OUR HISTORY
LET’S START FROM THE BEGINNING
1855 1856 The original building on this
The
site was the Free State Hotel,
attacked and burned to the
built in 1855 by settlers from
ground
by
the New England Emigrant Aid
sheriff
Sam
Society. The Free State Hotel
a group of pro-slavery force.
was intended to be temporary
Colonel
housing for settlers who came
rebuilt the hotel and added
here from other areas while
another floor, vowing to do the
their homes were being built.
same every time it was destroyed.
Free
State
Hotel
the Jones,
Shalor
was
infamous heading Eldridge
The hotel was attacked and destroyed
A
group
of
Lawrence
business
once again, this time by Quantrill and
leaders were organized by Billy Hutson
his raiders. Quantrill and his men
were set to rebuild The Eldridge Hotel
rode into the community of Lawrence
because of its importance to the city
and killed more than 150 people.
of Lawrence, and Billy Hutson fully
Tragically, they burned and destroyed
committed himself and his life savings
the city. The hotel stood as a proud
to the project. The community stepped
symbol for the free state of Kansas.
forward and made an investment necessary to insure the success of this
1863 1925
important restoration of the hotel.
COLONEL
Colonel Shalor Eldridge rebuilt the
Its motto is “from ashes to immortali-
hotel in 1856, and added another
ty.� The seal and motto exhibit the de-
floor, vowing to do the same every
termination by the people of Lawrence
time it was destroyed. The hotel stood
to stand and fight for the rights and
until 1863 when it was attacked and
dignity of people everywhere.
destroyed once again, this time by
Many buildings in Lawrence have a
Quantrill and his raiders. Colonel
long history, but few have a haunted
Eldridge promptly rebuilt the hotel
pedigree to match the Eldridge Hotel.
and gave it his name, the Hotel
Ghost hunters, reporters, and guest
Eldridge. To this day, the seal of the
have all felt the ghostly welcome of
city of Lawrence depicts a phoenix
Col. Eldridge. His most favorite spot
rising from the ashes.
in the hotel is room 506.
1970 By the late 1960s, trends had changed. Motels were springing up all over the country and downtown hotels were becoming less popular. The Eldridge Hotel was not immune to these forces and it finally closed its
2005 doors as a hotel on July 1, 1970.
In
January
2005
a
multi-
million dollar renovation project
restored the building to its original
1925
grandeur.
Reopening in May 2005, The Eldridge once again assumed its role as Lawrence’s premier hotel, occupying the most historic
corner
in
Kansas.
1985 The hotel was converted to
apartments and it remained
that way until 1985. In that year,
a
organized
Lawrence a
developer
group
of
investors to do just as Billy Hutson did decades earlier. And so began the next rebirth and renovation of our historic hotel.
2020.
THE GOAL FROM THE VERY START.
OUR MISSION
TO BE THE CORNERSTONE OF HISTORY &
NOSTALGIC
INCLUSIVE
PRODUCT/ BENEFIT
MISSION
A historical and unique boutique
To provide an experience to the
hotel that provides a great list of
costumer
amenities, of which perfect location,
beauty
top tier restaurant and dining, and
motto “ from ashes to immortality.”
that and
value
illustrates of
the
the city’s
beautiful rooms are at the top of the list.
POSITIONING A
long
history
lasting of
the
local hotel
VISION
and
rich
creates
an
educational and classic hotel stay
A classical stay that is also a living museum.
Prides
its
roots
and
rich local history that is both a destination for travelers and locals
STYLING
VALUES
- TRADITIONAL
- HONEST
It cares.
- MINIMAL
- QUALITY
It entertains.
- FORMAL
- CLASSIC
It embodies hospitality. It provides a true travel through time.
The Eldridge was redesigned based on the prinicipals of nostalgia, inclusiveness, and resiliency. A classical stay that is also a living museum. Priding itself of its roots and rich local history that is both a destination for travelers and locals.The Eldridge brand needs to show its historical and unique nature that enhances the hotel itself. With a great list of amenities, perfect location, top tier restaurant and dining, and beautiful rooms the Eldridge brand needs to live up to its legacy.
DESERVE A
REBRAND.
OUR NEW LOOK
LIVING UP TO THE LEGACY
OLD
NEW
MAIN LOGO
MAIN LOGO
MAIN LOGO
MAIN LOGO
LOGO MARK
LOGO MARK
LOGO MARK
LOGO MARK
S E C O N D A RY M A R K S
S E C O N D A RY M A R K S
BRAND ELEMENTS
C O R NER STO NE S
FRAMING
BRAND ELEMENTS
TYPE
R E T Y L L E S O LY T A
The quick brown fox
jumped over the lazy dog. BAUER BODONI
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG.
B E L L G OT H I C
T H E Q U I C K B R O W N F OX J U M P E D O V E R THE LAZY DOG.
TYPE
R: 148 G: 152 B:156
R: 26 G: 26 B:26
R: 235 G: 218 B:219
C O L O R PA L E T T E
LET THE LEGACY LIVE ON