THE BRAND
With a track record of more than 20 years of rich design experience, Totally Rimless is The McGee Group’s longest continuously-running brand. The company has designed more than 300 shapes for Totally Rimless throughout its two decades of being on the market. These stylish frames have been sold everywhere from America’s largest retailers to independent opticians.
TARGET CONSUMERS
• Men and women with a sense of style, who appreciate high-tech and lightweight eyewear
• Elegant and feminine rimless styles for women ages 40+
• Minimalist eyewear with a streamlined unisex look
BRAND COMPARISONS
totally rimless silhouette charmant line art
Blends a 100% rimless design, the best quality, and a practical price point to meet the budget of any patient. Crafted with the best materials & modern designs, it’s perfect for the patient who desires the perfect finishing touch to his or her wardrobe, quality eyewear, and a comfortable fit.
marchon airlock
Airlock frames are for anyone looking for a simple, modern design. They are wellconstructed and sleek in appearance, making them the perfect complement for any of your fashion choices.
High-quality design with striking colors & innovative technologies result in timeless, chic sunglasses with perfect UV protection.
The Line Art CHARMANT collection is extremely lightweight and offers unmatched flexibility. Adaptive nose pads and slightly contoured end tips enhance the extraordinary wearing feeling of the airy profiles.
$63-$75 $110-$125 $170-$390 $130-$167COLLECTION FEATURES
Totally Rimless is crafted with top-of-the-line materials and boasts a modern design aesthetic to deliver a clean, minimalist look. Blending design, quality, and a practical
bridge construction design pins frame materials
Crafted for everyday comfort, the simple and clean design yields an ultra-lightweight frame that is suited for all-day wear.
Many Totally Rimless models rely on a one-piece construction method to deliver a seamless, low-profile look that completes the “barely-there” aesthetic of the frame.
Our pins are made from a medium viscosity nylon elastomer from one of the leading plastics manufacturer in the world.
Made from hypoallergenic materials (titanium & acetate), the result is a comfortable frame that any patient can wear.
CRIMSON
• Infinity Collection
• Feminine oval rimless frame designed with durable, lightweight titanium
• Features the unique hingless temple for ultimate flexibility
ROSE/GOLD
FEBRUARY 2024
INFINITY 04 373
HUNTER GREEN
INFINITY 05 374
• Infinity Collection
• Masculine square rimless frame constructed with durable, lightweight titanium
• Incorporates the innovative hingless temple for ultimate flexibility
FEBRUARY 2024
SAND
POP MATERIALS
COUNTER CARDS
LOOKBOOKS
• 6×6'' accordion fold construction
• The latest men’s/women’s styles featured
• Great stand-up piece to compliment TR counter cards
• 6×8'' sturdy slipbox construction
• Men’s/women’s styles featured
• Elegant Totally Rimless foil stamp
THANK YOU