Q-1 2024
Q-1 2024
BRAND OVERVIEW
Observing a lack of feminine luggage, the Vera Bradley founders decided to create a company (named after Barbara Bradley Baekgaard’s mother) to design a line of quilted-cotton luggage, handbags, and accessories – and the rest is history! Vera Bradley has grown into an internationally recognized lifestyle brand providing a myriad of beautiful solutions for its customers. Vera Bradley is a leading designer of women’s hand-bags, luggage and travel items, fashion and home accessories, and unique gifts. The brand’s innovative designs, iconic patterns, and brilliant colors inspire and connect women unlike any other brand in the global marketplace.
OUR CUSTOMERS
A mutual desire to make the world a brighter place unites our customers. Vera Bradley is a brand they love to share, and together they have created a sisterhood around the brand. Our customer is the kind of woman who makes the most out of each day. She is bright, ambitious and accomplished, too. She is friendly, fun, practical, casual, caring, quick to laugh, creative, one to put family first and values tradition.
BRAND COMPARISONS
Iconic signature print focused, color driven
Custom prints, vibrant colors, vintage inspired
Sophisticated and classic Print based, bright and cheerful kids • ladies • sun ages 8-80+ kids • ladies • sun ladies • sun kids
sun
CHARACTERISTICS CATEGORIES
PRICING
$49.95 - $76.95
$59.50 - $79.50
$64.24 - $96.40
$79.00 - $87.00
•
• ladies
COLLECTION FEATURES
SUPERIOR PROTECTION
Blue Light Readers and Polarized Sunglasses provide eye protection no matter the occasion
WIRE CORE
Our frames are crafted with a durable and flexible wire core that’s easy to adjust, allowing the wearer to tailor the frame to their unique face shape.
PATTERNS White 000 (DROP OUT) Dark League Blue Confetti Coral Sea Pink Muted Pink Powder Coral Dusky Citron Apricot Amber Candy Pink Desert Turquoise English Teal Light Rich Blue Riviera Blue Amanda Sage © 2022 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted. Flamingo Garden Extra Pink 32cm half drop repeat Directional color code: 18471 SENT 1/10/23 Black 001 Americana Red Almost Navy Faded Teal Coconut Sorbet Cranberry Red Zinfandel Red Rust Orange © 2021 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. is not permitted. Perennials - Multi 21.3cm half drop repeat Directional color code: 18242 Blue Cloud Smooth Pink White 000 Black 001 Teddy Blue Blues Gloomy Sky Moonlite Lavender Camel 2022 Vera Bradley Designs, Inc. This work is protected under U.S. copyright law. Any unauthorized reproduction of, distribution of or derivative creation based on this work without the permission of Vera Bradley Designs, Inc. not permitted. Blue Cloud Sand Paisley Blue Contrast 32cm block repeat Directional color code: 18259 White 000 (DROP OUT) Midnight Navy Blue Moon Grey Crush Pink Pretty in Pink Carrot Orange Apricot Primrose Yellow Dark Washed Turquoise Durango Blue Morning Glory 2023 Vera Bradley Designs, Inc. This work protected under U.S. copyright law. Any unauthorized reproduction of, distribution of derivative creation based on this work without the permission Vera Bradley Designs, Inc. not permitted. Dauphine Au Chine Floating Flowers OPT2 42 cm half drop repeat Directional color code: 18476 Flamingo Garden Perennial Noir Paradise Coral Soft Sky Paisley Parisian Bouqet
PRODUCTS
LADIES SUN KIDS
Arya
Paradise Coral , Sweet Garden Blue, & Flamingo Garden
53-16-135
• Classic rectangular frame with a hint of modern flair and vibrant colorways
• Features a slightly thicker endpiece adorned with flat metal pin décor
• Three distinct signature patterns from Vera Bradley to choose from
A B ED DBL Temples
53 38.8 58.3 16 135
Paradise Coral
Sweet Garden Blue
Jan 2024
Flamingo Garden
Dez
Perennials Noir & Soft Sky Paisley
53-16-135
• Elegant metal frame featuring a flat top construction with a two-tone brow
• Includes a subtle metal endpiece and a contrast of shiny and matte finishes
• Available in two colorways and signature Vera Bradley patterns
Jan 2024 A B ED DBL
Temples
53 41.5 59.9 16 135
Perennials Noir
Soft Sky Paisley
Diane
