NEW Agent Marketing Package
THE McGRATH ADVANTAGE! Fast tracking your success with a smooth transition
welcome Ashleigh Dowe| Sales Support Fun Fact: Terrible at booking flights & accommodation Responsible for compliance of new listings across the 4 offices, handling agent/CSM enquires and assisting the Sales Director.
E: salesadmincronulla@mcgrath.com.au
Daniela Carey| Sales Trust Fun Fact: I can’t think of one :) Responsible for sales trust accounts for 4 offices.
E: danielacarey@mcgrath.com.au
Deianne Hibberd | Videographer and Marketing Fun Fact: Love a creative challenge and tending to my bonsai’s (not to mention a good glass of red). Creative/graphic design/marketing, internal videos, training videos and social media assistance.
E: deiannehibberd@mcgrath.com.au
Gena Advincula | Marketing Coordinator Fun Fact: Loves to eat a lot Marketing Coordinator for Sutherland Shire offices. Your go to person for all property related enquires.
E: marketingcronulla@mcgrath.com.au
Dremo Martilino | Social Media Fun Fact: Loves to travel and take photos. Social Media strategist is responsible for all office social media as well as running agent individual sites.
E: dre@evolvesolutions.biz .
Deeanne Martin | HR Administrator Fun Fact: I am a crazy cat lady! I am responsible for all aspects of sourcing, onboarding, keeping and helping our staff, as well as being the go to person for Employment Hero and management across all offices.
E: deeannemartin@mcgrath.com.au
Renee Saisanas| Campaign Marketing Manager Fun Fact: I tell it how it is. I know how to let my hair down and have a good time. Manages Gena and Grace, organises, distributes and plans agent marketing programs and iWON newsletters, organises and plans office marketing, back page advertisements, NTR flyers and print collateral. Communicates with head office on all new processes and marketing elements.
E: reneesaisanas@mcgrath.com.au
Sarah Conneely Smyth| Training and Projects Fun Fact: Not fond of chilli (despite having a Chinese mother), is fond of a drink though (thanks perhaps to an Irish father). Works on sales and administration projects under the direction of the management team. Is the go-to person for iWON queries and training. Is the appointed Mars Champion for the Sutherland Shire offices.
E: sarahconneelysmyth@mcgrath.com.au
Susy Sayle| Accounts Fun Fact: Since being at McGrath and working in my department I have learnt to staple and hole punch to perfection!! All aspects of Accounts including chasing and processing marketing payments.
E: accountscronulla@mcgrath.com.au
Your set up
package includes
essential marketing elements
Agent Photography • Professional photo shoot at location of choice*
*
Single agent 3 images
*
Team photo 1 image - if you come over with a team
Coordinator - Genalyn Advincula
Our professional photographers work closely with you and a team of experts to produce an agent photo that is authentic, engaging and reflects your personality. You will be provided with 15-20 photos to make your selection from. We encourage you to have fun, relax and enjoy the experience.
Examples
Agent Bio • Professionally written in the third person
*
Agent bio
Coordinator - Genalyn Advincula
A professional bio is about personal branding. Having your professional bio written in the third person assists in social proof. It speaks about your reputation, attributes, tone and makeup.
essential marketing elements
Business Cards • Double sided matt cello glazed
*
1 x box of 250 cards
Coordinator - Front Office Manager
McGrath DL Envelopes • Double sided matt cello glazed
*
1 x box of 500 McGrath window and or non-window
*
1 x box of 1000 Candida window envelopes for letter folding machine
Coordinator - Front Office Manager
Presentation Folders • Double sided matt cello glazed
*
1 pack of 45 Folders
Coordinator - Front Office Manager
signage elements
Boards *
5 x Pointer boards
*
2 x A- Frame boards lightweight, 600 x 450mm
Coordinator - Ashleigh Dowe
Flags *
1 x Welcome flag
*
1 x Inspection flag
*
1 x Flag pole
Coordinator - Ashleigh Dowe
Open for Inspection Kit *
1 x Kit
Coordinator - Ashleigh Dowe
agent marketing elements
Agent Video Profile • Professional video shoot in choice of location*
*
Agent profile 1 min, 30 sec
Coordinator - Genalyn Advincula
The McGrath agent video profile is an in-depth look at you, your business, your results and your marketplace. Designed to enable agents to engage and create a point of difference. Agent video profiles are used on the McGrath website and social media sites as an introduction to you and your results. All personal marketing collateral will be delivered to your office, you will then need to take it to a local distributor house when you see fit. Otherwise please inform if you need marketing manager to distribute at appropriate times.
