Recruiting

From Page 3

Division director. “Reframing airforce.com as a total force website helps demystify that difference. The Air Force isn’t a onesize-fits-all organization. We’re a diverse force, and there’s more than one way to protect and defend our country within the Air Force, whether you’re in the active component, Guard, Reserve, or working as a civilian.” human,” Mark Olme said. “I am not sure how she does it all, and with poise and grace. I am extremely proud of her, and I can’t wait to tell our child they got to fly supersonic in formation with mommy and daddy.”

The total force airforce.com also standardizes the initial application process across all components. The new application explains the overall process, directs all applicants to one simplified, secure form to select which component they’re most interested in, and follows a few simple steps to capture necessary information for recruiters. This information is immediately transmitted to the Air Force Recruiting Service’s integrated Lead Refinement Center, which already handles total force recruiting for the Air Force’s active component, Reserve and Air National Guard, as well as the U.S. Space Force.

Lauren Olme expressed her excitement at being one of the first women to experience this new policy and shared her admiration for the aviation trailblazers before her.

“I’m honored to be one of the first to fly in an ejection seat aircraft while pregnant,” Lauren Olme said. “I wouldn’t have been able to do it if women in the Air Force didn’t advocate for these types of policy changes, so to live out a policy change that other women worked so hard to enact is truly an honor.”

Because the total force airforce.com consolidates the information previously provided on the separate goang.com and afreserve.com domains, these websites were shut down after the new site launched. Redirects have been put in place for all URLs from these two legacy sites to ensure visitors searching for information about the Guard and Reserve are directed to where that information now resides on the total force airforce.com.

Moving forward, all updates for the recruiting audience about the Air Force’s active component, Air National Guard and Air Force Reserve will be made to the total force airforce.com, providing one consistent, coordinated recruiting message on a single website. This consolidation effort was informed by discovery interviews, strategy insights, analytics research, website traffic behavior, and recommendations on how best to represent and consolidate this information from the field.

Airforce.com is an ever-evolving destination for information about the Air Force. With this total force upgrade, its scope has never been wider.