2024
Q1
Releases
THE NAME
Mother. Wife. Entrepreneur. Jenny Lynn was a gentle spirit and an inspiration to all who knew her. As co-founder of The McGee Group, Jenny Lynn was intrumental in fashioning the color palettes and intricate designs of the company’s initial offerings of eyeglasses and sunglasses.
THE BRAND
The Jenny Lynn Eyewear Collection honors her enduring legacy and is designed to help women accent their beauty. The collection embraces sophisticated shapes and embellished details for feminine and fashionable eyewear.
THE MISSION
The Jenny Lynn Foundation will drive awareness and raise funds for important women’s causes. Five percent of net profits from the Jenny Lynn Eyewear Collection will be donated to organizations that strive to help women impacted by circumstances beyond their control.
TARGET CONSUMER
• Women 55+ • Fashion Conscious • Classic Style
• Self-confident
BRAND COMPARISONS
Jenny Lynn
$54.95 - $69.95 PRICING SIZING
Collection features mature shapes with embellished details and bold shapes with clean lines
Tura
$77.95 - $82.95
Traditional shapes with embellished details. Collection includes 14K gold plating and titanium
Alexander Collection
$62.95 - $74.95
Traditional shapes with minimal embellishments
Dana Buchman
$68 - $81
Traditional shapes and embellishments
Eyesizes from 48 to 57 with temple measurements extending to 145
Eyesizes from 47 to 59
Features petite, regular and extended sizing from 47 to 59
Eyesizes from 46 to 56
CHARACTERISTICS
COLLECTION FEATURES
Mature shapes, feminine and embellished details, beautiful colors, petite and extended sizing
Embellishments
Whether it’s a beautiful, bold horn acetate with pearl décor or a rimless frame with intricate casted crystal temples, there is a frame for every woman in this collection.
Colors
From soft teals to bold reds and from shimmery translucents to glimmering golds, each color way creates a refined and sophisticated look.
Sizes
A diverse range of sizes, from petite to extended sizing options, ensures a comfortable fit.
PRODUCTS
GENEROUS
53-16-135
Ruby
• Classy butterfly shape that’s easy to wear and flattering on all face shapes
• Sophisticated frame adorned with a cluster of oblong crystals at the endpiece for an intricate touch
• Available in two vibrant colorways 53
JANUARY 2024
Galaxy
A B ED DBL Temples
Ruby
16 135
38.5 57.4
KIND
49-17-140
Sand & Ice
• Petite, flattering butterfly shape for a delicate yet impactful look
• Full metal frame made from lightweight, comfortable titanium
• Features classic feminine stone decor intertwined in a braided twist detail on the end piece
JANUARY 2024
B ED DBL Temples
Ice
A
Sand
49 38 52 17 140
VIVID
53-16-135
Teal & Black
• Classic rectangular shape with a modified square, semi-rimless construction for a timeless look
• Crafted from layered matte metal that is lightweight despite the added décor
• Striking and detailed abstract clustered stone décor on the front endpiece for a dazzling touch
JANUARY 2024
Black
A B ED DBL Temples
Teal
53 39 57.1 16 135
WITTY
55-17-140
Lavender & Gold
• Semi-rimless frame with a larger fit and uplift at the corners for a flattering look
• Crafted from lightweight and comfortable titanium for all-day wear
• Features classic rope detail insert at the end piece, offering a mature and jewelry-inspired aesthetic
2024
Gold JANUARY
A B ED DBL Temples
Lavender
55 40 59.8 17 140
56-15-140
Caramel & Slate
• Easy-to-wear almond shaped frame
• Bold stone décor incorporating circular shaped stones with contrasting metal embellishments
• Available in two neutral, refined colorways
MARCH 2024 A B ED DBL Temples
Slate
LAVISH Caramel
56 41.2 61.3 15 140
OUTGOING
53-17-135
Violet & Storm
• Feminine uplifting shape with a striking raised metal brow décor
• Combo frame featuring extended double brow and transparent cutout milling
• Available in two gradient colorways with coordinating lavish stone décor on temples
MARCH 2024 A B ED DBL Temples
Storm
Violet
53 40 58.8 17 135
TIFFANY ROSE
54-17-135
Black & Red
• Cat-eye-esque shape with a semi-rimless design
• Adorned with dazzling stone décor on endpieces
• Available in two elegant colorways
MARCH 2024 A B ED DBL Temples
Red
Black
54 40.5 61.2 17 135
LOGO PLAQUE
requirement : 4 frames POINT-OF-PURCHASE DISPENSING TRAY
requirement : 4 frames COUNTER CARDS free upon request 2-SIDE POSTER frame requirement : 6 frames or free upon request
frame
frame
GIFT WITH PURCHASE
FRAME REQUIREMENT: 6 FRAMES
FRAME REQUIREMENT: 10 FRAMES
JL FLORAL TOTE
JL SMALL COSMETIC CASE
Take
action. Make an impact. Change lives.
Jenny Lynn McGee was a mission volunteer who devoted her time to helping girls find their natural beauty and let it shine from within. The Jenny Lynn Foundation will drive awareness and raise funds for important women’s causes. Proceeds from the Jenny Lynn Eyewear collection will be donated to organizations that strive to help women impacted by circumstances beyond their control.
with the Jenny Lynn Foundation
5% OF NET PROFITS GO TO THE JENNY LYNN FOUNDATION
