CLARITY | BREVITY | IMPACT®
TAKE YOUR CAREER
TO NEW HEIGHTS WITH BUSINESS COMMUNICATIONS TRAINING
THINK ON YOUR FEET INTERNATIONAL
TABLE OF CONTENTS
OUR STORY As communication experts and innovators for 35 years, we’ve helped professionals achieve measurable success in over 30 countries and 12 languages.
Our work is research-based.
Communications Leadership Diploma
P. 4
Breaking News
P. 5
We started by building on the early work of media guru, Dr. Marshall McLuhan, whose son, Dr. Eric McLuhan was a founding partner along with award-winning journalist and writer, Roger HB Davies, our current CEO.
Think on Your Feet
P. 6
Today we continually profile the communication needs of our clients to ensure we understand the changing dynamics in the workforce.
Think on Your Feet® LINKS
P. 8
OUR TRAINING
®
hink on Your Feet® T LINKS Online hink on Your Feet T FOUNDATIONS
All of our programs are designed with your business goals and challenges in mind.
P. 8
®
Think on Your Feet® PITCH PERFECT
P. 10
P. 12
Grammar on the Rocks™ P. 13 Polishing Your E-Style™ P. 13 Facilitating Learning™
➤
Save Time – speeding up preparation and response time
➤
ave Money – with proven skills that can be applied instantly, reducing prep S time and avoiding costly mistakes
➤
I nfluence Others – enhance your reputation and leadership skills by communicating with CLARITY, BREVITY, and IMPACT®
➤
e Remembered – with tailored messaging for any audience or situation to B make a lasting impression
P. 9
The Skilled Presenter™ P. 11 Writing Dynamics™
We can confidently tell our clients that through our training, you will:
P. 14
McLUHAN & DAVIES COMMUNICATIONS, INC. / THINK ON YOUR FEET INTERNATIONAL, INC. 15 Delisle Avenue Toronto, ON, Canada 416.928.3131 Toll Free: 1.800.862.2429 2 | MDCTRAINING.COM • 1.800.862.2429
OUR 5-STAR STANDARD Decades of experience have made us best-in-class and we pride ourselves on staying current in the market while providing a personal touch. We are a full-service global training organization with a dedicated management team to guide you through the process, beginning with a thorough needs analysis, all the way through to sustainment and follow-up support.
CUSTOM MENU Yes, we deliver! Experience our renowned communication programs in the following ways:
IN-HOUSE WORKSHOPS
PUBLIC WORKSHOPS
Custom sessions delivered on-site exclusively for your team in over 30 countries and 12 languages
Open workshops for individual professionals and small teams worldwide
CORPORATE ACCREDITATIONS
COACHING & CONSULTING
Train your trainers to deliver our programs and tailor content for your company with our certification licensing
Work one-on-one with an executive coach to meet and exceed your professional goals
LEARNING JOURNEY VENTURE WITH US BEYOND THE CLASSROOM Your learning doesn’t end when the workshop does! Through our pre- and post-workshop options, you’ll reinforce newly learned content and increase business impact. Select the right follow-up support tools to help sustain concepts while measuring areas of progression:
PRE-WORKSHOP OPTIONS ➤ Needs
analysis
➤ Participant ➤ Content
self-assessment
plan consultation
➤ Collection
of real work challenges and samples
➤ Internal
marketing support
DURING THE WORKSHOP
POST-WORKSHOP OPTIONS
➤ Participant
objectives are captured and addressed
➤ Action
➤ Participant
➤ Tangible
takeaways to apply immediately
➤ ‘Theory-Practice-Feedback’
plan
model
for maximum retention ➤ Real
work challenges incorporated to ensure content resonates
self-assessment
➤ Newsletter
(includes tips, articles and advice)
➤ Social
media/discussion groups
➤ Sustainment
app for mobile devices (coming soon!)
PERKS MATERIALS ➤ Participants ➤ Some
love our comprehensive, high-quality workbook manuals/reference guides.
workshop materials are available in 12 languages plus Braille!
INSTRUCTORS ➤ Our
accomplished faculty comprises a diverse group of professional experts in their field.
➤ Our
trainers and affiliates are stationed in over 30 countries to service you locally and keep travel costs down.
➤ Benefit
from our customized delivery including adult learning principles by design.
PROFESSIONAL DEVELOPMENT UNITS (PDUs) ➤ Many
of our programs are eligible for qualifying PDUs – call us to see if our workshops support your designation.
