BOOKLET
SELLING PROPERTY THE SMART WAY
Features and benefits of auction Premium Price
Auctions create a competitive bidding environment and have the ability to establish an emotional connection between the property and the purchaser in a short period of time which in turn will escalate the house value, and therefore achieve a premium result.
No Price Capping
Buyers do not generally look for properties that they would like to buy, they eliminate those they cannot afford. Advertising with a price potentially eliminates buyers that may have otherwise stretched themselves under competitive environment to buy their dream home. Auction takes price out of the equation.
Creates Urgency
Having a set date creates the urgency for a prospective purchaser to be organised for auction day. If a buyer inspects the property 7 days prior to auction day then they have 7 days to be ready to perform and make a bid.
High Impact Advertising
This gives you the opportunity to attract the maximum amount of purchasers in a minimum amount of time. It also gives buyers more of a chance to see the advertisement, recognise it, and develop an immediate emotional connection between the property and themselves as a buyer. You never get a second chance to make a first impression.
Immediate Exchange
Auction gives you an immediate unconditional contract with no cooling off period. Once the hammer falls a buyer is bound to the contract and an immediate exchange takes place.
Structured Selling Plan
Having a set date creates a structured selling plan in which to achieve a sale either prior to auction, at auction or post auction. It gives the vendor and agent clarity on their roles in tho selling process.
First 30 days is critical
Buyer activity
Four stage market strategy
Soft Launch 0
Marketing Launch 1
Sale Close 2
3
4
5
6
7
8
Buyer activity
Time (weeks)
Prepare 0
Soft Launch 1
2
Marketing Launch 3
Auction or Decision Day 4
Time (weeks)
5
6
7
8
MENAI SYLVANIA CRONULLA
McGRATH SUTHERLAND SHIRE
ENGADINE
ROYAL NATIONAL PARK HEATHCOTE NATIONAL PARK
TASMAN SEA
FOUR OFFICES, ONE TEAM WORKING TOGETHER. Cronulla
2 Wilbar Avenue CRONULLA NSW 2230
Menai/Illawong
Shop 16, Illawong Shopping Village Fowler Road ILLAWONG NSW 2234
McGrath Sutherland Shire 8536 3444 | mcgrath.com.au
Sylvania
12 Murrumbidgee Avenue SYLVANIA WATERS NSW 2224
Engadine
1005 Old Princes Highway ENGADINE NSW 2233