PROFESSIONAL PHOTOGRAPHY
Why Use McGrath Photography Almost every aspect of a property’s marketing campaign will include photography. If the quality of the property’s photography is the very best it can be, every element of the campaign, from web to print, will look exceptional and go a long way towards achieving the very best possible result for you. McGrath’s property images are widely recognised throughout Australia as industry leading and remain one of our biggest points of difference. McGrath photographers follow strict and unique styling guidelines in regards to the angle, styling and composition of every photograph, showcasing your property in its best possible light, the most crucial of marketing elements.
Professional Retouching Process
Professional Retouching McGrath photographers work closely with a team of Photoshop experts who professionally colour correct and enhance every single image, resulting in a photography product that is second to none.
Great Photos Every Time Every McGrath photo passes through a comprehensive post production process which may include; • Dropping in Blue skies • Adding images to TV’s and computer screens • Adding fires into working fireplaces (not in bedrooms)
• Overexposing windows to minimise the view of neighbouring properties • Graffiti removal • Repairing patches/holes in grass and lawns
• Removing pool cleaners
• Removing mould/mildew/water stains
• Removing indentations in carpet
• Replacing non-functioning or missing lights (in particular halogen down lights)
• Removing flash and tripod reflections • Reducing shine and glare
• Removing leaves/debris from pool (both on surface and under surface)
• Reducing shadows
• Removing cords/leads from appliances
• Adjusting colour tone and balance
• Repairing peeling or chipped paintwork
• Increasing sharpness
Styling Options Virtual Staging Virtual Staging is an affordable alternative to renting furniture and accessories which can become costly. By virtually staging a vacant home with today’s technology, you are able to inexpensively appeal to the high percentage of home buyers who are using the internet to locate their next property purchase. Using photographs of your listing, images of the home’s interior are created using virtual (computerised) furniture, wall paint, pictures, window coverings and other accessories to help potential purchasers visualise possibilities.
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Property Styling Property styling’s aim is to create an immediate emotional response as a buyer walks through the front door. By highlighting the positive features of a property and overcoming any challenging aspects, the focus is to increase the appeal of a property to potential purchasers, which in turn will help to achieve a premium sale price. Professional styling services offer consultation’s for vacant or furnished properties; full or partial property styling; installation and set-up of all hired items including ironing bed linen, hanging of artwork and mirrors, personalised styling of decorative accessories.
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Supplied Images Supplied images fall into four categories:
1. Images taken by the owner. Even if you are a keen photographer it’s almost certain that images taken may fall significantly short of McGrath standards. Factors not taken into account, such as styling a shot and light, means that even with extensive, and often expensive retouching these images cannot be considered for use.
2. Images that have been taken by a professional photographer. Sometimes you may know a professional photographer, but often they will be an expert in a different field of photography such as; personal portraits, landscapes or weddings. In this instance the photographer is more likely to possess the right standard of equipment but not the specific skills required to style a successful property shoot. Our photographers shoot to a unique McGrath styling brief. Again it is very unlikely that the images will be of a high enough standard.
3. Images that have been utilised by another agency for an expired/failed campaign. You may wish to cut costs by using images that have been used for a previous campaign with another agency. It’s important to again understand that McGrath’s property photographers shoot to a very unique style brief, designed to differentiate our images from other real estate businesses. Again, it is most unlikely that images taken professionally for a different agency will be to McGrath standards. Furthermore, it may be a risky strategy to reuse images that have been used for a failed campaign.
4. Images that were used to sell the property in the past. Occasionally permission may be obtained from a previous vendor to utilise images that were used to sell the property at some point in the past. This is often misleading as, even if the property was sold recently, furniture and styling of the property will have changed significantly. Potential buyers inspecting the property may feel somewhat misled.
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MENAI SYLVANIA CRONULLA
McGRATH SUTHERLAND SHIRE
ENGADINE
ROYAL NATIONAL PARK HEATHCOTE NATIONAL PARK
TASMAN SEA
FOUR OFFICES, ONE TEAM, WORKING TOGETHER Cronulla
2 Wilbar Avenue CRONULLA NSW 2230
Menai/Illawong
Shop 16, Illawong Shopping Village Fowler Road ILLAWONG NSW 2234
mcgrath.com.au
Sylvania
12 Murrumbidgee Avenue SYLVANIA WATERS NSW 2224
Engadine
1005 Old Princes Highway ENGADINE NSW 2233