Trina Turk ECP Presentation | Q1 2024

Page 1

Q1 2024

WELCOME

Trina Turk’s modern and optimistic outlook melds the best of classic American design with a California confidence by blending beautiful fabrications with impeccable quality for effortless élan and carefree glamour.

Founded in 1995 by Trina and her late husband, noted photographer Jonathon Skow, as a women’s contemporary clothing line, Trina Turk has evolved into an iconic lifestyle brand. The Trina Turk eyewear collection features custom prints using a three-step lamination process produced in Italy and jewelry-inspired hand-enameled décor, European components and custom Japanese and Italian acetates. The eyewear collection focuses on quality craftsmanship and bold colors that mirror the easy glamour that is the hallmark of the Trina Turk brand.

TARGET CONSUMER

Women ages 30-50

Loves dynamic colors and signature prints

Confident, fashion savvy and free spirited

Thinks of eyewear as a statement accessory

PRICING

$79 - $92

modern silhouettes with retro inspirations, bold colors and unique logo executions

ladies | sun

BRAND COMPARISON

$60 - $94

showcases styles that are as sophisticated as they are indulgent and as timeless as they are modern

ladies | men | sun

$66.37 - $92.75

attainable, luxury, lifestyle brand defined by classic American style with an eclectic sensibility beadwork. colors and patterns of the designer’s runway collection

ladies | sun

ladies | sun

CHARACTERISTICS CATAGORIES
Custom Japanese and Italian acetates and European hinges
COLLECTION FEATURES
Retro-inspired shapes and jewelry-inspired hand-enameled decor
OPTICAL

AGGIE

Blue Horn & Brownstone

51-18-140

• 70's inspired frame with a milled front to highlight the base layer

• Oversized, retro design featuring unique acetates for an eclectic look

• Cylinder metal endpiece adding a bold, funky touch to the cool frame

JANUARY 2024
Brownstone A B 45 ED DBL Temples
Blue Horn
51 58.4 18 140

FINLEE

Ocean, Blush, & Sage

52-16-135

• Angular, modern frame with a thicker endpiece and temples for a bold, trendy look

• Slightly oversized fit with coordinating tortoise temples

• Made from milky translucent acetates in three colorways

58.3 16 135

Blush A B 40.2
JANUARY 2024
ED DBL Temples Ocean 52 Sage

JANA

Rose & Olive

53-15-140

• Classy frame with an angular shape and uplifted corners

• Gradient design and darker color extends through to the temples for a refined, elegant look

• Choose between two unique colorways

Olive
JANUARY
A B 42 ED DBL Temples
2024
Rose 53 57.7 15 140

NADEEN

Silver & Red

52-19-140

• Futuristic construction with a mid-century shape for a quirky, fun, and vibrant look

• Metal frame with unique lens insert on the inside of the rim

• Thin metal temples and adjustable nose pads for a comfortable fit

Red
A B 40.6
JANUARY 2024
ED DBL Temples Silver
52 55.7 19 140

ARLI

Taupe & Black Horn

52-19-145

• Handcrafted In Japan Collection

• Classic boxy rectangle shape that’s perfect for unisex styling

• Two beautiful horn acetate variants for a polished look

Black Horn A B 40.5 ED DBL Temples
FEBRUARY 2024
Taupe 52
58.3 19 145

DANAE

Forest & Ivory

50-16-135

• Handcrafted In Japan Collection

• Petite fit with an uplifting brow and cut-out end piece detail

• Flat metal frame with matte inside and shiny outside

Ivory A B 40.5
FEBRUARY 2024
ED DBL Temples Forest 50 56.72 16 135

ITALIA

Wine & Black

52-17-140

• Handcrafted In Japan Collection

• Classic square frame with a modern twist

• Beautiful gradient acetate in sunset colors for a feminine touch Wine

Black
FEBRUARY
A
B 42 ED DBL Temples
2024
52 58 17 140
SUN

COSTA REI

55 - 17 -135

• Hexagon shaped, Hollywood glamour-inspired design

• Available in two rich colorways

• Versatile, flattering frame that elevates any look

Meet Costa Rei, a frame that seamlessly combines modernity with vintage charm. The hexagon shape lends a trendy edge to the classic Jackie O-inspired design, making it a must-have accessory for the fashion-forward individual. Whether you choose the vibrant burgundy gradient in Cranberry or the timeless Black, Costa Rei is sure to elevate your style with its chic, effortless elegance.

