home based on whether your home is priced at fair market value, below market value or over market value. As you can see, if you price your home at fair market value, 95% of qualified buyers will see it. However, if you price it just 10% over market

value, only 30% of the qualified buyers will see it. That means that 70% of the buyers who are qualified in terms of criteria and price range will not see your home. Overpricing also affects selling time and sales price. The longer the property stays on the market, the lower the price will be when it finally sells.

Buyers give the most serious consideration to properties priced at market value.

SOURCE: NATIONAL ASSOCIATION OF REALTORS®

Factors Influencing the Sale of Your Home

Location

Location is one of the most important factors affecting the saleability of your home. Different locations have different advantages and disadvantages. We are experts at presenting your home to the right target audience.

Market Conditions

The number and quality of competing homes is important to monitor. Our expert knowledge of our local market enables us to provide you with the most up-to-date information on the many factors that will affect the sale of your property.

List Price

You will determine the asking price. The market will determine the sales price. It is your final decision whether or not to sell for the market price. We will give you a complete analysis to help you determine the appropriate asking price for your home.

Market Position

To best showcase your home, it’s important to choose the right strategy. We will create a comprehensive plan to introduce your home into the marketplace, ensuring maximum exposure to qualified prospective buyers.

Pricing Strategy, Visual & Comprehensive Market Analysis

Determining the list price is the most important decision you will make when selling your home. It directly affects buyers’ interest, the amount of time your home is on the market, and ultimately, the selling price.

One of our primary goals is to help you maximize the value of your home. Pricing strategy is a critical component of achieving that goal.

The Home Listing Process

Every McEnearney listing goes through a comprehensive process led by your agent and support staff. Behind the scenes, your experienced agent orchestrates your campaign from market launch to open houses to contract reviews to closing.

Our reputation is unparalleled. We’ve been doing this for 40 years, and we have perfected the art of listing and selling homes.

Seller Prepares Property

We will provide you with a plan to prepare your home for market.

01.

McEnearney Associates

Using analytical data, we develop a strong market position for your home.

Pre-Launch Review Meeting

Introduce Property to Market

02.

Showings of the property to Prospective Buyers

Home Listing Cycle

McEnearney Associates Provides Timely Feedback to Seller

Market Position Review & Analysis: Maintain or Reposition

03.

Seller Maintains Ideal Property Condition & Showing Availability

Offer Received, Reviewed, Negotiated & Ratified

Contingencies Addressed

Transaction Management Repairs, Finance, Walkthrough

Seller Moves Closing and Recording Documents Executed & Occupancy Given

Distribution of Funds

From Contract to Closing

Receiving an Offer

Once we receive an offer or multiple offers, we take a comprehensive review and analysis. We work together to help you make the best decision on acceptance, rejection, or counter-offers.

Negotiations

With our background in contract negotiations, we will apply proven strategies and tactics to ensure the best possible outcome for the transaction.

Contingencies

We will also manage the process until all contingencies for the transaction have been removed (home inspection, financing, and potential others).

Contract Management

As McEnearney Associates, we promise the following: (1) keep you informed every step of the way; (2) track the progress of the contract with the buyer’s agent and other affiliations such as the lender, title company, radon inspection, appraiser, and HOA/condominium association; (3) monitor the mortgage process (credit and approval); (4) ensure all contingencies are removed prior to closing; (5) oversee final walkthrough; (6) represent you at settlement.

Creating a First Impression

The art to creating a first and lasting impression starts with positioning your property in its finest light to showcase its true market value. In today’s competitive market, properties need to present beautifully through digital and print marketing, and it all begins with a strong preparation strategy.

First impressions are the most lasting. The majority of new home owners would tell you they had a positive feeling about the property they eventually purchased on their first visit. Impressions are formed on both the outside and inside of a home. After a careful analysis of your home, we will provide you with a preparation strategy to get your home ready for the market. A small investment of time and money can yield big results and give your home an edge over other listings in your price range.This includes recommendations for the exterior (landscaping, front entryway, patio, and backyard) and interior (painting, windows, kitchen, bedrooms, bathrooms, basement, garage) of your home. We work with vetted vendors that can help you with these recommendations.

Pre-styling & Staging

Creating a spacious look encourages prospective buyers to imagine themselves living in your home and it helps your property shine in a competitive market. We will help you prestyle your home by making recommendations, such as removing furniture, clearing halls and stairs, and tidying up kitchens - we want to create a spacious look. We also recommend staging if needed, which according to NAR increases the sales price by up to 5% and “greatly decreases” number of days on market.