Agent Bio Card *
200 x A4 Agent Double Sided Bio Cards
Coordinator - Genalyn Advincula
agent marketing elements
Local Paper Profile *
Full page Sutherland Shire Leader profile ad
Coordinator - Genalyn Advincula
Agent A6 Profile Cards *
2,000 x A6 Double sided bio (distribution included)
Coordinator - Genalyn Advincula
Agent DL Card *
2,000 x DL perforated cards (distribution included)
Coordinator - Genalyn Advincula
agent marketing elements
Testimonial A6 Mail Card *
2,000 x A6 Testimonial A6 mail card
Coordinator - Genalyn Advincula
How much is your property worth? *
2,000 x A6 double sided (distribution included)
Coordinator - Genalyn Advincula
Monthly E-Newsletter • Personalised iWON E-Newsletter
*
12 x per year sent out to your database
Coordinator - Genalyn Advincula
listing essentials
Pre-List Listing kit PRE-LIST
*
2 x McGrath Pre list kits
Coordinator - Ashleigh Dowe
Listing Presentation Folder • For use when presenting at a listing presentation (A3 or A4)
*
1 x Leather bound listing folder
Coordinator - Ashleigh Dowe
training elements
McGrath Head Office Training Coordinator
*
McGrath Way - Full day training session
Ashleigh Dowe
*
MARS - Half day training on database
Sarah Conneely Smyth
*
Fast Track - 2 full day training sessions
Ashleigh Dowe
*
Social media masterclass
Ashleigh Dowe
McGrath Shire Training *
iWON training
*
Max training
*
Marketing and CampaignTrack training
*
Weekly 1 on 1 coaching session with sales manager for 12 weeks
*
Mentor/buddy agent
Coordinator - Ashleigh Dowe
IT elements
Database MENAI SYLVANIA CRONULLA
McGRATH SUTHERLAND SHIRE
• Four local Sutherland Shire offices
ENGADINE
RO YA L NATIONA L PA RK HE AT HC OT E NATIONA L PA RK
• Growing network of 82 offices TA SMAN SEA
• Over 884 sales people in one networked team
*
Your database moved over into the iWON system
Coordinator - Sarah Conneely Smyth
Set up and Logins • Full set up and logins provided for Coordinator
*
iWON - Sutherland Shire database
Ashleigh Dowe
*
MARS - McGrath database
Ashleigh Dowe
*
MAX - Sutherland Shire communication portal
Ashleigh Dowe
*
RP Data
Ashleigh Dowe
*
APM
Ashleigh Dowe
*
Email signatures
Ashleigh Dowe
*
Sales Force
Ashleigh Dowe
*
Homepass
Gena Advincula
*
Profile on mcgrath.com.au
Gena Advincula
*
Profile on realestate.com
Gena Advincula
*
Profile on domain.com.au
Gena Advincula
*
Profile on realestate.com
Gena Advincula
social media elements
Platform Assistance with *
Facebook - Business page set up or rebranded
*
LinkedIn - Assistance with professional profile
*
Session on best to utilise our social media resources
Coordinator - Dre Martilino
Promoted on *
Facebook - Your profile video will be posted to McGrath Sutherland Shire page
*
Youtube - Your profile video will be posted to McGrath Sutherland Shire page
*
Google + Your profile video will be posted to McGrath Sutherland Shire page
Coordinator - Dre Martilino
sample elements Agent profile A6 - Landscape
An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. Warren possesses strong leadership and communication skills along with invaluable training experience.
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Warren Campion
Front
Back option
Agent profile A6 - Portrait Warren Campion
An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. He believes today´s technology enhances the transaction experience. Warren particularly enjoys providing people with the means to create a lifestyle that can ultimately deliver them financial freedom. Warren´s dedication, persistence and global expertise combine to offer local property buyers and sellers with an elite choice when it comes to securing or selling their property and achieving a successful outcome. Warren possesses strong leadership and communication skills.
