Welcome
Brand Overview
Observing a lack of feminine luggage, the Vera Bradley founders decided to create a company (named after Barbara Bradley Baekgaard’s mother) to design a line of quilted-cotton luggage, handbags, and accessories – and the rest is history! Vera Bradley has grown into an internationally recognized lifestyle brand providing a myriad of beautiful solutions for its customers. Vera Bradley is a leading designer of women’s hand-bags, luggage and travel items, fashion and home accessories, and unique gifts. The brand’s innovative designs, iconic patterns, and brilliant colors inspire and connect women unlike any other brand in the global marketplace.
Products
Ladies Sun Kids
Our Customers
A mutual desire to make the world a brighter place unites our customers. Vera Bradley is a brand they love to share, and together they have created a sisterhood around the brand. Our customer is the kind of woman who makes the most out of each day. She is bright, ambitious and accomplished, too. She is friendly, fun, practical, casual, caring, quick to laugh, creative, one to put family first and values tradition.
Young girls ages 8+
Kids
Loves stylish & distinctive colors
Loyal customers follow the exclusivity of the quarterly-released patterns
Collection Features
Variety
Enclusive to a wide variety of consumers with measurements ranging from 46-61. Sun collection includes polarized and non-polarized styles.
Quilting Decor
Quilting design elements honor the heart and origin of the brand - its bags and purses. This is often used as temple decor, texture elements, and endpieces.
Foil Logos
Subtle feminine branding elements like laminataed metal foil logos add a touch of shine
Brand Comparisons
Iconic signature print focused, color driven
Custom prints, vibrant colors, vintage inspired
Sophisticated and classic Print based, bright and cheerful
ages 8-80+
CHARACTERISTICS CATEGORIES
kids • ladies • sun
•
kids • ladies • sun ladies
sun
kids • ladies • sun
Brand Comparisons Cont.
Iconic signature print focused, color driven
Custom prints, vibrant colors. Vintage inspired Youthful, contemporary, inspiring young women who love fashion. Print based, bright & cheerful kids kids kids kids
CHARACTERISTICS CATEGORIES
Patterns
Synonomous with the Vera Bradley name are its iconic patterns. Our designs take inspiration from the stylish and everchanging patterns that are released each quarter. What makes our frames special is the acetate construction, ensuring that no two frame patterns are exactly the same.
Superblooms
Garden Grove Cloud Vine Desert Floral Moonlight Garden
French Paisley Citrus Paisley
Happy Blooms
Bedford Blooms
Deep Night Paisley
Citrus Paisley 45.7cm half drop repeat Directional color code: 12543 White Cloud Cool Snow Jadeite Flyway Blue Muted Teal Bluestone Teal Navy Twist Frost Grey Evening Primrose Light Turmeric Seneca Coral 2020 Vera Bradley Designs, Inc. work protected under U.S. copyright law. Any unauthorized reproduction distribution derivative creation based this work without permission Vera Bradley Designs, not permitted.
Butterfly By
Wallpaper Garden OPT 64cm block repeat Sand Orange Light French Lavender Light Peach Beige Lemonade Rosy Pink Yellow Young Apple Green Green Midnight Navy Ebony Grey 2020 Vera Bradley Designs, Inc. This work protected under U.S. copyright law. Any unauthorized reproduction of, distribution derivative creation based this work without permission Vera Bradley Designs, Inc. not permitted.
Bloom Boom
Patterns Cont.
Rainforest Fauna
Black Bandana Medallion
Prairie Paisley
Sunflowers
Hope Blooms
Hanging Around Leaves
Felicity Paisley
Rose Toile Java Navy Camo
Floating Garden
Neon Blooms
Vera Bradley Foundation Pattern
Stronger Together
Since 1998, the Vera Bradley Foundation has raised Nearly $37 million for research and treatment in the fight against breast cancer. The McGee Group has partnered with the Foundation for more than 15 years, sharing the Foundation’s commitment to finding a cure. Every Fall, we debut a line of eyewear featuring Vera Bradley’s annual Foundation patterns and colors.
The McGee Group also donates a portion of every Vera Bradley frame sold to support the work of the Foundation.
To find out more visit VERABRADLEY.ORG
Quiz
Who did the founders of Vera Bradley name the company after?
A. A close friend
B. Barbara Baekgaard’s mother
C. A beloved pet
Who is the main target customer for Vera Bradley?
A. Ladies, age 40+
B. Ladies, age 8-80+
C. Ladies, age 25-25
What is the distinctive visual that Vera Bradley is known for?
A. Its iconic patterns
B. Its brilliant colors
C. Its innovative designs
D. All of the above
What are the distinct collection features of the product? Select two.
A. Foil logos
B. Quilting decor
C. High embellishment
Quiz Cont.
What does Vera Bradley’s Foundation raise money for every year?
A. Colon Cancer
B. Alzheimer’s
C. Breast Cancer
True or False? Vera Bradley offers both polarized and non-polarized styles.
A. True
B. False