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Breweries face revenue losses as kegs go stale
Since Gov. Chris Sununu is- still undoubtedly need to dump some beer, though likely a sued his stay-at-home order reduced volume. and halted all dine-in services He said it’s “too soon to say how much it will reduce, since at restaurants and bars, New all our competitors will be vying for the same tap lines.” Hampshire breweries have Before the shutdowns, said Michael Hauptly-Pierce, costruggled with the loss of the owner of Lithermans Limited Brewery in Concord, “I was wholesale market and sales doing about $10,000 a week wholesale.” That revenue from their own taprooms, with channel disappeared, but he was able to sell a similar volsome reporting their revenues ume of beer at much lower profit margins by selling a larger have been whittled to 30% to volume of canned beer. NASHUA REGION50% of their usual business. LAKES REGION UNTRY He said he has already dumped 40 kegs of beer and will Now, after kegs they sold in likely need to dump another 40 to 80 kegs, ultimately totalearly March have languished ing about 400 to 500 gallons. on unused tap lines across the Dumping that beer would be a loss of about $12,000 to state for close to two months, $30,000 in revenue, depending on whether it was sold brewers are faced with a new wholesale or out of his taproom. BUSINESS TECH, ARCHITECTURE, ENGINEERING, HOSPITALS, BANKING, PERSONAL ENERGY dilemma: manyFINANCE, of those kegs There are alternatives to dumping spoiled or stale beer. OW: FEATURE STORY AND JUMPS, IN BRIEF, FLOTSAM, LAW, OPINIONS, THE LATEST, are going stale. ABOUT TOWN While the beer could technically be distilled into a conW: REAL ESTATE + CONSTRUCTION, EDUCATION, HEALTHCARE, TOURISM, CHARITABLE GIVING, MORE ONLINE The NEWS, National Beer Wholesalsumable liquor, that is not allowed by state law, which reW: AREA GRAPHICS, another TOURISM About 120 kegs choice, CALENDAR, LAST WORD ers Association, a trade organi- quires liquor be made by raw material rather than a comat Lithermans Limited zation, estimates about 10 mil- pleted beverage. Brewery in Concord are lion gallons of beer were abandoned in March At the request of the New Hampshire Brewers Associaexpected to be dumped as nationwide. That’s the equivalent of about tion, the Liquor Commission lifted the restrictions partially they pass their freshness date. Larger brewers like 603 Brewery in 1 million kegs and could cost the industry and issued a circular on April 15 allowing brewers and disLondonderry may be looking at about $1 billion. tributors to unload stale beer to distillers for free. According dumping as many as 750 kegs. “We’re not immune to this,” said Geoff Hew- to the circular, distillers would be allowed to use the stale (Courtesy photo) es, co-owner of 603 Brewery in Londonderry. beer only for making hand sanitizer, since this is “a time of Hewes said the company will likely have to dump critical need.” about 750 kegs, or about 6,300 gallons of beer, if resAfter restaurants open and business starts to get back to taurants can’t open by the end of June. That would cost normal, Hauptly-Pierce said brewers will be scrambling to about $50,000 to $60,000 in lost revenue, he said. meet demand. Gov. Chris Sununu’s executive order issued on May 1 to “It’s going to go from zero to 100 in three seconds once begin a phased approach to reopening the state’s economy we get the green light,” he said. — RYAN LESSARD/GRANwould allow for some outdoor restaurant service as early ITE STATE NEWS COLLABORATIVE as May 18. If that happens as planned, Hewes said they will
‘Communities & Consequences’ sequel published
The resilience that participants learn through Girls Inc. of New Hampshire activities was on full display April 17, when the organization hosted its annual gala virtually in response to the coronavirus pandemic. The organization partnered with Event United at Studio Lab for the online event, raising $175,000 to support its mission and programs. Pictured on the fundraiser set are Girls Inc. team members, from left, Kelly Hurtado, vice president of public relations; Sharron McCarthy, CEO; Christine West, vice president of personnel and administration; Mark Fodero, auctioneer and board member; and Jennifer Indeglia, chief operating officer.
A sequel to “Communities & Consequences: The Unbalancing of New Hampshire’s Human Ecology, and What We Can Do about It,” the prescient book that explored how New Hampshire’s aging demographics resulted in unbalanced growth and posed a threat to the state’s economic future, has been published by Peter E. Randall Publisher of Portsmouth. Written by demographer Peter Francese and Lorraine Stuart Merrill, a writer and former state agriculture commissioner, “Communities & Consequences II: Rebalancing New Hampshire’s Human Ecology” updates and augments the arguments the authors first presented in their 2008 book by discussing the economic and social realities of workforce shortages. With New Hampshire now the second-oldest state in the nation, the authors describe how its age structure needs rebalancing before shortages of workers cripple the economy and impede the state’s ability to provide emergency services and health and elder care for the rapidly growing numbers of older residents. As with the original book, there will be an accompanying documentary film by Jay Childs that will air on NHPBS. For more information about the film, visit nhpbs. org. For information about the book, visit perpublisher.com.
Ernesto Burden Vice President/Publisher eburden@mcleancommunications.com, ext. 5117 Jeff Feingold Editor jfeingold@nhbr.com, ext. 5118 Liisa Rajala Associate Editor lrajala@nhbr.com, ext. 5158 Bob Sanders Staff Writer bsanders@nhbr.com, ext. 5136 Mista McDonnell Business Manager mmcdonnell@nhbr.com, ext. 5114 Jodie Hall Creative Services Director jhall@nhbr.com, ext. 5122 Nancy Tichanuk Senior Graphic Artist ntichanuk@mcleancommunications.com, ext. 5116 Robin Saling Graphic Artist rsaling@nhbr.com, ext. 5124 Kimberly Lencki Advertising Sales Director klencki@mcleancommunications.com, ext. 5154 Karen Bachelder Sales Executive kbachelder@nhbr.com, ext. 5148 Cynthia Stone Sales Executive cstone@nhbr.com, ext. 5146 Connie McCullion Sales Executive cmccullion@nhbr.com, ext. 5121 Ronnie Schlender Special Projects Sales Representative rschlender@nhbr.com, ext. 5150 Angela LeBrun Sales & Marketing Coordinator alebrun@mcleancommunications.com, ext. 5120 Emily Samatis Event & Marketing Manager esamatis@mcleancommunications.com, ext. 5125 Kristine Senna Event Coordinator ksenna@mcleancommunications.com, ext. 5113 Heather Rood Business and Sales Coordinator hrood@mcleancommunications.com, ext. 5110 Morgen Connor Digital Media Specialist mconnor@mcleancommunications.com, ext. 5149 Brook Holmberg Vice President, Consumer Marketing brookh@yankeepub.com Sherin Pierce Vice President, Retail Sales sherinp@yankeepub.com
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