MDCTRAINING.COM • 1.800.862.2429
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COMMUNICATIONS LEADERSHIP DIPLOMA Whether you manage people, projects or budgets, your success as a leader hinges on how you communicate. Influence
Be understood the first time
Be approachable and adaptable
Resolve conflict
Set an example
Take action
LEADERS ARE EXPECTED TO Clarify expectations
Motivate
Provide vision for your organization
Provide feedback
Deliver sensitive information with empathy
Communication is not a soft skill. To lead effectively you must be able to think, write and speak with CLARITY, BREVITY and IMPACT®. Earn your Communications Leadership Diploma by completing the following courses within one calendar year:
THINK ON YOUR FEET®
THE SKILLED PRESENTER™
WRITING DYNAMICS™
THINK ON YOUR FEET® LINKS
Organize your ideas quickly for clear, concise, persuasive messaging
Polished presentations for today’s professional
Learn to write like a pro – clear, concise and FAST!
Understand and adapt to communication preferences to relate and engage with any audience
VISIT MDCTRAINING.COM FOR MORE INFORMATION 4 | MDCTRAINING.COM • 1.800.862.2429
BREAKING NEWS You asked, we delivered. When clients told us they were looking for new programs, resources and delivery options to meet their evolving needs, we responded in kind:
NEW PROGRAMS
NEW ACCESS
Think on Your Feet LINKS – Understanding and adapting to communication preferences to help you relate, engage and connect more effectively (p. 8)
Join the conversation and get valuable communication tips and tricks though our blog and social media groups! Visit mdctraining.com for details
Think on Your Feet® FOUNDATIONS – Preparing students to present and relate with confidence and structure (p. 9)
NEW CONTENT
®
Timely and valuable articles, white papers and research studies posted daily.
Think on Your Feet® PITCH PERFECT – Drive action and influence decisions to get results (p. 10)
NEW FORMAT New e-learning options coming in early 2016 with LINKS Online – see p. 8 for details
RESOURCES
BLOG
With a global clientele, it’s no wonder Think on Your Feet® has 20+ APPLICATIONS
Influence
Harmony
LINKS
Business impact
LEADERSHIP
Focuses on the needs of emerging and executive leaders. Efficiency
Versatile
Empathy
Productivity
An introduction to structured communication and audience communication styles to help you relate, engage and connect. Adaptability
Innovation
Applicability
Relate
Sustainment Results
RETREATS
Special event version available for large and small groups. ROI Polishing
Measurable
CONTACT US TODAY TO FIND THE THINK ON YOUR FEET® SOLUTION THAT’S RIGHT FOR YOU.
MDCTRAINING.COM • 1.800.862.2429
| 5
THINK ON YOUR FEET® Our internationally acclaimed workshop trains you to organize your ideas quickly for clear, concise, persuasive messaging
Available in more than 30 countries and 12 languages to help professionals succeed worldwide
BENEFITS
❶ Gain confidence and become more persuasive ❷ Respond to difficult situations on-the-spot ❸ Sell the benefits of ideas, products or services ❹ Get to the point and be memorable ❺ Deliver sensitive information ❻ G uide your listeners’ responses and stay in control of the conversation
CUSTOMIZATION (IN-HOUSE): Thorough needs analysis allows us to tailor content and delivery style to address your real work challenges.
MAST ER CL AS S
BOOK ANY 3 WORKSHOPS FROM THE THINK ON YOUR FEET® FAMILY OF PRODUCTS AND SAVE 10%*
LIN KS
CLIE NT IONS R E L AT * Applicable for workshops booked through the Corporate Head Office.