Exceptional Photography

A beautiful photo online could be the single reason why someone would want to see your home. Photography plays a key role in successfully listing your home. McEnearney Associates work with industry leading professional photographers that can visually present your home in the best way possible with the use of high-tech equipment, lenses, and software.

PROFESSIONAL PHOTOGRAPHY

Luxury Portfolio

Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages.

McEnearney Associates represents one of the 230 handselected luxury affiliates producing more than $296 billion in sales last year. LuxuryPortfolio.com featured more $1M+ properties than competitor websites. With our exclusive affiliation, we have the ability to get your home in front of high net worth buyers locally, nationally and around the world.

REACHING THE LUXURY BUYER

Unprecedented Reach

U.S. HOMES REPRESENTED ABOVE $1M

Source: Mintel International Website Survey

With a singular focus on extraordinary homes, Luxury Portfolio features only homes listed above $1M, whereas other competing websites feature homes at all price points. Luxury Portfolio strategically targets qualified luxury buyers regionally and around the world.

Luxury Portfolio exclusively markets a selection of the network’s extraordinary homes targeting the high net worth audience.

Targeting the luxury buyer through the largest network of brokerages in the world.

Through our proprietary tracking tool, LuxeAnalytics, a comprehensive report is provided for each property’s online activity. This analytical insight is critical in connecting with today’s global buyers and understanding the potential buyers viewing your property.

Exclusive Media Partnerships

McEnearney Associates has exclusive media partnerships reaching more than 60 million affluent consumers annually worldwide. From digital to print to social media, we have formed strategic alliances to drive unmatched exposure of your property to high net worth audiences.

Marketing & Technology

Where Buyers Find Their Home

McEnearney.com

Online Syndication

Individual Property Page

Targeted Digital Advertising

Email Marketing

Local & Global Advertising Partnerships

Social Media

MarketWatch, StatPak & Market Reports

97% SEARCH ONLINE

DID NOT SEARCH ONLINE

According to a 2020 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 97 percent.

Where Buyers Search for Homes

With easy access to property websites, most buyers find homes they are interested in seeing online, followed closely by consulting a real estate agent. The Internet has had a tremendous impact on a buyer’s ability to research properties, which is why it is so critical to best present your home with professional photography.

According to a 2020 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 97 percent. Of the 97 percent, 45 percent found the home they purchased not only online, but also through other sources (real estate agent; yard sign; open house; friend; relative or neighbor; home builder; directly from sellers; and print advertising). Finding a buyer for your home is a fully integrated process.

It is important to note that those buyers consulted with a real estate agent when they were ready to buy. So while technology plays a great role in the home search, buyers recognize that finding the home is only a small part of the process and have come to depend on the personal role of their agent to verify information and work on their behalf.

In addition, using tools such as email marketing, search engine optimization, content marketing, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure in the market.

McEnearney Associates has also created robust profiles of area communities with detailed market statistics and original photography driving traffic to our site. Our site is inviting for buyers to search and learn on their own terms to find the specific property and community information they are looking for.

McEnearney.com is the best address for your address. When you decide to list your home with us, you can rest assured that it will be prominently featured on one of the most advanced and highlyvisited brokerage sites in the area.

Online Syndication

When you choose McEnearney Associates, your home is instantly syndicated to more than 50,000 websites in the region and around the world.

We maximize the exposure of our listings to qualified buyers by syndicating to the largest and most active real estate websites in the world. We use the latest technologies to assess how your property is viewed and constantly adapt and refine our methods as the market changes.

Individual Property Page

Your individual property page will be completely optimized for Android and Apple devices—offering a truly mobile solution for delivering the information that prospective buyers of your home need, when and where they want it. In addition, using tools such as email marketing, search engine optimization, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure.

Targeted Digital Advertising

McEnearney Associates has an exclusive program using the latest online advertising technology available for digitally advertising your home. When you list with McEnearney Associates, your listing Ad will automatically reach more than 7,000 impressions targeting individuals who are actively searching for residential real estate within a 3-mile radius of your home. Your Ad will be seen on websites such as CNN.com, Forbes. com, ABCNews.com, Amazon.com, Weather.com, Facebook.com, and many more high visibility websites.

