KIDS CAMPAIGN
- 2022 -
target demographic Ages 5 - 13 Boys, Girls, and Unisex styles Eye sizes: 46-52 Economical price point Casual and colorful personality Family brand with optimistic attitude
brand comparisons
CATEGORIES
CHARACTERISTICS
PRICING
Life is Good Eyewear
Original Penguin
Converse
Lucky Brand
$47.95 - $54.95
$63
$35 - $67.95
$51.95 - $59.95
The collection features classic eyewear shapes with subtle details and fun colorways
Inspired by eyewear fashions of the 1950s with modern shapes and colors
Sun and eyewear based on the iconic American footwear and apparel brand
Blending laid-back style with modern trends results in fashion-savvy frames
Boys’, Girls’, and Unisex
Boys’ and Girls’
Boys’, and Girls’
Men’s and Women’s
collection features Hand-designed Attainable Price Point Acetate Metal Laminates
OPTIMISTIC QUOTES
At the core of Life is Good is their embrace of optimism. Incorporating inspiring sayings inside the temples and on cases reinforces the brand’s humble beginnings as a t-shirt company and helps spread the good vibes.
Polarized Lenses
COLORS
The Life is Good collection features easy-to-wear, traditional eyewear shapes with classic, fun, and unique colorways for the entire family.
SIZES
A diverse range of sizes from kids to teens to adults will help the entire family sport their favorite eyewear.
eve
(June Girls’ release)
• soft, round shape frame • acetate front with horizontal dual fade and tri-fade coloring • contrasting metal temples with etched decor
Blue Fade (BLF)
Pink Fade (PKF)
A
B
ED
DBL
Temples
49
38.5
53.2
17
130
ford
(June Boys’ release)
• mini-me of our Men’s frame, Archer • flat metal front in a classic rectangle shape • unique striation acetate temples
Brown (BRN)
Matte Black (MBK)
A
B
ED
DBL
Temples
49
35.4
54.16
19
130
urban
(June Boys’ release)
• mini-me of our Men’s frame, Adam • thin, lightweight frame constructed of durable HD acetate • striped pattern acetate fades to solid coloring on bottom
Blue (BLU)
Green (GRN)
A
B
ED
DBL
Temples
49
35.4
53.4
14
135
zuri
(June Girls’ release)
• mini-me of our best selling Women’s frame, Taylor • easy to wear, thin profile • features a crystal front and fun marbled temples
Black (BLK)
Clear Crystal (CLR)
A
B
ED
DBL
Temples
49
34.5
54.2
16
135
caylen
(August Girls’ release)
• fun, round metal frame • contrasting color and shiny finished metal eye rims • subtle filigree texture on temples
Blue (BLU)
Purple (PUR)
A
B
ED
DBL
Temples
48
43.3
50.9
19
130
ga b by
(August Girls’ release)
• new recoloring of a best selling frame • flattering, easy to wear shape • pink floral lamination at corners extends through the temples
Pink (PNK)
A
B
ED
DBL
Temples
49
35.9
54
15
130
h ug o
(August Boys’ release)
• unique, soft square shape • flat metal front with acetate temples • fun pops of color on inside of temples
Black (BLK)
Brown (BRN)
A
B
ED
DBL
Temples
50
39
54.6
16
135
ollie
(August Boys’ release)
• mini me to our popular Crew frame • vintage inspired round shape with a keyhole bridge • features a two tone green and bold blue horn colorways
Blue Horn (BLO)
Green (GRN)
A
B
ED
DBL
Temples
49
41.2
51.3
20
135
pippin
(August Girls’ release)
• mini me to our Ladies’ Amara frame • slightly oversized, square shape frame • beautiful grey and teal striation acetates
Grey (GRY)
Teal (TEL)
A
B
ED
DBL
Temples
49
39.6
53.6
18
130
point - of - purchase merchandisers
greg in brown / lgcardboysum21
5x7 Counter Cards * frame requirement: 0
3x7" Window Cling frame requirement: 0
Ollie in Green
LG_5x7_S21.indd 1
6/10/21 1:05 PM
LGCARDBOYSUM22 LG_5x7_Kids.indd 1 6/15/22 1:18 PM
24x36" Poster frame requirement: 7
Dispensing Mat * frame requirement: 0
*
Graphics and model imagery may vary depending upon seasonal availability.
36-Piece Spinner frame requirement: 36
2-sided Focus Artblock * frame requirement: 4
Small Artblock * frame requirement: 4
50-Piece Floor Fixture frame requirement: 120
marketing campaign
SCAN ME!
Social Media Content june-august
LG_KidsBiz_22.indd 9
6/6/22 9:41 AM
20/20 Magazine/Kidz Biz Advertisement july-august
Kids Campaign E-blasts june-august
McGeeGroup.com Takeover june-july
THANK YOU