6 | MDCTRAINING.COM • 1.800.862.2429
Download the free Layar app at get.layar.com. Scan inside the red frame to watch our CEO, Roger HB Davies, discuss the benefits of Think on Your Feet®
E R MANC PE R FO T EM EN MANAG
LEAD
E RSH
IP
Over 95% of all communication is informal. Use THINK ON YOUR FEET® in these situations:
1
IMPROMPTU
2
TIME TO PREPARE
3
HIGH STAKES
➤ Interviews
➤ Emails
➤ Meetings
➤ Q
➤ Status
➤ Board
➤ Conference
➤ Performance
&A
➤ Elevator
speeches ➤ Off-the-cuff project updates ➤ Urgent client calls ➤ Real-time feedback
updates calls ➤ Scheduled meetings ➤ Reports ➤ Formal presentations
updates reviews ➤ Media relations ➤ Speaking engagements ➤ Negotiations
MATERIALS DURING:
POST:
• Comprehensive participant manual
• Online refresher modules
• 3-D visual aid • Memory-jogging cards
• Online access to tips, newsletter and social media groups • Post-workshop self-assessment and action plan
THINK ON YOUR FEET®
introduces 10 structures that help you visualize and organize your ideas quickly – even under extreme pressure. These structures use 3 communication strategies:
INFORMATIVE Shows you how to package information
ASSERTIVE Helps you position arguments to manage your listener(s) THINK ON YOUR FEET®
VISUAL Moves your audience via images, opposites and cause and effect
Start using your new skills immediately on the job!
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THINK ON YOUR FEET®
LINKS NEW!
Understanding and adapting to communication preferences to help you relate, engage and connect more effectively
BENEFITS ➤
Manage and lead more effectively
➤
Speed up your exchange of ideas and information
➤
Bridge generational gaps in the workplace
➤
Learn how to ensure your message gets across as intended
➤
Versatile – use your skills in verbal, written and visual communication
1
2
Continue your learning journey with a complimentary copy of MASTERING COMMUNICATIONS by award-winning author, Roger HB Davies!
3
*LINKS Online participants receive e-book version.
NEW!
LINKS Online
(available 2016)
Fun, fresh and interactive, our e-learning option will help you:
1 2 3
Understand your own communication style
“
Identify and adapt to the preferences of others Use 10 exclusive secrets for fast, clear, persuasive communication
FORMAT 6 highly interactive online modules that can be completed back-to-back or spread out over several weeks.
Prevent misunderstandings and avoid potential conflicts!
8 |
MDCTRAINING.COM • 1.800.862.2429
*Formerly Mastering Communications™
ASSESS Discover your most dominant communication preference with our exclusive assessment.
ADAPT Recognize the various communication preferences of others and adjust your style to ensure your message resonates.
APPLY Put your new skills to use in any personal or professional situation.
Think on Your Feet® LINKS was a great day spent. The ability to adjust my communication patterns to improve the quality of information I am conveying is a skill that will pay dividends for years to come. Thank you for the wonderful learning opportunity. Robert Stover CIBC
”
THINK ON YOUR FEET®
FOUNDATIONS NEW!
Preparing students to present and relate with confidence and structure
DEMANDS ARE CHANGING How will THINK ON YOUR FEET® FOUNDATIONS give students a competitive edge?
How will THINK ON YOUR FEET® FOUNDATIONS empower students to GROW, SHOW and SUCCEED?
CORPORATE SPONSORSHIP OPPORTUNITIES
➤ Assess
needs, preferences and concerns to maximize engagement and prevent misunderstandings ➤ Tailor content and tone to grab (and maintain) attention ➤ Speed up the exchange of ideas and information to make the best use of time
2 STRUCTURE COMMUNICATION Construct clear, concise, persuasive messages for maximum impact ➤ Determine the optimal sequence of information to make the best impression ➤ Adapt to formal and informal situations to ensure you are always influential ➤
THINK ON YOUR FEET® FOUNDATIONS
Ask about opportunities to sponsor student groups in your community.
1 UNDERSTAND THEIR AUDIENCE THINK ON YOUR FEET® LINKS
Prepare them to obtain coveted internships, acceptance into a school or program of choice or summer employment opportunities.
Our 7 unique modules introduce students to proven communication techniques that will help them:
UNDER PRESSURE 3 PERFORM Learn proven strategies to conquer nerves ➤ Refine voice projection, eye contact and gestures for a polished delivery ➤ Master techniques to handle tough questions on-the-spot ➤
MDCTRAINING.COM • 1.800.862.2429
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THINK ON YOUR FEET®
PITCH PERFECT NEW!
Drive action and influence decisions to get results
BENEFITS
➤
Develop clear and concise pitches to increase buy-in at all levels
➤
Understand what motivates your clients and stakeholders by asking the right questions
➤
Adjust your pitch and answer tough questions on-the-spot
➤
Gain confidence, overcome nerves and become more persuasive
➤
Polish your delivery style and adapt your pitch to the medium
➤
Demonstrate value and increase your response rates with clear and impactful communication
Anyone who needs to influence decisions, make a pitch, sell the benefits of products, services or ideas.
