COMMUNICATION PLAN

A series of evaluations were used to analyze and understand the state, standing, and quality of communication efforts to date.

Communications Objectives

Strategic communication objectives:

• Elevate the school’s reputation and visibility on college search platforms and within LUC, as well as among local high school counselors, non-profit, community, and religious organizations.

• Position Arrupe College as a leader for making higher education affordable, accessible, and achievable for students who have been historically underrepresented due to race or socioeconomic status at a local level.

• Support admission recruiting to increase applicant pool, particularly among AfricanAmerican students.

Strategies and Tactics

The communications effort will pursue the following main strategies and tactics in support of the strategic communications objectives:

Strategy 1: Increase the “discover-ability” of Arrupe and application process

Tactic: Website |

• Work with UMC and other LUC departments to implement wording changes throughout LUC pages, allowing prospective students to “discover” Arrupe easily

• Audit all pages to streamline Arrupe pages to increase the successful receipt of applicants to Arrupe, rather than LUC, and differentiate navigation and messaging to better target prospective vs. current students

• Assist to obtain a CEEB code to ensure applicants are sending information to Arrupe (not LUC) and better track outcomes

• Collaborate with EMM to possibly add a “Stop” for Arrupe on YouVisit virtual tour

Tactic: Social Media |

• Ceation of content calendar coinciding with efforts by OSS, OAA and Admission to raise awareness and reputation of Arrupe by highlight current students and alumni

• Amplify efforts by Admission regarding application and deposit deadlines with strong Call to Action (CTA) and links to such on social media

• Assist in targeted efforts to recruit prospective students, specifically those eligible through HOPE Chicago, and clarify applying to Arrupe vs. LUC