Rebecca Henszey - TMG Introduction

The McGee Group

An Introduction to The McGee Group and Our Family of Brands.

Rebecca Henszey

THE M c GEE GROUP specializes in the design and manufacturing of eyewear, sunglasses, readers, and cases.

The McGee Group is a family-owned and operated optical design business headquartered in Marietta, Georgia. We specialize in the design and manufacturing of eyewear, sunglasses, readers, and protective cases. For more than 40 years, The McGee Group has been known as a forwardthinking company that offers innovative and high-quality products with award-winning designs, superior marketing support, and excellence in customer service.

Our focus is to translate the unique personalities of our brands into eyewear for men, women, and kids. We offer an in-house, full-service product design team that works with factories in

South Korea, Japan, Italy, and China on the latest technology, design, color trends, and embellishments. In addition, our inhouse Marketing and PR team works to translate each brand's unique story into an immersive and relatable experience for our optical partners through the use of multiple marketing assets.

As a result, the customers of The McGee Group enjoy offering high-fashion, high-quality frames from brands they know have high sell-through rates, such as Vera Bradley, Life is Good, Badgley Mischka, and Trina Turk. The McGee Group offers a brand for every fashion, lifestyle, and budget need from our customers.

visit us at mcgeegroup.co m

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Our Family of Brands

working

our magic

Translating the Brand

OUR PHILOSOPHY FOR LICENSED BRANDS

is simple, how do we translate the brand? In other words, how do we take the brand's connection to the consumers heart and turn that into a successful eyewear collection year after year. Our Design team is an exceptionally imaginative group comprised of a diverse mix of experience and youth. Whether it is fusing fashion with technology in Totally Rimless or capturing the heart and imagination of women with Vera Bradley, each collection is designed with a distinct purpose. We use superior materials and quality components in all of our products. Our attention to detail and commitment to quality is what sets us apart as a leader in the eyewear industry.

Evelyn in Navy was inspired by the Watch Hill look from the spring 2019 Badgley Mischka fashion line.

Since 1998, the Vera Bradley Foundation has raised nearly $35 million for research and treatment in the fight against breast cancer. The McGee Group has been a proud partner for over 12 years, sharing the Foundation’s commitment to find a cure. Every fall we debut an annual lineup of eyewear featuring beautiful Foundation patterns and colors and donate a portion of proceeds of every Vera Bradley frame sold to the Foundation to support their work.

to find out more visit verabradley.org 

The McGee Group is committed to service, support, and sacrifice. Our core values are grounded in the idea of putting our partners, customers and communities first. It is why we support organizations that give back and why we choose to partner with brands who share our values. Below are a few examples of the charitable works we participate in with our brand partners who are committed to making a difference in the world. Beyond making fashionable, high quality eyewear, these brands reflect what’s right in the world, something The McGee Group strives for every day.

Life Is Good Playmakers is focused on bringing happiness and enjoyment to children across the country who need a positive role model. The McGee Group is proud to part ner with them on this mission and support the great work being done by Playmakers to instill confidence, purpose and joy in the lives of children who need it most. to find out more visit lifeisgood.com/kidsfoundation 

Ducks Unlimited was founded in the late 1930s by a small group of sportsmen to protect the nation’s dwindling waterfowl population. Now a world leader in wetlands and waterfowl conservation, Ducks Unlimited has more than 737,000 members and has conserved more than 15 million acres of land. The McGee Group is inspired by this commitment to give back, and is the reason we’ve been a proud partner of Ducks Un limited since 2006.

to find out more visit ducks.org/wetland-conservation 

Jenny Lynn McGee was a mission volunteer who devoted her time to helping girls find their natural beauty and let it shine from within. 5% of net profits from the Jen ny Lynn Eyewear collection go to the Jenny Lynn Foundation which funds organi zations that strive to help women impacted by circumstances beyond their control. to find out more visit jennylynneyewear.com 