“A professional, dynamic and a great friend. He never fails to surprise us with his ideas on how to effectively sell our home.” George, Cronulla
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Watch Video
Front Testimonial A6 Card
1
1
A
Property Address, Cronulla Sold $1.5m
Property Address, Cronulla Sold $1.5m
Just sold
Front option 1
“The marketing campaign and open home process plus the teams´ knowledge of potential buyers in the market generated large number of genuine interested parties which gave us the confidence to take our property to auction.” George - Cronulla
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Back option
5 Beds 3 Baths 2 Cars
Just sold
Front option 2
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Front option 3
Cronulla specialist
sample elements Agent DL card
Warren Campion
“A professional, dynamic and a great friend. He never fails to surprise us with his ideas on how to effectively sell our home.” George, Cronulla
Warren Campion Sales Agent M T E
0418 419 555 8525 9909 warrencampion@mcgrath.com.au
Front
Just sold
An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. He believes today´s technology enhances the transaction experience and helps facilitate an exceptional level of customer care. Warren particularly enjoys providing people with the means to create a lifestyle that can ultimately deliver them financial freedom. Warren´s dedication, persistence and global expertise combine to offer local property buyers and sellers with an elite choice when it comes to securing or selling their property and achieving a successful outcome. Warren possesses strong leadership and communication skills along with invaluable training experience.
Your street is being appraised next week
Recent sales
1 Property Address, Cronulla Sold $1.8m
1
Property Address, Cronulla Sold $700k
Property owners in your neighbourhood have expressed interest in knowing what their homes might be worth in the current market.
A real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire.
2
The appraisals will take place from Monday onwards and will take only 10 minutes of your time.
Property Address, Cronulla Sold $920k
Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W
8525 9999 mcgrath.com.au
Back option 1
Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W
02 8525 9999 mcgrath.com.au
Back option 2
Your street is being appraised next week and we would like to offer you a complimentary, obligation free appointment.
Contact Warren Campion to book your appointment.
Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W
02 8525 9999 mcgrath.com.au
Back option 3
Suite 1, 2 Wilbar Avenue Cronulla NSW 2230 Australia T W
02 8525 9999 mcgrath.com.au
Back option 4
sample elements A4 Agent Profile Warren Campion
“A professional, dynamic and a great friend. He never fails to surprise us with his ideas on how to effectively sell our home.”
An accomplished corporate and real estate industry professional with an impressive list of achievements, licensed agent, Warren Campion, brings two decades of property sales and business management experience to his role as General Manager of the McGrath Sutherland Shire. He believes today´s technology enhances the transaction experience and helps facilitate an exceptional level of customer care with a personal touch.
George, Cronulla
Warren particularly enjoys providing people with the means to create a lifestyle that can ultimately deliver them financial freedom. Warren´s dedication, persistence and global expertise combine to offer local property buyers and sellers with an elite choice when it comes to securing or selling their property and achieving a successful outcome. Warren possesses strong leadership and communication skills along with invaluable training experience.
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Front A selection of recent sales
A selection of recent sales
1 1
A selection of recent sales
2
1 Property Address, Cronulla Sold $1.8m
Property Address, Cronulla Sold $920k
3
Cronulla, Property Address Sold $700k
4
2 Cronulla, Property Address Sold $740k
4 Cronulla, Property Address Sold $720k
3 Cronulla, Property Address Sold $1.2m
5 Cronulla, Property Address Sold $700k
6 Cronulla, Property Address Sold $920k
Property Address, Cronulla Sold $920k
Cronulla, Property Address Sold $720k
Cronulla, Property Address Sold $1.2m
7 Property Address, Cronulla Sold $790k
2
5 Cronulla, Property Address Sold $740m
6 Cronulla, Property Address Sold $1.8m
8 Property Address, Cronulla Sold $825k
10 Property Address, Cronulla Sold $1.6m
9 Property Address, Cronulla Sold $1m
11 Property Address, Cronulla Sold $2.5m
12 Property Address, Cronulla Sold $860k
Cronulla, Property Address Sold $700k
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Back option 1
Back option 2
A selection of recent sales
1
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
A selection of recent sales
NSW stamp duty guide 2 Beds 1 Bath 1 Car ________________________________________________________________
Sale method Auction ________________________________________________________________
Sale method Auction ________________________________________________________________
Vendors' price expectation $700k ________________________________________________________________ Days on market 21 ________________________________________________________________ No. of inspections 37 ________________________________________________________________
1
No. of contracts issued 150 ________________________________________________________________
Property Address, Cronulla Sold $740k
2
Back option 3
2 Beds 1 Bath 1 Car ________________________________________________________________
Sale price $740k ________________________________________________________________