125930thStreetWashington,DC20057

OpenHouseSundayMay7th,1-4PM

VIEWLISTING

463630thStreet,North Arlington,VA22207

ExclusivelyOffered byMcEnearneyAssociates

McEnearneyBlog

2753FortHuntRoad Alexandria,VA22307

VIEWLISTING

Theownersofthisfabuloushomecreatedthemostcharmingenvironment,withaprivatepatiooutdoorkitchen featuringafireplacethatyou’veonlydreamedofowning.Theindoorkitchenwithwinerefrigeratorisequallyamazing! Thisgatedpropertyoverlooksthegolfcourseandhaswinterriverviews. Withagarage(rarelyavailable),threebedrooms,twobathsontheupperlevelandgleaminghardwoodfloors,thishomeistrulyamustsee!

ToreadmoreaboutsomeoftheincrediblekitchensMcEnearneyhas tooffer,pleasereadMcEnearney’s blog,TheKeystonetoinspireyour fallgatheringsthisyear. www.McEnearney.com/blog

McEnearneyBlog

ToreadmoreaboutsomeoftheincrediblekitchensMcEnearneyhas tooffer,pleasereadMcEnearney’s blog,TheKeystonetoinspireyour fallgatheringsthisyear. www.McEnearney.com/blog

VIEWLISTING

Gorgeouspropertyonquietcul-de-sac.Expansivelivingareas,finemillwork,architecturaldesignandfeaturesfor themostdiscerningtaste.

Threebedroomsuites,mainlevelmaster,greatroom,fourfireplaces,wideplankpine floors,separatedining.

Extensivebrickdrivewayandlushlandscapeon1/2acres.

VIEWLISTING

Swimyearroundinbeautiful indoorpool.Allnewroof,systems,stainlesssteelThermadorappliances,tile,sittingroom,windows,andgarage.

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McEnearneyBlog

Email Marketing

When you list with McEnearney Associates, we will share news about your listing with an e-blast directly to our internal network of 360 McEnearney Associates, as well as to an exclusive list of 20,000+ residential agents throughout the DC metropolitan market.

McEnearney Associates has a robust corporate email marketing campaign that includes a weekly open house guide, custom blog content that incorporates active listings, and a newsletter. These are all opportunities to get more listing exposure of your home to an exclusive database of potential buyers.

Marketing Collateral

Our marketing strategy is about making impressions about your home in the marketplace, and it starts with creating sophisticated marketing materials. Working with a dedicated marketing team, we will create beautiful and unique pieces to highlight your home such as print brochures, direct mailers, flyers, advertisements, and social media posts using professional photography.

Using an integrated marketing communications approach, we aim to get your listing in front of as many people as possible, and this includes getting exposure through our media partners, special events, and exclusive McEnearney products, such as our bi-annual market report.

Local & Global Advertising Partnerships

Our firm has cultivated regional and global media partnerships for 40 years.

To maximize exposure, we have strategically partnered with regional and global media companies to have premium print and digital placement to get your home in front of the right buyers. We engage with our media partners beyond print advertising through crosspromotional events, campaigns, and editorials. Although global reach is important, according to National Association of Realtors®, the majority of buyers are regional; therefore having a robust regional campaign is an important part of your marketing launch. McEnearney Associates leads the industry with the most comprehensive media plan in the region.

Known as “the magazine Washington lives by,” Washingtonian is the region’s top source on information for dining, shopping, entertainment, and personalities. It has been Washington, DC’s trusted guide for living, working, and playing for more than four decades. With more than 450,000 monthly readers, Washingtonian Magazine is guaranteed to provide visually stimulating content for your audience.

LoudounNow reaches more mailboxes than any other publication in Loudoun County. Over 43,000 copies are mailed to single family homes and businesses, racks, boxes and high-traffic areas every week. It averages over 92,000 readers per issue. LoudounNow also averages over 64,000 monthly online users.

The Washington Post is the indispensable guide to Washington. In the capital and beyond, The Washington Post reaches 1.9 million readers per week and has 89 million unique visitors per month. The newspaper delivers news and content about current events internationally, nationally, and locally with special advertising opportunities.

Bethesda Magazine is the magazine for people who live in Bethesda and the surrounding towns. They cover the lives and lifestyles of affluent and engaged Montgomery County residents. For advertisers, Bethesda Magazine provides an effective and efficient way to reach their target consumers, offering display ads and Realtor Profiles.

