VB CARES

At Vera Bradley, we care.

We care about our associates, our customers and about creating brighter, more joyful lives for girls and women.

Finding A Cure

Since 1993, you have helped us raise more than $37.5 million to support critical research advancements. Our team at the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University is transforming the therapies and treatments of tomorrow.

We promise we won’t stop until we reach a cure together.

Brightening Futures

Our dedication to creating a brighter world for all drives our purpose and fuels our passion, from the products we design to how we give back. From Blessings in a Backpack to New Hope Girls to Free Mom Hugs, we partner with a number of amazing organizations that create positive ripple effects nationwide and around the world.

We promise to make a positive impact for generations to come.

Caring For Our Planet

We care about keeping our planet beautiful and finding ways to reduce our environmental footprint. With Recycled Cotton and bottle-saving ReActive, we’re making big strides toward our goal of updating all of our fabrications to more eco-friendly options by 2025.

We promise to invest in the future, and together, nurture a more sustainable world.

Loving Locally

We are committed to uplifting the communities that our customers and associates call home, supporting deserving organizations, giving back to families, and championing local heroes across the country in times of need.

We promise to leave a lasting imprint where it matters most.