Vera Bradley Kids ECP Presentation 2023

Page 1

target consumer

Young girls ages 8+

Loves stylish & distinctive colors

Loyal customers follow the exclusivity of the quarterly-released patterns

brand comparisons

PRICING CHARACTERISTICS CATEGORIES Iconic signature print focused, color driven Custom prints, vibrant colors. Vintage inspired $49.95 - $76.95 $59.50 - $79.50 $52.00 - $84.00 $79.00 - $87.00 Youthful, Contemporary inspiring young women who love fashion. Print based, bright & cheerful kids kids kids kids
patterns Cloude Vine Multi Dreamer Paisley Sea Air Floral Island Garden Enchanted Mandala White 000 (DROP OUT) Midnight Navy Americana Red Squash Orange Carrot Orange Hari Gold Sunset Gold Gold nch Piquant Green Blue Aster Blue Yonder Festival Fuschia Flamingo Sad Berry Pink Lemonade Sea Salt Blue 2022 Vera Bradley Designs, Inc. This work protected under U.S. copyright law. Any unauthorized reproduction distribution or derivative creation based this work without the permission Vera Bradley Designs, Inc. not permitted. Brushed Blossoms 45.4 cm half drop repeat Non-Directional color code: 16705 Island Garden 64cm block repeat Directional color code: 10889 White 000 (DROP OUT) Black Dazzle Pink Evening Primrose Cascade Aqua Lucky Green Bermuda Blue African Plains 2020 Vera Bradley Designs, Inc. This work protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted. Q34 Alsation Vineyard Multi 7.58in x 12.2in Block repeat Directional color code: 8131 White Pu Pink Violet Viola Warm Sun Basketball Orange Rose Pompadour Begonia Pink Beach Glass Green Cascade Aqua Kensington Blue Nile Blue Blue Green 2021 Vera Bradley Designs, Inc. This work protected under U.S. copyright law. Any unauthorized reproduction distribution derivative creation based this work without the permission Vera Bradley Designs, Inc. not permitted. White 000 (DROP OUT) Midnight Navy Ovelia Aqua Aegean Blue Bogart Blue Ludlow Orange Rosemary Green True Teal Paris Blue Positive Paisley Blue 18in block repeat Non-Directional color code: 15911

products

Cloud Vine Multi & Botanical Paisley Pink

46-15-125

• Update of best-selling modified square frame

• Iconic quilt-inspired metal casted decor on endpiece

• Pattern layered on outside temples

Cloud Vine Multi Botanical Paisley Pink

46 A B ED DBL Temples 36 48.9 15 125
july 2023
brenna

Sea Air Floral & Enchanted Mandala

50-15-135

• Modified rectangle shape with feminine flair

• Vertical rivet décor on corners for a mature look

• Pattern temples with coordinating acetate color

combinations Sea Air Floral Enchanted Mandala 50 A B ED DBL Temples 36.6 55.4 15 135
july 2023
finn

Sea Air Floral & Botanical Paisley

51-14-130

• Sharp rectangular frame shape

• Soft crystal coloring and enchanting glitter detail for whimsical touch

• Pattern layered on outside temples

Sea Air Floral Botanical Paisley Pink 51 A B ED DBL Temples 34.1 54.2 14 130
july 2023
luca

Cloud Vine Multi & Sea Air Floral

50-15-135

• Quirky, modified round metal frame

• Deep-toned matte brow piece layered on lighter, shiny rims for dimension

• Pastel acetate layered with signature patterns on temples

Cloud Vine Multi Sea Air Floral

50 A B ED DBL Temples 35.6 52.3 15 130
2023
linnie july

shanna

Dreamer Paisley & Cloud Vine Multi

49-15-130

• Easy-to-wear rounded rectangle shape with feminine flair

• Print laminated on front corners into temples for an extra pop of pattern

• Crystal acetate in delicate pastel shades

Dreamer Paisley Cloud Vine Multi

49 A B ED DBL Temples 35.9 53.6 15 130
july 2023

48-16-130

• Recoloring of beloved bestseller

• Classic rectangle frame with feminine, angular lifts

• Deep-toned matte brow piece layered on lighter, shiny rims

Sea Air Floral
for dimension Sea Air Floral 48 A B ED DBL Temples 32.5 50.1 16 130
july 2023
whitley

Island Garden & Dreamer Paisley

49-15-130

• Oversized modified rectangle acetate frame

• Retro-style horizonal rivet décor on endpiece and sides • Pop of pattern layered on outside temples

Dreamer Paisley
Island Garden 49 A B ED DBL Temples 40.5 54.7 15 130 summer july 2023

Enchanted Mandala & Cloud Vine Multi

49-16-130

• Fun, oversized round metal frame with two-tone plated rims

• Acetate extended temple sleeve with bright, signature patterns

• Lightweight metal temples and plastic nose pads for all-day

Enchanted Mandala Cloud Vine Multi

49 A B ED DBL Temples 35.5 51 15 125 mila july 2023

Die Cut Counter Card

Frame Requirement: 6

point of purchase

Dispensing Mat

Frame Requirement: 3

One Piece Display Block

Frame Requirement: 3

36-Piece Display

Frame Requirement: 36

24x36 Poster

Frame Requirement: 7

Interchangeable

Logo Block

Frame Requirement: 6

48-Piece Floor Fixture

Frame Requirement: 90

3-Piece Display

Frame Requirement: 6

* Graphics and model imagery may vary depending upon seasonal availability.

Stronger Together

To help raise awareness and funding for the Vera Bradley Foundation Center for Breast Cancer, Vera Bradley designs a series of unique patterns every year. The specialty patterns are then applied to a number of products including bags, accessories, and even eyewear. The McGee

Group is proud to design eyewear each year that incorporates the latest Vera Bradley Foundation patterns and release them into our product offering every October. For the 2022 release, our Vera Bradley Foundation frames will be released from August thru January.

To find out more visit VERABRADLEY.ORG

thank you

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