55-18-140
• Recoloring of a classic bestseller, now available in a larger fit
• Semi-rimless rectangle frame with a thin and lightweight look
• Features two signature Vera Bradley patterns
Jan 2024 A B ED DBL
Temples
Soft Sky Paisley & Parisian Bouquet
55 34.4 58 18 140
Soft Sky Paisley
Parisian Bouquet
Sherilyn
Soft Sky Paisley & Botanical Paisley
53-16-135
• Rectangular acetate frame with a flattering shape and soft curved endpiece
• Signature pattern is featured on 3/4 of temple using unparalleled lamination techniques
• Available in two versatile colorways featuring signature Vera Bradley patterns
Jan 2024 A B ED DBL
Temples
53 40.5 57.1 16 135
Soft Sky Paisley
Botanical Paisley
51-19-140
• Bold and contemporary twist on the classic square frame with a chunkier, thicker construction
• Features thicker temples with a distinctive swoop, adding a quirky touch to its striking design
• Two vibrant colorways inspired by signature Vera Bradley patterns
Jan 2024
A B ED DBL Temples
Veron Perennials Noir & Soft Sky Paisley
51 43 56.4 19 140
Perennials Noir
Soft Sky Paisley
Erika
Paradise Coral , Flamingo Garden, & Soft Sky Paisley
54-16-140
• Modern rectangle silhouette with extended endpiece on front
• Features very thin metal and temple crafted from stainless steel, tubular metal decor, and a strong metal brow
• Available in three unique colorways featuring signature Vera Bradley patterns
A B ED DBL Temples
54 41.3 59.2 16 140
Paradise Coral
Flamingo Garden
Mar 2024
Soft Sky Paisley
Fayla
Flamingo Garden & Paradise Coral
56-16-140
• Petite, smaller size of the beloved Grace style
• Easy rectangle shape and slight uplift
• Available in two unique colorways featuring signature Vera Bradley patterns
Mar 2024 A B ED DBL Temples
56 36.8 59.8 16 140
Flamingo Garden
Paradise Coral
Giovanna
Soft Sky Paisley & Paradise Coral
51-16-135
• Metal semi-rimless petite frame with spring hinge for added comfort
• Roping décor to highlight unique Austrian crystal square stones
• Available in two vibrant colorways featuring signature Vera Bradley patterns
Mar 2024
A B ED DBL Temples
51 34 54.6 16 135
Soft Sky Paisley
Paradise Coral
Julieta
Paradise Coral & Raindrop Medallion
53-18-135
• Oversized, exaggerated cat-eye silhouette, recolor of a bestseller
• Dual laminate with milling on top eyerim to highlight base coloring
• Available in two unique colorways featuring signature Vera Bradley patterns
Mar 2024
A B ED DBL Temples
53 44 59.6 18 135
Paradise Coral
Raindrop Medallion
Kari
Flamingo Garden
49-19-140
• Petite frame with teal crystal front and diamond metal foil decor
• Dark tortoise temples with print outside, complemented by a spring hinge
• Soft retro rectangle shape with modified keyhole bridge
Mar 2024 A B ED DBL
Temples
49 34.8 53.8 19 140
Flamingo Garden
Piccadilly Neutral
Karsyn
Piccadilly Neutral
52-16-135
• Petite acetate frame with solid dark tortoise front and signature Vera Bradley pattern on outside temple
• Contemporary, charismatic, and timeless rectangle shape
• Bestselling style, now available in an all-new colorway
Mar 2024
A B ED DBL Temples
52 38 56 16 135
Mika
Botanical Paisley & Parisian Bouquet
54-17-140
• Timeless, feminine silhouette with uplifts and angles for a flattering shape
• Coordinating signature Vera Bradley patterns on outside temples
• Available in two vibrant colorways
Mar 2024 A B ED DBL
Temples
54 41.2 60.16 17 140
Botanical Paisley
Parisian Bouquet
FIA
56 - 16 -135
• Soft metal frame with an angular teacup shape with two-tone front striped detail
• Thin acetate temples with print inside and outside, complemented by a small metal endpiece
• Available in two signature Vera Bradley patterns
Introducing Fia, a fresh and trendy frame that combines modern design with feminine details. Its softer, angular teacup shape is enhanced by a two-tone front striped detail, while the thin acetate temples feature prints both inside and outside for an added pop of color. Choose from Soft Sky Paisley with gunmetal silver accents and a light blue inside or Paradise Coral with gold accents and a vibrant pink pattern inside for a fun and vibrant look.