in Black in Cranberry

JAN 2024 A 55 B 48.5 ED 58.7 DBL 17 Temples 135

DELNOR

58 - 16 -130

• Teacup-butterfly hybrid shape with a vintage-inspired design from the ‘70s

• Stairstep temple with contrast plating and enameling

• Air flash lenses that add an elevated touch to the frame

Delnor is an effortlessly cool bridge between the past and present. This frame takes inspiration from the ‘70s, featuring a teacup-butterfly shape that’s both vintage and trendy. With its stairstep temples enhanced by contrast plating and enameling, Delnor exudes an eclectic, stylish aura with air flash lenses for a modern, refined touch, making this frame an elevated choice for the bold and fashion-forward individual. in Ivory in Black

JAN 2024
51.6 ED 62.49 DBL 16
130
A 58 B
Temples

HAMOA

56 - 19 -140

• Geometric hexagon frame for a bold, modern look

• Comes with dusky gradient lenses and an interesting multilayered acetate design

• Designed in two stunning color colorways

Embrace your inner star with Hamoa, a frame that’s as fierce as you are. This geometric hexagon frame is crafted in Rosewood, a bold rosey-toned brown striation acetate, laminated over a creamy milky interior for a stunning contrast, and Brown Cobalt, a multilayered acetate design in brown and cobalt blue. With dusky gradient lenses, Hamoa is more than just eyewear – it’s a fashion statement.

A

in Rosewood

in Brown/Cobalt

JAN 2024
56 B 50 ED 59.3 DBL 19 Temples 140

LA JOLLA

54 - 18 -135

• Lightweight, rectangular frame with a raised brow

• Features intricate milling on the front brow

• Available in two bold colorways

Channel the spirit of the ‘70s with La Jolia, a lightweight, rectangular frame that’s both modern and vintage-inspired. The frame’s raised brow and intricate milling on the front lend it a unique, stylish appeal. With two color options - a sleek solid black and a trendy retro stripe - La Jolia is the perfect blend of style, comfort, and nostalgia.

JAN 2024
47 ED 62.5 DBL 18
135
A 54 B
Temples
in Black in Black

LUCEA

57 - 14 -135

• Classic aviator shape with a Windsor rim for a sleek, effortless look

• Offers a modern twist to a timeless design of the aviator

• Available in two enchanting colorways

Welcome to the world of Lucea, a modern take on the classic aviator. This easy aviator style is crafted with a Windsor rim and is not your typical oversized frame, adding a contemporary flair to a traditional silhouette. The Lucea comes in dark Tortoise and a cool Aqua that mimics the texture of granite and the shimmer of an aventurine gemstone, making it an eclectic, stylish addition to any outfit. Just like our best-seller Lazio, Lucea is designed for the trendy, bold, and fashion-forward individual.

JAN 2024 A 57 B 46 ED 62.5 DBL 14 Temples 135
in
in Aqua
Tortoise

VATHI

54 - 17 -145

• Modern sunglasses with a sleek, triple-layered design featuring white lamination in the center

• Available in two chic colorways

• Available in two chic colorways

Vahti is the superstar of our collection, boasting a modern, sleek design that’s sure to turn heads. These sunglasses feature a triple-layered construction with a white lamination between layers of black or ivory horn, creating a stunning three-dimensional effect. With beautifully beveled edges and available in two chic colorways – classic Black and Black/ Cream with ivory and neutral pearl tort on black – Vahti is the epitome of fashion-forward style for those looking to make a bold statement.

in Black

in Black/Cream

JAN 2024
A 54 B 37.5 ED 58.6 DBL 17 Temples 145

THANK YOU

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