PERKS • Coaching clinic enables personalized training and one-on-one feedback • 3 practical reference manuals for use during and post-workshop • Video recordings of role plays and your final pitch (for your eyes only) to help adjust your delivery style
FORMAT PITCH PERFECT can be delivered as a three-day boot camp or spread out as a three-week course. Our small group setting allows for hands-on learning and personalized feedback.
10 |
WHO SHOULD ATTEND?
MDCTRAINING.COM • 1.800.862.2429
Day 1: Understand your audience and stakeholder needs Day 2: Structure the perfect pitch using our proprietary communication systems Day 3: Present with impact to obtain commitment and build profitable relationships
THE SKILLED PRESENTER™ Polished presentations for today’s professional BENEFITS
➤
Most comprehensive workbook and toolkit on the market
➤
Audience assessment tools ensure your message is well received
➤
Receive recordings of your presentations to track your progress throughout the workshop (for your eyes only)
➤
Small group size enables one-on-one coaching and feedback
➤
1 ENGAGE AUDIENCE ➤ Understand
and address listeners’ needs ➤ Field questions with confidence
2 CRAFT CONTENT
O vercome nerves and fine-tune your mannerisms for a polished delivery style
FROM THE MASTER TRAINER “People who speak effectively in front of a group are often viewed as confident and knowledgeable. Through techniques learned in The Skilled Presenter™, participants will emerge accomplished presenters while connecting confidently with their voice and body – not just with words.” Sally Bevis, Master Trainer, McLuhan & Davies Communications Inc.
the optimal sequence and structure of information to ensure the best reception ➤ Create effective and appropriate visual aids ➤ Compose the right message with little time to prepare
THINK ON YOUR FEET® PITCH PERFECT
➤ Determine
3 PERFORM WITH IMPACT ➤ Overcome
From the boardroom to the auditorium and everything in between, THE SKILLED PRESENTER™ ensures you’re up to the task!
nerves with professional techniques ➤ Support your message with the right body language, eye contact and voice projection ➤ What to do when your technology fails
THE SKILLED PRESENTER™
“
The two-day workshop was engaging, challenging, and productive. The in-class practice and feedback corrected many distracting presentation habits I had never noticed before. The video recording is very helpful for self-evaluation and home study. Wayne Zhang
”
Senior Database Administrator, Application Development, Munich Re Company of Canada
MDCTRAINING.COM • 1.800.862.2429
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WRITING DYNAMICS™ THE COMPLETE WRITER
Writing Clearly, Concisely, Persuasively – and FAST! BENEFITS ➤
Gain speed and accuracy
➤
Ensure consistent quality and build credibility
➤
Eliminate writers block
➤
Effectively format documents for maximum impact and readability
➤
Lead and influence by example
LEARN OUR 3-STEP SYSTEM TO GET YOU WRITING LIKE A PRO!
1 PLAN
How to de-stress the process and save time
PERKS • Most comprehensive workbook toolkit on the market • Designed and delivered by award-winning writers and editors • Your on-the-job writing samples are edited by our pros to provide valuable feedback in class
POOR WRITING IS COSTLY AND CAN DAMAGE YOUR REPUTATION! If you write FORMALLY, INFORMALLY or ELECTRONICALLY, WRITING DYNAMICS™ is for you!
2 DRAFT
Build speed, focus and confidence
3 EDIT
Use The Editor’s Six Obsessions™ to get results
“
Since Writing Dynamics™, I’ve changed my approach to writing. The strength of this program is the macro focus through the planning process to the micro focus through the editing.
The other strong element is the practical application of new skills during the workshop. The trainer's expertise and facilitation style also enhanced the learning experience. Caroline O'Shea Director, Talent Management, IPEX Management Inc.
WHY WRITING IS A LEADERSHIP SKILL 12 |
MDCTRAINING.COM • 1.800.862.2429
*Scan to learn more
”
GRAMMAR ON THE ROCKS™ Straight-Up Dos and Don’ts
BOTTOMLESS BENEFITS ✓ Designed and delivered by professional writers and editors ✓ Gain respect in the workplace by staying on top of current professional standards ✓ Speed up proper communication with confidence
➤
Plurals and apostrophes
➤
Possessives and pronouns
➤
Adjectives and adverbs
➤
unctuation and formatting P styles
➤
Prepositions and pronouns
WRITING DYNAMICS™
TUMBLERS TO AVOID
By the end of this session, participants will: ❶ Avoid the top 12 ❷ Source resources to solve ❸ F ine-tune their writing to reflect grammatical mistakes
grammatical challenges
current grammatical standards
GRAMMAR ON THE ROCKS™
AVOID PROFESSIONAL EMBARRASSMENT – Don’t let anything slip through the cracks!
