Vera Bradley - Retail Training Presentation

Training Presentation

Welcome to our family We are The McGee Group

THE M c GEE GROUP specializes in the design and manufacturing of eyewear, sunglasses, readers, and cases.

The McGee Group is a family-owned and operated optical design business headquartered in Marietta, Georgia. We specialize in the design and manufacturing of eyewear, sunglasses, readers, and protective cases. For almost 50 years, The McGee Group has been known as a forward-thinking company that offers innovative and high-quality products with award-winning designs, superior marketing support, and excellence in customer service.

Our focus is to translate the unique personalities of our brands into eyewear for men, women, and kids. We offer an in-house, fullservice product design team that works with factories in USA, South Korea, Japan, Italy, and China on the latest technology, design, color trends, and embellishments. In addition, our in-house Marketing and PR team works to translate each brand's unique story into an immersive and relatable experience for our optical partners through the use of marketing assets.

As a result, the customers of The McGee Group enjoy high-fashion, high-quality frames from brands with proven sell-through rates, such as Vera Bradley, Life is Good, Badgley Mischka, and Trina Turk. The McGee Group is proud to offer our customers a brand for every fashion, lifestyle, and budget.

Brand Overview

Observing a lack of feminine luggage, the Vera Bradley founders decided to create a company (named after Barbara Bradley Baekgaard’s mother) to design a line of quilted-cotton luggage, handbags, and accessories – and the rest is history! Vera Bradley has grown into an internationally recognized lifestyle brand providing a myriad of beautiful solutions for its customers. Vera Bradley is a leading designer of women’s hand-bags, luggage and travel items, fashion and home accessories, and unique gifts. The brand’s innovative designs, iconic patterns, and brilliant colors inspire and connect women unlike any other brand in the global marketplace.

Stronger Together

At Vera Bradley, we care. We care about our associates, our customers and about creating brighter, more joyful lives for girls and women.

Since 1998, the Vera Bradley Foundation has raised nearly $37 million for research and treatment in the fight against breast cancer. The McGee Group has partnered with the Foundation for more than 15 years, sharing the Foundation’s commitment to finding a cure. Every fall, we debut a line of eyewear featuring Vera Bradley’s annual  Foundation patterns and colors. The McGee Group also donates a portion of every Vera Bradley frame sold to support the work of the Foundation.

FINDING A CURE

Since 1993, you have helped us raise more than $37.5 million to support critical research advancements. Our team at the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University is transforming the therapies and treatments of tomorrow.

We promise we won’t stop until we reach a cure together.

BRIGHTENING FUTURES

Our dedication to creating a brighter world for all drives our purpose and fuels our passion, from the products we design to how we give back. From Blessings in a Backpack to New Hope Girls to Free Mom Hugs, we partner with a number of amazing organizations that create positive ripple effects nationwide and around the world.

We promise to make a positive impact for generations to come.

LOVING LOCALLY

We are committed to uplifting the communities that our customers and associates call home, supporting deserving organizations, giving back to families, and championing local heroes across the country in times of need.

We promise to leave a lasting imprint where it matters most.

OUR COLLECTION

Collection Features

Superior Protection

Blue Light Readers and Polarized Sunglasses provide eye protection no matter the occasion

Wire Core

Our frames are crafted with a durable and flexible wire core that’s easy to adjust, allowing the wearer to tailor the frame to their unique face shape.

Polarized Sunglasses Features

Polarized

The sun line features high-quality Polarized Lenses for the ultimate protection from harmful UV rays and dangerous glare.

Handmade acetate

Our lenses are crafted with acetate made by hand, with premium materials, and available in beautiful color palettes.

Pattern

These frames are designed with and inspired by signature Vera Bradley patterns that are instantly recognizable and true to the brand’s extensive product line.

Drawstring Bag

Each purchase includes a Vera Bradley branded microfiber drawstring pouch for dual purpose as compact storage and as a cleaning cloth.

POLARIZED SUN STYLES

BLANCA MSRP $68

GINNE MSRP $68

HADDEE MSRP $68

HAPPINESS RETURNS PINK

BLACK BANDANA MEDALLION

BOTANICAL DITSY

FRESH-CUT FLORAL GREEN

KEEGAN MSRP $68

JULISA MSRP $68

KATRINE MSRP $68

ENCHANTED MANDALA

CITRUS PAISLEY

FRESH CUT FLORAL GREEN BOTANICAL DITSY

ISLAND GARDEN

MARA MSRP $68

MARLENE MSRP $68

TORI MSRP $68

FRESH-CUT FLORAL GREEN

BLACK BANDANA MEDALLION ROSE TOILE

BLACK BANDANA MEDALLION

HAPPINESS RETURNS PINK

CITRUS PAISLEY

Blue Light Filtering Readers

Features

All readers are equipped with blue light filtering lenses to protect you from Digital Eye Strain when using electronics.

