marketing strategy property address: __________________________________________________________________________________ ________________ sale type: ________________ vendor: __________________________________ agent: ______________________________________ photography 3 stills $275 4 stills $330 5 stills $380 Professional Photography Buy 7 Get 9 $495 Professional Photography Buy 7 Get 9 + 1 Dusk $685 1 Dusk - daylight savings $240 Additional stills - on-site $50 Virtual Staging - per image $70 Drone Photography 5 stills (Measure Aust) $440
$________ $________ $________ $________ $________ $________ $________ $________ $________
copywriting Premium - On Site - 8 elements Classic - On Site - 4 elements
$220 $180
$________ $________
signboard
floorplan - apartment Small,1-2 bedrooms Medium/Large, 3+ bedrooms Extra Large, 5+ bedrooms Floorplan Redraw
$135 $175 $175 $100
$________ $________ $________ $________
$160 $185 $240 $240 $110
$________ $________ $________ $________ $________
floorplan - house Small, 1-2 bedrooms Medium, 3 bedrooms Large, 4+ bedrooms Extra Large, 5+ bedrooms Floorplan Redraw
distribution
8x4 signboard 8x4 signboard - (Glow Board)
$310 $595
$________ $________
Letterboxing - (per thousand) $49.00 $________ Vicki’s Network - (per thousand) $42.00 $________ Jamac Advertising Solutions - (per thousand) $60.00 $________
$1,190 $495 $895 $99 $150
$________ $________ $________ $________ $________
A6 drop cards
video Property Video with agent and Drone footage Property Video with agent Property Video with presenter Social - ListVid Social - ListVid & SoldVid
500 x Just Listed 1,000 x Just Listed 500 x Twin Pack 1,000 x Twin Pack
$118 $188 $255 $359
$________ $________ $________ $________
online marketing - cat a
online marketing - cat b
Internet & Technology Package $2,720 $________ domain.com.au Gold All > 30 days (no ebrochure) mcgrath.com.au Database Match & E-brochure realestate.com.au (Premier 45 days) + E-brochure Chinese portals: myfun.com, squarefoot.com.hk, fang.com, ausproperty.cn Homepass McGrath Social Property Advertising avg. impressions 34,100
Internet & Technology Package $2,610 $________ domain.com.au Gold All > 30 days (no ebrochure) mcgrath.com.au Database Match & E-brochure realestate.com.au (Premier 45 days) + E-brochure Chinese portals: myfun.com, squarefoot.com.hk, fang.com, ausproperty.cn Homepass McGrath Social Property Advertising avg. impressions 34,100
Category A: House, Duplex, Semi, Terrace, Farm
Category B: Apartment/unit, Studio, Flat, Block of apartments, Penthouse, Townhouse, Villa
McGrath social property advertising - additional spend, additional impressions = reach more people (minus the $275 included in internet fee) Social property advertising avg. impressions 76,900 $550
$________
sutherland shire & st. george leader - dual buy
sutherland shire leader Quarter Page Half Page Full Page Double Page Spread
Social property advertising avg. impressions 162,300 $1,100 $________
$312 $622 $1,243 $2,486
$________ $________ $________ $________
Quarter Page Half Page Full Page Double Page Spread
$647 $1,238 $2,343 $4,686
$________ $________ $________ $________
mcgrath magazine + brochures + A6 dropcards (NEO) 1 wk Full page + 100 A4 brochures $199 1 wk Full page + 100 A4 brochures + drop cards $299 1 wk Full page + 100 Trifold brochures + drop cards $374
$________ $________ $________
2 wk Full page + 100 A4 brochures + drop cards $459 2 wk Full page + 100 Trifold brochures + drop cards $534 3 wk Full page + 100 A4 brochures + drop cards $629 3 wk Full page + 100 Trifold brochures + drop cards $704
$________ $________ $________ $________
production and design fees
media & technology fees
add up products - not including auction fee or M&T fees
sliding scale does not include auction or campaign admin fee in total 0 - 499 $30 $________ 500 - 999 $55 $________ 1,000 - 1,999 $115 $________ 2,000 - 4,999 $170 $________ 5,000 - 7,499 $230 $________ 7,500 - 9,999 $280 $________ 10,000 - 14,999 $330 $________ 15,000+ $380 $________