POLISHING YOUR E-STYLE™ PARTICIPANTS LEARN HOW TO
Increase email response rates and spend less time going back and forth with colleagues and clients!
POLISHING YOUR E-STYLE™
❶ M ake the most of one-way messaging with the right tone and structure ❷ Ensure your message is understood as intended time and increase productivity with inbox management ❸ Save ❹ Structure emails for maximum readability and impact difficult or emotional situations appropriately ❺ Address Understand the dos and don’ts of maintaining a professional online footprint. (LinkedIn®, Twitter, Facebook and instant messaging)
Submit e-writing samples in advance to have them edited by our pros to provide valuable feedback in class.* *Up to 3-page submission for 1-day delivery MDCTRAINING.COM • 1.800.862.2429
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FACILITATING LEARNING™ Instruct, involve and guide today’s adult learner BENEFITS ➤
Appeal to your learners with effective communication, design and delivery
➤
Address specific audience needs by incorporating adult learning and communication principles
➤
M anage interruptions, objections and challenging participants with confidence -1-
-2-
INSTRUCTIONAL DESIGN Designing diverse, captivating and relevant activities, such as: ✓ Drills ✓ Ice-breakers ✓ Games ✓ Role-playing ➤ Create effective and appropriate visual aids and learning tools that appeal to different communication styles
-3-
CLASSROOM MANAGEMENT
VIBRANT DELIVERY
➤
14 | MDCTRAINING.COM • 1.800.862.2429
Encourage group interaction Maintain focus ➤ Provide clear instruction ➤ Lead group discussions ➤ Manage tough questions ➤ Choose the best room set-up and layout ➤ ➤
Overcome nerves with professional techniques ➤ Support your message with the right body language, eye contact and voice projection ➤ Practice facilitating a brief learning experience with peer and trainer feedback with the option of being recorded ➤
TESTIMONIALS
“
cLuhan & Davies has M the deserved reputation of designing and delivering communication workshops better than anyone else -- and its program of continuous improvement is better than any training partner I know.
“
”
Dave McCuaig Human Resources Director, Covenant Partners Consultancy
Scan to hear first-hand how Think on Your Feet® can change your life
“
The highest compliment I can give to Think on Your Feet® is that the program is still as fresh in my mind today as the day after the training. Participants throughout our firm tell me the same is true for them.
The Skilled Presenter™ was a fabulous course that I would recommend to anyone involved with speaking and presenting. The course provided me with a safe environment to learn new skills, do self-evaluation and implement my learnings. I have noticed an increase in my confidence and feel empowered to present in any situation I am called upon.
The program’s distinctive competence is built around three equally important facets – structure, simplicity and creativity.
”
”
Christiane Rutledge
Bob Dean
Learning Consultant, Learning and Development, Meridian™
former Chief Learning Officer, Grant Thorton
Discover which of our
20+ THINK ON YOUR FEET® CUSTOMIZED OPTIONS will deliver
the most measurable business impact for you Negotiate
Empathy
PERFORMANCE MANAGEMENT Structure performance reviews and real-time feedback with employees.
Bridging
Motivation Real-time feedback
Tailored delivery for client service and customer facing employees.
Refinement
Persuasion
SALES POWER Powerful, structured negotiating and selling skills for salespeople.
CONTACT US TODAY
FACILITATING LEARNING™
CUSTOMER RELATIONS
Relationships
Trust
Lasting
Feedback
Maintain control
Change management Real work challenges
Sensitivity
Advise
TO FIND THE THINK ON YOUR FEET® SOLUTION THAT’S RIGHT FOR YOU.
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McLUHAN & DAVIES COMMUNICATIONS, INC. / THINK ON YOUR FEET INTERNATIONAL, INC. 15 Delisle Avenue, Toronto, ON, Canada 416.928.3131 Toll Free: 1.800.862.2429 mdctraining.com
CLARITY | BREVITY | IMPACT®
TAKE YOUR CAREER
TO NEW HEIGHTS WITH BUSINESS COMMUNICATIONS TRAINING