Modern Luxury is the preeminent luxury lifestyle publication that reaches the most affluent audience with compelling editorial, photography and smart strategy. Modern Luxury offers advertisers local knowledge and regional character within the DC area. Unrivaled local knowledge, interactive branding and high-touch events allow them to reach affluent metropolitan consumers efficiently.

The Alexandria Gazette Packet and The Mt. Vernon Gazette are part of the Connection Newspapers syndicate. Our advertising appears in print and digital editions. The Connection Newspapers uses database marketing similar to that used by sophisticated national political campaigns and corporations which segment their marketing outreach.

District Home is the leading resource for modern design, architecture, luxury living, and exclusive real estate listings. Distinctive for the savvy, stylish and discerning Washington, DC homeowner, District Home Magazine understands the powerful and sophisticated consumers in Washington. With up to 10,000 copies distributed nine times a year, DHM is an excellent partner to gain exposure for your listing.

Alexandria Living is mailed to affluent residents throughout Alexandria City, Kingstowne, Fort Hunt, Belle Haven and Mount Vernon. They are also available at newsstands, grocery stores, restaurants, hotels, retail outlets and more, expanding the audience. Although Alexandria Living is a new publication, the readership has quickly grown to more than 20,000 - making it the go-to lifestyle resource for Alexandria residents.

The SunGazette offers direct mail distribution to a well-educated, employed and extremely affluent audience throughout Arlington, McLean, Great Falls, Vienna, and Oakton. The SunGazette features targeted and effective exposure in a place more people turn to and trust for local news and advertising.

Arlington Magazine’s advertising puts the brand and message in front of the most educated, affluent residents of Arlington, McLean and Falls Church. Arlington Magazine’s stories are lively, relevant and thought-provoking. Some of the exciting editorials include: Best of Arlington and professional profiles, including Realtors and Doctors.

The Falls Church News Press, located in the affluent inner suburbs of Washington, DC attracts readers from DC, Falls Church and the rest of Northern Virginia. Through the power of a community newspaper, Falls Church News Press engages a highly educated and employed audience.

Boasting a highly-engaged audience of about a quarter million monthly users, ARLnow is nationally-recognized as one of the country’s most successful and innovative online-only local news outlets. A 2018 Arlington County survey shows that ARLnow is the No. 1 source of local information for Arlington residents, above the Washington Post and the county government’s own website.

The Loudoun Times-Mirror is steeped in two centuries of local journalism in one of the fastest-growing counties in America. The Loudoun Times-Mirror prides itself for its longstanding community roots and keeping the audience engaged with current events. The Loudoun Times Mirror is an award-winning news source that examines all things Loudoun.

Launched in September 2018 and already attracting more than 50,000 monthly unique visitors, Tysons Reporter is the first full-time, independent news outlet dedicated to covering local happenings in the dynamic and developing Tysons community. The site chronicles daily happenings in Tysons as well as surrounding neighborhoods like McLean, Vienna and Falls Church.

Middleburg Life chronicles the people, the places and the events that define our community’s unique lifestyle. Locally owned and operated, Middleburg Life presents the best of hunt country living minutes from our nation’s capitol. The magazine is distributed both locally in businesses and across Northern Virginia in key high-traffic luxury locations and in upper income neighborhoods near the DC.

The Washington Blade celebrates its 50th anniversary as America’s LGBT News Source. Readers locally and globally rely on the Blade’s unmatched coverage, earning the paper the moniker “Newspaper of Record for the LGBT Community.” The Washington Blade reaches over 700,000 people a month and was selected to join the White House Press Corp as the first LGBT publication to participate.

The Scout Guide (TSG) is a publication dedicated to living beautifully, living well, and living like an insider—wherever you are. The annual publication features hand-selected independently owned businesses and business owners that both locals and travelers should know about in more than 60 cities including three guides in the Washington metro region.

With a bi-annual distribution of 200,000 in 70+ countries including exclusive distribution to all Leading RE members, Luxury Portfolio International® Magazine features incredibly rich content, notable homes, remarkable design trends from around the globe, unique properties, and much more.

InsideNoVa and Rappahannock Media serve one of the wealthiest, highest-educated and most diverse communities in the countrythe suburbs of our nation’s capital, Washington, D.C. Five weekly community newspapers, reach over 60,000 households. Four Lifestyle magazines, reach over 45,000 high-income households.

Luxury Home Magazine is a quarterly publication that features the largest network of market-specific magazines featuring luxury homes. Over 150,000,000 pages and 2,500,000 copies printed annually. Luxury Home Magazine is also distributed through direct mail, online, digital, social media, and mobile.