Blue Light Wire Core

The temples are made with a built-in wire core for easy adjustment and personalized fit.

Optical Quality Lens

Select from 8 powers with optical quality lenses for your readers.

Pattern Slip Case

These frames are designed with and inspired by signature Vera Bradley patterns that are instantly recognizable and true to the brand’s extensive product line.

Each purchase includes a Vera Bradley patterned slip-in case for easy storage and lightweight protection.

BLUE LIGHT READER STYLES

BELLAMY MSRP $29

BOTANICAL PAISLEY PINK

COURTNEY MSRP $29

HAPPINESS RETURNS PINK ROSE TOILE

DARIA MSRP $29

BOTANICAL DITSY

BOTANICAL DITSY

FRESH-CUT FLORAL GREEN

KIKI

FLORAL GREEN

ROSE TOILE

INEZ MSRP $29

KENNA MSRP $29

BLOOM BOOM

MSRP $29

MACKENZIE MSRP $29

MASON MSRP $29

BLACK BANDANA MEDALLION

FRESH-CUT

HAPPINESS RETURNS PINK

MONROE MSRP $29

TAMARA MSRP $29

CITRUS PAISLEY

LEXI MSRP $29

BLOOM BOOM PLUM PANSIES

POWERS: 1.50, 2.0,2.5

SUN AND READER CASE STYLES

BOTANICAL DITSY MSRP $24

BOTANICAL PAISLEY PINK MSRP $24

FRESH-CUT FLORAL GREEN MSRP $24

BOTANICAL PAISLEY PINK MSRP $18

FRESH-CUT FLORAL GREEN MSRP $18

BOTANICAL DITSY MSRP $19

READERS CASE STYLES

SUN CASE STYLES

Floor Fixture Program

Offset Fixture Credit

Sunglasses & Reader Prepack

PRODUCT DETAILS

SUNGLASSES

READERS

READING SUNGLASSES

SUNGLASS CASE

READER CASE

FIXTURE PREPACK

PRODUCT ORDER

FIXTURE - $350.00

RETAIL: $68.00

RETAIL: $29.00

RETAIL: $34.00

RETAIL: 24.00

RETAIL: 18.00

COST: $29.92

COST: $12.76

COST: $14.96

COST: $11.52

COST: $8.64

COST: $2,227.60

(FIXTURE COST WILL BE OFFSET WITH $350.00 OF FREE PRODUCT ON REORDER)

• Net 30 terms will be applied to the opening order, upon completion and return of signed credit application

• Shipping not included

SHIPPING NOT INCLUDED

FIXTURE DETAILS

•HOLDS 45 GLASSES AND 12 CASES

• INTERCHANGABLE GRAPHIC

• MIRROR

RETAILER SUPPORT

• CATALOG AND ORDER FORM

• TRAINING INFORMATION

• SOCIAL MEDIA ASSETS

• SEASONAL PROMOTIONS FOR RETAILERS

• PRODUCT PROVIDED BY THE MCGEE GROUP

• WHITE ROTATING UNIT

• LOCKING STORAGE

• 16'' SQUARE 71'' TALL

• TO ORDER, EMAIL YOUR LOCAL REP OR PAM LIPSKY: PLIPSKY@MCGEEGROUP.COM

*REP INCENTIVE* $100 AM EX GIFT CARD FOR EVERY 3 FLOOR FIXTURES PLACED IN STORES

36-piece Tabletop Spinner Promotion

Purchase $1100 of product and receive the spinner for FREE

• Net 30 terms will be applied to the opening order, upon completion and return of signed credit application

• Shipping not included

FIXTURE DETAILS

•HOLDS 45 GLASSES AND 12 CASES

• INTERCHANGABLE GRAPHIC

• MIRROR

RETAILER SUPPORT

• WHITE ROTATING UNIT

• LOCKING STORAGE

• 16'' SQUARE 71'' TALL

• WELCOME LETTER WITH ALL CONTACT INFORMATION AND FAQ, CATALOG AND ORDER FORM

• TRAINING INFORMATION

• SOCIAL MEDIA ASSETS

• SEASONAL PROMOTIONS FOR RETAILERS

• PRODUCT PROVIDED BY THE MCGEE GROUP

• TO ORDER, EMAIL YOUR LOCAL REP OR

PAM LIPSKY: PLIPSKY@MCGEEGROUP.COM

PRODUCT WARRANTY

Eyewear and cases have a 1- year warranty on defect only.

• Claims can be filed with customer service by providing an email with frame name, pattern name, reader power (if applicable) and a photo of the damaged product.

• After evaluation, customer service will offer the choice of replacing the product, if still available, or a credit on the account.