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Sale price $740k ________________________________________________________________ Vendors' price expectation $700k ________________________________________________________________ Days on market 21 ________________________________________________________________ No. of inspections 37 ________________________________________________________________ No. of contracts issued 150 ________________________________________________________________
Property Address, Cronulla Sold $740k 2 Beds 1 Bath 1 Car ________________________________________________________________
2 Beds 1 Bath 1 Car ________________________________________________________________
Sale method Auction ________________________________________________________________
Sale method Auction ________________________________________________________________
Sale price $700k ________________________________________________________________ Vendors' price expectation $650k ________________________________________________________________ Days on market 24 ________________________________________________________________ No. of inspections 35 ________________________________________________________________
2
No. of contracts issued 145 ________________________________________________________________
Cronulla, Property Address Sold $700m
Sale price $700k ________________________________________________________________ Vendors' price expectation $650k ________________________________________________________________ Days on market 24 ________________________________________________________________ No. of inspections 35 ________________________________________________________________ No. of contracts issued 145 ________________________________________________________________
Cronulla, Property Address Sold $700m 2 Beds 1 Bath 1 Cars ________________________________________________________________ Sale method Auction ________________________________________________________________
3
Sale price $825k ________________________________________________________________ Vendors' price expectation $800k ________________________________________________________________ Days on market 24 ________________________________________________________________ No. of inspections 34 ________________________________________________________________ No. of contracts issued 127 ________________________________________________________________
3
4
Cronulla, Property Address Sold $825k 3 Beds 1 Bath 2 Cars ________________________________________________________________
Cronulla, Property Address Sold $825k
Cronulla, Property Address Sold $920k
Sale method Auction ________________________________________________________________
4
Sale price $1.625m ________________________________________________________________ Vendors' price expectation $1.6m ________________________________________________________________ Days on market 25 ________________________________________________________________ No. of inspections 22 ________________________________________________________________ No. of contracts issued 124 ________________________________________________________________
5
6
Cronulla, Property Address Sold $1.625m Cronulla, Property Address Sold $1.625m
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Back option 4
Cronulla, Property Address Sold $2.5m
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Back option 5
Warren Campion warrencampion@mcgrath.com.au 0418 419 555
Back option 6
sample elements How much is your property worth? A6 Card
How much is your property worth?
Front option 1
We have a number of active buyers looking for homes in Cronulla. With our superior market knowledge we have built a reputation for providing 6-star customer service and achieving excellent results for our clients. If you have any thoughts of selling or would simply like an updated market assessment, call Warren today.
Warren Campion warrencampion@mcgrath.com.au 0418Â 419Â 555
Back option
Leader full page ad
Front option 2
sample elements Personalised iWON E-Newsletter
Video
A4 Notice to residents flyers
new agent elements Agent photography
3
Agent bio
1
A4 Agent Bio Card
200
Business cards
250 Cards
McGrath DL envelopes
-
Presentation folders
45 Folders
Pointer boards
5
A- Frame boards
2
Welcome flag
1
Inspection flag
1
Open for inspection kit
1
Agent profile video
1min, 30sec
Leader newspaper advertising
Full page
A6 profile mail card
2,000
Market update A6 mail card
2,000
DL perferated mail card
2,000
Testimonial A6 mail card
2,000
Pre-list listing kit
2
Personalised iWON E-Newsletter
Monthly
Listing presentation folder
1
McGrath Way - Full day training session
Full day
MARS - Half day training on database
2 days
Fast Track - 2 full day training sessions
2 days
Social media masterclass
1/2 day
iWON training
1/2 day
Max training
1/2 day
Marketing and CampaignTrack training
1/2 day
Weekly 1 on 1 coaching session with sales manager for 12 weeks
Weekly
Mentor/buddy agent
Ongoing
Your database moved over into the iWON system
1 Week
Computer set ups with logins
1 day
Platform assistance with social media
1 Week
Introduction and profile promoted on McGrath Sutherland Shire social media Ongoing Training - Shirlaws, Business coaching, Rising stars
1 day Ongoing
McGrath Sutherland Shire investment $ 7,000.00
fast track schedule Simple, fast and effective
We look after branding
Gives you time to do what you do best
Simple, fast and effective
Assistance every step of the way
Let us do all the background work
We look after your marketing
Less down time
Marketing - Your first 90 days
1
2
3
4
5
6
7
Days 7 - 30 First Month
Days 31-60 Second Month
Days 61-90 Third Month
Profile photo and bio Profile placed on websites A6 profile cards DL perforated cards Profile video Notice to residents flyers Social media set up Business cards and office collateral Flags, A-Frames and OFI kits Computer/IT set up Head office training Internal training Database setup Full page leader ad Market update DL A4 Agent Bio Card
Check office calender so there is no overlap