Badgley Mischka ECP Presentation | Q1 2024

WELCOME

BRAND OVERVIEW

Mark Badgley and James Mischka are regarded as two of America’s premier couture designers, excelling in runway and bridal fashions. Vintage styles and embellishments make Badgley Mischka designs matchless and in high demand.

Badgley Mischka offers an elegant style that caters to a young, modern, couture customer, without forsaking women of any age. The McGee Group is excited to take the glamour of Hollywood and translate it into fashionable eyewear and sunwear, relying on the highest quality products and design elements.

TARGET CONSUMER

WOMENS EYEWEAR

• Women ages 29-60+

• Appreciates fashionable and modern designs with elegant details

• Desires feminine, romantic and luxurious eyewear

MENS EYEWEAR

• Men ages 25-60+

• Appreciates luxury and the finer details

BRAND COMPARISONS WOMENS

$84.00 - $99.00

$83.00 - $104.00

$99.00 - $136.00

$86.00 - $108.00

Feminine, luxurious, elegant, inspired by Badgley Mischka’s couture gowns

Optical | Sun Optical | Sun Optical | Sun Optical | Sun

Sophisticated, modern

Embellished, jewelry inspired, contemporary Heavily embellished

BRAND COMPARISONS MENS

$83 - $87

$79.99 - $99.99

$69.95 - $99.00

$69.95 - $99.00

Masculine, vintage inspired with a modern look

Optical Optical Optical Optical

Professional, polished eyewear, inspired by details found in gentlemen’s tailored clothing

Embraces classic British gentlemen aesthetics, timeless styling

Embraces classic British gentlemen aesthetics, timeless styling

COLLECTION FEATURES

• Jewelry-inspired metal casted decor pieces featuring hand set enamel coloring alongside Austrian crystals

• Luxurious Italian acetates hand polished into uniquely sculpted designs

• Austrian hinges and CR39 SOLA by Zeiss sun lenses are used throughout the Badgley Mischka collections

• Lightweight Japanese titanium

• Refined hand polished Italian Acetates

• Handcrafted vintage décor

PRODUCTS

WOMENS EYEWEAR

WOMEN BRENE

Brown & Black

54-16-140

• Large square frame that exudes timeless sophistication

• Features Austrian crystal inlays along the top of the rim for a touch of glitz

54 42.8 58.8 16 140

• Art deco wire core subtly visible through the laminated temples in Brown in Black

WOMEN LEA

Black IF, Black, Taupe IF, & Taupe

55-17-140

• Soft cat-eye frame shape available in two colors and international fit

• Crafted from high-quality Mazzucchelli acetate

• Austrian crystal-encrusted abstract bow-inspired endpiece

in Black IF in Black in Taupe IF in Taupe

WOMEN MICHELA

Crystal IF, Crystal, Blue IF, & Blue

56-16-140

• Soft rectangular shape with delicate flair

• Extended metal casted decor piece with filigree texture and square & baguette stones for a touch of glamour

• Also available in larger international fit

WOMEN NADYA

Merlot & Navy

53-18-140

• Ultra-thin and lightweight titanium frame for a seamless fit

• Softer, angular geometric shape that offers a unique, smart look

• Available in in two unique colorways in Merlot in Navy

WOMEN CORINNE

Blush & Tortoise

54-17-140 OPT

• Rectangular frame with feminine uplifts and angles

• Tubular bar with a cluster of Austrian crystals on the temple for a touch of luxury

• Available in two exquisite colorways and international fit

54

WOMEN KAREE

Clear, Clear IF, Toffee IF, & Toffee

52-16-135

• Rectangular frame with feminine uplifts and angles

• Tubular bar with a cluster of Austrian crystals on the temple for a touch of luxury

• Available in two exquisite colorways and international fit in

WOMEN NOELLA

Grey & Plum

54-15-140

• Classic rectangular frame with gold metal finish casted temple

• New tip shape on extended temple tips and soft concave milling on inside eyerim for added comfort

• Available in two unique colorways and encrusted with coordinating elegant square and rectangular stones in Grey in Plum

WOMEN SELENE

Black, Black IF, Dove IF, & Dove

52-17-135 OPT

• Delicate rectangular frame with a sleek, thin profile

• Features a metal casted decor piece that wraps around the front for an added touch of elegance

• Available in two enchanting colorways

WOMEN CHARLAINE

Blue & Black

56-17-145

• Chunky frame design combined with flattering uplifts and angles

• Intriguing milling on the top of the eyerim for a dramatic look

• Available in two elegant colorways in Blue

WOMEN BERNADETTE

Black & Mauve

51-21-140

• Bold, chunky frame makes a striking style statement

• Features wider temple with metal vertical decor on the endpiece

• Available in two sleek colorways

51

Black

WOMEN EVONNE

Aqua & Black

54-17-135

• Custom patterns laminated on inside temples inspired by spring runway trends

• Exaggerated decor piece adorned with baguette and square-shaped stones

• Sleek and lightweight design with milling on temples

54 45

61.9 17 135

WOMEN VIVIANNE

Mauve & Black

53-20-140

• Exaggerated cat-eye frame with flattering uplifts and angles

• Wide temple and endpiece adorned with Art Deco-inspired decor

• Available in two refined colorways

PRODUCTS

MENS EYEWEAR

MEN DONOVAN

Charcoal & Brown Horn

53-19-145

• True rectangle frame with a front end piece featuring horizontal décor

• Available in two sleek horn colorways

53 38.2 57.2 19 145

• Features a 3-barrel vintage hinge for durability and style in Charcoal in Brown Horn

MEN KALEB

Tortoise & Charcoal

55-18-150

• True rectangle frame with chunkier construction

• Features refined patterns and acetate in two luxurious colorways

55 39.5 59.6 18 150

• Crafted with vintage 5-barrel hinge in Tortoise in Charcoal

MEN MYLES

Gold & Brown

48-21-150

• Lightweight titanium frame in two timeless colorways

• Quirky, smaller shape that’s contemporary and effortlessly stylish

• Features a saddle bridge and filigree end piece for a touch of classic elegance