JAN 2024
A 56 B 47.5 ED 63.52 DBL 16 Temples 135
in Soft Sky Paisley
in Paradise Coral
DINA
54 - 16 -130
• Recoloring of a bestseller
• Polarized, petite sunglass with a rectangular frame and curved endpiece
• Embellished with quilted embossed metal décor piece for an extra touch of elegance
Say hello to Dina, a rejuvenated classic that effortlessly fuses style and function. This petite, polarized sunglass sports a slim, elongated rectangular frame in a versatile blush tortoise palette, making it perfect for any occasion. The inside temples are adorned with a vibrant Paradise Coral pattern, complemented by a quilted embossed metal decor piece, adding a fun, feminine twist to this durable frame.
in Paradise Coral
JAN 2024
A 54 B 39 ED 58.2 DBL 16 Temples 130
54 - 17 -135
• Petite, softer shape with a thinner profile for an effortless, flattering look
• Extended metal décor piece on the left temple featuring Vera Bradley’s embossed logo
• Available in two colorways and signature Vera Bradley patterns
Say hello to Jo, the epitome of classic subtlety and everyday versatility. This polarized sunglass has a petite, softer shape with a thinner profile, offering an effortlessly flattering fit. It comes in two colorways: Parisian Bouquet featuring crystal deep grey rims with a pattern on the outside temples and silver decor, and Paradise Coral boasting dusty pink and brown tortoise on the rims and temples, pattern on the inside temples, and gold decor. The extended metal decor piece on the left temple, embossed with the Vera Bradley logo, adds a touch of elegance.
JAN 2024
JO
A 54 B 42 ED 60.8 DBL 17 Temples 135
in Paradise Coral
in Parisian Bouquet
ANI
55 - 17 -140
• Bold, oversized square frame paired with a thicker endpiece
• Double laminated rims for added dimension
• Signature Vera Bradley patterns on the outside of the temples for a classic, feminine touch
Introducing Ani, a frame that exudes both boldness and femininity. This oversized square frame is layered with custom navy and bright pink crystal acetate, creating a vibrant contrast that’s eye-catching and iconic. The double laminated rims add depth and dimension, while the thicker endpiece extends a pop of color. The frame is finished with Vera Bradley’s signature pattern on the outside of the temples, making it a classic choice for everyday wear.
JAN 2024
55 B 49.5 ED 62.9 DBL 17 Temples 140
A
in Soft Sky Paisley in Flamingo Garden
Frame Requirement - 0
POINT OF PURCHASE
Interchangeable
Logo Block
Frame Requirement - 6
3-Piece Display Dispensing Mat
Frame Requirement - 6
Counter Cards
Frame Requirement - 0
Counter Cards
Frame Requirement - 0
Frame Requirement - 0
Posters
Frame Requirement - 0
Frame Requirement - 0
48-Piece Floor Fixture
36-Piece Display
Stronger Together
To help raise awareness and funding for the Vera Bradley Foundation Center for Breast Cancer, Vera Bradley designs a series of unique patterns every year. The specialty patterns are then applied to a number of products including bags, accessories, and even eyewear. The McGee Group is proud to design eyewear each year that incorporates the latest Vera Bradley Foundation patterns and release them into our product offering every October.
To find out more visit VERABRADLEY.ORG
THANK YOU