When you think of a company you admire, what do you think of first?

Dear Reader,

When you think of a company you admire, what do you think of first? Chances are, what causes the company stands for may be high on your list.

More than ever social responsibility has become an important part of brand choice and brand loyalty. For millennial and Gen Z audiences, especially, making decisions such as using environmentally friendly packaging, sourcing local ingredients or donating profits to charity can be a huge purchase driver when it comes to choosing one organization over another.

So what does social responsibility mean to your brand? It involves addressing social, ethical and environmental factors in the promotion of products or services and showing the positive impact and direct benefits of the offering to your target audience. It also means giving back to the community where you do business.

No matter your business size or industry, you can employ a socially responsible marketing strategy to expand your business. In this issue, we’ll focus on crafting a socially responsible business plan that makes sense for you.

Looking for more tips? As always, I invite you to get in touch.

Your partner in success,

DAVID WEED ASSISTANT VICE PRESIDENT BUSINESS SERVICES SERVICECU.ORG/BUSINESS