Auctioneer Booking Fee
$770
$________
Campaign Admin Fee
$195
$________
Campaign dollars spent over $3,000 not including Auction or M&T Fees
TOTAL CAMPAIGN COST INCLUDING ADMIN FEES
$ ________________________________ ALL PRICES INCLUDE GST
ENG 02/18
out of area newspapers SMH/AFR friday DOMAIN - 1/4 Page DOMAIN - 1/2 Page DOMAIN - Full Page
$968 $1,936 $3,872
$________ $________ $________
$650 $1,200 $2,300
$________ $________ $________
$15,990 $9,690 $5,495 $3,395
$________ $________ $________ $________
Daily Telegraph.Liftout (Saturday) 1/4 Page - SYDNEY WIDE *Paid* 1/2 Page - SYDNEY WIDE *Paid* Full Page - SYDNEY WIDE *Paid*
Domain PRESTIGE (Wednesday) DOMAIN BUNDLE - Tier 1 DPS DOMAIN BUNDLE - Tier 2 Full Page DOMAIN BUNDLE - Tier 3 DPS DOMAIN BUNDLE - Tier 4 Full Page
Chinese Herald - gloss & OZhome bundle Full Page - Gloss (Book 1 - NORTH) $360 Full Page - Gloss (Book 2 - SOUTH) $385 OZHOME BUNDLE - Full Page - Gloss (Book 1 - NORTH) $360 OZHOME BUNDLE - Full Page - Gloss (Book 2 - SOUTH) $385
Chinese Sydney Property Weekly (Friday) - gloss 1/2 Page - Gloss - City/North/East 1/2 Page - Gloss - South/Inner West/West Full Page - Gloss - City/North/East Full Page - Gloss - South/Inner West/West
1/4 Page - Newsprint - City/North/East $88 1/4 Page - Newsprint - South/Inner West/West $88 1/2 Page - Newsprint - City/North/East $176 1/2 Page - Newsprint - South/Inner West/West $176 Full Page - Newsprint - City/North/East $297 Full Page - Newsprint - South/Inner West/West $297
Please ensure you book in the Primary publication and lift into the Secondary publications. The primary publication is determined by where the property is located.
Inner West Courier CITY (Tuesday)
$341 $682 $1,352
1/4 Page - FULL RUN (Must include IWC West) $738 1/2 Page - FULL RUN (Must include IWC West) $1,476 Full Page - FULL RUN (Must include IWC West) $2,952
$________ $________ $________
Chinese Domain (Friday)
$________ $________ $________
$410 $810 $1,600
$________ $________ $________
1/4 Page - FULL RUN (Must include IWC City) $738 1/2 Page - FULL RUN (Must include IWC City) $1,476 Full Page - FULL RUN (Must include IWC City) $2,952
$________ $________ $________
$________ $________ $________ $________ $________ $________
$418 $715 $1,320
$________ $________ $________
$660 $1,320 $2,640
$________ $________ $________
1/4 Page 1/2 Page Full Page Double Page Spread
$682 $1,474 $2,728 $5,456
$________ $________ $________ $________
5,000 - 7,499 7,500 - 9,999 10,000 - 14,999 15,000+
$230 $280 $330 $380
$________ $________ $________ $________
1/4 Page 1/2 Page Full Page
Bankstown Torch (Wednesday) 1/4 Page 1/2 Page Full Page
Inner West Courier WEST (Tuesday) 1/4 Page - STANDARD 1/2 Page - STANDARD Full Page - STANDARD
$________ $________ $________ $________
Chinese Sydney Property Weekly (Friday) - newsprint
News Local
1/4 Page - STANDARD 1/2 Page - STANDARD Full Page - STANDARD
$242 $242 $440 $440
$________ $________ $________ $________
Illawarra Mercury (Saturday)
Southern Courier (Tuesday) $730 $1,392 $2,652 $3,980
$________ $________ $________ $________
1/4 Page - 3 PAPERS South + IWC West + IWC City $730 1/2 Page - 3 PAPERS South + IWC West + IWC City $1,392 Full Page - 3 PAPERS South + IWC West + IWC City $2,652
$________ $________ $________
1/4 Page - STANDARD 1/2 Page - STANDARD Full Page - STANDARD DPS (LHS) - STANDARD (order with RHS)
3 Paper Buys
Wentworth Courier (Wednesday) 1/2 Page - STANDARD Full Page - STANDARD DPS (LHS) - STANDARD (order with RHS)
$1,674 $2,930 $4,782
$________ $________ $________
media & technology fees sliding scale does not include auction or campaign admin fee in total 0 - 499 $30 $________ 500 - 999 $55 $________ 1,000 - 1,999 $115 $________ 2,000 - 4,999 $170 $________
TOTAL CAMPAIGN COST WITH EXTRA NEWSPAPERS $________________________ AND UPDATED ADMIN FEES ALL PRICES INCLUDE GST