Dood e BRAND GUIDELINES
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CONTENT
1. Logo 2. Color 3. Typography 4. Branding
BRAND GUIDELINES
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1. LOGO
Dood e The logo can be applied to all branded products where necessary, but any applications must adhere to the guidelines stated within this document.
Exclusion Zone
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The minimum exclusion zone for all of our company logos is based on the dimension of the circle best fit the end of the pencil icon in the logo graphic. With all logos, a clear space off one circle must be maintained on all sides.
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Logo Usage 01/. Space around the logo: 01
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02/. If you have to: If it’s unavoidable to sit the logo on a color or a photo, use the negative logo. The following monochrome logo is excepted. 03
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04/. Not right Do not rotate the logo.
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Always leave the logo some space to breathe, with the exclusion zone as the absolute minium space. Try to use white or neutral background.
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03/. Please don’t Do not use our logo on a black background. Our pencil might disappear !
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05/. No thanks! Do not add embellishments like drop-shadows, embossing, etc. to the logo.
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2. COLOR Various choices of colour paletter can be applied to our logo as long as the combination looks fresh and fun. However the colors used should be variations of the primary hues listed. We do not recommend using too dull or gloom colors since they don’t match our brand’s identity. Also, the two color of the pencil icon should not be chaged.
#0789C2 #76C043 #D91A5A #F05737 #F9DE27 #000000 #969276 #FFFFFF The primary color used in the standard logo BRAND GUIDELINES
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Logo Variations Our logo only exists in a landscape version. Various colors can be applied to create both monochrome version and polychrome version. However the Stroke Weight should always be ajusted to about 2 points.
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3. TYPOGRAPHY Typeface The typeface (Kristen ITC) is an integral part of our visual identity and should not be changed or substituted. If you have a different version of Kristen ITC (Helvetica Semi Bold, for example) use the Regular weight of your version.
Kristen ITC
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,.;:?!@#&*) 1234567890
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3. TYPOGRAPHY Typography Text for correspondence and publications should follow these two fonts.
Headline: Kristen ITC
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,.;:?!@#&*) 1234567890
Body: Antipasto
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,.;:?!@#&*) 1234567890
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3. BRANDING How our logo will look on our products.
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Dood e 01682407301
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doodlepencil@gmail.com www.doodlepencil.com
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BRAND GUIDELINES