Boasting a highly-engaged audience of more than 100,000 monthly users, Reston Now is produced locally for those who live and work in Reston and Herndon. There is an unparalleled local reach with 300,000+ pageviews each month and 105,000+ website visitors. The typical Reston Now reader is an affluent professional between 25 and 54.

Boasting a highly-engaged audience of more than 70,000 monthly users, ALXnow is produced locally for those who live and work in the port city. There is an unparalleled local reach with 190,000+ pageviews each month and 70,000+ website visitors. The typical ALXnow reader is a young professional between the age of 25 and 44.

Northern Virginia Magazine celebrates a region rich in arts and culture, business and personalities. Northern Virginia Magazine covers the people, places and events that make this vast, DCadjacent region tick. From where to eat, shop, and play to deep dives into NoVa’s most compelling stories, the monthly magazine is a must-read for anyone living or working in Northern Virginia.

The Washington Business Journal is committed to delivering the most comprehensive need-to-know local business news daily online and weekly in print while engaging the most powerful members of thes business community at events throughout the year. The WBJ has a readership of 110,000, 800,000 page views, and 65,000 digital newsletter subscribers.

Wall Street Journal’s Mansion Global is the premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, their multilingual platform is localized to address the interests of an international audience. Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world.

The Wall Street Journal showcases the power of print and the credibility of newspapers with a print circulation of 1.3 million. Its editorial authority serves as a resource for ambitious people everywhere, covering U.S. and world news, finance, arts, culture, real estate, lifestyle, sports and more.

Juwai.com is China’s #1 international property platform reaching the affluent Chinese buyer. Juwai.com provides innovative ways for you to reach new audiences and develop new opportunities. The portal helps you to overcome the barriers of language, distance and culture—providing you instant access to an exclusive audience of high-net-worth Chinese buyers.

This distinctive magazine has captivated ultraaffluent readers, delivering authoritative coverage of the luxury market. Robb Report Singapore showcases prestige brands that matter most to a sophisticated readership and shines as an indispensable resource for their featured products, fashion, real estate, travel, private aviation, money and more.

interiors + design.

Luxe Interiors + Design is a regional publication built around the goal to inspire and engage with affluent design enthusiasts, architects, interior designers and more. The magazine reaches 1.3 million readers with a distribution of 515,000 copies published six times a year.

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening. This internationally-focused and globally distributed section is read by high-earning consumers looking to buy and upgrade their homes.

ROBUST CAMPAIGNS

Social Media

Social media channels are among the most relevant forms of communication for gaining exposure for your home. Facebook alone has more than 2.2 billion active users around the world who spend an average of 35 minutes on Facebook each day.

Our social media channels are extremely robust with some posts receiving tens of thousands of views. In addition, they serve as great traffic sources for our website, which makes it easy for our loyal followers to stay connected to our newest listings.

Our social media content mix gets incredible engagement on our listings, which are featured in “Home of the Week” campaigns, “Most Viewed” listings carousels, and Open House guides.

The McEnearney marketing team also has the ability to micro-target potential purchasers based on demographics such as location, occupation, and specific interests.

MarketWatch, StatPak & Market Reports

McEnearney Associates sends out a comprehensive analysis of neighborhood statistics to more than 150,000 residents in the Washington metro region. We distribute the MarketWatch and Market Reports through a multi-channel approach, including direct mail, digital advertising, social media, and email marketing. We drive this campaign to gain exposure for homes listed with McEnearney, but also to direct traffic to McEnearney.com, which in turn gets more eyes on you home for sale.

We conduct up-to-date analytics and research from broad to granular levels and produce a weekly report on the temperature of our market. Nothing is more critical to our firm and to our agents than taking a closer analysis of market trends and data to give our clients the most informed and educated recommendations.

180k+

90k+

digital distribution of market report direct mail distribution of marketwatch

100k+

digital distribution of statpak

Giving Back to the Community

We invest in human capital.

When McEnearney Associates was formed, John McEnearney knew that he wanted to create a firm that went above and beyond selling and buying homes for clients... He wanted to give back to the communities that helped grow the firm to more than 360 Associates today. Every McEnearney Associate stands behind this dedication, and a brand that believes in making an investment in the communities where we live and work in. We are proud to partner with over 100 organizations and non-profits for the past 40 years.

Partial list of 100+ organizations that McEnearney Associates partners with in the community.

We Represent DC/MD/VA