Life Is Good ECP Presentation | Q1 2024

Q1 2024 Eyewear Releases

welcome

BRAND STORY

For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. Then in 1994, with just $78 to their names, they designed their first Life is Good t-shirt to counter the negative news — and discovered how those three simple words could inspire people to focus on the good. Today, with your help, Life is Good continues to spread the power of optimism and help kids in need.

LIFE IS GOOD IS A POSITIVE LIFESTYLE BRAND DEDICATED TO ONE SIMPLE, UNIFYING MISSION:

TO SPREAD THE POWER OF OPTIMISM

target consumers

Men, Women, Teens, and Children

Ages 8 - 45

Family Oriented

Casual and Approachable Personality

Optimistic Attitude and Active Lifestyle

PRICING

brand comparisions

Life is Good Eyewear

$47.95 - $54.95

The collection features classic eyewear shapes with subtle details and fun colorways

$35 - $67.95

Sunglasses and eyewear based on the iconic American footwear and apparel brand

$35 - $80

Retro-inspired eyewear with modern shapes and old-school details and colors

$51.95 - $81.95

Blending laid-back style with modern trends results in fashion-savvy frames

Women, Men, Teens, and Children

Women, Men, Boys, and Girls

Men and Women

Men and Women

Converse

Fossil

Lucky Brand

collection features

Attainable price point

Hand-made Acetates

Metal frames with adjustable nose pads

Spring hinges

OPTIMISTIC QUOTES

At the core of the Life is Good brand is a mission to embrace optimism. Incorporating memorable sayings inside the temples and on cases reinforces the brand’s humble beginnings as a t-shirt company and helps spread the good vibes.

COLORS

The Life is Good collection features easyto-wear, traditional eyewear shapes with classic, fun, and unique colorways for the entire family.

SIZES

A diverse range of sizes from kids to teens to adults will help the entire family sport their favorite eyewear.

product segmentation

Men’s Eyewear

Women’s Eyewear

Children’s Eyewear

CASH (Men’s)

48-22-145

Matte Navy & Matte Black

• Quirky round shape with a metal keyhole bridge for a contemporary look

• Thicker brow with a thin eye rim for a cool, effortless style

• Very thin temples with tortoise and rugby stripe-inspired, color-blocking effect

Matte Navy

Matte Black

NICO (Men’s)

53-19-140

Black & Green

• Soft square shape with a very thin profile for an effortlessly cool look

• Unique gradient acetates on the front

• Vertical double rivet detailing on temples

Black

Green

AVIVA (Women’s)

53-16-140

Pink Tortoise & Tortoise/Grey

• Classic shape with an extended metal endpiece on the temple

• Features three-dimensional temples in unique tortoise colorations for a hip and fresh look

• Thin, lightweight construction for ultimate comfort

Pink Tortoise

Tortoise/Grey

DEBORAH (Women’s)

53-17-140

Indigo & Blush

• Fun and oversized square shape for a bold and daring look

• Soft beveling along the brow for a very feminine, flattering silhouette

• Available in two modern colorways

Indigo

47-22-145

Green & Clear

• Unconventional shape with contrasting tortoise temples

• Lightweight, thin temples with a contemporary keyhole bridge

• Available in two fun colorways

Green

Matte Brown

SEAN (Men’s)

54-16-145

Matte Brown & Matte Black

• Modern semi-rimless square shape with double bar pilot

• Two-tone coloration with contrasting matte and shiny finish

• Available in two timeless colorways

Matte Black

Ivory/Tortoise

ALISSA (Women’s)

52-17-140

Ivory/Tortoise & Black

• Soft square shape with a feminine uplift and triple rivet detailing for a flattering look

• Available in sleek Black with a raspberry pop and classic Ivory Tortoise for versatile styling

• Spring hinge design for comfortable, easy wear

Black

CINDY (Women’s)

54-17-140

Plum & Matte Black

• Subtle cat-eye shape with a very thin two-tone frame for a touch of elegance

• Light gold metal detailing on the bridge and temples for a modern twist

• Available in rich Plum purple and Matte Black for a sweet, timeless look

Plum

Matte

KIRBY (Women’s)

54-17-140

Teal & Mauve

• Oversized square acetate frame

• Two unique colorways crafted in captivating gradients

• Unique 3-tiered beveling for an added touch of interest

Teal

Mauve

0

2-sided Focus Artblock * frame requirement: 4

Dispensing Mat * frame requirement: 0

36-Piece Spinner frame requirement: 36

50-Piece Floor Fixture frame requirement: 120

7 " x3 " Window Cling frame requirement: 0

24 " x36 " Posters * frame requirement: 0

6"x8" Counter Cards frame requirement:

Thank you